ANETIK

What ANETIK does

ANETIK is a privately held, direct-to-consumer outdoor performance apparel company headquartered in San Clemente, California, founded in 2015. It designs, manufactures, and sells ultralight, sun-protective clothing under proprietary fabric technologies—VINT Cooling Technology, PrimoLite Mesh, and 360° Active Stretch Fabric—built around permanent UPF30+ protection rather than chemical treatments. The product portfolio spans men's, women's, and children's hoodies, longsleeves, shortsleeves, polos, button-ups, shorts, pants, jackets, hats, and accessories, with sport-specific merchandising across fishing, surf, paddle, MTB, hiking, climbing, offroad, golf, travel, and active use cases.

The company sells exclusively through its own e-commerce platform at anetik.com, with unit pricing ranging from $55 to $149 per item and no subscription or recurring revenue. Commercial levers include a Mix & Match Pack Builder (20–35% off bundles), Bulk Ordering for groups, Military and First Responder discount programs, a points-based Rewards program, and a Premium Partners program. Customer segments span outdoor athletes and watersports enthusiasts, active lifestyle consumers, families with children (Cover Kids First initiative), and military/first responders. Marketing is content-led, leveraging the "Advocates of Chaos" athlete ambassador network, earned media coverage in OUTSIDE Magazine, Forbes, Field & Stream, EWG Verified, Coastal Living, and Gear Patrol, plus a From the Field blog and email/newsletter capture. The company has no disclosed funding rounds, no parent company, and operates with 1–10 employees.

Name

ANETIK

Legal name

ANETIK

Website

https://anetik.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

ANETIK is a privately held direct-to-consumer outdoor performance apparel company selling ultralight, UPF30+ sun-protective clothing for men, women, and children through its anetik.com e-commerce platform, serving outdoor athletes, families, and military/first responders via proprietary VINT Cooling and PrimoLite mesh fabric technologies.

Ownership category

akta.pro rank

Product category

Outdoor Performance Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Performance Outerwear & Technical Apparel (CRAAAEAB)

akta.pro secondary industry

Outerwear & Snowsuits (Children) (CRAAAHAF)

Keywords

• Sun protective apparel
• Outdoor performance clothing
• UPF sun protection
• Ultralight athletic wear
• UV protection garments

Headquarters

HQ city

San Clemente

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: One-time purchase model for apparel products sold directly through anetik.com. Products include hoodies ($75-$130), shorts ($80-$95), pants ($90-$95), polo shirts ($75-$95), and accessories. No subscription or recurring revenue streams identified. Sales events include seasonal clearance (up to 60% off) and kids apparel promotions (30% off).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ANETIK designs, manufactures, and sells ultralight outdoor performance apparel with permanent UPF30+ sun protection for men, women, and children, sold exclusively through its direct-to-consumer e-commerce platform at anetik.com. Core product families include VINT Tech and Low Pro Tech for men, Breeze Tech and Flight Tech for women, a Kids UPF30+ collection, the GHOSTLITE sub-brand for extreme heat, plus accessories (hats, sun-protective socks and masks, rashguards, boardshorts) and jackets.

Product overview

ANETIK is an outdoor performance apparel company offering a unified product portfolio of ultralight, sun-protective clothing for men, women, and children. The core product line spans multiple garment categories — hoodies, longsleeves, shortsleeves, polos and button-ups, shorts and pants, jackets, and accessories — organized into named technology families. For men, the primary technology lines are VINT Tech (featuring VINT Cooling Technology with 88% polyester/12% spandex blend, UPF30+) and PrimoLite mesh (ultra-breathable, UPF30+). For women, ANETIK uses the Breeze Tech (PrimoLite mesh, relaxed fit) and Flight Tech (PrimoLite mesh, active fit with quarter zip) lines. A dedicated Kids collection uses PrimoLite mesh technology with UPF30+. The company also recently launched the GHOSTLITE sub-brand — its lightest performance line yet — for extreme heat and sun conditions. ANETIK sells directly through its e-commerce platform and supports purchases with programs including a Mix & Match Pack Builder, Rewards Program, Bulk Ordering, Military Discount, and First Responder Discount.

Differentiator

Problem solved

Functional benefit

Products and services

• GHOSTLITE Collection (Men's) Men's GHOSTLITE collection — ANETIK's lightest performance apparel line, built for extreme heat, high sun, and all-day comfort with ultra-breathable, quick-drying UPF30 fabric. Includes polo S/S, longsleeve, shortsleeve, and hoody styles for outdoor athletes and watersports participants.
• Low Pro Tech Hoody (Men's) Men's ultralight sun hoody featuring VINT Cooling Technology and 360-degree stretch fabric with UPF 30+ sun protection, designed for hot-weather breathability and full protection from the elements. Priced at $80.
• Low Pro Tech L/S (Men's) Men's longsleeve sun shirt with VINT Cooling Technology and ultra-lightweight 360-degree stretch fabric delivering constant airflow and UPF 30+ sun protection from wrist to collar in a relaxed fit for all-day performance. Priced at $65.
• Low Pro Tech S/S (Men's) Men's shortsleeve sun shirt with Ultralight VINT Tech fabric and UPF30 sun protection, designed for lightweight breathability during warm-weather outdoor activities. Priced at $60.
• Low Pro Tech Polo S/S (Men's) Men's performance polo with Ultralight VINT Tech fabric offering UPF30 sun protection, combining breathable performance with a professional-casual style for extreme heat conditions.
• Technician Button Up (Men's) Men's ultralight button-up shirt blending sturdy functionality with superior breathability and UPF30+ sun protection, featuring a strategically placed stealth chest pocket and button-down collar. Priced at $100.
• Vaquero Button Up (Men's) Men's western-style ultralight performance button-up with UPF30 protection, combining ranch-ready design with breathable performance technology. Priced at $105.
• Rise Active Short (Men's) Men's ultralight active training short made from 88% recycled polyester with 360-degree active stretch fabric, UPF 30+, featuring inset front pockets, elastic waistband, and back zipper pocket. Priced at $90.
• Roam Tech Short (Men's) Men's comfortable and functional shorts designed for versatile outdoor performance, providing comfort and utility across a range of activities.
• Roam Tech Pant (Men's) Men's performance outdoor pant designed for everyday comfort with a professional look, providing versatile functionality from outdoor activities to casual settings. Priced at $95.
• Corpo Tech Pant (Men's) Men's technical pant offering everyday comfort with a professional appearance, designed as an active-fit option bridging performance and professional settings. Priced at $95.
• Vint Tech Pant (Men's) Men's fitted comfort pants incorporating VINT technology for breathable performance in outdoor environments. Priced at $90.
• Mirage Ultralight Shell (Men's) Men's ultralight weather shell jacket with 360-degree active stretch fabric providing wind and rain protection in a lightweight package. Priced at $120.
• Revolt Wind/Rain Jacket (Men's) Men's wind and rain jacket engineered for weather protection during outdoor activities, providing durable barrier against elements. Priced at $149.
• Ultraguide Hooded L/S (Men's) Men's guide-style hooded longsleeve combining sturdy functionality with VINT Cooling Technology throughout sleeves and hood, featuring five strategically placed secure storage pockets and adjustable PrimoLite hood.
• AMP Rashguard (Men's) Men's ultralight surf rashguard designed for surf and sun protection with performance fabric.
• P.S.I. Utility Boardshort (Men's) Men's professional-quality boardshort with premium fit, designed for water sports and active outdoor use. Priced at $95.
• Mission Shade Socks Sun-protective socks designed to shield feet from UV exposure during outdoor activities.
• Mission Shade Mask Sun-protective face mask providing UV protection for outdoor activities and water sports.
• Strike Snapback & Visor / Performance Trucker Hats Performance snapback, visor, and trucker hat styles (Strike, Dockside, Bluewater) offering sun protection with performance fabric in multiple colorways for outdoor and marine environments.
• Breeze Tech Hoody (Women's) Women's relaxed-fit hot weather hoody with ultra-breathable PrimoLite mesh throughout the body and hood providing full UPF30+ sun protection while maintaining coolness in extreme heat. Priced at $75.
• Flight Tech Hoody (Women's) Women's active-fit hoody with chest quarter zip and ultra-breathable PrimoLite mesh providing full UPF30+ sun protection for hot weather performance. Priced at $85.
• Flight Tech L/S (Women's) Women's active-fit longsleeve sun shirt with chest quarter zip and ultra-breathable PrimoLite mesh providing UPF30+ sun protection and coolness in harsh heat conditions.
• Breeze Tech L/S (Women's) Women's longsleeve sun shirt with ultra-breathable PrimoLite mesh and UPF30+ protection, designed for hot-weather breathability and full-arm coverage.
• Breeze Tech S/S (Women's) Women's shortsleeve sun shirt with ultra-breathable PrimoLite mesh and UPF30+ protection designed for warm-weather outdoor activities. Priced at $55.
• Breeze Tech Tank (Women's) Women's performance tank top with ultra-breathable PrimoLite mesh and UPF30+ sun protection for active outdoor wear.
• Breeze Tech Polo S/S (Women's) Women's performance polo with ultra-breathable PrimoLite mesh and UPF30+ sun protection, combining active style with hot-weather performance.
• Outbound Pant (Women's) Women's everyday active-fit pant with strategic zipper pockets, ULTRALIGHT utility stretch, and elastic waistband, designed for life on the go from outdoor to casual settings. Priced at $95.
• Vint Tech Pant (Women's) Women's fitted comfort pants incorporating VINT technology for breathable performance and all-day comfort. Priced at $90.
• Flight Active Short (Women's) Women's active training short designed for versatile performance from gym to outdoor activities.
• Rise Active Short (Women's) Women's ultralight training short designed for versatile performance across activities.
• Mirage Ultralight Shell (Women's) Women's ultralight weather shell jacket with 360-degree active stretch fabric providing wind and rain protection in a lightweight package.
• Kids UPF30+ Hoodies Youth and children's sun-protective hoodies with PrimoLite mesh technology delivering UPF30+ protection in an ultralight, breathable layer designed for kids to wear all day at the beach, dock, and trail. Sold under the Cover Kids First initiative with 30% off Kids Apparel promotion (e.g., Explorer Tech Hoody Kids sale $35, Low Pro Tech Hoody Youth sale $42).
• Kids UPF30+ Longsleeves Youth and children's sun-protective longsleeve shirts with PrimoLite mesh technology providing UPF30+ protection in an ultralight, breathable layer designed for all-day outdoor wear (e.g., Explorer Tech L/S Kids sale $28, Low Pro Tech L/S Youth sale $35).
• ANETIK Gift Card Digital gift cards available in customizable denominations for purchase of ANETIK outdoor performance apparel.

Quantifiable outcome

• UPF30+ means the fabric blocks over 96% of UV radiation. OHSU study found UPF clothing outperforms sunscreen in every measurable category.
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Premium PartnersminorOthersANETIK maintains a Premium Partners program listed in the website navigation, suggesting a formal partnership tier for select business relationships. Details of partnership structure and named partners are not disclosed in available source material.

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Emerging players

• AFTCO: AFTCO is a fishing-focused apparel brand with UPF-rated technical garments for anglers and offshore guides. Comparable to ANETIK on the saltwater fishing and marine/outdoor enthusiast customer base, with overlapping hoody, shirt, and short product categories.
• Vuori: Vuori is a DTC-born performance apparel brand built on premium fabric technology and a direct e-commerce model. Highly comparable to ANETIK on DTC GTM, lifestyle-brand storytelling, and ingredient-tech-led product marketing, though focused on athleisure rather than UPF.
• Stio: Stio is a DTC outdoor apparel brand based in mountain communities, selling technical layers, pants, and shorts through its own e-commerce. Comparable to ANETIK on product form factors (technical layers, bottoms) and DTC-only GTM.

Broad incumbents

• REI Co-op: REI operates a private-label UPF and outdoor performance apparel line distributed across its co-op stores and e-commerce. Comparable as a wholesale potential channel partner for ANETIK and benchmark for sun-protective category merchandising at scale.
• ExOfficio: ExOfficio sells travel- and outdoor-oriented technical apparel including UPF-rated sun shirts and performance layers. Overlaps with ANETIK on technical travel/outdoor apparel and UPF functionality, primarily serving travel and active lifestyle consumers.
• Outdoor Research: Outdoor Research is a large, established outdoor apparel and gear brand selling sun-protective pieces (e.g., ActiveIce, Echo) through wholesale and DTC. Comparable to ANETIK in outdoor technical fabrics and UPF positioning, but at meaningfully broader scale and category breadth.
• Patagonia: Patagonia is a major outdoor apparel brand offering UPF-rated technical garments (and historically Fish, Surf, and Trail lines) through wholesale and DTC. Comparable to ANETIK in the technical-fabric-for-outdoor proposition and target outdoor athlete, though at vastly broader scale.
• Columbia Sportswear: Columbia offers its Omni-Shade UPF sun protection line across a full outdoor apparel assortment at scale. Comparable to ANETIK in UPF performance technology (with broader apparel portfolio) and competes head-on across fishing, watersports, and outdoor categories.

Direct peers

• Coolibar: Coolibar is the leading dedicated UPF sun protection apparel brand, offering a full line of UPF 50+ garments for adults, kids, and swim. It is the most direct competitor to ANETIK in the sun-protective technical apparel niche and competes for the same dermatology-recommended shopper.
• Sun Day Afternoons: Sun Day Afternoons specializes in UPF sun-protective hats and apparel, serving outdoor and family use cases. Comparable to ANETIK in the UPF specialization and family-safety positioning, particularly for the kids and water-sports segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANETIK