GP Management

What GP Management does

GP Management is a London-based luxury hospitality and experience management company founded in 2006 and operating as GPM GLOBAL LTD. The company designs and delivers bespoke experiences for ultra-high-net-worth individuals, CEOs, entrepreneurs, global brands, and charities through five integrated service lines: GP F1 Hospitality (premium Formula 1 race experiences including superyacht and Paddock Club access across all 24 annual Grand Prix circuits), GP Lifestyle (curated once-in-a-lifetime journeys such as fighter jet flights, Everest expeditions, and driving experiences), GP Events (corporate events, brand activations, and the annual Grand Prix Ball charity gala), GP Incentives (bespoke corporate incentive travel programs for enterprise sales teams), and GP Auctions (premium charity auction curation at high-profile venues). Pricing is entirely quote-based and consultative, with no public tiers or subscription models; services are sold via direct enquiry through the website, WhatsApp, and email.

The business is anchored in a global community of entrepreneurs, CEOs, and UHNWIs that GP Management claims has generated over £100M in business value through introductions, functioning as the primary repeat-purchase and referral engine. Enterprise clients span diverse industries and include Binance (Abu Dhabi F1 superyacht activation 2024), Monster Energy (multi-year Abu Dhabi superyacht partnership 2022-2024), Samsung (Iceland incentive 2023), 8x8 (Monaco 2019 incentive), Sovereign Capital (Champagne private jet incentive), and Sportingtech (Monza 2025). The company operates with 11-50 employees from its London headquarters at 607 Linen Hall, Regent Street, and serves a global footprint spanning the UK, Europe, Middle East, North America, South America, Asia Pacific, Africa, and the Arctic. The Grand Prix Ball, established in 2009, is the company's flagship annual event and has raised over £2 million for charity.

GP Management is a privately held, founder-controlled company with no disclosed institutional investors, funding rounds, parent company, or subsidiaries. Its competitive assets are relationship- and inventory-driven rather than technology-driven: nearly two decades of F1 operational expertise, prime superyacht berths at Monaco's Port Hercule and Abu Dhabi's Yas Marina, and an entrenched UHNWI community. The company maintains no proprietary technology platform, no API, no AI/ML capabilities, and no patents; its digital presence consists of a WordPress marketing website and a basic e-commerce booking platform for individual lifestyle experiences. Operating geographies span over 25 countries across the F1 calendar plus lifestyle destinations including Nepal, Norway, and South Africa.

Name

GP Management

Legal name

GPM GLOBAL LTD

Website

https://gp-management.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

GP Management is a London-based luxury hospitality company founded in 2006 that designs and delivers bespoke Formula 1 hospitality, corporate incentive programs, lifestyle experiences, events, and charity auctions for ultra-high-net-worth individuals, CEOs, and global brands across all 24 F1 Grand Prix destinations worldwide.

Ownership category

akta.pro rank

Product category

Luxury Formula 1 Hospitality and Corporate Incentive Services

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro industry

PRIMARYMPAKAGAG

Motorsports Driver & Rider Management / Representation

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Motorsports Series, Teams & Promoters

Keywords

• Formula 1 hospitality
• Corporate incentive travel
• Luxury event management
• Charity auction services
• Bespoke lifestyle experiences

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. F1 Hospitality Packages: GP Management sells premium hospitality packages (superyacht experiences, Paddock Club access, trackside suites) for Formula 1 Grand Prix events worldwide. These are sold as bespoke, quote-driven packages with pricing varying by race, location, and level of luxury.
2. Bespoke Incentive Programs: Curated corporate incentive journeys (Samsung Iceland, Sovereign Capital Champagne, 8×8 Monaco) designed and delivered for enterprise clients. Revenue is project-based per engagement, typically as a full-service managed service.
3. Events Management & Charity Auctions: GP Management designs and delivers world-class events (Grand Prix Ball, brand activations, charity galas) and manages live/silent charity auctions. Services are provided to brands, charities, and corporate clients as end-to-end event management engagements.
4. Lifestyle Experiences: Individual or small-group luxury experiences sold directly to consumers, including F1 driving experiences, fighter jet flights, Everest adventures, and dining experiences. Booked via the GP Management website or app platform.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

GP Management is a luxury experiences company that designs, sells, and delivers premium Formula 1 hospitality packages, curated lifestyle journeys, bespoke corporate incentive programs, world-class events (including the annual Grand Prix Ball), and charity auction services. It serves ultra-high-net-worth individuals, CEOs, and enterprise clients across all 24 Formula 1 Grand Prix destinations and global luxury travel locations, combining access to limited venues (superyachts, Paddock Club) with end-to-end event management.

Product overview

GP Management operates as a unified luxury hospitality and experiences platform offering five integrated service lines: GP F1 Hospitality (premium Formula 1 race experiences with Paddock Club access and superyacht hospitality), GP Lifestyle (bespoke curated experiences including adventure travel and driving experiences), GP Events (corporate event design and delivery including charity galas), GP Incentives (corporate incentive travel programs), and GP Auctions (charity auction services). The company serves entrepreneurs, CEOs, and UHNWIs seeking extraordinary experiences connected to Formula 1 and global luxury lifestyle events.

Differentiator

Problem solved

Functional benefit

Brands

• GP F1 Hospitality: Premium Formula 1 hospitality packages including superyacht experiences, Paddock Club access, and trackside suites across all F1 Grand Prix circuits worldwide.
• GP Lifestyle
• GP Events
• GP Incentives
• GP Auctions

Products and services

• GP F1 Hospitality Premium Formula 1 hospitality services including Paddock Club access, superyacht experiences at Monaco and Abu Dhabi Grand Prix, and trackside hospitality suites at circuits worldwide. Sold as bespoke quote-driven packages to UHNWIs, CEOs, and corporate clients.
• GP Lifestyle
• GP Events World-class event design and delivery including the annual Grand Prix Ball charity gala in London, brand activations (Monster Energy superyacht parties, Binance Abu Dhabi F1 activation), F1 Rocks global fan events, and the One Young World Gala.
• GP Incentives Bespoke corporate incentive programs celebrating achievement through exclusive journeys including Monza F1 weekends, Iceland adventures, Monaco Grand Prix VIP experiences, and global destination trips. Delivered as fully managed engagements for enterprise clients (Samsung, 8x8, Sovereign Capital, Park Holidays, Sportingtech).
• GP Auctions Premium charity auction services combining exclusive experiences, luxury items, and seamless technology to maximise fundraising. Includes activations at F1 Paddock Clubs (Silverstone, Austin, Canada, Monaco) and at the Grand Prix Ball.

Quantifiable outcome

• Over £100M in business deals and introductions generated through GP Management's community of CEOs, entrepreneurs, and UHNWIs
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Gus Burton RacingminorGTM or Marketing PartnerGus Burton Racing logo appears on the GP Management About Us partners page. Nature of partnership is not explicitly described.
• Whispering AngelminorGTM or Marketing PartnerWhispering Angel (rosé wine brand) logo appears on the GP Management About Us partners page. Nature of partnership is not explicitly described.
• Starr Luxury Car HireminorGTM or Marketing PartnerStarr Luxury Car Hire logo appears on the GP Management About Us partners page. Nature of partnership is not explicitly described.
• Seven7 Luxury WatchesminorGTM or Marketing PartnerSeven7 Luxury Watches logo appears on the GP Management About Us partners page. Nature of partnership is not explicitly described.
• Romans InternationalminorGTM or Marketing PartnerRomans International logo appears on the GP Management About Us partners page. Nature of partnership is not explicitly described.
• SportingtechminorGTM or Marketing PartnerSportingtech logo appears on the GP Management About Us partners page. Sportingtech is also a GP Management client, having commissioned a Monza F1 incentive weekend (2025).

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Thomas Goode & Co / Luxury Concierge Group: Removed duplicate concept.
• Red Bull Racing Escapes / F1 Experiences: F1 Experiences is the official Formula 1 hospitality arm offering Paddock Club, trackside, and tour packages across the global F1 calendar. It is the most direct competitor to GP Management's core F1 hospitality product.
• Pure Motorsport (formerly Motorsport Travel Destinations): Specialist in Formula 1, MotoGP and other motorsports travel packages including grandstand, hospitality, and Paddock Club access. Direct competitor in the F1 hospitality and racing travel segment.
• Destination Sports (now part of TUI/dsport group): Long-standing provider of sports travel packages including Formula 1, MotoGP, and tennis majors. Competes with GP Management in F1 hospitality and corporate sports incentives.
• Quintessentially: Global luxury concierge and lifestyle membership club serving UHNWIs with exclusive events, travel, and access — overlapping with GP Management's UHNWI community and luxury experience offering.

Broad incumbents

• Paddock Club Official (Formula One Management): Formula One Management controls official F1 hospitality inventory including Paddock Club and Champions Club packages. As the rights holder it sets pricing and access terms for the entire F1 hospitality market GP Management operates in.
• Belmond (LVMH): Luxury hospitality brand owned by LVMH offering high-end travel experiences including trains, hotels and bespoke journeys. Overlaps with GP Management's luxury lifestyle and incentive offering at the UHNW end of the market.
• Aman Private Journeys: Ultra-luxury hotel and private journey operator serving UHNWIs with bespoke global experiences. Competes indirectly with GP Management for high-end discretionary lifestyle travel spend.

Emerging players

• The Sybarite: Digital luxury lifestyle publication and concierge-style platform curating exclusive experiences for affluent audiences. Partially overlaps with GP Management's lifestyle experiences and UHNWI audience.

Regional players

• Motorsport Events Ltd: UK and Europe-based motorsports hospitality and corporate event specialist. Comparable in offering (F1 hospitality, Paddock Club packages, corporate motorsport incentives) but operates primarily in the European motorsport calendar.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gpmanagement
• LinkedInlinkedin.com/company/gp-management
• Instagraminstagram.com/gpmanagement
• Xx.com/gp_management

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GP Management