What Romans International does

Romans International is a family-run, independent luxury car dealership established in 1994 and headquartered in a single showroom on Brighton Road, Banstead, Surrey (SM7 1AT), United Kingdom. The business curates and retails pre-owned and occasional new supercars, luxury SUVs, and modern performance cars from marques including Aston Martin, Ferrari, Lamborghini, McLaren, Porsche, Rolls-Royce, Bentley, Mercedes-Benz, Audi, BMW, Jaguar, Land Rover, BAC, Dodge, Ford, Alfa Romeo, and Nissan GT-R, with individual vehicle prices ranging from approximately £86,950 to £499,950+ and featured inventory exceeding £30,000,000 in aggregate value.

The operating model is direct-to-consumer, with vehicles sold through the physical showroom, the company's own e-commerce website, and third-party marketplaces (Auto-Trader, Pistonheads). Romans supplements outright sales with three adjacent services: (1) a "Sell Your Car" operation offering outright purchase, part-exchange, and sale-or-return consignment brokerage; (2) Elev8 Finance, an in-house FCA-authorized credit broking service (FRN 660610) that introduces customers to external lenders for vehicle financing in return for commission; and (3) Romans International Platinum Warranty and Paint Protection Film (PPF) preparation services. The technology stack is a standard online showroom platform (built with 67 Degrees) providing full vehicle listings with high-resolution photography, video walkarounds, an integrated finance calculator, and enquiry forms, with no proprietary platform features, API, or mobile application disclosed.

Romans targets UK-based high-net-worth individuals as a single horizontal persona, with no enterprise customers or recurring contract revenue disclosed. The company claims the largest social media following of any UK dealership, supports that reach through YouTube showroom tour content, and is privately held with no parent company, institutional investors, or equity funding rounds disclosed in available data. The management team is led by a single named director (P A Jaconelli), and the company has not announced acquisitions, divestitures, leadership changes, or restructuring in available sources.

Name

Romans International

Legal name

Romans International Limited

Website

https://romansinternational.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Romans International is a family-run UK luxury car dealership established in 1994, based in Banstead, Surrey, that curates and retails supercars, luxury SUVs, and performance vehicles to high-net-worth individuals, supplemented by in-house finance (Elev8) and brokerage services.

Ownership category

akta.pro rank

Headquarters

HQ city

Banstead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Sales: Retail sale of pre-owned and new supercars, luxury SUVs and performance vehicles including Aston Martin, Ferrari, Lamborghini, McLaren, Porsche, Rolls-Royce, Bentley and other premium brands. Revenue generated through mark-up on acquired vehicles.
2. Finance Broking: FCA authorized credit broker introducing customers to lenders for vehicle financing. Receives commission from lenders on arranged finance products.
3. Sale or Return Brokerage: Brokerage service selling vehicles on behalf of customers for a commission. Offers professional preparation, marketing and showroom exposure versus private sale risks.
4. Part Exchange: Accepts vehicles as part payment against higher-value stock, with remaining value settled in cash.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Romans International is a family-run independent luxury car dealership that acquires, professionally prepares, and retails pre-owned and new supercars, luxury SUVs, and modern performance vehicles from premium marques including Aston Martin, Porsche, Ferrari, Lamborghini, McLaren, Rolls-Royce, Bentley, and Mercedes-Benz. The business operates from a single physical showroom in Banstead, Surrey, supported by an online showroom, and offers complementary sale-or-return brokerage, part-exchange vehicle purchase, FCA-authorized finance broking through Elev8 Finance, and a Platinum Warranty program on selected stock.

Product overview

Romans International operates as a family-run independent luxury car dealership established in 1994, offering a curated selection of supercars, luxury SUVs, and modern performance vehicles. The platform provides a unified car buying and selling experience with Current Stock as the primary product (featuring vehicles from Aston Martin, Porsche, Ferrari, Lamborghini, McLaren, Rolls-Royce, Mercedes-Benz, Bentley, Nissan GT-R, and other luxury brands), complemented by the Sell Your Car service (offering outright purchase, sale-or-return brokerage, and part-exchange options), Elev8 Finance for vehicle financing, Romans Insights for market intelligence, and Platinum Warranty coverage. The dealership prepares and presents vehicles to high standards, with long-serving staff focused on customer relationships throughout the buying and selling process.

Differentiator

Problem solved

Functional benefit

Brands

• Elev8 Finance: Finance services offered by Romans International for purchasing vehicles.

Products and services

• Current Stock (Supercars & Performance Cars) Curated selection of luxury supercars, performance cars, and modern vehicles for sale, including brands such as Aston Martin, Porsche, Ferrari, Lamborghini, McLaren, Rolls-Royce, Mercedes-Benz, Bentley, and Nissan GT-R, marketed to UK high-net-worth individual buyers via showroom and online listings.
• Sell Your Car Service Vehicle purchase service enabling private owners of luxury and performance cars to sell through outright purchase, sale-or-return brokerage with professional preparation and marketing, or part-exchange against higher-value stock.
• Elev8 Finance FCA-authorized credit broking service offering vehicle financing solutions to customers purchasing luxury and performance vehicles; introduces buyers to a panel of lenders in exchange for lender commission.
• Romans International Platinum Warranty Extended warranty program offered alongside selected retail vehicles, providing buyers with additional cover beyond standard manufacturer or statutory warranties.

Quantifiable outcome

• Paint Protection Film (PPF) applied to vehicles to maintain condition and value
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Financial Conduct Authority (FCA)coreOthersRomans International is authorised and regulated by the FCA under Firm Reference Number (FRN) 660610. They are a credit broker not a lender and do not charge a fee for credit broking services. They can introduce customers to a limited number of lenders and their finance products.
• Elev8 FinancecoreGTM or Marketing PartnerIn-house finance brand offering vehicle financing options to customers. As an FCA-authorized credit broker, they introduce customers to lenders for finance products which may have different interest rates and charges.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tom Hartley: Single-location UK specialist dealer of luxury, classic and collectible supercars (Ferrari, Lamborghini, Bugatti, Pagani). Closely comparable to Romans in business model, HNW target customer, and curated specialist positioning, but smaller and without Romans' digital reach claims.
• Sytner: UK premium car retailer (part of the wider Pendragon/Lithia network) operating dealerships for BMW, Mercedes-Benz, Audi, Ferrari, Maserati and other luxury marques. Comparable in premium retail and finance broking, though distributed across many sites and brand-tied.
• Marshall Motor Group: UK volume and premium franchised dealer group including luxury representation (Land Rover, Mercedes-Benz, BMW). Comparable in retailer-plus-finance model, though broader and more volume-weighted than Romans' supercar-specialist focus.
• Jardine Motors Group: UK premium franchised retailer representing marques including Aston Martin, Bentley, Ferrari, Lamborghini, McLaren and Rolls-Royce. Comparable luxury/specialist dealer mix and finance capabilities, though larger multi-brand group structure.
• Stratstone: UK luxury and premium car retailer (Pendragon/Lithia group) selling Aston Martin, Bentley, BMW, Jaguar, Land Rover, McLaren, Mercedes-Benz and MINI. Directly comparable premium franchised retailer with finance services.
• Lloyd Motor Group: UK premium franchised car retailer representing BMW, Mini, Jaguar, Land Rover, Mercedes-Benz and Volvo. Comparable in operating a premium retail plus finance broker model, though with broader volume-dealer characteristics.
• HR Owen: Long-established UK luxury car dealer group selling new and used Bentley, Rolls-Royce, Ferrari, Lamborghini and Aston Martin vehicles through multiple franchised showrooms. Directly comparable as a premium/specialist retailer with finance capabilities, just operating at larger multi-site scale.

Others

• Auto Trader UK: UK's largest online automotive marketplace. Romans actively lists on Auto Trader alongside its own site, making it both a customer-acquisition channel and an indirect competitor via marketplace-driven price transparency.

Broad incumbents

• Inchcape plc: Global automotive distributor and retailer operating across multiple continents with premium and luxury franchises. Overlaps with Romans in luxury retail but operates at vastly greater scale and geographic breadth.

Emerging players

• Carwow: Online car marketplace aggregating dealer competition for buyers, including luxury and performance vehicles. Adjacent rather than directly competing for Romans' supercar mix, but represents a structural disintermediation risk for traditional dealers over time.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/romanscars
• Facebookfacebook.com/Romansinternational
• LinkedInlinkedin.com/company/romans-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Romans International