Magic Beans

What Magic Beans does

Magic Beans is a privately held, full-service video production company founded in 2012 and headquartered in Los Angeles. The company specializes in producing kid-, baby-, and parent-friendly video content for broadcast, digital, YouTube, Facebook, Instagram, and TikTok, serving consumer-product brands in the baby gear, children's toys, children's clothing, and broader parent-focused product space. Its client roster reads like a who-lists-of family CPG and toy brands, including The Disney Store, Mattel (Hot Wheels, Lalaloopsy), Little Tikes, Munchkin, Safety 1st, Cosco Kids, Baby Trend, Brica, P&G (Tide/BabyCenter), Church & Dwight (Arm & Hammer), Macy's, Motorola, Bumbo, ERGObaby, Maxi-Cosi, Diono, and nonprofit collaborations with So Delicious/PETA and Kidsave.

The company's core operational asset is a 30,000-square-foot vertically integrated studio complex inside Pollution Studios in central Los Angeles, comprising three film stages, a lighting and camera rental house, a set-building shop, and creative and editorial suites. This infrastructure, paired with in-house production teams, enables script-to-screen delivery under one roof rather than relying on multiple external vendors, which is positioned to compress production timelines and coordination cost.

Magic Beans operates a sales-led, project-based B2B model: the studio is hired directly by brand marketing teams to execute content projects, with no publicly disclosed pricing or recurring revenue contracts. Marketing is anchored on a website portfolio showcase of past work for brand clients, and finished deliverables are distributed by the brand clients themselves across their owned and paid channels. Revenue is concentrated in the baby/kids/parent consumer-products vertical, with observable repeat engagement from select clients (notably Munchkin, Safety 1st, and Little Tikes).

Name

Magic Beans

Legal name

Magic Beans

Website

https://magicbeans.tv

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Magic Beans is a Los Angeles-based, full-service video production company founded in 2012 that creates kid-, baby-, and parent-friendly content for broadcast and social platforms, serving consumer-product brands in the baby gear, children's toys, and parent-focused product space from a 30,000 sq ft studio at Pollution Studios.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Video Production Services: Project-based production services creating video content for broadcast, digital, YouTube, Facebook, Instagram and TikTok for consumer product brands in the baby/children/parent space.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Magic Beans is a full-service video production company specializing in kid, baby, and parent-friendly content. The company delivers end-to-end production from its 30,000 sq ft studio complex co-located at Pollution Studios in Los Angeles, providing on-site filming across three film stages, lighting and camera rental, in-house set building, and creative/editorial post-production services for consumer brands.

Product overview

Magic Beans is a full-service production company offering video production services with a vertically integrated infrastructure. The company operates a 30,000 ft studio complex at Pollution Studios in Los Angeles, featuring three film stages, lighting/camera rental, set building, and creative/editorial suites. Their core offering centers on creating kid, baby, and parent-friendly content across multiple platforms including broadcast, digital, YouTube, Facebook, Instagram, and TikTok. The portfolio includes demo videos, broadcast commercials, multi-episode campaign series, and social media content for major brands in the baby and children's product space.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Video Production

Named customers13 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Pollution StudioscoreStrategic or Co-development PartnerMagic Beans is located on the grounds of Pollution Studios, a full-service production facility in the heart of the LA film industry. This strategic co-location provides access to shared infrastructure including studio facilities, equipment rental, and the broader production ecosystem. Pollution Studios provides the underlying production facility infrastructure while Magic Beans provides specialized kid/parent content expertise.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Stoopid Buddy Stoodios: Los Angeles-based production company known for stop-motion, branded content, and shows such as Robot Chicken. Comparable as a vertically integrated LA production studio producing entertainment and branded content for kids and family audiences.
• Mondo Media: Independent animation and digital content studio that has produced kids- and family-oriented video content for brands and networks. Comparable to Magic Beans in its focus on youth/parent audiences and its mix of branded and original kids' video production.
• Trailer Park: Hollywood-based entertainment marketing and content agency producing trailers, campaigns, and branded content for major studios and consumer brands. Directly comparable as a B2B creative production house serving enterprise brand clients with project-based, vertically integrated production services.

Broad incumbents

• Anonymous Content: Major Los Angeles-based production company spanning feature film, episodic, advertising, and branded content. Comparable as a much larger incumbent in the same LA-based commercial/branded content production space Magic Beans operates in.
• 72andSunny: Large global creative agency that builds and produces brand campaigns across film, digital, and social. Comparable in its B2B model of producing brand-facing video content for major consumer clients, though operating at significantly larger scale and across categories.
• Radical Media: Globally recognized production company producing commercials, branded content, films, and series. Comparable to Magic Beans as a broader incumbent B2B production partner for enterprise brand clients, operating at significantly greater scale across multiple verticals.
• The Jim Henson Company: Iconic family entertainment company producing kids' film, television, and branded content, with a fully integrated production infrastructure. Comparable as an established incumbent in the kids/family content production space with in-house studio capabilities.
• RSA Films: Ridley Scott's long-established commercial and branded content production company headquartered in Los Angeles. Comparable as a major LA-based incumbent producing commercial and branded video for global brands, although operating at substantially larger scale and across a broader set of categories.
• WildBrain: Large Canadian kids' entertainment company producing, distributing, and licensing children's content globally. Comparable in its focus on the kids-content vertical, though WildBrain is a much larger incumbent spanning IP ownership, distribution, and content production.

Emerging players

• Super Deluxe: WarnerMedia-owned youth-focused content studio producing short-form and digital video for millennial and Gen Z audiences. Comparable in its emphasis on social-first, digitally native video production for brands and entertainment IP targeting younger demographics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/magicbeanstv
• Facebookfacebook.com/MagicBeansTV
• LinkedInlinkedin.com/company/magic-beans-creative

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Beans