The big picture company

What The big picture company does

Storbildsbolaget (legal entity Helsingborgs Storbildsbolag AB) is a Swedish large-format digital printing company founded in 2002 by Jonas Hellke and headquartered in a 3,500 sqm purpose-built facility in Helsingborg. The company produces banners and vepor (fabric/mesh banners), frame systems, retail and point-of-sale displays, exhibition and event materials, flags, facade wrappings, and outdoor signage, printing on substrates up to 5 meters wide using LED-UV technology including a Teckwin Barracuda 5+ roll-to-roll printer capable of up to 634 sqm/hour throughput. It also offers finishing services — sewing, packing, delivery, and on-site installation — through its own crews in southern Sweden and a Nordic partner network.

The company operates a hybrid business model combining project-based B2B sales with custom quotations (typical unit prices SEK 4,640–9,470 per display stand), custom-branded web shops for recurring multi-location retail customers, and the Spilltålig spill-resistant production concept that offers a 20% price discount for ongoing orders consolidated onto shared print runs. Roughly half of production capacity is allocated to partner assignments serving other graphic-industry printers, with the remainder going to end customers across retail, exhibitions and events, outdoor advertising, corporate offices, and government/municipal clients (including Helsingborgs Stad for the H22 City Expo).

Customer work spans enterprise accounts (ICA Maxi, Landskronahem, K-Rauta), mid-market chains (Jureskogs), government and cultural institutions (Helsingborgs Stadsteater, Helsingborgs Stad), and SMB/startup clients (Ohajo, Padelgo across 7 countries). The company holds ISO 9001 and ISO 14001 certifications since 2009, operates a polypropylene recycling partnership with supplier gop in Kungsbacka, and runs the 3,500 sqm facility on solar power under a 20-year Castellum lease. Recent strategic moves include the 2024 acquisition of X2 Nordics' 2 Stand display product, a 25% headcount expansion in 2022, and a major LED-UV capacity investment deployed in March 2026.

Name

The big picture company

Legal name

Helsingborgs Storbildsbolag AB

Website

https://storbildsbolaget.se

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Storbildsbolaget is a Swedish large-format digital printing company producing banners, signage, retail displays, exhibition materials, and outdoor advertising for retail, events, corporate, government, and graphic-industry clients from a 3,500 sqm Helsingborg facility using LED-UV technology and full-service installation.

Ownership category

akta.pro rank

Product category

Large-Format Digital Printing

NAICS

Printing and Related Support Activities (323), Sign Manufacturing (339950)

SIC

Commercial Printing (2750), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Reprographics & Large‑Format Printing (Posters, Banners, Blueprints, Signage) (EDAEAJAD)

akta.pro secondary industries

Prepress, Plate-Making & Artwork Services (IMALAKAM), Finishing, Converting & Die-Cutting Services (IMALAKAN)

Keywords

• Large-format printing
• Visual communications
• Retail signage
• Exhibition displays
• Outdoor advertising

Headquarters

HQ city

Helsingborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Large-format Printing Products: Custom printing products including vepor/banderoller, frame systems, retail displays, flags, exhibition materials. One-time purchase model for physical products.
2. Custom Project Solutions: End-to-end solutions from consultation through production, sewing, packing, delivery and installation. Including project management and assembly services.
3. Web Shop / Recurring Orders: Custom customer web shops for recurring orders where local units or stores can place orders according to agreed directives.
4. Spilltålig Product Line: Automated production method for customers with ongoing signage needs. Lower price point (20% discount) by filling unused space on print rolls over extended delivery periods.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Storbildsbolaget is a large-format digital printing company based in Helsingborg, Sweden, that produces custom-printed banners, frame systems, retail displays, flags, exhibition materials, and outdoor signage for retail, events, corporate, and outdoor advertising customers. The company handles the entire chain in-house from consultation and design through printing, sewing, packing, delivery, and installation, and also serves the graphic industry as a wholesale production partner.

Differentiator

Problem solved

Functional benefit

Brands

• Spilltålig: A sustainable product concept that uses unused space on rolls to minimize waste, offering 20% lower prices for customers with ongoing signage needs.

Products and services

• Vepor/banderoller (Banners) Custom large-format printed banners ranging from small indoor signs to full building facade wrappings, offered in facade, indoor, and outdoor variants. Designed for retailers, real estate companies, event organizers, and brand campaigns needing high-visibility printed communication.
• Ramsystem (Frame Systems) Aluminum frame systems for displaying textile prints, including textile frames, LED lightbox frames, and sound-absorbing acoustic panels. Targeted at corporate offices, retail environments, and showrooms needing elegant reusable display systems.
• Retail & kampanj (Retail and Campaign Displays) In-store retail campaign products including POP-it point-of-purchase displays, alarm arm covers, window and floor decals, sign covers, and the 2Stand display solution. Built for retail chains and brands running frequent in-store campaigns across multiple locations.
• Flaggor (Flags) Custom-printed beach flags and advertising flags for indoor and outdoor use, designed for quick, simple message delivery at retail, events, and outdoor venues.
• Mässa & event (Exhibition and Event Displays) Trade show and event display systems including exhibition walls, popups, podiums, and rollup banners. Built for trade show organizers, corporate event teams, and exhibitors needing portable, reusable, high-visibility booth solutions.
• 2Stand Display Solution Modular floor display with MDF base, corrugated cardboard pillar, and paper sleeve, available in ellipse and rectangular forms. Sleeves can be replaced to change messaging while the rest is reused. Assembles in under one minute. Designed for retail campaigns and exhibitions.
• Spilltålig (Spill-resistant) Product Line Waste-minimizing production concept for customers with ongoing signage needs, combining multiple jobs on the same print sheet and delivering over extended periods. Offers 20% lower pricing than regular products. Targeted at customers with recurring, large-volume signage requirements.
• Custom Web Shops (Recurring Order Portals) Custom customer-branded web shops with unique login credentials enabling recurring orders from local units or stores according to agreed directives. Targeted at multi-location enterprises and franchise operations that need decentralized ordering with centralized brand control.

Quantifiable outcome

• 20% lower price with Spilltålig concept
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• X2 Nordics / Jan BerglandcoreOEM/ Whitelabel/ Licensing Partner · 1 April 2024Storbildsbolaget acquired X2 Nordics' business including rights to sell the 2 Stand display product. Took over inventory and now manufactures sleeves in their own production in Helsingborg.
• CastellumcoreOthers · 1 November 2022Real estate partnership for new 3,500 sqm facility in Långeberga, southern Helsingborg. 20-year relationship. Castellum provides modern property with solar panels on roof.
• Bureau VeritascoreStrategic or Co-development PartnerAnnual certification audits for ISO 9001 (quality) and ISO 14001 (environmental). Partnership since 2009 with 3-year revision cycles.
• Solcellsparks (Solar Panel Providers)minorOthersSolar panel installation covering entire roof of Castellum facility, providing green electricity and protection against potential power rationing.
• gop (Kungsbacka)minorStrategic or Co-development PartnerPartnership for take-back and recycling of polypropylene products. Customers can return used polypropylene signage and display materials for recycling in Sweden.
• Helsingborgs StadcoreStrategic or Co-development PartnerMajor partnership for H22 City Expo - Storbildsbolaget served as official storbildsproducent (large-format producer) for the 1 million visitor event.
• ExpolincminorOthersSupplier of exhibit systems including Classic Frame for modular booth solutions. Collaborative development of custom exhibit solutions.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Holmbergs Tryckeri: Swedish commercial printer based in Malmö. Holmbergs is the most direct competitor: multiple Storbildsbolaget hires in 2022 (production manager, prepress, project manager) came directly from Holmbergs, evidencing overlapping capabilities and labor pool in large-format and commercial print across southern Sweden.
• Wallvision: Swedish manufacturer of large-format visual communication products including printed wall coverings, glass décor films, and signage. Comparable because it serves the same retail/architectural interior visual-communications market in Scandinavia with overlapping print-and-finish capabilities.
• Scandinavian Print Group / Tryckpress: Swedish large-format and digital printing group serving retail, events, and exhibitions. Directly comparable in product mix (banners, displays, retail signage) and customer segments, competing for the same Scandinavian brand and event customers.

Broad incumbents

• Bording Group: Danish-headquartered Nordic printing and visual communications group with broad portfolio across commercial print, signage, and digital. Comparable as a larger, multi-country incumbent offering overlapping large-format and signage capabilities alongside a wider print-services suite.
• Cimpress / Vistaprint: Global mass-customization printing platform (parent of Vistaprint and other brands). Comparable as a much larger incumbent offering web-based printing, signage, and visual merchandise products that overlap with Storbildsbolaget's SMB and mid-market self-serve and web-shop offerings.
• Stibo Complete: Danish print and marketing-services group within the Stibo conglomerate, offering commercial printing, signage, and marketing-fulfillment. Comparable as a broader Nordic incumbent serving enterprise marketing and retail with overlapping large-format and campaign capabilities.

Others

• Spandex Group: European distributor of materials, equipment, and consumables for sign-making, digital printing, and visual communications. Comparable as an ecosystem participant supplying the same substrates, inks, and finishing materials Storbildsbolaget uses, and occasionally competing on finished sign output in select markets.

Regional players

• Alcom Group: Nordic distributor and converter of specialty papers, boards, and visual-communication substrates including printable media. Comparable as a regional supplier-cum-converter serving Scandinavian print shops and signage producers with overlapping material categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Storbildsbolaget
• LinkedInlinkedin.com/company/storbildsbolaget/posts/?feedView=all
• Instagraminstagram.com/storbildsbolaget

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The big picture company