Alepia
Alepia is a French direct-to-consumer e-commerce brand, founded in 2004 and headquartered in Santeny, France, that sells authentic Aleppo soaps, Marseille soaps, organic oils, and natural cosmetics to individual consumers in France, the EU, and the UK.
- Company typePrivate
- Founded2004
- HeadquartersSanteny, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Alepia does
Alepia - La Maison d'Orient SARL is a French direct-to-consumer e-commerce company founded in 2004 and headquartered in Santeny, France, that sells authentic Aleppo soaps and natural cosmetics through its proprietary website alepia.com. The product portfolio spans 366+ SKUs organized around several categories: Aleppo soaps (the flagship offering, differentiated by laurel berry oil concentration of 1–40% and by sub-brand tiers including Authentic, Authentic of France, Molded, Excellence, Premium, Prestige, and liquid variants), Marseille and black soaps, organic vegetable and essential oils, skincare creams and balms, hair and beard care, perfumes, home care products, accessories, and curated gift boxes. Products are certified organic, natural, and vegan, with formulations avoiding palm oil, synthetic fragrances, and preservatives.
Production relies on two pillars: traditional artisanal sourcing from the Aleppo region of Syria and an in-house soap factory on the Plateau Briard in France for bulk and zero-waste variants, using ancestral cauldron hot-saponification methods and extended natural air-drying (up to 9 months). Pricing is per-unit in Euros including VAT, with bulk/lot discounts and free shipping in Metropolitan France for orders over €30; payment options include PayPal, credit card (PAYBOX), bank transfer, and check. Distribution is exclusively direct-to-consumer via alepia.com, serving Metropolitan France, EU member states, and the United Kingdom via La Poste COLISSIMO with tracking.
The company operates as a privately held SARL with no disclosed institutional investors, subsidiaries, or M&A activity. Marketing is digital-first, led by an owned blog featuring expert advice (Dr. Constantini), email newsletter subscriptions, and organic social presence on Facebook, Twitter, and Instagram, with no native mobile app or third-party marketplace listings. Customer segments center on individual consumers seeking natural/organic skincare, sensitive/baby-skin care, and zero-waste/sustainable lifestyle shoppers across Western Europe.
Alepia firmographics
Firmographics- Name
- Alepia
- Legal name
- Alepia - La Maison d'Orient SARL
- Website
- https://alepia.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alepia is a French direct-to-consumer e-commerce brand, founded in 2004 and headquartered in Santeny, France, that sells authentic Aleppo soaps, Marseille soaps, organic oils, and natural cosmetics to individual consumers in France, the EU, and the UK.
- Ownership category
- akta.pro rank
Alepia industry classification
Industry- Product category
- Natural and Organic Personal Care
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Soap and Other Detergent Manufacturing (325611), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB)
- akta.pro secondary industry
- Eau de Cologne & Light Fragrances (CRABADAD)
Keywords
Where Alepia is headquartered
LocationHeadquarters
- HQ city
- Santeny
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Alepia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Product Sales: Direct-to-consumer sales of soaps, cosmetics, and natural beauty products through their online store. Customers purchase individual products at one-time prices ranging from approximately €4 to €130+ for premium items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with volume discounts available through bulk/lot purchases |
| Other | Pay-as-you-go | Free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Alepia product offering
Product offeringCore offering
Alepia sells authentic Aleppo soaps and certified organic natural cosmetics directly to consumers through its own e-commerce platform. The product range spans solid and liquid Aleppo soaps in multiple laurel berry oil concentrations (1% to 40%), Marseille soaps, black soaps, organic vegetable and essential oils, face creams and balms, shampoos, beard care, perfumes, home cleaning products, and accessories. Products are manufactured using traditional cauldron hot-saponification methods at facilities in Aleppo, Syria, and Plateau Briard, France.
Product overview
Alepia is a French e-commerce company founded in 2004 that specializes in authentic Aleppo soaps and natural cosmetics. The company operates as a multi-category beauty and personal care brand with a portfolio organized around several core product lines: (1) Aleppo soaps — the flagship offering — available in multiple variants differentiated by laurel oil concentration (1%, 5%, 25%, 40%), format (solid, liquid, bulk/zero-waste), and sub-brands (Authentique, Excellence, Premium, Prestige, including vintage Mathusalep); (2) Marseille soaps and black soaps; (3) organic vegetable and essential oils (Argan, Jojoba, Rose Hip, Castor, Evening Primrose, Bhringraj, Prickly Pear, Black Seed/Nigella, Sweet Almond); (4) skin care creams and balms (Pomegranate, Laurel & Argan, hand creams); (5) hair and beard care (Shikakai shampoo, solid olive oil shampoo, Argan beard shampoo, Argan repair shampoo, no-poo shampoo bars); (6) perfumes and roll-on fragrances; (7) household cleaning products (laundry detergent, dish soap, multi-surface spray); and (8) accessories (Konjac sponge, exfoliating gloves, Kabuki brush, combs). Products are positioned as certified organic, natural, and vegan, with formulations using minimal ingredients. The company operates its own Plateau Briard soap factory in France alongside sourcing from traditional Syrian producers. Free shipping is offered in metropolitan France for orders over €30.
Differentiator
Problem solved
Functional benefit
Products and services
- Authentic Aleppo Soap (multiple laurel concentrations) Traditional solid Aleppo soaps available in four laurel berry oil concentrations (1%, 5%, 25%, 40%) for face, body, and hair, formulated for sensitive, combination, oily, and problem-prone skin.
- Aleppo Soap — Bulk and Zero Waste Unpackaged, hand-cut Aleppo soaps (25% and 40% laurel) manufactured in France using traditional cauldron methods, designed for plastic-free and zero waste purchasing.
Companies that use Alepia
Customer profileSegments3 records
Ideal customer profiles3 records
Alepia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Alepia partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Alepia competitors and assessment
Company assessmentBroad incumbents
- Dr. Bronner's: Iconic organic castile soap brand with strong ethical and natural ingredient positioning, offering soaps, body care, and household products. Comparable focus on minimal-ingredient, organic, natural soaps with multi-use functionality, though serving a global and primarily US-centric customer base.
- The Body Shop: Global natural-ingredient beauty and personal care retailer offering soaps, body care, and skincare with ethical and sustainability positioning. Comparable values-driven natural beauty positioning and overlapping product categories, though with global retail and mass-market scale.
- L'Occitane en Provence: Global French natural beauty brand with deep roots in traditional Provençal ingredients and soap-making heritage. Operates in overlapping product categories (soaps, body care, fragrances) and serves a comparable natural-conscious consumer base, though at far greater scale and global retail distribution.
- Melvita: Established French organic beauty brand offering a wide range of certified organic skincare, body care, and aromatherapy products. Comparable target customer (organic-conscious French consumers) and overlapping product categories, though with broader scale and retail presence.
- Le Petit Marseillais: Mass-market French natural personal care brand owned by Johnson & Johnson, offering soaps, shower gels, and body care with Provençal/Marseille positioning. Comparable product category and French natural-ingredient heritage, but at significantly larger scale and mass-market price points.
Emerging players
- Karethia: French e-commerce brand specializing in Aleppo soaps and natural cosmetics with similar DTC distribution model. Direct competitor in the authentic Aleppo soap niche targeting French consumers seeking natural personal care products.
- Argiletz: French specialist in natural clays, plant oils, and organic personal care products sold primarily through DTC e-commerce. Comparable in French-based, organic-certified, natural personal care product portfolio and DTC distribution strategy.
Direct peers
- La Corvette (Savonnerie du Midi): Historic Marseille-based soap manufacturer producing traditional olive oil soaps, household products, and natural personal care items under the La Corvette brand. Comparable in category, traditional manufacturing methods, and French heritage positioning.
- Cattier Paris: French natural and organic personal care brand offering certified organic soaps, body care, and skincare through DTC and retail channels. Closely comparable in product range, organic/vegan positioning, and natural personal care target market.
- Savonnerie Fer à Cheval: One of the last traditional Marseille soap makers in France, producing cauldron-cooked olive oil soaps using methods closely aligned with Alepia's artisanal approach. Directly comparable heritage soap manufacturer with similar product positioning in the natural and traditional soap category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Alepia social profiles
Digital presenceAlepia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alepia leadership team
Management profileNumber of profiles
Alepia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alepia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alepia
What does Alepia do?
Alepia sells authentic Aleppo soaps and certified organic natural cosmetics directly to consumers through its own e-commerce platform. The product range spans solid and liquid Aleppo soaps in multiple laurel berry oil concentrations (1% to 40%), Marseille soaps, black soaps, organic vegetable and essential oils, face creams and balms, shampoos, beard care, perfumes, home cleaning products, and accessories. Products are manufactured using traditional cauldron hot-saponification methods at facilities in Aleppo, Syria, and Plateau Briard, France.
Is Alepia a public or private company?
Alepia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alepia founded?
Alepia was founded in 2004. It employs 11 to 50 people.
Where is Alepia based?
Alepia is headquartered in Santeny, France, in the Europe region.
How does Alepia make money?
One revenue line is on record: E-commerce Product Sales.
Who are Alepia's main competitors?
Broad incumbents on record are Dr. Bronner's, The Body Shop, L'Occitane en Provence, Melvita and Le Petit Marseillais. Emerging players are Karethia and Argiletz. Direct peers are La Corvette (Savonnerie du Midi), Cattier Paris and Savonnerie Fer à Cheval.
Does Alepia have an API?
No public API is recorded for Alepia.
What industry is Alepia in?
Alepia's product category is Natural and Organic Personal Care. Its primary akta.pro industry code is CRADANAB, Bath & Shower Products (Soaps, Body Wash, Bath Additives), with a secondary code of CRABADAD, Eau de Cologne & Light Fragrances. Its NAICS code is 32561 and its SIC code is 2840.