Bodegas Roda
Bodegas Roda is a privately-held Spanish winery founded in 1987 in Haro, La Rioja, producing five premium wines (SELA, RODA, RODA I, CIRSION, RODA I Blanco) and direct-to-consumer wine tourism experiences for individual premium wine consumers.
- Company typePrivate
- Founded1987
- HeadquartersHaro, Spain
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bodegas Roda does
Bodegas Roda is a privately-held Spanish winery founded in 1987 by the Rotllant Daurella family in the historic Barrio de la Estación of Haro, La Rioja. The company produces a portfolio of five wines built around two Tempranillo maturation profiles: RODA (red fruit) and RODA I (black fruit), supplemented by Bodegas Roda SELA as the entry-level cuvée, CIRSION as a flagship from exceptional berry selection, and RODA I Blanco as the company's first white wine launched after more than three decades of red-only production. Production is anchored on 120 hectares of vineyard (70 owned, 50 from contracted growers) across altitudes of 380m to 650m in Rioja, with aging carried out in French oak vats (17 classic plus 18 modern, 4,000-20,000 liter capacities) and 1,200 barrels processed in a proprietary bioclimatic malolactic fermentation room with underfloor temperature and humidity control.\n\nThe company operates a vertically integrated business model spanning viticulture, winemaking, and direct-to-consumer sales. Revenue is generated through (i) wine sales (one-time transactions at the winery and via Club Roda, a subscription platform at clubroda.es), (ii) wine tourism experiences priced from €31 to €128 per adult across nine tiers ranging from basic tastings to private vertical tastings with lunch, and (iii) related family-group products from Bodegas La Horra in Ribera del Duero (CORIMBO, CORIMBO I) and Agricola Aubocasser in Mallorca (olive oils). Distribution is concentrated in DTC channels, the Barrio de la Estación wine bar, and the Club Roda subscription; geographic markets served are limited to Spain (La Rioja and Ribera del Duero).\n\nBodegas Roda differentiates through proprietary aging technology (Eureka bioclimatic rooms), native-yeast fermentation, a germplasm bank at 'El Estepal' preserving 300+ Viura morphotypes and 550+ Tempranillo biotypes from old vineyards, and an extensive R&D portfolio including participation in EU Horizon 2020 and CDTI-funded consortia (VINySOST €7.45M, LOWpHWINE €5.8M, SHIP2FAIR). The company holds Sustainable Wineries for Climate Protection (SWfCP) certification, was named a member of the Asociación del Barrio de la Estación, and runs the Maridajes photography exhibition series with Fundació Foto Colectania since 2007 as a wine tourism driver. CIRSION 2021 was recognized as Best Wine in Spain at the XVII Cata a Ciegas.
Bodegas Roda firmographics
Firmographics- Name
- Bodegas Roda
- Legal name
- BODEGAS RODA S.A.
- Website
- https://roda.es
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bodegas Roda is a privately-held Spanish winery founded in 1987 in Haro, La Rioja, producing five premium wines (SELA, RODA, RODA I, CIRSION, RODA I Blanco) and direct-to-consumer wine tourism experiences for individual premium wine consumers.
- Ownership category
- akta.pro rank
Bodegas Roda industry classification
Industry- Product category
- Premium Wine Production
- NAICS
- Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (4453), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB)
Keywords
Where Bodegas Roda is headquartered
LocationHeadquarters
- HQ city
- Haro
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Bodegas Roda business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Wine Sales: Direct sales of premium Rioja wines including Bodegas Roda SELA, RODA, RODA I, CIRSION, and RODA I Blanco. Products sold directly at winery and through wine tourism experiences.
- Wine Tourism Experiences: Paid experiences including wine tours, tastings, vineyard walks, carriage rides, and private events. Pricing ranges from €31 to €128 per adult for various experience packages.
- Club Membership: Subscription-based wine club (clubroda.es) offering member benefits including exclusive access to wines and experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic wine tasting experience |
| Unit Pricing | Pay-as-you-go | Three wines tasting experience |
| Unit Pricing | Pay-as-you-go | Premium single varietal tasting |
| Unit Pricing | Pay-as-you-go | Vineyard landscape experience |
| Unit Pricing | Pay-as-you-go | Rioja vs Ribera comparison tasting |
| Unit Pricing | Pay-as-you-go | Carriage ride experience |
| Unit Pricing | Pay-as-you-go | Complete Rioja portfolio tasting |
| Unit Pricing | Pay-as-you-go | Historical vintage vertical tasting |
| Unit Pricing | Pay-as-you-go | Premium experience with lunch |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Bodegas Roda product offering
Product offeringCore offering
Bodegas Roda produces and sells premium Rioja wines — Bodegas Roda SELA, RODA, RODA I, CIRSION, and RODA I Blanco — from Tempranillo and old-vine Viura grapes grown on 120 hectares in La Rioja. The winery complements its wine portfolio with paid wine tourism experiences (tastings, vineyard walks, carriage rides, private events), a street-level wine bar, and the Club Roda membership program.
Product overview
Bodegas Roda is a Spanish winery founded in 1987 in Haro, La Rioja, producing four red wines (Bodegas Roda SELA, RODA, RODA I, CIRSION) and one white wine (RODA I Blanco). The portfolio is organized around two Tempranillo maturation profiles: RODA for red fruit characteristics and RODA I for black fruit. The winery also offers wine tourism experiences including tastings, vineyard tours, a wine bar, virtual experiences, and the Maridajes photography exhibition series.
Differentiator
Problem solved
Functional benefit
Brands
- Bodegas Roda SELA: Young wine made from vineyards between 15 and 30 years old
- RODA
- RODA I
- CIRSION
- RODA I Blanco
Products and services
- Bodegas Roda SELA The youngest red wine of Bodegas Roda, made from vineyards between 15 and 30 years old, representing a fresh and fruity profile. Targeted at premium wine consumers seeking an approachable entry into the Bodegas Roda portfolio.
- RODA Red wine representing one of the two profiles of Tempranillo maturation: red fruit character with aromas present on the rim of the glass, ready to be appreciated immediately with sweet spices and festive freshness. Targeted at premium wine consumers.
- RODA I Black fruit wine with character that maintains the freshness of the fruit, featuring aromas of great depth with mineral, chocolate and black plum notes. Targeted at premium wine consumers seeking depth and structure.
- CIRSION Premium wine from selected vines where the grape has matured exceptionally. CIRSION 2021 was named Best Wine in Spain at the XVII Cata a Ciegas and received 100 points from Guía Gourmets, 99 points from James Suckling and Proensa, and 96 points from The Wine Advocate and Tim Atkin. Targeted at collectors and connoisseurs.
- RODA I Blanco First white wine from Bodegas Roda, made primarily from Viura with some Malvasía de Rioja and Garnacha Blanca from old vineyard slopes. Represents the company's commitment to preserving historic white grape varieties. Targeted at premium wine consumers and collectors of unique white wines.
- Wine Tours and Tastings Wine tourism experiences including 'RODA' (€31/adult), 'Tres vinos tres orígenes' (€41/adult), 'Los Unos' (€46/adult), 'El vino en su paisaje' vineyard walk (€40/adult), 'Rioja vs Ribera' private tasting (€66/adult), 'En calesa por el viñedo' carriage ride (€66/adult), 'Nuestros Riojas' private tasting (€86/adult), 'Años históricos' vintage vertical (€103/adult), and 'Balcón del Ebro' with lunch (€128/adult). Targeted at tourists, wine enthusiasts, and corporate or private event groups visiting La Rioja.
- Wine Bar and Shop Wine bar and shop at street level in the Barrio de la Estación, set in a 19th-century 'calado' (cellar), allowing casual walk-in purchases without the full winery tour. Targeted at walk-in visitors and casual wine consumers.
- Maridajes Photography Exhibition
Quantifiable outcome
- CIRSION 2021 named Best Wine in Spain at XVII Cata a Ciegas de los Mejores Vinos de España
- +2 more outcomes
Companies that use Bodegas Roda
Customer profileSegments2 records
Ideal customer profiles2 records
Bodegas Roda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bodegas Roda partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Fundació Foto Colectania (Barcelona)corePartnership with Fundació Foto Colectania for the Maridajes photography exhibition program, running since 2007. The program establishes points of contact between works of photographers from the collection, creating resonances akin to wine-food pairings. Exhibitions rotate semi-annually in Bodegas Roda's exhibition space.
- Wine in ModerationminorJoined Wine in Moderation coalition of responsible wine organizations committed to sustainable wine culture. Program promotes responsible consumption and education about moderate wine drinking.
- Asociación del Barrio de la EstacióncoreMember of association of historic wineries in Haro's Station District, including Bodegas Bilbaínas, CVNE, Muga, Bodegas Gómez Cruzado, La Rioja Alta, S.A. Association promotes wines of the district and develops the neighborhood as international wine tourism destination.
- CDTI (Centro para el Desarrollo Tecnológico Industrial)coreSpanish government agency for R&D project funding and coordination. Bodegas Roda participates in multiple CDTI-funded research programs including VINySOST (€7.45M consortium) and LOWpHWINE (€5.8M consortium).
- European CommissioncoreEuropean research funding through Horizon 2020 program. SHIP2FAIR project (2018-2022) supported by European Commission for solar thermal integration in agro-food industry including wine fermentation.
- University of La RiojacoreAcademic research partner for multiple R&D projects including germplasm bank creation, phenolic profile studies of Tempranillo and Graciano varieties, and phenotyping projects.
- University of SalamancacoreAcademic research partner for phenolic profile studies and germplasm bank creation projects for indigenous varieties.
- Polytechnic University of MadridminorResearch partner for CENIT Demeter climate change adaptation project.
- University of ZaragozaminorResearch partner for CENIT Demeter climate change adaptation project.
- Pago de CarraovejasminorConsortium partner in LOWpHWINE research project studying effects of soil and vine conditions on grape and wine acid composition in climate change context.
- Bodegas La HorracoreRelated winery project in Ribera del Duero (founded 2009) producing CORIMBO and CORIMBO I wines from Tinta del País variety. Part of Roda family group.
- Agricola Aubocasser S.L.minorRelated company producing AUBOCASSA and L'AMO Extra Virgin Olive Oils from historic estate in Mallorca (Manacor). Part of Roda family group.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Bodegas Roda competitors and assessment
Company assessmentDirect peers
- Bodegas Muga: Third-generation Haro winery and fellow Barrio de la Estación association member producing premium traditional Rioja reds with their own cellar-door tourism — directly comparable in geography, GTM motion (wine tourism + DTC), and Tempranillo-led premium portfolio.
- Vega Sicilia: Spain's most iconic ultra-premium winery (Ribera del Duero) — a benchmark comparable for the upper bound of Spanish fine-wine pricing, brand equity and global critical recognition that CIRSION is now positioned within.
- Bodegas Bilbaínas: Haro winery and Barrio de la Estación association member; comparable in geography and Rioja heritage, providing another reference point for how a Bodegas de Haro scales DTC and wine tourism.
- Pago de Carraovejas: Premium Ribera del Duero producer and Roda family group consortium partner in the LOWpHWINE climate-change research project; directly comparable in premium Iberian red positioning and in commitment to terroir-driven, R&D-intensive winemaking.
- La Rioja Alta, S.A. Historic Rioja Alta producer and Barrio de la Estación association member, with a comparable multi-decade brand, premium red portfolio and active wine tourism; a benchmark for Roda in terms of long-horizon brand building and traditional Rioja style.
- Bodegas Gómez Cruzado: Haro-based Rioja winery and Barrio de la Estación association member with comparable boutique premium positioning, Tempranillo-led range, and DTC + wine tourism GTM.
- CVNE (Compañía Vinícola del Norte de España): Historic Rioja winery founded in 1879 and headquartered in Haro's Barrio de la Estación; co-member with Bodegas Roda in the Asociación del Barrio de la Estación and a direct comparable in terms of premium Rioja positioning, DTC and wine tourism, and family/legacy ownership profile.
- Bodegas La Horra: Wholly-owned subsidiary of Bodegas Roda producing CORIMBO and CORIMBO I from Tinta del País in Ribera del Duero; included as a peer because it demonstrates the Roda platform's expansion vector into a second Spanish DO.
- Bodegas López de Heredia: Family-owned Haro winery (Viña Tondonia) operating in the same Barrio de la Estación with ultra-traditional Rioja production and strong export distribution — a relevant comparable for Roda's family ownership, premium positioning and generational continuity.
Broad incumbents
- Marqués de Riscal: Iconic Rioja and Rueda producer with broader portfolio scale and a flagship hotel/wine tourism destination (Ciudad del Vino); a broader incumbent comparable to Bodegas Roda in terms of premium brand pull but operating at materially larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bodegas Roda social profiles
Digital presenceBodegas Roda compliance and trust
Trust signalCompliance1 record
Bodegas Roda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bodegas Roda leadership team
Management profileNumber of profiles
Profiles6 records
Bodegas Roda subsidiaries and ownership
Company hierarchySubsidiaries2 records
Bodegas Roda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bodegas Roda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bodegas Roda
What does Bodegas Roda do?
Bodegas Roda produces and sells premium Rioja wines — Bodegas Roda SELA, RODA, RODA I, CIRSION, and RODA I Blanco — from Tempranillo and old-vine Viura grapes grown on 120 hectares in La Rioja. The winery complements its wine portfolio with paid wine tourism experiences (tastings, vineyard walks, carriage rides, private events), a street-level wine bar, and the Club Roda membership program.
Is Bodegas Roda a public or private company?
Bodegas Roda is a private company. It is classified as family owned and is currently operating.
When was Bodegas Roda founded?
Bodegas Roda was founded in 1987. It employs 11 to 50 people.
Where is Bodegas Roda based?
Bodegas Roda is headquartered in Haro, Spain, in the Europe region.
How does Bodegas Roda make money?
Three revenue lines are on record. Wine Sales are the primary driver. The others are wine Tourism Experiences and club Membership.
Who are Bodegas Roda's main competitors?
Direct peers on record are Bodegas Muga, Vega Sicilia, Bodegas Bilbaínas, Pago de Carraovejas, La Rioja Alta, S.A., Bodegas Gómez Cruzado, CVNE (Compañía Vinícola del Norte de España), Bodegas La Horra and Bodegas López de Heredia. Marqués de Riscal is listed as a broad incumbent.
Does Bodegas Roda have an API?
No public API is recorded for Bodegas Roda.
What industry is Bodegas Roda in?
Bodegas Roda's product category is Premium Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 312130 and its SIC code is 2080.