Bodegas Roda

What Bodegas Roda does

Bodegas Roda is a privately-held Spanish winery founded in 1987 by the Rotllant Daurella family in the historic Barrio de la Estación of Haro, La Rioja. The company produces a portfolio of five wines built around two Tempranillo maturation profiles: RODA (red fruit) and RODA I (black fruit), supplemented by Bodegas Roda SELA as the entry-level cuvée, CIRSION as a flagship from exceptional berry selection, and RODA I Blanco as the company's first white wine launched after more than three decades of red-only production. Production is anchored on 120 hectares of vineyard (70 owned, 50 from contracted growers) across altitudes of 380m to 650m in Rioja, with aging carried out in French oak vats (17 classic plus 18 modern, 4,000-20,000 liter capacities) and 1,200 barrels processed in a proprietary bioclimatic malolactic fermentation room with underfloor temperature and humidity control.\n\nThe company operates a vertically integrated business model spanning viticulture, winemaking, and direct-to-consumer sales. Revenue is generated through (i) wine sales (one-time transactions at the winery and via Club Roda, a subscription platform at clubroda.es), (ii) wine tourism experiences priced from €31 to €128 per adult across nine tiers ranging from basic tastings to private vertical tastings with lunch, and (iii) related family-group products from Bodegas La Horra in Ribera del Duero (CORIMBO, CORIMBO I) and Agricola Aubocasser in Mallorca (olive oils). Distribution is concentrated in DTC channels, the Barrio de la Estación wine bar, and the Club Roda subscription; geographic markets served are limited to Spain (La Rioja and Ribera del Duero).\n\nBodegas Roda differentiates through proprietary aging technology (Eureka bioclimatic rooms), native-yeast fermentation, a germplasm bank at 'El Estepal' preserving 300+ Viura morphotypes and 550+ Tempranillo biotypes from old vineyards, and an extensive R&D portfolio including participation in EU Horizon 2020 and CDTI-funded consortia (VINySOST €7.45M, LOWpHWINE €5.8M, SHIP2FAIR). The company holds Sustainable Wineries for Climate Protection (SWfCP) certification, was named a member of the Asociación del Barrio de la Estación, and runs the Maridajes photography exhibition series with Fundació Foto Colectania since 2007 as a wine tourism driver. CIRSION 2021 was recognized as Best Wine in Spain at the XVII Cata a Ciegas.

Name

Bodegas Roda

Legal name

BODEGAS RODA S.A.

Website

https://roda.es

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Bodegas Roda is a privately-held Spanish winery founded in 1987 in Haro, La Rioja, producing five premium wines (SELA, RODA, RODA I, CIRSION, RODA I Blanco) and direct-to-consumer wine tourism experiences for individual premium wine consumers.

Ownership category

akta.pro rank

Product category

Premium Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (4453), Drinking Places (Alcoholic Beverages) (7224)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB)

Keywords

• Premium Rioja wines
• Tempranillo wine production
• Wine tourism experiences
• French oak barrel aging
• Old vine preservation

Headquarters

HQ city

Haro

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wine Sales: Direct sales of premium Rioja wines including Bodegas Roda SELA, RODA, RODA I, CIRSION, and RODA I Blanco. Products sold directly at winery and through wine tourism experiences.
2. Wine Tourism Experiences: Paid experiences including wine tours, tastings, vineyard walks, carriage rides, and private events. Pricing ranges from €31 to €128 per adult for various experience packages.
3. Club Membership: Subscription-based wine club (clubroda.es) offering member benefits including exclusive access to wines and experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bodegas Roda produces and sells premium Rioja wines — Bodegas Roda SELA, RODA, RODA I, CIRSION, and RODA I Blanco — from Tempranillo and old-vine Viura grapes grown on 120 hectares in La Rioja. The winery complements its wine portfolio with paid wine tourism experiences (tastings, vineyard walks, carriage rides, private events), a street-level wine bar, and the Club Roda membership program.

Product overview

Bodegas Roda is a Spanish winery founded in 1987 in Haro, La Rioja, producing four red wines (Bodegas Roda SELA, RODA, RODA I, CIRSION) and one white wine (RODA I Blanco). The portfolio is organized around two Tempranillo maturation profiles: RODA for red fruit characteristics and RODA I for black fruit. The winery also offers wine tourism experiences including tastings, vineyard tours, a wine bar, virtual experiences, and the Maridajes photography exhibition series.

Differentiator

Problem solved

Functional benefit

Brands

• Bodegas Roda SELA: Young wine made from vineyards between 15 and 30 years old
• RODA
• RODA I
• CIRSION
• RODA I Blanco

Products and services

• Bodegas Roda SELA The youngest red wine of Bodegas Roda, made from vineyards between 15 and 30 years old, representing a fresh and fruity profile. Targeted at premium wine consumers seeking an approachable entry into the Bodegas Roda portfolio.
• RODA Red wine representing one of the two profiles of Tempranillo maturation: red fruit character with aromas present on the rim of the glass, ready to be appreciated immediately with sweet spices and festive freshness. Targeted at premium wine consumers.
• RODA I Black fruit wine with character that maintains the freshness of the fruit, featuring aromas of great depth with mineral, chocolate and black plum notes. Targeted at premium wine consumers seeking depth and structure.
• CIRSION Premium wine from selected vines where the grape has matured exceptionally. CIRSION 2021 was named Best Wine in Spain at the XVII Cata a Ciegas and received 100 points from Guía Gourmets, 99 points from James Suckling and Proensa, and 96 points from The Wine Advocate and Tim Atkin. Targeted at collectors and connoisseurs.
• RODA I Blanco First white wine from Bodegas Roda, made primarily from Viura with some Malvasía de Rioja and Garnacha Blanca from old vineyard slopes. Represents the company's commitment to preserving historic white grape varieties. Targeted at premium wine consumers and collectors of unique white wines.
• Wine Tours and Tastings Wine tourism experiences including 'RODA' (€31/adult), 'Tres vinos tres orígenes' (€41/adult), 'Los Unos' (€46/adult), 'El vino en su paisaje' vineyard walk (€40/adult), 'Rioja vs Ribera' private tasting (€66/adult), 'En calesa por el viñedo' carriage ride (€66/adult), 'Nuestros Riojas' private tasting (€86/adult), 'Años históricos' vintage vertical (€103/adult), and 'Balcón del Ebro' with lunch (€128/adult). Targeted at tourists, wine enthusiasts, and corporate or private event groups visiting La Rioja.
• Wine Bar and Shop Wine bar and shop at street level in the Barrio de la Estación, set in a 19th-century 'calado' (cellar), allowing casual walk-in purchases without the full winery tour. Targeted at walk-in visitors and casual wine consumers.
• Maridajes Photography Exhibition

Quantifiable outcome

• CIRSION 2021 named Best Wine in Spain at XVII Cata a Ciegas de los Mejores Vinos de España
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Fundació Foto Colectania (Barcelona)coreStrategic or Co-development PartnerPartnership with Fundació Foto Colectania for the Maridajes photography exhibition program, running since 2007. The program establishes points of contact between works of photographers from the collection, creating resonances akin to wine-food pairings. Exhibitions rotate semi-annually in Bodegas Roda's exhibition space.
• Wine in ModerationminorStrategic or Co-development PartnerJoined Wine in Moderation coalition of responsible wine organizations committed to sustainable wine culture. Program promotes responsible consumption and education about moderate wine drinking.
• Asociación del Barrio de la EstacióncoreStrategic or Co-development PartnerMember of association of historic wineries in Haro's Station District, including Bodegas Bilbaínas, CVNE, Muga, Bodegas Gómez Cruzado, La Rioja Alta, S.A. Association promotes wines of the district and develops the neighborhood as international wine tourism destination.
• CDTI (Centro para el Desarrollo Tecnológico Industrial)coreOthersSpanish government agency for R&D project funding and coordination. Bodegas Roda participates in multiple CDTI-funded research programs including VINySOST (€7.45M consortium) and LOWpHWINE (€5.8M consortium).
• European CommissioncoreOthersEuropean research funding through Horizon 2020 program. SHIP2FAIR project (2018-2022) supported by European Commission for solar thermal integration in agro-food industry including wine fermentation.
• University of La RiojacoreStrategic or Co-development PartnerAcademic research partner for multiple R&D projects including germplasm bank creation, phenolic profile studies of Tempranillo and Graciano varieties, and phenotyping projects.
• University of SalamancacoreStrategic or Co-development PartnerAcademic research partner for phenolic profile studies and germplasm bank creation projects for indigenous varieties.
• Polytechnic University of MadridminorStrategic or Co-development PartnerResearch partner for CENIT Demeter climate change adaptation project.
• University of ZaragozaminorStrategic or Co-development PartnerResearch partner for CENIT Demeter climate change adaptation project.
• Pago de CarraovejasminorStrategic or Co-development PartnerConsortium partner in LOWpHWINE research project studying effects of soil and vine conditions on grape and wine acid composition in climate change context.
• Bodegas La HorracoreStrategic or Co-development PartnerRelated winery project in Ribera del Duero (founded 2009) producing CORIMBO and CORIMBO I wines from Tinta del País variety. Part of Roda family group.
• Agricola Aubocasser S.L.minorStrategic or Co-development PartnerRelated company producing AUBOCASSA and L'AMO Extra Virgin Olive Oils from historic estate in Mallorca (Manacor). Part of Roda family group.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bodegas Muga: Third-generation Haro winery and fellow Barrio de la Estación association member producing premium traditional Rioja reds with their own cellar-door tourism — directly comparable in geography, GTM motion (wine tourism + DTC), and Tempranillo-led premium portfolio.
• Vega Sicilia: Spain's most iconic ultra-premium winery (Ribera del Duero) — a benchmark comparable for the upper bound of Spanish fine-wine pricing, brand equity and global critical recognition that CIRSION is now positioned within.
• Bodegas Bilbaínas: Haro winery and Barrio de la Estación association member; comparable in geography and Rioja heritage, providing another reference point for how a Bodegas de Haro scales DTC and wine tourism.
• Pago de Carraovejas: Premium Ribera del Duero producer and Roda family group consortium partner in the LOWpHWINE climate-change research project; directly comparable in premium Iberian red positioning and in commitment to terroir-driven, R&D-intensive winemaking.
• La Rioja Alta, S.A. Historic Rioja Alta producer and Barrio de la Estación association member, with a comparable multi-decade brand, premium red portfolio and active wine tourism; a benchmark for Roda in terms of long-horizon brand building and traditional Rioja style.
• Bodegas Gómez Cruzado: Haro-based Rioja winery and Barrio de la Estación association member with comparable boutique premium positioning, Tempranillo-led range, and DTC + wine tourism GTM.
• CVNE (Compañía Vinícola del Norte de España): Historic Rioja winery founded in 1879 and headquartered in Haro's Barrio de la Estación; co-member with Bodegas Roda in the Asociación del Barrio de la Estación and a direct comparable in terms of premium Rioja positioning, DTC and wine tourism, and family/legacy ownership profile.
• Bodegas La Horra: Wholly-owned subsidiary of Bodegas Roda producing CORIMBO and CORIMBO I from Tinta del País in Ribera del Duero; included as a peer because it demonstrates the Roda platform's expansion vector into a second Spanish DO.
• Bodegas López de Heredia: Family-owned Haro winery (Viña Tondonia) operating in the same Barrio de la Estación with ultra-traditional Rioja production and strong export distribution — a relevant comparable for Roda's family ownership, premium positioning and generational continuity.

Broad incumbents

• Marqués de Riscal: Iconic Rioja and Rueda producer with broader portfolio scale and a flagship hotel/wine tourism destination (Ciudad del Vino); a broader incumbent comparable to Bodegas Roda in terms of premium brand pull but operating at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bodegasroda
• Instagraminstagram.com/bodegasroda
• Xx.com/BodegasRoda

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodegas Roda