Canvas Etc
Canvas Etc is a private Auburn, Georgia-based e-commerce fabric retailer selling canvas, cotton duck, and denier fabrics by the yard with in-house digital printing, CNC cutting, and finishing services to individual crafters and business/wholesale customers worldwide.
- Company typePrivate
- Founded2015
- HeadquartersAuburn, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Canvas Etc does
Canvas Etc is a privately held, Auburn, Georgia-based e-commerce fabric retailer founded circa 2015 per firmographic records — though the company's own materials claim 20+ years in business, an unresolved inconsistency. The company operates as a direct-to-consumer storefront at canvasetc.com selling canvas, cotton duck canvas (in numbered grades #1–#12), denier synthetic fabrics (nylon, polyester, Cordura), mesh, waxed canvas, artist canvas, Khadi papers, sewing accessories, and pipe-and-drape event equipment, with units priced by the yard, roll, or item. The primary customer segment is individual consumers and crafters (DIY projects, artists, upholstery, home décor), with a secondary segment of business buyers and wholesalers purchasing bulk commercial quantities.
The product portfolio is anchored by cotton duck canvas (asserted to be one of the largest online selections) and synthetic denier fabrics, and is differentiated through documented heavier ounce weights per square yard than competitors across the numbered duck grades (e.g., #12 at 11.80 oz/sq yd vs. 11.50 for competition; #10 at 15.00 vs. 14.40). Underlying technology is predominantly physical — CNC-controlled cutting, pattern digitization, dye-sublimation and screen-printing print lines, custom dyeing, and cut-and-sew production of finished goods such as custom tote bags, drapes, and tablecloths — combined with a self-serve e-commerce catalog and centralized Auburn, Georgia warehouse fulfillment.
Revenue is generated through three streams: one-time fabric product sales by the yard or roll, value-added custom finishing services priced per project, and wholesale/bulk sales to commercial buyers via trade accounts. Pricing on standard fabrics ranges from roughly $2.64 to $8.79 per yard depending on width and grade. The company ships globally including APO/FPO from a single warehouse with a stated 24-hour fulfillment promise, and is affiliated with Canwil Textiles, which holds the rights to the Canvas Etc brand — the exact corporate ownership structure is not disclosed.
Canvas Etc firmographics
Firmographics- Name
- Canvas Etc
- Legal name
- Canvas Etc
- Website
- https://canvasetc.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Canvas Etc is a private Auburn, Georgia-based e-commerce fabric retailer selling canvas, cotton duck, and denier fabrics by the yard with in-house digital printing, CNC cutting, and finishing services to individual crafters and business/wholesale customers worldwide.
- Ownership category
- akta.pro rank
Where Canvas Etc is headquartered
LocationHeadquarters
- HQ city
- Auburn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Canvas Etc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Fabric and Textile Product Sales: Canvas Etc generates primary revenue through the sale of fabric products including canvas, cotton duck, denier fabrics, insulated fabrics, artist canvas, mesh fabrics, and specialty textiles. Products are sold by the yard, roll, or unit, serving both individual consumers and commercial buyers.
- Custom Finishing Services: Revenue generated from value-added services including digital fabric printing (dye sublimation, screen printing), cutting and slitting, coloring and custom dyeing, and sewing and finished goods production.
- Wholesale and Bulk Sales: Wholesale canvas and fabric sales for businesses with commercial use requirements, including full rolls and bulk yardage with potential for trade accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 10 oz Cotton Duck Fabric - priced by width and grade |
| Unit Pricing | Pay-as-you-go | Standard retail pricing for fabric by the yard or roll |
| Unit Pricing | Pay-as-you-go | Custom finishing and printing services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Canvas Etc product offering
Product offeringCore offering
Canvas Etc is an online fabric retailer and textile supplier selling canvas, cotton duck, denier synthetics, mesh, waxed canvas, artist canvas, and related materials by the yard or full roll. The company complements its catalog with in-house value-added fabrication services, including digital fabric printing (dye sublimation and screen printing), CNC pattern digitizing and cutting, custom dyeing, and cut-and-sew production of finished goods such as tote bags, drapes, and trade show displays.
Product overview
Canvas Etc operates as an e-commerce platform and textile supplier offering a comprehensive portfolio of fabrics and finished goods. The core product lines center on cotton duck canvas (available in numbered grades #1-#12 and ounce weights), synthetic denier fabrics (nylon, polyester, Cordura), mesh fabrics, waxed canvas, and artist canvas. The company provides fabrication services including custom fabric printing (dye sublimation and screen printing), pattern digitizing, CNC cutting, and cut-and-sew operations for custom finished products. Supporting product lines include Pipe and Drape event staging systems, pre-made tote bags and finished goods, Khadi handmade papers, trade show displays, insulated fabrics, and sewing accessories. The offering architecture combines a wide retail catalog of materials (by the yard/roll) with value-added manufacturing services that transform materials into custom finished products for both individual consumers and business customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Canvas Fabric / Cotton Duck Canvas Heavy-duty cotton canvas fabric available in numbered grades (#1-#12) and ounce weights, sold by the yard or full roll for applications including artist canvas, tent making, bags, and industrial covers.
- Denier Fabric / Synthetic Fabrics Synthetic fabric offerings including nylon (1000 denier, 1050 ballistic, 1680D ballistic), polyester (200D, 210D Oxford, 420D packcloth, 600D), and Cordura materials in various colors and specifications.
- Custom Fabric Printing In-house digital fabric printing using dye sublimation and screen printing technologies, enabling customers to upload their own designs for printing on various fabric compositions.
- Pipe and Drape Systems Event staging equipment including uprights, bases, drapes, kits, and accessories for creating backdrops, trade show booths, and venue transformations.
- Tote Bags and Finished Goods Pre-made canvas products including heavy-duty cotton tote bags, riggers bags, painters bags, and custom-branded marketing products with screen printing services.
- Khadi Papers Handmade paper products including rag paper, sketchbooks, cards, envelopes, and watercolor pads in various sizes and GSM weights.
- Mesh Fabrics Polyester mesh fabrics including laundry bag mesh, NoSeeUm mosquito netting, vinyl coated mesh, hex mesh, and high tenacity polyester mesh for various industrial and consumer applications.
- Waxed Canvas Waxed cotton duck canvas treated for water resistance, available in army duck and shelter tent duck styles with multiple color options.
- Artist Canvas Primed and unprimed canvas rolls and pre-stretched canvases for painting, available in various weights (#10, #12) and widths up to 144 inches.
- Pattern Digitizing / CNC Fabric Cutting Computer-controlled fabric cutting services including pattern digitization for precise, automated cutting of fabric materials.
- Cut and Sew Services In-house sewing and finishing services including custom dyeing, fabric printing, and production of finished goods from submitted designs.
- Trade Show Displays Event marketing materials including banner stands, tablecloths, SEG systems, trade show booths, counters, and step-and-repeat banners with custom printing options.
- Insulated Fabrics Insulated fabric materials for temperature control applications in various industrial and consumer products.
- Sewing Accessories Sewing-related products including zippers, buckles, webbing, hooks, threads, and other fastening materials.
Quantifiable outcome
- Ships within 24 hours, ensuring fast order fulfillment
- +1 more outcomes
Companies that use Canvas Etc
Customer profileSegments3 records
Ideal customer profiles3 records
Canvas Etc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Canvas Etc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Canwil TextilesminorCanwil Textiles is affiliated with Canvas Etc. This appears to be a parent or sibling company relationship within the textile industry. Canwil Textiles holds rights to the Canvas Etc brand.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Canvas Etc competitors and assessment
Company assessmentDirect peers
- Mood Fabrics: Online and NYC-based fabric retailer with deep specialty assortment in apparel, canvas, and designer textiles. Competes in the same premium DTC fabric niche with strong brand recognition from Project Runway and similar editorial exposure.
- Spoonflower: Custom digital fabric printing platform where users upload designs to be printed on-demand on various textiles. Closest direct competitor to Canvas Etc's custom digital fabric printing service line, with stronger digital brand and marketplace dynamics.
- Big Duck Canvas: Specialty online retailer focused on canvas, tarp, and heavy-duty fabric for industrial, marine, and DIY applications. Directly comparable to Canvas Etc's canvas/cotton duck specialty and wholesale orientation.
- OnlineFabricStore: Long-running online fabric retailer offering cut-to-order yardage, custom cutting, and a wide product range. Closely comparable business model to Canvas Etc's yardage-plus-finishing-services proposition.
- Fabric.com (Amazon): Amazon-owned online fabric superstore selling by the yard across cotton, canvas, denier, and specialty textiles to both individual and wholesale buyers. Most direct DTC fabric retailer competitor in scale and assortment breadth.
- Whaleys Fabrics: Online fabric retailer carrying canvas, cotton, and theatrical/drapery fabrics with cut-to-order service. Comparable yardage-plus-custom-cutting business model serving both consumer and stage/event markets like Canvas Etc's pipe-and-drape segment.
Broad incumbents
- JOANN: National craft and fabric retailer with strong e-commerce presence in canvas, cotton duck, and sewing accessories. Larger assortment, omnichannel footprint, and national brand recognition make it a broad incumbent competitor for the consumer and small-business segments.
Regional players
- Tarp Supply Inc. US-based manufacturer and retailer of industrial tarps, covers, and heavy-duty canvas products. Comparable in canvas product category with a stronger B2B/industrial tilt, serving overlapping wholesale customers for covers and industrial applications.
Others
- CanvasETC Wholesale (Canwil Textiles): Canwil Textiles is the named affiliate that holds rights to the Canvas Etc brand, suggesting shared supply or wholesale sourcing. Listed as a peer to flag the related-party relationship relevant to ownership and supply chain analysis.
Emerging players
- MarineFabric.com: Specialty retailer focused on marine-grade canvas, vinyl, and upholstery fabrics. Comparable to Canvas Etc's marine canvas and industrial applications served through its wholesale channel, though narrower in scope.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Canvas Etc social profiles
Digital presenceCanvas Etc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Canvas Etc leadership team
Management profileNumber of profiles
Canvas Etc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Canvas Etc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Canvas Etc
What does Canvas Etc do?
Canvas Etc is an online fabric retailer and textile supplier selling canvas, cotton duck, denier synthetics, mesh, waxed canvas, artist canvas, and related materials by the yard or full roll. The company complements its catalog with in-house value-added fabrication services, including digital fabric printing (dye sublimation and screen printing), CNC pattern digitizing and cutting, custom dyeing, and cut-and-sew production of finished goods such as tote bags, drapes, and trade show displays.
Is Canvas Etc a public or private company?
Canvas Etc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Canvas Etc founded?
Canvas Etc was founded in 2015. It employs 1 to 10 people.
Where is Canvas Etc based?
Canvas Etc is headquartered in Auburn, United States, in the North America region.
How does Canvas Etc make money?
Three revenue lines are on record. Fabric and Textile Product Sales are the primary driver. The others are custom Finishing Services and wholesale and Bulk Sales.
Who are Canvas Etc's main competitors?
Direct peers on record are Mood Fabrics, Spoonflower, Big Duck Canvas, OnlineFabricStore, Fabric.com (Amazon) and Whaleys Fabrics. JOANN is listed as a broad incumbent. Tarp Supply Inc. is listed as a regional player. CanvasETC Wholesale (Canwil Textiles) is listed as an others. MarineFabric.com is listed as an emerging player.
Does Canvas Etc have an API?
No public API is recorded for Canvas Etc.