Spoonflower
- Company typePrivate
- Founded2008
- HeadquartersDurham, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Spoonflower firmographics
Firmographics- Name
- Spoonflower
- Legal name
- Spoonflower Inc.
- Website
- https://spoonflower.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Spoonflower industry classification
Industry- Product category
- Custom Print-on-Demand Textiles & Home Decor
- NAICS
- Printing and Related Support Activities (3231), Independent Artists, Writers, and Performers (71151)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Creator Merchandise & Print-on-Demand Platforms (MPACAFAE)
- akta.pro secondary industry
- Short-Run & Micro-Run Digital Printing Services (POD-adjacent) (MPAJANAI)
Keywords
Where Spoonflower is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Spoonflower business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (Direct): Spoonflower generates revenue through direct sales of custom-printed fabric, wallpaper, and home decor products to consumers. Customers pay for custom-printed products on a per-order basis with no minimum quantities.
- Artist Royalties/Marketplace Commission: Spoonflower operates a marketplace model where independent artists sell designs. Artists earn 10% royalty on sales (with bonus commissions up to 15% for high performers), and Spoonflower retains the remainder. Payouts occur bi-weekly for balances over $10 via PayPal or can be used as in-house credit (Spoondollars).
- Plus Membership Subscription: Spoonflower offers a Plus Membership program that provides benefits to subscribers including discounts and exclusive access, driving recurring subscription revenue.
- Third-Party Marketplace Distribution: Spoonflower distributes designs through external marketplaces (Etsy, Amazon, Michaels) and earns revenue on these sales. The program is free for artists and Spoonflower handles all listing and fulfillment costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Artist Royalty - 10% base commission |
| Subscription | Monthly | Plus Membership |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Spoonflower product offering
Product offeringCore offering
Spoonflower operates a print-on-demand marketplace that lets independent artists upload original artwork, which is then custom-printed on over 60 substrates including fabric, wallpaper, and home décor items. Customers order on-demand with no minimum quantities while artists earn royalties (10–15%) on each sale made through Spoonflower's owned storefront and third-party channels such as Etsy, Amazon, and Michaels.
Product overview
Spoonflower is a print-on-demand marketplace offering custom fabric, wallpaper, and home décor products made to order using unique designs from independent artists worldwide. The core offering consists of three main product categories: Wallpaper (available in Peel and Stick, Pre-Pasted, Traditional, PVC-Free Type II, Vinyl, Grasscloth, and Metallic materials), Fabric (offered in over 60 materials including Cotton, Linen, Velvet, Minky, and specialty knits for quilting, upholstery, apparel, and craft projects), and Home Décor (including Curtains, Bedding, Pillows, Blankets, and Tablecloths). The platform operates as a two-sided marketplace connecting independent artists who upload and sell designs with consumers who purchase custom-printed products. Supporting the core marketplace, Spoonflower offers artist programs including a Design Library for selling artwork, Design Challenges for community engagement, and a Royalties System (Spoondollars) for commission tracking. Business-facing offerings include a Trade Program for professional designers and a Wholesale Fabric Program for small businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Wallpaper Custom-printed wallpaper offered in Peel and Stick, Pre-Pasted, Traditional, PVC-Free Type II, Vinyl, Grasscloth, and Metallic material types, featuring designs from independent artists worldwide.
- Custom Fabric Custom-printed fabric available in over 60 materials including Cotton, Canvas, Linen, Velvet, Minky, Fleece, Denim, and specialty knits for quilting, upholstery, apparel, and craft projects.
- Home Décor
- Design Library / Artist Marketplace
- Trade Program
- Wholesale Fabric Program
- Plus Membership
Companies that use Spoonflower
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Spoonflower technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Spoonflower partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- ShutterflycoreSpoonflower is part of the Shutterfly family of companies and brands. Shutterfly is the parent company of Spoonflower, operating as part of a portfolio of personalized product brands.
- EtsymajorThird-party marketplace distribution partner. Spoonflower lists products on Etsy and handles all listing, pricing, and fulfillment. Artists can opt-in to have their designs distributed on this platform.
- AmazonmajorThird-party marketplace distribution partner. Spoonflower lists products on Amazon and handles all listing, pricing, and fulfillment. Artists can opt-in to have their designs distributed on this platform.
- MichaelsmajorThird-party marketplace distribution partner. Spoonflower lists products on Michaels and handles all listing, pricing, and fulfillment. Artists can opt-in to have their designs distributed on this platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Spoonflower competitors and assessment
Company assessmentDirect peers
- Redbubble: Global print-on-demand marketplace connecting independent artists with consumers across apparel, home decor, and accessories. Highly comparable two-sided POD marketplace model serving independent artists with similar royalty-based economics.
- Society6: Print-on-demand marketplace focused on art-inspired home decor, furniture, and accessories designed by independent artists. Directly comparable in product categories (wall art, home decor, fabric-based goods) and marketplace model.
- Zazzle: Large customizable products marketplace allowing designers to create and sell customized goods including fabric, home decor, and stationery. Closely matches Spoonflower's customizable POD marketplace model with broad product categories.
- Minted: Design marketplace featuring independent artist work across stationery, art prints, and home decor with a curated crowdsourcing model. Comparable two-sided marketplace with independent artist supply and home decor focus.
- Fine Art America: Print-on-demand marketplace for wall art, home decor, and apparel featuring independent artist designs. Comparable two-sided artist marketplace model with strong home decor and wall covering overlap.
Broad incumbents
- Printful: Large print-on-demand fulfillment platform primarily serving ecommerce brands with apparel and accessories. Comparable POD technology and infrastructure, though more focused on merchant fulfillment than consumer marketplace.
- Cimpress (Vistaprint): Mass-customization parent of Vistaprint and related brands producing customized printing and physical products at scale. Comparable digital printing technology and custom product model, but at much larger scale and broader category breadth.
- Etsy (Pattern by Etsy): Major marketplace for handmade and custom goods including fabric, wallpaper, and home decor from independent sellers. Spoonflower is already an Etsy distribution partner, making Etsy both a channel and a broader competitive marketplace for unique home decor.
Regional players
- JOANN: US-based specialty fabric and craft retailer with deep DIY and home decor assortment. Comparable in serving the fabric and craft customer base, though operates a traditional retail model rather than POD.
Emerging players
- Design Bundles: Digital design marketplace selling graphics, fonts, and craft designs to designers and crafters. Comparable creator-economy angle serving the same artist and maker communities, though focused on digital assets rather than physical POD.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Spoonflower social profiles
Digital presenceSpoonflower financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spoonflower leadership team
Management profileNumber of profiles
Profiles6 records
Spoonflower funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spoonflower M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spoonflower
What does Spoonflower do?
Spoonflower operates a print-on-demand marketplace that lets independent artists upload original artwork, which is then custom-printed on over 60 substrates including fabric, wallpaper, and home décor items. Customers order on-demand with no minimum quantities while artists earn royalties (10–15%) on each sale made through Spoonflower's owned storefront and third-party channels such as Etsy, Amazon, and Michaels.
Is Spoonflower a public or private company?
Spoonflower is a private company. It is classified as corporate owned and is currently operating.
When was Spoonflower founded?
Spoonflower was founded in 2008. It employs 101 to 250 people.
Where is Spoonflower based?
Spoonflower is headquartered in Durham, United States, in the North America region.
How does Spoonflower make money?
Four revenue lines are on record. Product Sales (Direct) is the primary driver. The others are artist Royalties/Marketplace Commission, plus Membership Subscription and third-Party Marketplace Distribution.
Who are Spoonflower's main competitors?
Direct peers on record are Redbubble, Society6, Zazzle, Minted and Fine Art America. Broad incumbents are Printful, Cimpress (Vistaprint) and Etsy (Pattern by Etsy). JOANN is listed as a regional player. Design Bundles is listed as an emerging player.
Does Spoonflower have an API?
Yes. Spoonflower has developed an application program interface (API) that enables approved third-party websites and software to interact with the site and upload Content, view publicly available Content and/or order products utilizing Content that is made available for sale through the site.
What industry is Spoonflower in?
Spoonflower's product category is Custom Print-on-Demand Textiles & Home Decor. Its primary akta.pro industry code is MPACAFAE, Creator Merchandise & Print-on-Demand Platforms, with a secondary code of MPAJANAI, Short-Run & Micro-Run Digital Printing Services (POD-adjacent). Its NAICS code is 3231 and its SIC code is 2741.