Grouptree
Grouptree is a London-based B2B SaaS company that sells the Origin platform — a cloud supply-chain due-diligence and responsible-sourcing solution — to enterprise sustainability and procurement teams across fashion, consumer goods, media, electronics, and mining.
- Company typePrivate
- Founded2003
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Grouptree does
Grouptree Ltd is a London-based private B2B software company that operates the Origin platform — a cloud-based SaaS for supply chain due diligence and responsible sourcing. The platform is built on a Microsoft .NET and MongoDB backend with a configurable data architecture, supporting supplier onboarding, multi-tier supply chain profiling, dynamic self-assessment questionnaires, risk ratings, policy management, and reporting. It integrates with third-party audit frameworks (HIGG, ZDHC), Google Maps for location visualization, Microsoft Azure AD for enterprise SSO, and World Resource Institute satellite data for environmental monitoring. The product is sold in three tiers — Origin Core (£14,950/year), Origin Core+ (£19,950-£29,950/year by supplier count), and Enterprise (price on application) — plus a Strategic Consulting add-on delivered through partnership with Kumi Consulting at fees of £1,500-£10,000.
Grouptree's go-to-market is direct enterprise sales targeting sustainability and supply chain teams, supplemented by channel partnerships with sustainability consultancies (Kumi, TBL Services). Marketing relies on content-led top-of-funnel activity (insights blog, product guides, eBooks, LinkedIn showcase pages) and mid-funnel webinars, with bottom-of-funnel case studies (M&S Supplier Map, HH Global) and contact/demo forms for lead capture. The company serves primarily fashion/apparel brands and consumer goods companies, with additional exposure to mining/metals, media, and electronics. Named enterprise customers include Marks & Spencer (a relationship spanning nearly 10 years), HH Global, Sky, AllSaints, Stella McCartney, ViacomCBS, and LG.
The company was founded in 2003 as a digital solutions provider, pivoted into responsible-sourcing software with the launch of Origin in 2022, added the Kumi co-development partnership and Dynamic Assessments module in 2023. It is privately held, operates as a UK private limited company, and shows no evidence of external venture or private equity investment.
Grouptree firmographics
Firmographics- Name
- Grouptree
- Legal name
- Grouptree Ltd
- Website
- https://grouptree.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grouptree is a London-based B2B SaaS company that sells the Origin platform — a cloud supply-chain due-diligence and responsible-sourcing solution — to enterprise sustainability and procurement teams across fashion, consumer goods, media, electronics, and mining.
- Ownership category
- akta.pro rank
Grouptree industry classification
Industry- Product category
- Supply Chain Due Diligence Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- akta.pro primary industry
- Supply Chain Sustainability & Responsible Sourcing (SMETA, supplier ESG) (EUAHAJAE)
Keywords
Where Grouptree is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Grouptree business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Annual subscription fees for the Origin platform, billed annually. Core fees vary by tier (Core, Core+, Enterprise) and supplier count. Core starts at £14,950/year, Core+ ranges from £19,950-£29,950 depending on supplier count, Enterprise is price on application.
- Strategic Consulting Services: Partnership with Kumi provides specialist consulting fees for responsible sourcing strategy and due diligence advisory, ranging from £1,500 to £10,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Origin Core - Foundation tier for establishing due diligence capabilities |
| Subscription | Annual | Origin Core+ - Enhanced features for tailored assessment and risk management |
| Subscription | Annual | Origin Enterprise - Maximum customisation and integration |
| Other | Multi-year contract | Kumi Consultancy - Specialist strategy fees |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Grouptree product offering
Product offeringCore offering
Grouptree sells the Origin platform, a cloud-based SaaS for responsible sourcing and supply chain due diligence. It enables enterprises to onboard suppliers, map multi-tier supply chains, run self-assessment questionnaires, manage policies and certifications, generate risk ratings, and produce compliance and ESG reporting against frameworks such as LkSG, EU Supply Chain Law, and CS3D. The platform is sold in three subscription tiers (Origin Core, Origin Core+, Origin Enterprise) with an optional strategic consulting add-on delivered through partner Kumi.
Product overview
Grouptree offers a tiered software-as-a-service platform called Origin for responsible sourcing and supply chain due diligence. The platform is architected as three product tiers: Origin Core (foundation), Origin Core+ (enhanced features), and Origin Enterprise (full customization), each building upon the previous tier with additional capabilities. Core provides essential tools including supplier onboarding, supply chain mapping, self-assessment questionnaires, and policy management. Core+ adds risk ratings, document management, AI-powered multi-language translation, and improvement plans with recommendations. Enterprise adds dynamic assessments, audit framework integration, Web API access, and SSO with Microsoft Azure Active Directory. An optional Strategic Consulting service through the Kumi partnership provides expert guidance on responsible sourcing strategies.
Differentiator
Problem solved
Functional benefit
Brands
- Origin: A responsible sourcing platform for supply chain due diligence, monitoring and managing supply chain information, ensuring compliance and performance against goals and legislative requirements.
Products and services
- Origin Core Foundation tier of the Origin responsible sourcing platform for enterprises establishing due diligence capabilities. Includes supplier onboarding, supply chain mapping, individual self-assessment questionnaires, improvement plans (without recommendations), resource library, communication system, and policy management for up to 5 policies, supporting up to 500 suppliers.
- Origin Core+ Enhanced tier building on Origin Core with multiple self-assessment questionnaires, risk ratings by supplier category and location, document manager for certifications and audit frameworks, improvement plans with recommendations, AI-powered multi-language support (English plus two additional languages), and policy management for up to 10 policies. Supports 501-5,000+ suppliers.
- Origin Enterprise Full-featured enterprise tier offering the highest level of customisation and integration, including customised supplier onboarding, dynamic self-assessment questionnaires, audit framework integration, multiple risk pillars, branded PDF summary reports and scorecards, Web API for third-party data integration, and SSO with Microsoft Azure Active Directory. Price on application.
- Dynamic Assessments Intelligent assessment module available within the Origin Enterprise tier that automatically adapts questionnaire questions based on supplier certifications, standards compliance, and third-party assessment frameworks such as HIGG and ZDHC, reducing redundant questions and survey fatigue.
- Strategic Consulting (via Kumi partnership) Specialist consulting service offered through the partnership with Kumi, combining Origin's technology platform with Kumi's expertise in responsible sourcing, due diligence strategies, supplier engagement, and supply chain improvement. Fees range from £1,500 for basic consultancy to £10,000 for comprehensive strategic advisory.
Quantifiable outcome
- Nearly 10 years of partnership with M&S demonstrating long-term customer value
- +2 more outcomes
Companies that use Grouptree
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Grouptree technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature10 records
Grouptree partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Kumi ConsultingcoreStrategic partnership with Kumi, a specialist in responsible business in global supply chains, to create Origin Core. Combines Kumi's on-the-ground experience and assurance methodologies with Grouptree's sustainability software. Kumi consultants integrate existing questionnaires, workflows, improvement plans, policies, and training into the Origin platform. Kumi has advised policymakers including OECD, European Commission, and London Metals Exchange.
- TBL ServicesminorTBL Services is a sustainability consultancy that helps businesses balance profits with environmental and social responsibility, passionate about achieving UN SDGs, reducing inequalities, achieving net-zero, and creating sustainable economic growth.
- Support the GoalsminorResearch and insights partner used by HH Global in their sustainable procurement framework combined with Origin's ratings engine for sustainability maturity scoring.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Grouptree competitors and assessment
Company assessmentEmerging players
- Avetta: Supply chain risk management platform originally focused on contractor management, expanding into ESG and sustainability. Has overlapping supplier onboarding and compliance use cases with Origin, though with broader contractor prequalification focus.
Direct peers
- Sphera: Enterprise EHS and sustainability software provider with supply chain transparency and product compliance modules. Competes in the broader supply chain ESG software category, especially with larger multinational manufacturers.
- EcoVadis: The largest sustainability ratings platform used by 100,000+ companies globally. Directly competes with Origin in supply chain ESG assessments, due diligence, and risk ratings, though EcoVadis has a much broader rating network and category leadership.
- Verisk Maplecroft: Global risk analytics firm providing country, sector, and supply chain risk indices. Overlaps with Origin's risk engine and compliance use cases, particularly for ESG and human rights due diligence under LkSG/CS3D.
- Assent: Supply chain sustainability and regulatory compliance platform focused on product compliance, ESG, and trade compliance. Competes with Origin's enterprise tier in supply chain transparency, supplier data collection, and audit integration.
- Sedex: Member-based platform for supply chain ethical trade, centered on SMETA audits and the Sedex Members Ethical Trade Audit framework. Overlaps with Origin on supplier assessments, risk management, and supply chain mapping in fashion/retail verticals.
- Source Intelligence: Supply chain compliance and responsible sourcing platform serving fashion, retail, and consumer goods brands. Competes with Origin on supplier mapping, risk assessments, and regulatory compliance (conflict minerals, modern slavery).
- IntegrityNext: German-headquartered supply chain compliance platform purpose-built for LkSG and CS3D. Directly competes for European enterprise customers needing supply chain due diligence tooling under the same regulations Origin addresses.
- Resilinc: Supply chain risk and resilience platform with multi-tier mapping, supplier risk monitoring, and event-driven alerts. Overlaps with Origin's supply chain visualization and risk engine capabilities, particularly for global enterprises.
Broad incumbents
- Coupa: Large spend management and procurement platform with supply chain risk and ESG modules. Represents the procurement-suite incumbents that increasingly bundle supply chain compliance features, competing for the same enterprise IT budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Grouptree social profiles
Digital presenceGrouptree compliance and trust
Trust signalCompliance1 record
Grouptree financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grouptree leadership team
Management profileNumber of profiles
Profiles4 records
Grouptree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grouptree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grouptree
What does Grouptree do?
Grouptree sells the Origin platform, a cloud-based SaaS for responsible sourcing and supply chain due diligence. It enables enterprises to onboard suppliers, map multi-tier supply chains, run self-assessment questionnaires, manage policies and certifications, generate risk ratings, and produce compliance and ESG reporting against frameworks such as LkSG, EU Supply Chain Law, and CS3D. The platform is sold in three subscription tiers (Origin Core, Origin Core+, Origin Enterprise) with an optional strategic consulting add-on delivered through partner Kumi.
Is Grouptree a public or private company?
Grouptree is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grouptree founded?
Grouptree was founded in 2003. It employs 11 to 50 people.
Where is Grouptree based?
Grouptree is headquartered in London, United Kingdom, in the Europe region.
How does Grouptree make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are strategic Consulting Services.
Who are Grouptree's main competitors?
Avetta is listed as an emerging player. Direct peers are Sphera, EcoVadis, Verisk Maplecroft, Assent, Sedex, Source Intelligence, IntegrityNext and Resilinc. Coupa is listed as a broad incumbent.
Does Grouptree have an API?
Yes. Origin platform offers a Web API that integrates seamlessly with third-party data feeds. The API is available at the Enterprise tier and enables data push and pull operations with third-party platforms. Integration methods range from direct API integration to consuming and outputting raw Excel or CSV files. Customized integration solutions are provided to meet unique client needs.
What industry is Grouptree in?
Grouptree's product category is Supply Chain Due Diligence Software. Its primary akta.pro industry code is EUAHAJAE, Supply Chain Sustainability & Responsible Sourcing (SMETA, supplier ESG). Its NAICS code is 518.