What Tully & Holland does

Tully & Holland, Inc. is a privately held, Boston-based investment banking advisory firm founded in 1992 that specializes in M&A, corporate advisory, and financing services for consumer and healthcare companies. The firm operates as a FINRA-registered broker-dealer (CRD 30029) and SIPC member, headquartered at 501 Boylston Street, 10th Floor, Boston, MA. It is organized around four core service lines: Sales & Divestitures, Acquisition Advisory, Financings (growth capital from PE and family offices, plus senior debt, bridge, and mezzanine financing), and Valuations. Service delivery emphasizes direct senior-banker involvement, with the President, two Managing Directors, and a Vice President personally engaged across all phases of every transaction.

The firm serves six primary industry verticals — Food & Beverage, Direct-to-Consumer, Consumer Discretionary, Consumer Health, Wellness & Beauty, and Pet Care — with a claimed network of 30,000 contacts worldwide built over 30+ years. Senior bankers bring prior operating experience at major consumer and retail companies including Procter & Gamble, General Mills, H.J. Heinz, RJR Nabisco, Kraft Foods, Ocean Spray, Gorton's Seafood, Diageo, and Thermo Fisher Scientific, providing operator-level credibility in client engagements. The team of approximately 11-50 employees (with 7-8 visible deal-team members plus support) recruits from top-tier universities including Harvard, Duke, Wellesley, Georgetown, Northeastern, Boston College, and Babson.

Revenue is generated through success-based M&A advisory fees, financing placement fees (transaction/take-rate model), and standalone business valuation fees for privately-held consumer companies, with engagements priced on a bespoke, quote-based basis per mandate. The firm layers recurring research publications (quarterly Consumer Reports since 2021, sector-specific industry updates, white papers, and case studies) and active conference participation (ACG, Seafood Expo, Fancy Food Show, Expo East/West, PLMA) onto the advisory core to drive inbound deal flow and maintain thought leadership in the consumer M&A market.

Name

Tully & Holland

Legal name

Tully & Holland, Inc.

Website

https://tullyandholland.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Tully & Holland is a Boston-based investment banking advisory firm founded in 1992 that delivers M&A, financing, and valuation services to mid-market consumer and healthcare companies, leveraging operator-experienced senior bankers and a 30-year proprietary relationship network.

Ownership category

akta.pro rank

Product category

Investment Banking Advisory

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA)

Keywords

• Mergers and acquisitions advisory
• Investment banking services
• Corporate advisory services
• Consumer sector financing
• Business valuation services

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. M&A Advisory Fees: Success-based fees earned on sales/divestitures, mergers, acquisitions, and recapitalizations advised by the firm for consumer and healthcare companies. Engagements cover sellside, buyside, and capital raising mandates.
2. Corporate Advisory & Strategic Planning Fees: Retainer or project fees for strategic planning, prospect search, valuation, and negotiation support delivered to consumer sector clients.
3. Financing Placement Fees: Transaction fees on sourced growth capital from private equity and family offices, plus senior debt, bridge, and mezzanine financing placements.
4. Business Valuation Fees: Standalone business valuation services for privately-held consumer companies.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Tully & Holland is a Boston-based investment banking advisory firm delivering highly customized mergers & acquisitions, corporate advisory, and financing solutions to consumer and healthcare companies across the U.S. and abroad. Core services include Sales & Divestitures, Acquisition Advisory, Financings (growth capital, senior debt, bridge, mezzanine), and Valuations, executed by senior bankers with prior operating experience at leading consumer companies.

Product overview

Tully & Holland delivers a single unified investment banking advisory offering rather than a modular software platform, organized around four core service lines — Sales & Divestitures, Acquisition Advisory, Financings, and Valuations — that are delivered through a single senior-led deal team. Layered on top of this advisory core is a portfolio of recurring research and content products, including the Quarterly Consumer Report series, sector Industry Reports (Pet Industry, Brewer, Seafood, Healthy Food & Beverage, Vitamins & Supplements, Beauty, Craft Beer, Kombucha, Frozen Food, and Beverage), White Papers (such as M&A Deal Process and Timeline, Key Performance Metrics for Food Manufacturers, and Buyer Profiles: Strategic vs. Financial), Case Studies, and Topics & Trends Publications. The four core services form the transactional backbone of the firm, while the publications portfolio supports client development, thought leadership, and the firm's positioning as a specialist advisor to consumer and healthcare companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales & Divestitures Investment banking advisory service covering prospect search and qualification, contact management, profiling, valuation, negotiation, and closing for sell-side mandates and divestitures of consumer companies. Includes sales, mergers, recapitalizations, and divestitures.
• Acquisition Advisory Buy-side M&A advisory service covering strategic planning, prospect search, valuation, negotiation, and due diligence support for consumer and healthcare companies pursuing acquisitions.
• Financings Capital raising service sourcing growth capital from private equity and family offices, as well as senior debt, bridge, and mezzanine financing for consumer companies.
• Valuations Business valuation services for privately-held consumer companies, including proprietary valuation analysis as part of the firm's full-scale professional service model.
• Quarterly Consumer Report Recurring quarterly research publication covering M&A activity, trends, and transaction data across the consumer sector; published for clients and prospects since 2021.
• Industry Reports Sector-specific research publications covering Pet Industry, Brewer, Seafood, Healthy Food & Beverage, Vitamins & Supplements, Beauty, Craft Beer, Kombucha, Frozen Food, and Beverage categories.
• White Papers Educational white papers on topics including M&A Deal Process and Timeline, Key Performance Metrics for Food Manufacturers, and Buyer Profiles: Strategic vs. Financial.
• Case Studies Transaction case studies in Food & Beverage, Frozen Food Manufacturing, and Catalog Company sectors, demonstrating the firm's sector-specific advisory outcomes.
• Topics & Trends Publications Thought leadership publications covering topics including Convergence of Wellness and Consumer, Reset vs. Retrenchment, and Advancing with Omnichannel.

Quantifiable outcome

• 30+ years of continuous advisory service in the consumer sector since founding in 1992
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ACG (Association for Corporate Growth)coreGTM or Marketing PartnerTully & Holland actively participates in ACG DealFest Northeast and the ACG Providence Conference. Tim Tully has served as a moderator at ACG Providence (2018) and attended DealFest alongside Jon Pratt in 2017. ACG is positioned as a primary deal-sourcing and networking channel for the firm.
• Seafood Expo North America / Diversified CommunicationscoreGTM or Marketing PartnerTully & Holland lists Seafood Expo North America among the conferences it regularly attends, consistent with its seafood industry advisory practice. The firm's Seafood Industry Update publication reinforces the seafood vertical focus.
• Specialty Food Association (Summer Fancy Food Show)coreGTM or Marketing PartnerFirm attends the Specialty Food Association's Summer Fancy Food Show, aligning with its food & beverage and healthy food M&A practice.
• Expo East / Expo West (New Hope Network)coreGTM or Marketing PartnerTully & Holland attends both Expo East and Expo West, the leading natural, organic, and healthy products trade shows, which supports the firm's healthy food and wellness M&A mandates.
• PLMA (Private Label Manufacturers Association)minorGTM or Marketing PartnerFirm attends PLMA's trade show, which connects it with private label manufacturers and retailers — a segment Tully & Holland explicitly serves within food & beverage.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cascadia Capital: Boutique middle-market investment bank with a dedicated Consumer & Retail group covering food & beverage, pet, beauty, and DTC brands. Closely comparable to T&H on target customer (mid-market consumer companies), service mix (sellside, buyside, capital raising), and senior-led relationship model.
• AGC Partners: Boutique M&A advisor with deep consumer and technology coverage and a relationship-driven senior banker model. Comparable to T&H on boutique scale, senior-led execution, and mid-market sellside/buyside advisory.
• MHT Partners: Boutique consumer-focused M&A advisory firm specializing in mid-market consumer brands across food, beauty, and household. Directly comparable on consumer-sector focus, boutique senior-banker structure, and sellside/buyside mandate mix.
• TM Capital: Boston/NYC-based boutique M&A advisor with a long-standing Consumer & Retail Products practice. Directly comparable to T&H on geographic overlap, mid-market consumer focus, and senior banker-led execution.
• Hammond Hanlon Camp LLC: Middle-market advisory firm with consumer, healthcare, and real estate sector coverage. Comparable to T&H on boutique structure and mid-market healthcare/consumer advisory overlap.
• Brown Gibbons Lang & Co. Middle-market investment bank with a dedicated Consumer & Retail team providing M&A, capital raising, and restructuring. Comparable on service breadth, target deal size, and consumer-sector specialization.
• Dinan & Company: Specialist M&A advisory firm focused on consumer products and services companies. Comparable to T&H as a consumer-sector specialist with senior banker involvement throughout the deal process.

Broad incumbents

• Lincoln International: Global middle-market investment bank with a Consumer sector group offering M&A and capital raising. Comparable on consumer-sector service overlap, but materially larger headcount and global footprint than T&H.
• Houlihan Lokey: Global investment bank with a dedicated Consumer & Retail practice providing M&A and capital markets. Comparable on consumer-sector M&A mandate type but operates at vastly greater scale and sector breadth than T&H's boutique offering.
• Capstone Partners (Kroll): Larger middle-market advisory firm (now part of Kroll) with dedicated consumer practice among multiple verticals. Comparable to T&H on mid-market consumer M&A services but operates at greater scale and broader sector coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXmrU8iNYfpK2ck8t6NFkNQ
• LinkedInlinkedin.com/company/tully-and-holland

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tully & Holland