SFP Wealth

What SFP Wealth does

SFP Wealth is an independent financial advisory firm founded in 2005 and headquartered in Wellesley, Massachusetts. The firm serves two principal client segments: private clients (high-net-worth individuals and families seeking investment management, retirement planning, estate planning, tax optimization, and insurance solutions) and corporate clients (employers seeking retirement plan design, implementation, fiduciary support, and employee financial wellness programs for 401(k) and related plans). Its value proposition is built on long-term personal relationships, direct and honest advice, and a team-based service model under co-founder and partner Andrew Cleary.

The firm does not develop proprietary technology. Its technology stack is limited to third-party tools, most notably FMG Suite, which powers the website's Learning Center (articles, interactive financial calculators, and an educational video library) used for client education and lead generation, plus a secure client portal for account access. SFP Wealth is not a subsidiary or affiliate of MML Investors Services, LLC, but delivers its securities and investment advisory services through qualified registered representatives of MML Investors Services, a SIPC-member broker-dealer (MassMutual) whose Boston OSJ provides regulatory and operational infrastructure.

SFP Wealth's revenue model is subscription/recurring in nature, generated from investment advisory and securities-related fees (AUM-based fees, commissions, or fee-for-service arrangements depending on client preferences and account size) routed through its MML Investors Services affiliation. Distribution is sales-led and relationship-driven: advisors engage private and corporate clients directly through consultations, supported by content marketing across retirement, investment, estate, insurance, tax, and lifestyle topics. Geographic scope is limited to the United States, with operating presence concentrated in Massachusetts.

Name

SFP Wealth

Legal name

SFP Wealth

Website

https://sfpwealth.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

SFP Wealth is an independent, relationship-based financial advisory firm in Wellesley, MA, serving high-net-worth private clients and corporate retirement plan sponsors with wealth management, retirement planning, and financial education services delivered through registered representatives of MML Investors Services, LLC.

Ownership category

akta.pro rank

Product category

Wealth Management Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro industry

PRIMARYFSAEAAAI

Family Office Advisory (Single/Multi-Family)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Investment Advisory & Financial Planning

Keywords

• Wealth management services
• Retirement plan consulting
• Investment advisory services
• Financial planning services
• Estate planning services

Headquarters

HQ city

Wellesley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Advisory Fees: SFP Wealth generates revenue through securities and investment advisory services offered through qualified registered representatives of MML Investors Services, LLC. As a registered investment advisory firm, revenue is derived from advisory fees which may include AUM-based fees, commission-based compensation on securities transactions, or fee-for-service arrangements depending on client preferences and account size.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SFP Wealth is a financial advisory firm providing private wealth management for individuals and families, encompassing investment management, retirement planning, estate planning, tax optimization, and insurance needs assessment. It also delivers corporate retirement plan services for employers, including 401(k) plan design, implementation, and ongoing management. Securities and investment advisory services are offered through qualified registered representatives of MML Investors Services, LLC, a member of SIPC.

Product overview

SFP Wealth is a financial advisory firm offering a unified service model centered on Private Wealth Management for individuals and Corporate Retirement Plans for employers. The firm provides a comprehensive Learning Center that houses educational tools including Financial Calculators, Educational Videos, and Financial Articles. These resources cover investment, retirement, estate planning, insurance, tax strategies, and personal finance topics, supporting both private clients and corporate clients in making informed financial decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Wealth Management
• Corporate Retirement Plans Retirement planning and management services for businesses and employers, including 401(k) plan design, implementation, ongoing management, fiduciary-compliant provider selection, and employee financial wellness programs. Intended for employer clients seeking comprehensive retirement benefit solutions for their workforce.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MML Investors Services, LLCcoreChannel Partner/ Reseller/ DistributorSFP Wealth operates as a registered investment advisory firm offering securities and investment advisory services through qualified registered representatives of MML Investors Services, LLC. MML Investors Services is a member of SIPC (Securities Investor Protection Corporation), providing regulatory oversight and investor protection. This affiliation enables SFP Wealth to offer a broader range of securities and investment products to clients while operating under regulatory compliance frameworks.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Carson Group: Independent RIA and wealth management firm serving private clients and corporate retirement plan sponsors. Comparable in serving HNW households and employer-sponsored plans with a coaching, content, and advisor support platform.
• Kestra Financial: Independent wealth management platform supporting financial professionals with brokerage, advisory, and corporate retirement plan services. Comparable dual-segment model (private wealth + employer retirement plans) and advisor-affiliation structure mirror SFP Wealth's positioning.
• Creative Planning: Large independent RIA providing comprehensive wealth management, retirement, tax, and estate planning to private clients. Overlapping service stack and HNW private client focus make it a relevant scaled peer.
• Mariner Wealth Advisors: Large independent RIA offering comprehensive wealth advisory, retirement plan services, tax, and estate planning to private clients and corporate plan sponsors. Directly comparable dual-segment advisory model with similar product breadth.
• Commonwealth Financial Network: Independent broker-dealer and RIA support platform serving independent financial advisors across the US. Directly comparable to SFP Wealth's model of an independent advisory firm leveraging a back-office BD/RIA platform to deliver wealth management to private clients.
• Cambridge Investment Research: Independent broker-dealer supporting financial advisors in delivering wealth management, retirement, and planning services. Comparable structure of independent advisors leveraging a back-office platform for securities and advisory offerings.
• OneDigital: Independent employee benefits and retirement plan advisory firm with a private wealth advisory arm. Directly comparable dual-segment model combining corporate retirement plan consulting with private wealth management.

Emerging players

• Sanctuary Wealth: Independent wealth platform supporting breakaway advisors transitioning from wirehouses to the independent RIA model. Comparable positioning as an advisor-affiliated firm delivering private wealth services to HNW households.

Broad incumbents

• Cetera Financial Group: Large independent broker-dealer and RIA platform serving thousands of independent advisors with wealth management and retirement plan capabilities. Comparable independent-affiliation model at meaningfully larger scale.
• Edelman Financial Engines: Large independent RIA serving private clients and employer-sponsored retirement plans with comprehensive wealth, retirement, and investment services. Comparable dual-segment offering at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/_SFPWealth

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SFP Wealth