Heritage Wealth Planning

What Heritage Wealth Planning does

Heritage Wealth Planning is a privately held, single-practitioner financial advisory firm headquartered in Alpharetta, Georgia, founded in 2018 and operated by Josh Scandlen, a Certified Financial Planner who holds a Master of Science in Personal Financial Planning. The firm serves individual consumers—primarily retirees, pre-retirees, seniors, and "Main Street Americans"—seeking guidance on retirement income planning, Social Security claiming strategy, and tax-efficient withdrawal approaches. There are no enterprise or institutional clients, no outside investors, and no parent company; ownership and operating control rest solely with the founder.

The firm's core service is one-on-one financial planning consulting delivered directly by Scandlen. Its methodology centers on Monte Carlo simulations, Social Security timing analysis comparing claiming strategies at ages 62 versus 67, tax-efficient retirement planning (including Roth conversion and Social Security taxation analysis), and side-by-side comparisons of guaranteed income vehicles such as annuities versus Treasury bonds. Three secondary products extend the offer: the Retirement Planning School online course on Teachable, three authored books ("You CAN RETIRE On Social Security," "The Tax Bomb in Your Retirement Accounts," and "The Harvest Your Gains Retirement Plan") distributed through Amazon, and a free multi-format content footprint comprising a blog, YouTube channel, email newsletter, and LinkedIn presence.

Revenue is generated through professional service fees from advisory engagements, course tuition, and book royalties. Pricing for consulting is not publicly disclosed; courses and books are sold at standard retail pricing through Teachable and Amazon, respectively. Customer acquisition relies almost entirely on organic content marketing—primarily YouTube video and blog publishing—to funnel prospects into paid advisory engagements, self-paced courses, or book purchases, with referral and word-of-mouth as a secondary bottom-of-funnel channel. The firm operates without disclosed certifications, regulatory actions, partnerships, or institutional backing, and produces no public financials.

Name

Heritage Wealth Planning

Legal name

Heritage Wealth Planning

Website

https://heritagewealthplanning.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Heritage Wealth Planning is a solo financial advisory practice in Alpharetta, Georgia, founded by CFP Josh Scandlen. It provides one-on-one retirement, Social Security, and tax planning services to retirees and pre-retirees, supplemented by an online course, three authored books, and broad content marketing.

Ownership category

akta.pro rank

Product category

Retirement Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Retirement Income Planning & Decumulation Advisory (FSAEABAD), Retirement & Pension Planning (401(k)/IRA) (FSAEAAAD)

Keywords

• Retirement planning
• Financial advisory
• Social security optimization
• Tax planning
• Wealth planning

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Financial Planning Consulting: One-on-one advisory sessions for retirement planning, Social Security optimization, and tax planning. Revenue generated through professional service fees.
2. Online Educational Courses: Retirement Planning School offered through Teachable platform, providing structured online courses on retirement planning topics
3. Book Sales: Authored books including 'The Tax Bomb in Your Retirement Accounts', 'The Harvest Your Gains Retirement Plan', and 'You CAN RETIRE On Social Security' sold through retail channels

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Heritage Wealth Planning is a financial advisory practice that provides one-on-one retirement planning, Social Security optimization, and tax-efficient income strategy services for individuals and couples approaching or in retirement. The core advisory offering is delivered personally by Certified Financial Planner Josh Scandlen, and is supplemented by an online course (Retirement Planning School via Teachable) and three authored books on retirement and tax topics. The firm also publishes free educational content through a blog, YouTube channel, and email newsletter to support client acquisition and financial literacy.

Product overview

Heritage Wealth Planning operates as a financial advisory and education firm offering a single-tier service model. The core offering is personalized one-on-one financial planning advisory services led by Certified Financial Planner Josh Scandlen, supplemented by an online course (Retirement Planning School via Teachable) and three authored books ('You CAN RETIRE On Social Security', 'The Tax Bomb in Your Retirement Accounts', and 'The Harvest Your Gains Retirement Plan'). Free educational content through blog posts and videos supports client acquisition and general financial literacy. The company specializes in retirement planning with emphasis on Social Security optimization, tax-efficient income strategies, and challenging conventional retirement planning wisdom.

Differentiator

Problem solved

Functional benefit

Products and services

• Heritage Wealth Planning Advisory Services One-on-one financial planning advisory services delivered personally by Certified Financial Planner Josh Scandlen, focusing on retirement planning, Social Security optimization, tax-efficient retirement income strategies, annuity versus bond analysis, and retirement tax planning for individuals and couples.
• Retirement Planning School Self-paced online educational course offered through the Teachable platform that teaches retirement planning strategies, income optimization, tax planning concepts, and financial independence principles to individuals seeking to plan their own retirement.
• You CAN RETIRE On Social Security Book by Josh Scandlen focused on demonstrating how Social Security benefits can be sufficient for retirement income needs, sold through retail channels such as Amazon.
• The Tax Bomb in Your Retirement Accounts Book by Josh Scandlen addressing tax implications and strategies for retirement accounts, sold through retail channels such as Amazon.
• The Harvest Your Gains Retirement Plan Book by Josh Scandlen focused on tax-efficient retirement income strategies, sold through retail channels such as Amazon.

Quantifiable outcome

• Single filers can save approximately $5,500/year in taxes with Social Security optimization strategies
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• SmartAsset: Financial education and advisor-matching platform with a content-first model targeting retirement and mass-affluent planning decisions — closely comparable to Heritage Wealth Planning's blog, YouTube, and educational-tooling approach for the same retiree and pre-retiree demographic.
• Facet Wealth: Tech-enabled financial planning firm serving mass-affluent and middle-market clients with CFP-led advice — comparable target customer, similar fee-for-service model, and similar focus on retirement and tax planning as Heritage Wealth Planning.
• XY Planning Network: Network of fee-only CFPs serving younger and middle-market clients with retirement, tax, and holistic planning — directly comparable practitioner type, fee model, and customer demographic to Heritage Wealth Planning's solo CFP practice.
• Garrett Planning Network: Network of fee-only financial planners offering hourly and ongoing advisory services to underserved middle-income clients — directly comparable business model, advisor credentials, and customer segment.

Emerging players

• Boldin (formerly NewRetirement): Retirement planning software and calculators used by self-directed retirees to model Social Security, withdrawals, and tax scenarios — directly overlapping with Heritage Wealth Planning's Monte Carlo and Social Security timing methodology.
• Ellevest: Goal-based financial planning platform with strong content and education component targeted at retirement and life-stage planning — similar content-marketing motion and retirement-focused product surface area.

Broad incumbents

• Empower (Personal Capital): Large-scale wealth and retirement planning platform combining free tools with paid advisory services — directly comparable retirement planning focus at much larger scale, representing the incumbent competitive threat.
• Edelman Financial Engines: Largest independent RIA in the US with deep specialization in retirement plan participants and rollover advisory — same retirement niche at vastly greater scale and brand recognition.
• Betterment: Large digital wealth manager with retirement planning, Social Security guidance, and tax-coordinated portfolios — comparable retirement-and-tax value proposition for mass-affluent customers, but at robo-advisor scale.

Regional players

• Wealthsimple: Digital wealth and retirement planning platform with strong content-led acquisition — comparable content-driven GTM motion and retirement planning focus, but primarily serving Canadian rather than US retirees.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/scandlenjosh
• YouTubeyoutube.com/channel/UCSEzy4i9xrKPoaU9z0_XbmA
• LinkedInlinkedin.com/company/heritage-wealth-planning
• Facebookfacebook.com/heritagewealthplanning

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Wealth Planning