What Sabaq Foundation does

Sabaq Foundation operates Sabaq.pk, described as Pakistan's largest free eLearning platform, delivering 17,000+ curriculum-aligned video lectures and practice tests to students from Kindergarten through 14th grade. The platform covers all six major Pakistani education boards (Federal, Punjab, Sindh, KPK, Balochistan, and Cambridge/Oxford), with additional content for competitive exams (ECAT, MCAT, CSS), university-level coursework (BBA/BSCS), Microsoft Office skills training, and teacher professional development. Technical delivery is via a self-serve website (sabaq.pk) and a Google Play-distributed Android application featuring offline video and test download capability, enabling use in connectivity-limited areas; a student dashboard supports progress tracking. A 'For Schools' blended learning program extends the offering to institutional buyers via TV and app-based classroom instruction.

The company's GTM motion is product-led growth through a free, frictionless website and app, supplemented by word-of-mouth, social media, and earned media (appearances on Pakistani broadcast outlets). Despite being classified as for-profit, Sabaq Foundation distributes all content free of charge with no paid tiers, subscriptions, or disclosed monetization mechanism. No funding rounds, institutional investors, partnerships, M&A activity, or revenue figures are disclosed; the entity appears to operate as a bootstrapped educational initiative with a 1-10 person team headquartered in Islamabad. Co-founder Iqbal Khan is the named leadership figure. Geographic scope is exclusively Pakistan, with no documented international expansion.

Name

Sabaq Foundation

Legal name

Sabaq Foundation

Website

https://sabaq.pk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Sabaq Foundation operates Sabaq.pk, Pakistan's largest free eLearning platform, delivering 17,000+ curriculum-aligned video lectures to KG-14 students across all Pakistani education boards via website and an offline-capable Android app.

Ownership category

akta.pro rank

Product category

K-12 eLearning Platform

NAICS

Educational Support Services (61171), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

K–12 Instructional Video & Multimedia (EDAGALAA)

akta.pro secondary industries

Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA)

Keywords

• Free video lectures
• K-12 elearning platform
• Online tutoring videos
• Board exam preparation
• Offline learning app

Headquarters

HQ city

Islamabad

HQ country

Pakistan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Free Educational Content: Sabaq Foundation provides free educational content to all users ('Free now and forever through Sabaq.pk website'). The platform operates as a nonprofit/charitable educational initiative. Revenue model is not explicitly disclosed; funding may come from donations, grants, or institutional partnerships rather than direct monetization of content.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sabaq Foundation operates sabaq.pk, Pakistan's largest free eLearning platform, publishing 17,000+ video lectures and practice tests covering KG to 14th grade across all Pakistani education boards (Federal, Punjab, Sindh, KPK, Balochistan, Cambridge/Oxford). The platform delivers curriculum-aligned content via a web platform and an Android app with offline download capability, and offers a blended learning program for schools. All content is provided free of charge to students, with funding likely sourced from donations, grants, or institutional partnerships rather than direct monetization.

Product overview

Sabaq Foundation operates Sabaq.pk as Pakistan's largest free eLearning platform offering video lectures and practice tests for grades KG-14. The core offering is the Sabaq.pk Website providing curriculum-aligned content across all major Pakistani education boards. Supporting this is the Sabaq Android App for offline access, a Student Dashboard for progress tracking, and Sabaq Blended Learning for Schools program. The platform also provides specialized test preparation resources including Board Papers Solved, End Chapter Exercises, ECAT/MCAT Prep, and CSS Prep, along with vocational skills training in Microsoft Office and professional development for teachers through blended learning methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• Sabaq.pk Website

Quantifiable outcome

• 5 Million users served

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Knowledge Platform: Pakistan-based educational technology company building digital learning content for K-12 schools across the same education boards Sabaq serves; the closest domestic peer in mission and curriculum alignment.
• Khan Academy: Global nonprofit offering free video-based K-14 educational content; nearly identical model to Sabaq (free, video lectures, broad curriculum) and the most direct conceptual peer in the free educational video space.
• Quizlet: Free study tools platform with practice tests and flashcards across subjects and grade levels; comparable as a free, content-driven study resource with overlapping exam-prep use cases.

Regional players

• Taleemabad: Pakistani educational technology company offering digital learning content for schools and students; a domestic peer overlapping in curriculum coverage and target audience.
• ilmkidunya: Pakistani education portal offering past papers, video lectures, and learning resources for Pakistani students across multiple boards; a domestic competitor targeting the same student base with a partially overlapping content library.

Emerging players

• Doubtnut: India-based video-based learning app focused on K-12 and competitive exam preparation; comparable as an emerging video-led platform targeting similar students in a South Asian context.
• Vedantu: India-based online tutoring platform offering live classes and test prep for K-12 students; comparable as a regional emerging player in video-based K-12 education and exam prep.
• Toppr: India-based K-12 learning and test-prep platform with practice tests, video lessons, and adaptive learning; comparable as an emerging player in the South Asian K-12 and exam-prep category.

Broad incumbents

• Coursera: Large-scale online learning platform offering video courses across subjects; a broader incumbent that overlaps with Sabaq's video-based self-paced learning model but targets a higher-education audience.
• BYJU'S: India-headquartered K-12 edtech giant offering video lessons, test prep, and tutoring; serves as a large-scale incumbent in the broader regional video-based K-12 category Sabaq occupies.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sabaqpk
• YouTubeyoutube.com/user/sabaqpk
• Facebookfacebook.com/sabaqfoundation
• LinkedInlinkedin.com/company/sabaq-foundation
• Instagraminstagram.com/sabaq.pk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sabaq Foundation