Country Bean
Country Bean is an India-based, women-led direct-to-consumer coffee and lifestyle brand that sells flavored instant coffee, manual milk frothers, hot chocolate, and Nordic-style drinkware through its Shopify website, targeting individual consumers seeking cafe-quality coffee at home and corporate gift buyers.
- Company typePrivate
- Founded-
- HeadquartersKolkata, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Country Bean does
Country Bean is an Indian direct-to-consumer coffee and lifestyle brand headquartered in Kolkata that sells flavored instant coffee, manual milk frothers, hot chocolate powders, and Nordic-style drinkware. Its core product is a flavored instant coffee line made from a 60% Arabica and Robusta spray-dried blend with nature-identical flavoring, offered in five variants (Hazelnut, Caramel, Vanilla, Original, and Strawberry Cheesecake); a premium freeze-dried 100% Arabica variant is processed at -40°C. The company complements this with an award-winning manual handheld milk frother that enables cafe-quality cappuccinos at home in approximately 30 seconds, plus a hot chocolate line containing 60% less sugar than competing brands.
The company manufactures through a network of contract manufacturing partners located across India (Howrah, Rajkot, Surat, New Delhi, and Mumbai) covering coffee production, milk frothers, glassware, and stainless-steel insulated flasks and bottles. It monetizes through one-time purchases on its Shopify-powered website at countrybean.in, with unit prices ranging from Rs. 325 for a 50g coffee jar to Rs. 1,999 for a standalone milk frother, and uses aggressive bundling (coffee + frother, coffee + drinkware) to lift average order value. Free shipping applies above Rs. 399 and cash-on-delivery is supported within India.
Country Bean operates a product-led, influencer- and celebrity-driven go-to-market, with endorsements from actresses, fashion creators, and a celebrity baker, supplemented by earned media coverage in Forbes, Vogue, GQ, BuzzFeed, and CNBC. Its customer base is led by individual coffee consumers seeking an at-home cafe-quality experience, with secondary segments in gift shoppers and corporate/bulk buyers (MOQ of 100 customized gift boxes via [email protected]). The brand is women-led, with women reportedly representing over 70% of its workforce, and claims a community of over 1 million customers. The company is privately held with no disclosed external institutional funding.
Country Bean firmographics
Firmographics- Name
- Country Bean
- Legal name
- Country Bean Pvt. Ltd.
- Website
- https://countrybean.in
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Country Bean is an India-based, women-led direct-to-consumer coffee and lifestyle brand that sells flavored instant coffee, manual milk frothers, hot chocolate, and Nordic-style drinkware through its Shopify website, targeting individual consumers seeking cafe-quality coffee at home and corporate gift buyers.
- Ownership category
- akta.pro rank
Country Bean industry classification
Industry- Product category
- Instant Coffee and Coffee Products
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Instant Coffee & Coffee Extract Manufacturing (AFAFADAD)
- akta.pro secondary industry
- Powdered Beverage Bases & Concentrates (instant drink mixes, soluble concentrates) (AFAFAGAI)
Keywords
Where Country Bean is headquartered
LocationHeadquarters
- HQ city
- Kolkata
- HQ country
- India
- HQ region
- Asia
Offices8 records
Markets served
Country Bean business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Instant Coffee Sales: Direct product sales of flavored instant coffee powders in various sizes and bundles. Includes single jars and combo offers.
- Milk Frother Sales: Sale of manual handheld milk frothers with optional bundled coffee packages. Includes standalone frother and combo packs with free coffee.
- Drinkware Sales: Sale of Nordic drinkware including glass tumblers, flasks, mugs, vacuum jugs, and insulated bottles with personalization options.
- Hot Chocolate Products: Sale of hot chocolate powder in mocha and peppermint flavors, containing 60% less sugar than other drinking chocolate brands.
- Bulk/Corporate Gifting: Customized gift boxes for bulk orders with minimum order quantity of 100 units. Contact through [email protected].
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Instant Coffee 50g (Individual Flavours) |
| Unit Pricing | Pay-as-you-go | Bestseller Bundle - 4 Flavours |
| Unit Pricing | Pay-as-you-go | Milk Frother (Standalone) |
| Unit Pricing | Pay-as-you-go | Nordic Tumbler with Free Personalisation |
| Unit Pricing | Pay-as-you-go | Double Wall Glass Mug 350ml |
| Unit Pricing | Pay-as-you-go | Vacuum Jug 1L |
| Unit Pricing | Pay-as-you-go | Stainless Steel Tumbler 450ml |
| Unit Pricing | Pay-as-you-go | Ribbed Glass Tumbler 400ml |
| Unit Pricing | Pay-as-you-go | Hazelnut & Caramel Combo (50gx2) |
| Unit Pricing | Pay-as-you-go | Stainless Steel Insulated Flask 500ml |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Country Bean product offering
Product offeringCore offering
Country Bean manufactures and sells flavoured instant coffee powders in five flavours (Hazelnut, Caramel, Vanilla, Original, and Strawberry Cheesecake) made with a 60% Arabica and Robusta blend, alongside a complementary product ecosystem that includes a manual handheld milk frother, reduced-sugar hot chocolate powders, and personalisable Nordic-style drinkware (glass tumblers, mugs, stainless steel flasks and bottles, vacuum jugs). The company sells these products primarily direct-to-consumer through its Shopify-powered online store at countrybean.in and also offers bulk and corporate gifting options.
Product overview
Country Bean is an Indian D2C coffee and lifestyle brand offering flavoured instant coffees, manual milk frothers, hot chocolate powders, and Nordic-style drinkware. The core product line centres on flavoured instant coffee powders available in five flavours (Hazelnut, Caramel, Vanilla, Original, Strawberry Cheesecake) made with a 60% Arabica and Robusta blend using spray-drying or freeze-drying processes. Complementary products include an award-winning manual milk frother for creating cafe-quality cappuccinos at home, and hot chocolate powder with 60% less sugar than competitors. The drinkware portfolio features Nordic-design glass tumblers with bamboo lids, stainless steel insulated flasks and bottles, double-walled glass mugs, and vacuum jugs, many offered with free personalisation. Products are sold individually and as bundles, with combo packs pairing coffee with frothers or drinkware.
Differentiator
Problem solved
Functional benefit
Products and services
- Hazelnut Instant Coffee 50g Flavoured instant coffee made with a 60% Arabica and Robusta blend and nature-identical hazelnut flavouring, with no added sugar, no artificial additives, vegan and gluten-free, sold in a 50g jar (60g jar size) at Rs. 325.
- Vanilla Instant Coffee 50g Flavoured instant coffee with vanilla nature-identical flavouring, made with a 60% Arabica and Robusta blend, spray-dried, with no added sugar or artificial additives, sold in a 50g jar at Rs. 325.
- Caramel Instant Coffee 50g Flavoured instant coffee with caramel nature-identical flavouring, made with a 60% Arabica and Robusta blend as pure spray-dried coffee powder, sold in a 50g jar at Rs. 325.
- Original Instant Coffee 50g Bold, unflavoured instant coffee blend combining the strength of high-quality Indian Robusta with the smoothness of Arabica beans, sold in a 50g jar at Rs. 325.
- Strawberry Cheesecake Instant Coffee 50g Flavoured instant coffee with strawberry cheesecake nature-identical flavouring, made with a 60% Arabica and Robusta blend, sold in a 50g jar.
- Award-winning Milk Frother Manual handheld milk frother made of IS 304 food-grade stainless steel that creates rich creamy froth in 30 seconds without power or battery, 400ml capacity, 1-year warranty, priced at Rs. 1,999 (20% off from Rs. 2,500).
- Hot Chocolate Powder Hot chocolate powder made with rich cocoa powder and dark chocolate buttons, with 60% less sugar than competitor drinking chocolate brands, available in mocha and peppermint flavours with a 9-month shelf life.
- Nordic Tumbler with Free Personalisation Borosilicate glass tumbler with silicon sleeve, bamboo straw and lid, 480ml capacity, travel-friendly, offered with free personalisation, priced at Rs. 649 (50% off from Rs. 1,300).
- Double Wall Glass Mug 350ml (Free Personalisation) Double-walled glass mug with insulation to keep drinks hot or cold, includes free personalisation, 350ml capacity, priced at Rs. 738 (10% off from Rs. 820).
- Ribbed Glass Tumbler Borosilicate glass tumbler with bamboo lid and glass straw, ribbed texture for comfortable grip, 400ml capacity, priced at Rs. 899 (18% off from Rs. 1,100).
- Vacuum Jug Glass vacuum jug with PP construction and wooden handle, 1L capacity, electroplated inner glass layer, double insulation providing 12-hour hot/cold retention, priced at Rs. 1,150 (50% off from Rs. 2,300).
- Stainless Steel Tumbler 450ml with Free Personalisation Stainless steel tumbler with screw-top lid, 450ml capacity, fits in cup holders, dishwasher and freezer safe, offered with free personalisation, priced at Rs. 699 (46% off).
- Stainless Steel Insulated Flask 500ml with Free Personalisation Insulated flask made of IS 304 food-grade stainless steel that keeps drinks hot or cold for up to 10 hours, 500ml capacity, leak-proof lid with ergonomic handle, offered with free personalisation, priced at Rs. 899 (50% off from Rs. 1,800).
- Stainless Steel Insulated Bottle 750ml with Free Personalisation Insulated stainless steel bottle that keeps drinks hot or cold for 6 hours, high-quality stainless steel, rust-proof and BPA-free, 750ml capacity with leak-proof lid and ergonomic handle, offered with free personalisation.
- Matte Finish Insulated Bottle 500ml with Free Personalisation Double-walled vacuum insulated bottle made of 304 food-grade stainless steel, BPA-free and non-toxic, shatterproof, keeps drinks cold for 8 hours and hot for 6 hours, 500ml capacity, offered with free personalisation.
- Bulk and Corporate Gifting Solution Customised Country Bean gift boxes for corporate gifting, employee appreciation, or client gifts, sold to businesses in bulk with a minimum order quantity of 100 units, processed via the [email protected] inbox and WhatsApp contact 9330338776.
Quantifiable outcome
- Cafe-quality cappuccino at home in 30 seconds
- +3 more outcomes
Companies that use Country Bean
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Country Bean technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Country Bean partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Country Bean competitors and assessment
Company assessmentDirect peers
- Blue Tokai Coffee Roasters: India-based D2C specialty coffee brand selling fresh-roasted beans and instant coffee online. Comparable on D2C model, premium positioning, and India coffee-consumer focus.
- Rage Coffee: Indian D2C flavoured instant-coffee brand targeting young consumers. Most directly comparable to Country Bean on product format (flavoured instant), channel (D2C online), and category (premium, India-first positioning).
- Davidoff Coffee: Global premium coffee brand known for flavoured and instant coffees. Comparable on the flavoured-instant-coffee product category and brand-led premium positioning.
- Sleepy Owl Coffee: Indian D2C coffee brand offering instant and cold-brew SKUs to at-home consumers. Shares the online-first, premium positioning and accessory cross-sell pattern with Country Bean.
Broad incumbents
- Starbucks (Via / instant line): Global coffee giant with Via instant coffees and at-home range. Comparable on premium flavoured instant, plus its lifestyle brand equity sets the upper bound Country Bean is benchmarked against in Vogue/GQ references.
- Nescafé (Nestlé): Dominant instant-coffee incumbent in India and globally with broad flavoured instant portfolio. Not a direct niche competitor but sets the price floor and shelf-access standard Country Bean competes against.
- Bru (Hindustan Unilever): Heritage Indian instant coffee brand and the historical category leader. Represents the incumbent benchmark Country Bean is positioned against in the Top-10 ranking claim.
- Continental Coffee (Lavazza India): Indian coffee brand offering flavoured instant and filter coffee via retail and e-commerce. Adjacent incumbent competitor with broader SKU breadth.
Emerging players
- Levista Coffee: Indian instant-coffee brand with growing flavoured portfolio. Relevant emerging comparable in the Indian flavoured-instant segment, though more mass-market in price.
Regional players
- Cothas Coffee: South-India-based instant and filter coffee brand. Comparable on instant-coffee product format with regional depth rather than Country Bean's pan-India D2C focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights6 records
Customer concentration
Country Bean social profiles
Digital presenceCountry Bean financial estimates
Financial estimateRevenue estimate
Valuation estimate
Country Bean leadership team
Management profileNumber of profiles
Country Bean subsidiaries and ownership
Company hierarchySubsidiaries1 record
Country Bean funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Country Bean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Country Bean
What does Country Bean do?
Country Bean manufactures and sells flavoured instant coffee powders in five flavours (Hazelnut, Caramel, Vanilla, Original, and Strawberry Cheesecake) made with a 60% Arabica and Robusta blend, alongside a complementary product ecosystem that includes a manual handheld milk frother, reduced-sugar hot chocolate powders, and personalisable Nordic-style drinkware (glass tumblers, mugs, stainless steel flasks and bottles, vacuum jugs). The company sells these products primarily direct-to-consumer through its Shopify-powered online store at countrybean.in and also offers bulk and corporate gifting options.
Is Country Bean a public or private company?
Country Bean is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Country Bean founded?
Country Bean was founded in -1. It employs 11 to 50 people.
Where is Country Bean based?
Country Bean is headquartered in Kolkata, India, in the Asia region.
How does Country Bean make money?
Five revenue lines are on record. Instant Coffee Sales are the primary driver. The others are milk Frother Sales, drinkware Sales, hot Chocolate Products and bulk/Corporate Gifting.
Who are Country Bean's main competitors?
Direct peers on record are Blue Tokai Coffee Roasters, Rage Coffee, Davidoff Coffee and Sleepy Owl Coffee. Broad incumbents are Starbucks (Via / instant line), Nescafé (Nestlé), Bru (Hindustan Unilever) and Continental Coffee (Lavazza India). Levista Coffee is listed as an emerging player. Cothas Coffee is listed as a regional player.
Does Country Bean have an API?
No public API is recorded for Country Bean.
What industry is Country Bean in?
Country Bean's product category is Instant Coffee and Coffee Products. Its primary akta.pro industry code is AFAFADAD, Instant Coffee & Coffee Extract Manufacturing, with a secondary code of AFAFAGAI, Powdered Beverage Bases & Concentrates (instant drink mixes, soluble concentrates). Its NAICS code is 311920 and its SIC code is 2090.