Richardson Insurance Services
Family-owned independent insurance agency based in Torrington, Wyoming, distributing Medicare supplements, life, health, auto, home, farm, and commercial policies to individuals, families, and small businesses across Southeast Wyoming and Northwest Nebraska.
- Company typePrivate
- Founded1998
- HeadquartersTorrington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Richardson Insurance Services does
Richardson Insurance Services, Inc. is a family-owned independent insurance agency founded in 1998 by Jeff Richardson and headquartered at 2020 East D Street, Torrington, Wyoming. The firm distributes insurance products from third-party carriers across personal and commercial lines — Medicare Supplements, Auto, Life, Home, Health, Accident, Dental, Vision, Farm, Commercial, and Recreation Vehicle coverage — to individuals, families, small businesses, and agricultural operators in Southeast Wyoming and Northwest Nebraska. Operations are run by the Richardson family (Jeff, wife Lisa, and son Matthew), continuing the insurance tradition Jeff inherited from his father's agency, E.W. Richardson & Associates.
Revenue is generated exclusively through commissions paid by insurance carriers on policies placed by the agency; pricing is quote-based and varies by coverage type, risk profile, and selected carrier. The go-to-market motion is direct-to-consumer and locally focused: walk-in visits to the Torrington office, inbound phone calls (307-532-2121), and email inquiries ([email protected]), supported by a Wix-hosted website and a Facebook page. There is no proprietary technology platform, no online quoting or self-service portal, and no documented partnerships, funding, or M&A activity.
The customer base is horizontally segmented across individual/family consumers (the primary segment, including seniors seeking Medicare and supplement plans) and small business/farm owners (a secondary segment). No enterprise accounts, named customer logos, or segment-level revenue split are disclosed, and the agency is reported as operating with a small core team of family members, putting its scale firmly in the small local business category.
Richardson Insurance Services firmographics
Firmographics- Name
- Richardson Insurance Services
- Legal name
- Richardson Insurance Services, Inc.
- Website
- https://richardsoninsuranceservices.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Family-owned independent insurance agency based in Torrington, Wyoming, distributing Medicare supplements, life, health, auto, home, farm, and commercial policies to individuals, families, and small businesses across Southeast Wyoming and Northwest Nebraska.
- Ownership category
- akta.pro rank
Richardson Insurance Services industry classification
Industry- Product category
- Independent Insurance Agency
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Accident Medical Expense Insurance (Supplemental Accident) (FSAIALAE)
- akta.pro secondary industries
- Individual & Family Vision Insurance Plans (HLAEAJAB), Personal Accident Insurance (Injury, Disability & Income Benefit) (FSAJAJAD)
Keywords
Where Richardson Insurance Services is headquartered
LocationHeadquarters
- HQ city
- Torrington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Richardson Insurance Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Insurance Commissions: The agency earns commissions from selling insurance products including Life, Health, Accident, Dental, Vision, Home, Farm, Auto, Commercial, and Recreation vehicle insurance. Revenue is generated through agency relationships with insurance carriers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based insurance products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Richardson Insurance Services product offering
Product offeringCore offering
Richardson Insurance Services is an independent insurance agency that sells and services personal and small commercial insurance policies on behalf of multiple carriers. Core offerings include Medicare supplement plans, auto, life, home, health, accident, dental, and vision insurance for individuals and families, plus farm, commercial, and recreation vehicle coverage for small businesses and agricultural operations in Southeast Wyoming and Northwest Nebraska.
Product overview
Richardson Insurance Services is a family-owned independent insurance agency established in 1998, serving Southeast Wyoming and Northwest Nebraska. The agency offers a comprehensive portfolio of insurance products centered around Medicare supplements and healthcare-related coverage, complemented by property and casualty insurance lines. Their product suite includes Medicare Supplements as a primary offering, alongside Auto, Life, Home, Health, Accident, Dental, Vision, Farm, Commercial, and Recreation Vehicle insurance. The agency is operated by the Richardson family (Jeff, Lisa, and Matthew) continuing the legacy started by Jeff's father at E.W. Richardson & Associates.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicare Supplements Medicare supplement insurance plans designed to help cover costs not paid by original Medicare, including copayments, coinsurance, and deductibles. Aimed at seniors in Southeast Wyoming and Northwest Nebraska.
- Auto Insurance Vehicle insurance coverage protecting against financial loss from accidents, theft, or damage to automobiles for individuals and businesses.
- Life Insurance Financial protection product providing death benefits to beneficiaries upon the policyholder's passing, sold to individuals and families.
- Home Insurance Property coverage protecting homeowners against damage to their residence and personal belongings from covered perils.
- Health Insurance Medical coverage providing financial protection for healthcare expenses including doctor visits, hospital stays, and medical procedures.
- Accident Insurance Supplemental coverage providing benefits for accidental injuries, helping offset out-of-pocket medical costs not covered by primary health insurance.
- Dental Insurance Coverage for dental care expenses including preventive services, basic procedures, and major dental work.
- Vision Insurance Coverage for eye care services including eye exams, prescription eyewear, and discounts on vision correction procedures.
- Farm Insurance Specialized coverage for agricultural operations protecting farm equipment, structures, livestock, and crop investments for farm owners in the regional service area.
- Commercial Insurance Business coverage protecting small companies from property damage, liability claims, and commercial operational risks.
- Recreation Vehicle Insurance Specialized coverage for RVs, ATVs, boats, and other recreational vehicles protecting against damage and liability.
Companies that use Richardson Insurance Services
Customer profileSegments2 records
Ideal customer profiles2 records
Richardson Insurance Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Richardson Insurance Services partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights3 records
Richardson Insurance Services competitors and assessment
Company assessmentDirect peers
- COUNTRY Financial: Multi-line mutual insurer serving rural and small-town customers in the Midwest and West through a captive agent force offering auto, home, life, farm, and retirement products — comparable to Richardson in scale, geography, and product breadth.
- Shelter Insurance: Mutual insurance company that distributes through a captive independent agent network concentrated in rural and small-town America (Midwest, South-Central), selling auto, home, life, and farm coverages — directly comparable to Richardson's multi-line independent agency model serving small Wyoming/Nebraska communities.
- Auto-Owners Insurance: Midwest-headquartered mutual insurer that distributes exclusively through independent agents across the central US, offering personal, commercial, and life lines — comparable to Richardson on agent-channel distribution and product breadth.
- Erie Insurance: Independent agency-based regional carrier with strong penetration in the Mid-Atlantic and Midwest, selling personal and commercial lines through local agents — comparable to Richardson's independent-agency distribution model, though at substantially larger scale.
- Grinnell Mutual: Midwest-domiciled mutual insurer selling through a network of local independent agents in agricultural states, with notable farm and rural-property expertise — directly comparable to Richardson's farm-insurance specialization and Iowa-adjacent operating model.
- Farm Bureau Financial Group: Affinity-driven multi-line insurer distributing through Farm Bureau agents in rural counties across the Midwest and West, with a strong emphasis on farm, auto, home, and life insurance — closely mirrors Richardson's farm-insurance specialization and rural community focus.
Broad incumbents
- Farmers Insurance: National personal and small-commercial lines carrier with a captive-agent channel competing on auto, home, life, and small-business coverages — overlapping Richardson's product portfolio and customer demographic in many adjacent territories.
- State Farm: Largest US personal-lines carrier, distributed through a captive agent network that competes head-to-head with independent agencies like Richardson for auto, home, and life policies in every US ZIP code — a broad incumbent direct competitor for the same local customers.
- Allstate: National personal-lines incumbent with exclusive-agent distribution competing for the same households Richardson serves across auto, home, and life — directly comparable in product mix if not in ownership/independent-agent structure.
Emerging players
- Lemonade: AI-native digital-first insurance carrier that bypasses local agents entirely on renters, home, and increasingly auto and pet — represents the structural competitive threat to traditional independent agencies like Richardson as customer expectations shift toward mobile and instant-quote experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key highlights6 records
Customer concentration
Richardson Insurance Services social profiles
Digital presenceRichardson Insurance Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Richardson Insurance Services leadership team
Management profileNumber of profiles
Profiles3 records
Richardson Insurance Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Richardson Insurance Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Richardson Insurance Services
What does Richardson Insurance Services do?
Richardson Insurance Services is an independent insurance agency that sells and services personal and small commercial insurance policies on behalf of multiple carriers. Core offerings include Medicare supplement plans, auto, life, home, health, accident, dental, and vision insurance for individuals and families, plus farm, commercial, and recreation vehicle coverage for small businesses and agricultural operations in Southeast Wyoming and Northwest Nebraska.
Is Richardson Insurance Services a public or private company?
Richardson Insurance Services is a private company. It is classified as family owned and is currently operating.
When was Richardson Insurance Services founded?
Richardson Insurance Services was founded in 1998. It employs 11 to 50 people.
Where is Richardson Insurance Services based?
Richardson Insurance Services is headquartered in Torrington, United States, in the North America region.
How does Richardson Insurance Services make money?
One revenue line is on record: insurance Commissions.
Who are Richardson Insurance Services's main competitors?
Direct peers on record are COUNTRY Financial, Shelter Insurance, Auto-Owners Insurance, Erie Insurance, Grinnell Mutual and Farm Bureau Financial Group. Broad incumbents are Farmers Insurance, State Farm and Allstate. Lemonade is listed as an emerging player.
Does Richardson Insurance Services have an API?
No public API is recorded for Richardson Insurance Services.
What industry is Richardson Insurance Services in?
Richardson Insurance Services's product category is Independent Insurance Agency. Its primary akta.pro industry code is FSAIALAE, Accident Medical Expense Insurance (Supplemental Accident), with a secondary code of HLAEAJAB, Individual & Family Vision Insurance Plans. Its NAICS code is 524210 and its SIC code is 6411.