Alta Dena
Alta Dena Dairy is a 100% farmer-owned regional dairy brand owned by Dairy Farmers of America, selling fresh fluid milk, cream, cultured, yogurt, and eggnog products through Southern California retail grocery channels since 1945.
- Company typePrivate
- Founded1945
- HeadquartersCity Of Industry, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Alta Dena does
Alta Dena Dairy is a regional, consumer-facing dairy brand operating exclusively in Southern California. Founded in 1945 in Monrovia, California by three brothers — Elmer, Edgar, and Harold Stueve — with 61 cows and a delivery wagon, the company built its identity on farm-to-table freshness and family-farm values. By 1953 it had grown into the largest dairy in California and, at peak family involvement, over 70 Stueve family members worked at the company. Today Alta Dena is 100% owned by Dairy Farmers of America (DFA), a U.S. dairy farmer cooperative, and operates as one of DFA's owned regional brands.
The company's product portfolio spans the full fluid and cultured dairy category: whole, reduced-fat (2%), low-fat (1%), fat-free, lactose-free, and protein-enriched milk; half-and-half and heavy whipping cream; ready-to-use whipped toppings (dairy and non-dairy); cultured buttermilk and sour cream; cottage cheese in regular and low-fat variants; plain and flavored yogurts; seasonal and traditional eggnog; and lemonade. Manufacturing is handled through DFA's shared dairy infrastructure rather than dedicated Alta Dena plants, so the company itself runs a lean organization (11-50 employees) focused on brand stewardship, marketing, and retailer relationships. A newer sub-brand, Alta Dena Protein, extends the line into the high-protein functional category via a lactose-free whole milk delivering 15g of protein per serving.
Alta Dena makes money by selling its branded dairy products through retail grocery channels — major and independent — across Southern California, with a consumer-facing zip-code store locator on its website driving where-to-buy decisions. The company does not operate direct-to-consumer e-commerce, food service distribution, or a public/partner API. Pricing is set at retail and not disclosed. Brand marketing is anchored on recipe content (100+ recipes) and family/farm storytelling, with partnerships such as Disney- and Marvel-themed recipes used to engage consumers. As a wholly-owned subsidiary of DFA, Alta Dena's financial results are not separately reported.
Alta Dena firmographics
Firmographics- Name
- Alta Dena
- Legal name
- Alta Dena Dairy
- Website
- https://altadenadairy.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alta Dena Dairy is a 100% farmer-owned regional dairy brand owned by Dairy Farmers of America, selling fresh fluid milk, cream, cultured, yogurt, and eggnog products through Southern California retail grocery channels since 1945.
- Ownership category
- akta.pro rank
Alta Dena industry classification
Industry- Product category
- Dairy Products
- NAICS
- Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151), Fluid Milk Manufacturing (311511)
- SIC
- Dairy Products (2020), Food And Kindred Products (2000)
- akta.pro primary industry
- Dairy-Based Meal Replacement & Nutrition Drinks (RTD Nutritional Shakes, Medical Nutrition) (AFAHAIAG)
- akta.pro secondary industries
- Fermented Drinkable Dairy (Lassi, Ayran, Doogh, Chaas/Buttermilk Drinks) (AFAHAIAB), Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties) (AFAHAJAE)
Keywords
Where Alta Dena is headquartered
LocationHeadquarters
- HQ city
- City Of Industry
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Alta Dena business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel
Revenue model
- Dairy Product Sales: Alta Dena generates revenue through the sale of fresh dairy products including milk, cream, buttermilk, egg nog, cottage cheese, sour cream, yogurt, and lemonade through retail grocery channels across Southern California.
Distribution channels1 record
Marketing channels2 records
Alta Dena product offering
Product offeringCore offering
Alta Dena produces and sells a comprehensive range of fresh dairy products including fluid milk (whole, reduced-fat, low-fat, fat-free, lactose-free, and protein-enriched varieties), cream products (half & half, heavy whipping cream, whipped creams), cultured products (buttermilk, sour cream, cottage cheese), seasonal egg nog, yogurt (plain and flavored), and lemonade. All products are sourced from local Southern California family farms and distributed through retail grocery channels.
Product overview
Alta Dena Dairy is a farmer-owned dairy cooperative providing fresh, wholesome dairy products to Southern California families since 1945. The company offers a comprehensive portfolio of dairy products including various types of fluid milk (whole, reduced-fat, low-fat, fat-free, lactose-free, and protein-enhanced varieties), cream products (half & half, heavy whipping cream, whipped creams), cultured products (buttermilk, sour cream, cottage cheese), egg nog (traditional and seasonal flavors), yogurt (plain and flavored varieties), and lemonade. All products are sourced from local family farms and processed with a commitment to quality and freshness. The company is a 100% farmer-owned brand of Dairy Farmers of America (DFA).
Differentiator
Problem solved
Functional benefit
Brands
- Alta Dena Protein: High-protein dairy product line delivering 15 grams of protein per serving, made with real California milk.
Products and services
- Extra Protein Lactose Free Whole Milk Lactose-free whole milk delivering 15 grams of high-quality dairy protein per serving, made with real milk from Southern California farms. Targeted at health-conscious consumers and lactose-intolerant drinkers seeking high-protein nutrition.
- Whole Milk Fresh whole milk available in gallon, half gallon, quart, pint, and 14 oz sizes for household dairy consumption.
- 2% Reduced-Fat Milk Reduced-fat milk with 2% milkfat, available in multiple sizes including gallon, half gallon, quart, pint, and 14 oz.
- 1% Lowfat Milk Low-fat milk with 1% milkfat content, available in gallon and other sizes.
- Fat-Free Milk Non-fat milk with no milkfat, available in gallon and other sizes.
- Lactose-Free Whole Milk Whole milk specially processed to remove lactose for individuals with lactose intolerance.
- Lactose-Free 2% Milk 2% reduced-fat milk processed to remove lactose for lactose-intolerant consumers.
- Half & Half Blend of milk and cream, available in half gallon and quart sizes for coffee and cooking.
- Heavy Whipping Cream Rich cream suitable for whipping and baking, available in half gallon and quart sizes.
- Sweetened Vanilla Whipping Cream Pre-sweetened vanilla-flavored whipped cream for topping desserts.
- Whipped Light Cream Ready-to-use whipped light cream in aerosol can.
- Non-Dairy Dessert Topping Non-dairy alternative whipped topping in aerosol can.
- Whipped Dairy Topping Ready-to-dispense whipped dairy topping in small aerosol can.
- 1% Lowfat Cultured Buttermilk Buttery smooth, old-fashioned cultured buttermilk with 1% milkfat.
- Traditional Egg Nog Traditional eggnog beverage available in half gallon and quart sizes as a seasonal product.
- Vanilla Spice Eggnog Seasonal eggnog flavored with vanilla and spice.
- Pumpkin Spice Eggnog Seasonal eggnog with pumpkin spice flavor.
- 4% Cottage Cheese Regular fat cottage cheese with 4% milkfat, available in 16 oz, 24 oz, and 5 lb sizes.
- 2% Cottage Cheese Low-fat cottage cheese with 2% milkfat, available in 16 oz, 24 oz, and 3 lb sizes.
- Sour Cream Cultured sour cream available in 8 oz, 16 oz, 3 lb, and 5 lb sizes.
- Plain Whole Yogurt Plain whole milk yogurt in 32 oz container.
- Plain Nonfat Yogurt Non-fat plain yogurt in 32 oz container.
- Plain Lowfat Yogurt Low-fat plain yogurt in 32 oz container.
- Vanilla Yogurt Vanilla-flavored low-fat yogurt in 32 oz container.
- Raspberry Yogurt Raspberry-flavored low-fat yogurt in 32 oz container.
- Peach Yogurt Peach-flavored low-fat yogurt in 32 oz container.
- Blueberry Yogurt Blueberry-flavored low-fat yogurt in 32 oz container.
- Lemonade Refreshing lemonade beverage available in gallon and half gallon sizes.
Companies that use Alta Dena
Customer profileSegments1 record
Ideal customer profiles1 record
Alta Dena technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alta Dena partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dairy Farmers of America (DFA)coreAlta Dena is 100% owned by Dairy Farmers of America (DFA), a leading global dairy cooperative of family dairy farmers. DFA is a cooperative of farmer-owners committed to holding themselves to the highest standards. Alta Dena represents one of DFA's owned dairy brands in Southern California.
Scale indicators5 records
Recent moves4 records
Expansion highlights4 records
Alta Dena competitors and assessment
Company assessmentRegional players
- Clover Sonoma: Regional dairy brand based in Northern California offering fluid milk, cream, and cultured products across California grocery channels. Highly comparable as a California-focused, farmer-relationship-positioned dairy brand competing in overlapping retail channels.
- Straus Family Creamery: Organic, non-GMO dairy brand based in Northern California supplying fluid milk, cream, yogurt, and butter. Comparable as a California regional dairy brand built on family-farm values and sustainable farming positioning.
- Darigold: Farmer-owned cooperative (Pacific Northwest) producing fluid milk, cream, butter, and dairy ingredients. Comparable in farmer-cooperative ownership structure and broad dairy product mix serving regional U.S. retail channels.
Broad incumbents
- Horizon Organic: National organic dairy brand (also owned by DFA/plum organics parent) offering fluid milk, yogurt, and cheese. Comparable in product mix and consumer positioning toward wholesome/family dairy, though national in scale.
- Organic Valley: Farmer-owned cooperative producing organic dairy (milk, butter, cheese, yogurt). Comparable in cooperative/farmer-ownership business model and similar "family farm" consumer positioning, though national in scale.
- HP Hood: Large national dairy processor/distributor owning Lactaid, Heluva Good!, and other dairy brands. Comparable as a multi-brand dairy producer serving U.S. grocery and foodservice channels with overlapping product categories (fluid milk, cream, cultured).
Direct peers
- Shamrock Farms: Family-owned regional dairy brand serving the Western/Southwestern U.S. with fluid milk, flavored milk, and cream products. Comparable in regional brand strategy, family-farm heritage positioning, and fluid milk retail distribution.
- Lactaid: National lactose-free dairy brand owned by HP Hood offering fluid milk, cottage cheese, and ice cream. Comparable because Alta Dena has explicitly launched into the lactose-free segment with Extra Protein Lactose-Free Whole Milk — direct category overlap.
- Borden Dairy: Iconic American regional dairy brand with concentrated U.S. footprint (notably Texas, Southeast). Comparable as a heritage regional dairy brand offering fluid milk and cream, positioned similarly by brand familiarity and legacy shelf relationships.
- Fairlife (Coca-Cola): Ultra-filtered, high-protein lactose-free fluid milk brand now owned by Coca-Cola. Directly comparable to Alta Dena Protein on the high-protein, lactose-free positioning and target consumer of nutrition-seeking dairy buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Alta Dena social profiles
Digital presenceAlta Dena financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alta Dena leadership team
Management profileNumber of profiles
Alta Dena funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alta Dena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alta Dena
What does Alta Dena do?
Alta Dena produces and sells a comprehensive range of fresh dairy products including fluid milk (whole, reduced-fat, low-fat, fat-free, lactose-free, and protein-enriched varieties), cream products (half & half, heavy whipping cream, whipped creams), cultured products (buttermilk, sour cream, cottage cheese), seasonal egg nog, yogurt (plain and flavored), and lemonade. All products are sourced from local Southern California family farms and distributed through retail grocery channels.
Is Alta Dena a public or private company?
Alta Dena is a private company. It is classified as corporate owned and is currently operating.
When was Alta Dena founded?
Alta Dena was founded in 1945. It employs 11 to 50 people.
Where is Alta Dena based?
Alta Dena is headquartered in City Of Industry, United States, in the North America region.
How does Alta Dena make money?
One revenue line is on record: dairy Product Sales.
Who are Alta Dena's main competitors?
Regional players on record are Clover Sonoma, Straus Family Creamery and Darigold. Broad incumbents are Horizon Organic, Organic Valley and HP Hood. Direct peers are Shamrock Farms, Lactaid, Borden Dairy and Fairlife (Coca-Cola).
Does Alta Dena have an API?
No public API is recorded for Alta Dena.
What industry is Alta Dena in?
Alta Dena's product category is Dairy Products. Its primary akta.pro industry code is AFAHAIAG, Dairy-Based Meal Replacement & Nutrition Drinks (RTD Nutritional Shakes, Medical Nutrition), with a secondary code of AFAHAIAB, Fermented Drinkable Dairy (Lassi, Ayran, Doogh, Chaas/Buttermilk Drinks). Its NAICS code is 3115 and its SIC code is 2020.