Faber Fachgroßhandel

What Faber Fachgroßhandel does

Faber Fachgroßhandel GmbH is a German, family-owned B2B specialist wholesaler of professional cleaning and hygiene products, headquartered in Kaisersesch (Rhineland-Palatinate) with a second branch in Kiedrich (Hesse/RheinMain) acquired in 2019. Founded in 1964 as a cleaning-product manufacturer under the name Faber Chemie, the company transitioned into wholesale distribution over the 1980s–1990s and has been a member of the GVS Group cooperative since around 1990. It serves four customer verticals — hospitals and elderly care, building cleaning and facility management, industry/commerce/municipalities, and hotels/restaurants — through a B2B-only channel with a €150 net minimum order, selling its own brands (Sensilind Complete Care for incontinence and skin protection, TAPIRA for professional cleaning chemistry and paper hygiene, faberTower for hand disinfection, Welcome Signature hotel cosmetics) alongside a portfolio of more than 100 third-party manufacturer brands including Ecolab, Diversey, ESSITY/Tork, Kimberly-Clark, Vileda, Metsä Tissue and WEPA.

The operating model combines direct field sales organized by postal-code territory across the Eifel, Ahr and Moselle valleys, Saarland, Palatinate, Hesse and Luxembourg, plus a dedicated Key Account Management team for multi-branch enterprise customers and an inside-sales function. Distribution runs on Faber-owned truck fleets out of both locations, supported by modern high-bay warehousing totalling over 4,000 m² of racked space within a 12,000+ m² Kaisersesch campus. Ordering and care-management workflows run through the GVS Group's shared software stack — the GVS Ordermanager e-business portal and GVS InkoCareManager — and customer education is delivered via the GVS Akademie seminars plus in-house training. Adjacent offerings include Feinlogistik (fine logistics delivering to wards and living areas inside care facilities), technical service and a separate medical-supply retail subsidiary, Sanitätshaus Bellinghausen (Mayen), added in 2021.

The company holds ISO 9001 (quality management) and ISO 14001 (environmental management) certifications and operates exclusively on B2B terms (payment: 8 days 2% discount, 30 days net). Faber is a family-controlled GmbH led by managing shareholder Bernd Faber together with Melanie Faber (Prokuristin) and a Prokurateam including Daniel Fuchs and Michaela Bernhauser; third-generation Sophie Faber is active in marketing and digital presence. It has no external funding rounds, no public listing and no disclosed AI/ML capability layer — growth to date has been driven by acquisition (Adam Hofmann 2019, Sanitätshaus Bellinghausen 2021), product extensions (faberTower, Sensilind Protective Care gloves), and an expanded GVS sales territory now reaching Bavaria and Baden-Württemberg.

Name

Faber Fachgroßhandel

Legal name

Faber Fachgroßhandel GmbH

Website

https://faber-gmbh.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

51–100 employees

Short description

Faber Fachgroßhandel is a German family-owned B2B specialist wholesaler of professional cleaning, hygiene and care products, serving hospitals, care facilities, industrial customers, building cleaners and hospitality businesses across Western Germany and Luxembourg as a member of the GVS Group cooperative.

Ownership category

akta.pro rank

Headquarters

HQ city

Kaisersesch

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hygiene and Cleaning Products Wholesale: Sale of comprehensive range of cleaning, incontinence, skin protection, and paper hygiene products to professional customers (B2B). Products include own brands (Sensilind Complete Care, TAPIRA) and branded products from over 100 national and international industrial partners.
2. System Services: Complete service management including technical service, application training (GVS Akademie seminars), consulting, and logistics delivery services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Faber Fachgroßhandel is a B2B specialist wholesaler of professional cleaning, hygiene, and care products serving hospitals, elderly care facilities, building cleaners, industry/commerce/municipalities, and hotels/restaurants. The product portfolio spans its own brands (faberTower disinfection column, TAPIRA professional cleaning system, Sensilind Complete Care incontinence/skin protection, Welcome Signature hotel cosmetics) and over 100 national and international manufacturer brands. The offering is delivered as a complete system service — product supply, own-fleet logistics, application consulting, technical service, GVS Akademie training, and e-business software (GVS Ordermanager, GVS InkoCareManager).

Product overview

Faber Fachgroßhandel is a specialized wholesale distributor for professional cleanliness and hygiene, operating as a member of the GVS Group and the international DHYS Group. The company offers a strategic full-range assortment of cleaning, care, and hygiene products through multiple channels including a GVS Ordermanager e-business portal, on-site technical service, application training, and logistics. The product portfolio consists of Faber's own branded product (the faberTower disinfection column) plus branded lines from the GVS Group: the TAPIRA professional cleaning and paper hygiene brand system, and the Sensilind Complete Care premium care brand (incontinence and skin protection including the new Sensilind Protective Care glove line). Additionally, Faber distributes a broad range of national and international manufacturer brands.

Differentiator

Problem solved

Functional benefit

Brands

• faberTower: A stationery disinfection column for preventive hand disinfection, featuring powder-coated tower and base for optimal hygienic cleaning.

Products and services

• faberTower disinfection column Stationary, powder-coated disinfection column for preventive hand disinfection, designed to be visually appealing and space-efficient, for professional hygiene settings.
• TAPIRA professional cleaning and hygiene brand system Professional brand system for cleaning and care uniting cleaning chemistry, paper hygiene, washroom solutions, kitchen hygiene, and waste disposal in one application concept, for cleaning and facility professionals.
• Sensilind Complete Care incontinence and skin protection range Premium care brand offering high-quality incontinence and skin protection products plus supporting service solutions (needs analysis through to application training) for professional care facilities.
• Welcome Signature hotel cosmetics line Dermatologically tested hotel liquids, soaps, and Comfort care products enriched with Aloe Vera leaf extract, for hotels and the hospitality sector.
• Multi-brand B2B wholesale distribution of cleaning and hygiene products Strategic full-range assortment of cleaning, care, and hygiene products from over 100 national and international brand partners, delivered to professional B2B customers across defined sales territories.
• Direct logistics and Feinlogistik delivery service Own two-truck logistics fleet delivering hygiene, cleaning, and care products directly to customers, including fine logistics (Feinlogistik) to stations and living areas in care facilities.
• GVS Akademie seminars and application training Scheduled seminars and in-house training programs for customers covering product application, hygiene standards, and care management, delivered through the GVS Akademie.

Quantifiable outcome

• Complete system service from single source, reducing need for multiple suppliers
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• GVS Group (GVS eG / GVS Service GmbH)coreStrategic or Co-development Partner · 1 January 1964Faber has been a member of the GVS Group cooperative since 1990. The GVS Group is a trading group (Handelsgruppe) of owner-managed businesses in the hygiene and cleaning sector. Faber participates in GVS marketing teams and the paper committee. Benefits include purchasing synergies, nationwide logistics networks, shared software solutions (GVS Ordermanager, InkoCareManager), the GVS Akademie training platform, and collaborative customer service.
• DHYS GroupcoreStrategic or Co-development PartnerDHYS Group is an international trading association for hygiene with over 130 members in 33 countries. Faber participates through its membership in the GVS Group, which is a member of DHYS. The association enables international procurement, trade fair participation, and exchange with hygiene trading companies across Europe.
• Sanitätshaus BellinghausenminorStrategic or Co-development PartnerRecently acquired as a new addition to the company group. Sanitätshaus (medical supply house) Bellinghausen extends Faber's offerings into the medical supplies/orthopedic supplies sector, located in Mayen.
• Industrial Brand Partners (over 100)coreChannel Partner/ Reseller/ DistributorStrategic manufacturer portfolio including Diversey, Duni, Ecolab, ESSITY, Kimberly-Clark, Metsä Tissue, Unger, Vileda, WEPA, and Werner & Mertz. These partnerships provide the core product range that Faber resells to its B2B customers as a specialized wholesaler.
• Ontex (with Orizon)coreChannel Partner/ Reseller/ DistributorOntex is an exclusive partner presenting innovative care products through the GVS Group. At the APE trade show in Essen, Ontex presented the world novelty 'Orizon' - digitally equipped Smart Slips with readable clip, app, and comprehensive service. Ontex Healthcare Deutschland GmbH, represented by Detlef Röseler, participated with a multi-person team.
• Sigron and ScheitlinminorChannel Partner/ Reseller/ DistributorCross-border cooperation partners in neighboring countries outside Germany, mentioned as part of GVS Group's international network for hygiene trading.
• EcolabcoreChannel Partner/ Reseller/ DistributorOne of the strategic manufacturer partners providing cleaning and hygiene products. Exhibited at APE trade show as part of the GVS Group's partner ecosystem.
• ESSITY (Tork)coreChannel Partner/ Reseller/ DistributorStrategic manufacturer partner providing paper hygiene products under the Tork brand. Part of GVS Group's manufacturer portfolio.
• Dr. SchumachercoreChannel Partner/ Reseller/ DistributorManufacturer partner presenting product innovations at GVS Group trade show events. Part of the quality product assortment.
• Adam Hofmann GmbHminorStrategic or Co-development PartnerAcquired in summer 2019 by Faber. The company was an established specialist trader and long-standing member of the GVS Group, located in Kiedrich near Frankfurt. The acquisition enabled Faber to expand into the RheinMain region and serve large customers with multi-regional branch structures.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Hagleitner Hygiene: Austrian-headquartered specialist manufacturer and wholesaler of professional hygiene and cleaning products serving healthcare, hospitality, and industrial customers across DACH. Highly comparable to Faber as a vertically integrated hygiene specialist selling through its own field sales and digital channels.
• Dr. Schnell Chemie: Munich-based specialist manufacturer and wholesaler of professional cleaning and disinfection chemistry for facility management, healthcare, and foodservice. Directly comparable to Faber's TAPIRA range in product positioning, customer segments, and B2B field-sales distribution model.
• Buzil-Werk Wagner: German family-owned manufacturer of professional cleaning chemicals and hygiene systems, distributed via wholesalers to healthcare, industrial, and building-cleaning customers. Closely comparable to Faber in family ownership, DACH focus, and integrated brand-and-wholesale strategy.
• Tana Professional ( Werner & Mertz Group): Professional cleaning brand of Werner & Mertz, offering sustainable cleaning chemistry, paper hygiene, and dosing systems to B2B customers. Comparable to Faber in product architecture (chemistry + paper + dosing) and in targeting professional facility buyers.
• Dreiturm GmbH: German specialist in cleaning and hygiene products with own manufacturing and wholesale distribution to industry, healthcare, and facility management. Comparable in scale, family-owned structure, and specialist B2B focus.

Broad incumbents

• CWS Hygiene: European hygiene services and product provider offering washroom, hand hygiene, and floorcare solutions to enterprises. Broader incumbent in the same space as Faber, with service-based recurring revenue rather than pure wholesale, but addressing overlapping customer segments.
• Ecolab Europe: Global leader in water, hygiene, and infection-prevention solutions, including cleaning chemistry, dispensing systems, and service contracts. Both a strategic supplier to Faber and a competitive incumbent selling direct to large hospital and industrial accounts.
• Rentokil Initial Hygiene: International hygiene services group providing washroom, hand sanitization, and floorcare solutions to enterprises. Comparable as a larger incumbent operating in Faber's core verticals (healthcare, hospitality, industry).

Others

• GVS Group (GVS eG): German cooperative of owner-managed hygiene wholesalers of which Faber is a member. Comparable as the cooperative ecosystem providing Faber purchasing, logistics, and software synergies - functionally an ecosystem enabler rather than a competitor.
• DHYS Group: International trading association for hygiene wholesalers with 130+ members across 33 countries. Faber accesses this network via its GVS membership; comparable as an ecosystem/peer group rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/faberkaisersesch

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faber Fachgroßhandel