Alpine Beer Company
Alpine Beer Company is a craft brewery founded in 1999 in Alpine, California, now operating as a subsidiary brand of Tilray Brands, producing hop-forward IPAs and limited releases sold through tasting rooms, retail partners, and on-premise accounts across multiple US states.
- Company typePrivate
- Founded1999
- HeadquartersAlpine, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Alpine Beer Company does
Alpine Beer Company is a craft brewery founded in 1999 in Alpine, California, operating as a subsidiary brand within Tilray Brands' portfolio following Tilray's 2021 acquisition of Green Flash Brewing Company (which had acquired Alpine in 2015). The company produces hop-forward ales marketed under the "Home of Pure Hoppiness" positioning, with four core year-round beers — Nelson (NZ Nelson Sauvin IPA), Duet (Simcoe/Amarillo West Coast IPA), Infinite Haze (Motueka/Strata/Citra Hazy IPA), and Windows Up (Citra/Mosaic IPA) — and a rotating calendar of limited releases including Keene Idea Double IPA, Exponential Hoppiness Triple IPA, Bad Boy Imperial IPA, barrel-aged barleywines (Great, Mostra the Great), and pastry stouts (Cake & Bake).
The company's underlying technology is traditional craft brewing with proprietary process techniques such as exponential kettle hop additions, multiple dry-hopping sessions, and body-bag sized hop sacks with oak chips. Brewmaster Shawn McIlhenney, in the role since 2006, has won 17 medals in his first 7 years and is the consistent creative force behind the portfolio. Products are available in 12oz cans, 16oz cans, 22oz bottles, and on draft.
Alpine's business model combines direct-to-consumer sales through three tasting rooms (Alpine Tasting Room, Alpine Outpost, Green Flash Tasting Room San Diego) with wholesale distribution across California and select US markets via Total Wine & More, BevMo, CVS, Gelson's and other retailers, plus on-premise accounts including Ruth's Chris Steak House and Pendry Hotels. Limited releases are sold via Eventbrite ticketing with per-customer purchase caps, creating scarcity and direct consumer relationships, while branded merchandise is sold through a Shopify online store. Geographic reach spans California, the Southwest, Mountain West, South, Southeast and Midwest United States, though Tilray does not separately disclose Alpine's revenue.
Alpine Beer Company firmographics
Firmographics- Name
- Alpine Beer Company
- Legal name
- Alpine Beer Company
- Website
- https://alpinebeerco.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Alpine Beer Company is a craft brewery founded in 1999 in Alpine, California, now operating as a subsidiary brand of Tilray Brands, producing hop-forward IPAs and limited releases sold through tasting rooms, retail partners, and on-premise accounts across multiple US states.
- Ownership category
- akta.pro rank
Alpine Beer Company industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Breweries (312120), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)
- akta.pro secondary industry
- Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC)
Keywords
Where Alpine Beer Company is headquartered
LocationHeadquarters
- HQ city
- Alpine
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Alpine Beer Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Beer Sales - On-Premise: Direct sales through company-owned tasting rooms (Alpine Tasting Room, Alpine Outpost) where customers purchase pints, flights, and growlers for immediate consumption.
- Beer Sales - Off-Premise/Retail: Sales through retail partners including Total Wine & More, BevMo, liquor stores, grocery stores, convenience stores, and wholesale clubs for at-home consumption.
- Beer Sales - Restaurants/Bars: Draft and bottle/can sales through on-premise accounts including restaurants, taverns, hotels, and entertainment venues.
- Merchandise Sales: Online sales of branded merchandise including apparel (tees, outerwear, women's clothing), accessories (hats, bar accessories, drinkware, pet items) through the company Shopify store.
- Limited Release Ticketing: Online pre-sales through Eventbrite for limited beer releases (can releases, bottle releases) with pick-up at tasting rooms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Keene Idea Double IPA - 4-pack 16oz cans |
| Unit Pricing | Pay-as-you-go | HFS IPA - 4-pack 16oz cans |
| Unit Pricing | Pay-as-you-go | Exponential Hoppiness - 22oz bottles |
| Unit Pricing | Pay-as-you-go | High Kicks DIPA - 22oz bottles |
| Unit Pricing | Pay-as-you-go | Blissful Wizard IPA - 4-pack 16oz cans |
| Unit Pricing | Pay-as-you-go | GREAT Barleywine - 16oz cans |
| Unit Pricing | Pay-as-you-go | Five Course Beer Dinner |
| Unit Pricing | Pay-as-you-go | Hoppy Trails Hike Event |
| Unit Pricing | Pay-as-you-go | Pints & Plants Event |
| Unit Pricing | Pay-as-you-go | Comedy Night |
| Unit Pricing | Pay-as-you-go | Alpine Merchandise |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Alpine Beer Company product offering
Product offeringCore offering
Alpine Beer Company is a craft brewery that produces and sells hop-forward ales, particularly West Coast-style and hazy IPAs, marketed as the "Home of Pure Hoppiness." Its portfolio includes four core year-round canned beers (Nelson, Duet, Infinite Haze, Windows Up) plus a rotating calendar of limited releases such as Double IPAs, Triple IPAs, barrel-aged stouts, and barrel-aged barleywines. The company distributes through company-owned tasting rooms, retail partners, on-premise accounts, and online merchandise sales.
Product overview
Alpine Beer Company is a craft brewery founded in 1999, operating as a producer of hop-forward ales marketed as the "Home of Pure Hoppiness." The company offers a portfolio centered on IPA styles, with four core year-round beers (Nelson, Duet, Infinite Haze, and Windows Up) distributed in cans and draft. Beyond the core lineup, Alpine releases a rotating calendar of limited and special edition beers including Double and Triple IPAs (Keene Idea, Exponential Hoppiness, Bad Boy, High Kicks), barrel-aged stouts and barleywines (Barrel-Aged Odin's Raven, Great, Mostra the Great), and seasonal specialties (Cake & Bake pastry stout, Dankster's Paradise collaboration). The company operates direct-to-consumer channels through its tasting room and online merchandise store, supported by a retail locator service and beer quality assurance program.
Differentiator
Problem solved
Functional benefit
Products and services
- Nelson IPA The original unfiltered IPA from Alpine, brewed with Nelson Sauvin Hops from New Zealand. A hazy straw-hued ale with tropical hop aroma, pine, and fruity hop notes balanced by European rye malts. ABV: 7.0%, IBU: 40. Core year-round offering for craft beer enthusiasts seeking distinctive hop-forward IPAs.
- Duet IPA Alpine's original West Coast-style single IPA brewed with Simcoe and Amarillo hops. Offers resinous aromatics with notes of evergreen pine, orange zest, and cedar. IBU: 41. Core year-round IPA for craft beer enthusiasts.
- Infinite Haze IPA A year-round Hazy IPA featuring endless aromas of citrus and berry with notes of fresh apple, peach, and orange peel. Brewed with Motueka, Strata, and Citra hops. Available in 12oz cans and draft. ABV: 6.5%, IBU: 30. Core hazy IPA for craft beer enthusiasts.
- Windows Up IPA A 7.5% ABV IPA featuring bright tropical and citrus aromas backed by resiny pine and dank notes from a blend of classic Citra and Mosaic hops. Core year-round IPA for craft beer enthusiasts.
- Keene Idea Double IPA A highly sought-after Double IPA made with Nelson, Citra, Southern Cross, Rakau, and Pacific Jade hops. Achieved a perfect score of 100 on both Beer Advocate and RateBeer. ABV: 8.8%. Limited release targeting beer collectors and enthusiasts.
- Exponential Hoppiness Triple IPA A Triple IPA deceptively mild for its 11% ABV strength. Uses exponential kettle hop additions, a giant hop-back, two dry hopping sessions, and body-bag sized hop sacks full of hop flowers and oak chips. First released in 12oz bottles in February 2019; later launched in 16oz cans in February 2021. Limited release targeting high-ABV hop enthusiasts.
- Bad Boy Imperial IPA An Imperial India Pale Ale bursting with hoppy goodness, featuring a blend of tropical and citrus fruits and pine aromas, built on premium Maris Otter malt. Rated 100 by RateBeer. ABV: 9%. Limited release first offered in cans in December 2020.
- GREAT Barrel-Aged Barleywine Bourbon Barrel-Aged Barleywine-style ale aged nine to twelve months in once-used Malahat Whiskey barrels. 10.5–12.5% ABV. Features rich oak qualities with hints of caramel, figs, and luxardo cherries. Limited release targeting barleywine and barrel-aged beer enthusiasts. First offered in 16oz cans in November 2020.
- Mostra the Great Barrel-Aged Barleywine with Coffee Special edition of GREAT with Mostra Brazilian roast cold brew coffee. Barrel-aged Barleywine with coffee. ABV: 12.5%. Limited release for enthusiasts of barrel-aged and coffee beers.
- Barrel-Aged Odin's Raven Imperial Stout Imperial Chocolate Stout aged in rye whiskey barrels. Pours dark black with tan beer foam. Dominant notes of bittersweet chocolate, black coffee, and roasty chocolate rye malts with whiskey, oak, and vanilla finish. ABV: 11.1%. Limited release in December 2019.
- Cake & Bake Pastry Stout Pastry stout brewed with cocoa nibs, brown sugar, and lactose. Features aroma of dark chocolate, roasted malt, vanilla bean, and dark cherry with a silky body and milk chocolate finish. ABV: 8%. Limited release in cans in December 2021; first time in cans for this recipe.
- Dankster's Paradise American IPA American IPA collaboration with Pizza Port, featuring Galaxy, Simcoe, Columbus, Mosaic, Citra, Rakau, Pacific Jade, and Nelson hops. Strong grapefruit, pineapple, and pine flavors. ABV: 7.1%. Limited release in 16oz cans in July 2021.
- Blissful Wizard IPA American IPA created as an experiment with new hop varietal Strata, balanced with Mosaic. Features juicy fruit and tropical aroma. ABV: 6.5%. Limited release in September 2019.
- OG Lemon Haze IPA Pure unfiltered dankness hazy IPA with citrusy hops boasting lemon blossom, citrus, and berry aromas with notes of fresh apple, peach, and Meyer lemon peel. ABV: 6.5%. New year-round hazy IPA launched in March 2021.
- HFS IPA India Pale Ale with Simcoe, Citra, and Mosaic hops. ABV: 6.5%. Popular Alpine-style IPA known for dank hop character. Sold as 4-pack 16oz cans at $16 per 4-pack with a 3 four-pack per person limit.
- High Kicks Double IPA Double India Pale Ale bursting with tropical, citrus, and floral hop flavors. ABV: 9.5%. Sold as 22oz bottles with a 12-bottle per person limit.
- Singled Out Nelson American IPA American IPA designed to showcase Nelson Sauvin hop exclusively throughout the brewing process. Features tropical fruits, grassy and mineral-like aromas. ABV: 6%. First ever can offering released in March 2020.
- Alpine Branded Merchandise Online merchandise including apparel (tees, outerwear, women's clothing), accessories (hats, bar accessories, drinkware, pet items) sold through the Alpine Shopify store at shop.alpinebeerco.com. Available year-round with seasonal sales.
- Five Course Beer Dinner Ticketed multi-course beer pairing dinner experience at $75 per person (excluding tax and 18% gratuity), with $70 pricing for BRIX/STAVE Club and Upper Crust members. Hosted at the Alpine tasting room for craft beer and culinary enthusiasts.
- Find Beer Retail Locator Online store locator tool enabling consumers to find Alpine beers at retailers, bars, restaurants, and other locations across California and expanding markets.
Quantifiable outcome
- 17 medals in first 7 years under Brewmaster Shawn McIlhenney (2006-2013)
- +2 more outcomes
Companies that use Alpine Beer Company
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Alpine Beer Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Alpine Beer Company partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Pizza PortcoreCollaboration with Pizza Port on several beer releases including Dankster's Paradise (American IPA with Galaxy, Simcoe, Columbus, Mosaic, Citra, Rakau, Pacific Jade and Nelson hops) and Foothill Surfer (Alpine & Pizza Port OB collaboration IPA).
- Back Country Land TrustminorJoint events including 'Hoppy Trails' guided hiking tours of Wright's Field followed by tasting at Alpine tasting rooms. Proceeds benefit the local non-profit Back Country Land Trust.
- Melvin BrewingminorCollaboration on Alpine/Melvin 6x9 tap takeover at Freshcraft in Denver to celebrate release of collaboration beer 6x9.
- Green Flash Brewing CompanycoreAlpine Beer Company was acquired by Tilray (parent of Green Flash). Brands are co-branded and share distribution, tasting rooms (Green Flash Tasting Room in San Diego serves as Alpine pick-up location), and cross-promotional events. Alpine now operates under the Tilray Brands portfolio.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Alpine Beer Company competitors and assessment
Company assessmentDirect peers
- Pizza Port Brewing Company: San Diego craft brewery and Alpine's documented collaboration partner (Dankster's Paradise, Foothill Surfer). Comparable size, San Diego origin, brewpub/tasting room model, and IPA-focused portfolio.
- Ballast Point Brewing Company: San Diego-based craft brewery famous for pioneering hop-forward IPAs (Sculpin). Operates tasting rooms and broad retail distribution; serves as a benchmark for category-leading IPA brands from the same region.
- Firestone Walker Brewing Company: California craft brewery with a strong hop-forward portfolio (Mind Haze, Double Jack), broad retail distribution, and tasting room presence; similar scale tier and multi-format packaging strategy.
- Russian River Brewing Company: California craft brewery renowned for limited-release, cult-favorite beers (Pliny the Elder/Hoppy Birthday) and a scarcity-driven release model — directly comparable to Alpine's limited-release, per-customer-cap GTM.
- Lagunitas Brewing Company: Major California craft brewery with IPA-led portfolio and national distribution; now owned by Heineken — useful comparable for parent-strategic dynamics and category positioning at scale.
- Saint Archer Brewing Company: San Diego craft brewery with a hop-forward lineup, tasting room presence, and large-scale distribution through MillerCoors — comparable regional craft peer with similar style focus.
- Green Flash Brewing Company: Sister brand under Tilray's craft beer portfolio (Tilray acquired Green Flash in 2021, which had previously acquired Alpine). Co-branded tasting rooms in San Diego and shared distribution make it the most direct operational peer.
- Melvin Brewing: Craft brewery and Alpine's collaboration partner (Alpine/Melvin '6x9' tap takeover). Comparable regional craft size, IPA focus, and event-driven distribution approach.
- Stone Brewing: Iconic San Diego County craft brewery known for hop-forward IPAs (Ruination, Arrogant Bastard), with a comparable focus on West Coast IPA styles, premium on-premise presence, and parent-company (Sapporo) ownership dynamics similar to Alpine/Tilray.
Broad incumbents
- Sierra Nevada Brewing Company: Pioneering California craft brewery with a portfolio spanning IPAs (Hazy Little Thing), lagers, and seasonal releases; broader catalog than Alpine but comparable California origin and national distribution ambition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Alpine Beer Company social profiles
Digital presenceAlpine Beer Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alpine Beer Company leadership team
Management profileNumber of profiles
Profiles1 record
Alpine Beer Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alpine Beer Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alpine Beer Company
What does Alpine Beer Company do?
Alpine Beer Company is a craft brewery that produces and sells hop-forward ales, particularly West Coast-style and hazy IPAs, marketed as the "Home of Pure Hoppiness." Its portfolio includes four core year-round canned beers (Nelson, Duet, Infinite Haze, Windows Up) plus a rotating calendar of limited releases such as Double IPAs, Triple IPAs, barrel-aged stouts, and barrel-aged barleywines. The company distributes through company-owned tasting rooms, retail partners, on-premise accounts, and online merchandise sales.
Is Alpine Beer Company a public or private company?
Alpine Beer Company is a private company. It is classified as corporate owned and is currently operating.
When was Alpine Beer Company founded?
Alpine Beer Company was founded in 1999. It employs 1 to 10 people.
Where is Alpine Beer Company based?
Alpine Beer Company is headquartered in Alpine, United States, in the North America region.
How does Alpine Beer Company make money?
Five revenue lines are on record. Beer Sales - On-Premise is the primary driver. The others are beer Sales - Off-Premise/Retail, beer Sales - Restaurants/Bars, merchandise Sales and limited Release Ticketing.
Who are Alpine Beer Company's main competitors?
Direct peers on record are Pizza Port Brewing Company, Ballast Point Brewing Company, Firestone Walker Brewing Company, Russian River Brewing Company, Lagunitas Brewing Company, Saint Archer Brewing Company, Green Flash Brewing Company, Melvin Brewing and Stone Brewing. Sierra Nevada Brewing Company is listed as a broad incumbent.
Does Alpine Beer Company have an API?
No public API is recorded for Alpine Beer Company.
What industry is Alpine Beer Company in?
Alpine Beer Company's product category is Craft Beer. Its primary akta.pro industry code is CRANAAAC, Craft Beer Retail & Bottle Shops (Off-Premise), with a secondary code of CRANABAC, Beer Retail (Bottle Shops & Beer Merchants). Its NAICS code is 31212 and its SIC code is 2082.