Radiology Business Management Association

Name

Radiology Business Management Association

Legal name

Radiology Business Management Association

Website

https://rbma.org

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: RBMA generates primary revenue through annual membership dues. Individual memberships range from $25 (student) to $475 (active), with corporate memberships at $1,600. Package memberships provide group pricing for radiology practices.
2. Event Sponsorships: RBMA offers sponsorship packages for its conferences including PaRADigm, SYNC, and SPARK, providing vendors and solution providers access to member decision-makers through integrated media opportunities and exhibit hall presence.
3. RPAN Contributions: The Radiology Patient Action Network (RPAN) accepts Practice Member contributions of $100 per radiologist to support advocacy efforts on behalf of radiology practices.
4. Foundation Donations: The RBMA Foundation for Education and Research accepts charitable donations to support education, research, and disaster relief for members, with donation levels from Elite Donor ($1,000+) to general donors.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

RBMA is a 501(c)(6) professional membership association that provides education, advocacy, and networking resources to nearly 2,000 radiology business professionals across the United States. It operates annual conferences (PaRADigm, SYNC, SPARK), the RBMA CONNECT online community, the bimonthly RBMA Bulletin, on-demand Certificate Programs with digital badges, and the Radiology Patient Action Network advocacy program. The RBMA Foundation for Education and Research, a separate 501(c)(3) entity, supports scholarships, research, and disaster relief for members.

Product overview

The Radiology Business Management Association (RBMA) offers a comprehensive portfolio of professional development and community resources for radiology business professionals. The organization operates as a single unified association offering multiple integrated products: its flagship annual conference PaRADigm, the technology-focused SYNC Conference, the marketing-focused SPARK Virtual Conference, and the complimentary Founders' Day virtual event. Beyond conferences, RBMA provides the RBMA CONNECT online community platform, the bimonthly RBMA Bulletin digital publication, on-demand certificate programs with digital badges, the RPAN advocacy network, and the RBMA Foundation for Education and Research (a 501(c)(3) charitable foundation). Membership includes access to forums, webinars, chapter meetings, career center resources, and benchmarking surveys.

Differentiator

Problem solved

Functional benefit

Products and services

• PaRADigm Annual Meeting The flagship annual meeting of RBMA, bringing together radiology business professionals for education, networking, awards, and industry engagement.
• SYNC Conference An annual fall technology-focused conference dedicated to artificial intelligence, emerging technologies, and the hottest topics in radiology, designed to help radiology leaders navigate a rapidly evolving landscape.
• SPARK Virtual Conference A virtual conference built specifically for radiology marketing professionals, covering patient acquisition, brand and reputation, and digital growth strategy.
• Founders' Day Virtual Event Annual complimentary members-only virtual event celebrating RBMA's anniversary with education, networking, and community celebration.
• RBMA CONNECT Community Platform Members-only online community platform for sharing insights, asking questions, and connecting with peers across the country, with forums for Practice Management, Coding, Marketing, State Legislation, and Young Professionals.
• RBMA Bulletin The signature bimonthly digital member magazine featuring articles authored by experts and thought leaders on radiology business issues, association news, events, and vendor advertisements.
• RBMA Certificate Programs with Digital Badges On-demand digital badge certificate programs built on the RBMA Common Body of Knowledge, including the Culture and Connection Certificate Program.
• Radiology Patient Action Network (RPAN) A network of radiology groups advocating for better patient care and funding for radiology services in Congress and state legislatures, including physician payment solutions and state legislation tracking.
• RBMA Foundation for Education and Research Registered 501(c)(3) non-profit entity providing scholarships to up-and-coming radiology business managers, research support, and disaster relief assistance to members, funded through Elite Donor ($1,000+) and general donation levels.
• Young Professionals Community Community group for radiology professionals age 45 and under providing peer interaction, professional growth, and long-term relationship building in the radiology industry.
• RBMA Member Subscription (Active / Faculty / Recent Graduate / Student / Corporate / Package tiers) Annual RBMA membership subscription providing access to forums, RBMA CONNECT, the RBMA Bulletin, certificate programs, benchmarking surveys, advocacy updates, career center, chapter meetings, and conference benefits.

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Medality (TrueLearn brand)minorStrategic or Co-development Partner · 14 April 2026Medality won the 2026 RAD Honors Health Equity Advocate Award from RBMA for its work in expanding access to subspecialty radiology education. The relationship demonstrates RBMA's recognition of educational initiatives that support its member community.
• QuinsiteminorGTM or Marketing PartnerQuinsite sponsors the 2026 Founders' Day event. As a vendor partner, Quinsite provides educational expertise to members while gaining brand visibility with RBMA's audience of radiology business decision-makers.
• INFINX HealthcareminorGTM or Marketing PartnerINFINX Healthcare sponsors the 2026 Founders' Day event, specifically the session on Radiology's Revenue Cycle Breaking Points. The partnership provides educational content on RCM while reaching RBMA member decision-makers.
• RadPayorminorGTM or Marketing PartnerRadPayor sponsors the 2026 Founders' Day event, aligning their radiology-focused payer solutions brand with RBMA's educational programming.
• ClearpathminorGTM or Marketing PartnerClearpath sponsors the 2026 Founders' Day event as part of RBMA's corporate partnership program.
• MBMSminorGTM or Marketing PartnerMBMS sponsors the 2026 Founders' Day event as part of RBMA's corporate partnership program.
• MedInformatixminorGTM or Marketing PartnerMedInformatix sponsors the 2026 Founders' Day event as part of RBMA's corporate partnership program.
• CIVIEminorGTM or Marketing PartnerCIVIE sponsors the 'A Word with Bob' podcast component of the 2026 Founders' Day event, providing thought leadership content to RBMA members.
• American College of Radiology (ACR)coreStrategic or Co-development PartnerRBMA and ACR have jointly championed the permanent authorization of virtual contrast supervision by CMS, citing survey data showing zero negative patient care impacts. This represents a significant policy advocacy partnership addressing radiologist workforce shortages.
• Radiology Patient Action Network (RPAN)coreStrategic or Co-development PartnerRPAN was launched by RBMA in 2023 as an additional advocacy channel. The network engages radiology groups in advocating for patient care and funding in Congress, extending RBMA's policy reach through collective action. RPAN has gained media attention from CNN and Axios.

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• AHRA: The Association for Medical Imaging Management: AHRA is the closest direct peer — a membership association for medical imaging management professionals with similar educational conferences, publications, and credentialing. It serves essentially the same buyer (radiology/imaging managers) with a parallel association model, making it the most head-to-head comparable.
• Medical Group Management Association (MGMA): MGMA is a direct peer in the practice-management association category — it serves practice managers across all medical specialties, including radiology. MGMA competes for the same dues dollars and offers overlapping benchmarking surveys, certification, and conferences at a broader scale.

Broad incumbents

• Healthcare Financial Management Association (HFMA): HFMA is a larger established association serving healthcare finance professionals broadly. Its revenue cycle management, reimbursement, and compliance content overlaps significantly with RBMA's billing/coding forums, and it competes for the same corporate sponsors and members' continuing-education budget.
• American College of Healthcare Executives (ACHE): ACHE is a large, established professional association for healthcare executives with credentialing (FACHE), local chapters, and continuing education. It overlaps with RBMA at the executive tier of radiology practices and competes for sponsorship from healthcare vendors.
• HIMSS (Healthcare Information and Management Systems Society): HIMSS is a broad-incumbent healthcare IT association whose annual conference and digital health content overlap with RBMA's SYNC technology conference. It competes for AI-in-healthcare sponsorship dollars and for the attention of technology-forward radiology leaders.

Others

• American College of Radiology (ACR): ACR is a partner rather than a direct competitor — a physician society for radiologists. RBMA and ACR co-advocate on policy (virtual contrast supervision), but ACR's physician-focused membership differs from RBMA's practice-manager base. Relevant as the closest strategic ally and as a benchmark for member-engagement scale.
• American Society of Radiologic Technologists (ASRT): ASRT is a radiologic technologists association adjacent to RBMA's domain. It does not directly compete for the same members but shares the broader radiology ecosystem, conferences, and corporate sponsors, and is relevant for understanding the full radiology professional landscape.
• Radiological Society of North America (RSNA): RSNA is the largest radiology professional society globally, primarily serving radiologists rather than business managers. It overlaps with RBMA in the radiology ecosystem and at major conferences, and competes for radiology vendor sponsorship budgets.
• American Health Information Management Association (AHIMA): AHIMA is a broad health information management association whose coding, compliance, and HIM content overlaps with RBMA's Coding Forum and billing/coding member segments. It is not a direct competitor but draws from the same professional pool and corporate sponsors.

Regional players

• Society for Imaging Informatics in Medicine (SIIM): SIIM is a smaller specialty society for imaging informatics professionals with a niche focus that intersects with RBMA's SYNC technology/AI content. It serves a subset of the same ecosystem but is more research- and standards-oriented than RBMA's practice-management focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TRBMA
• LinkedInlinkedin.com/company/rbma

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Radiology Business Management Association