The Woodbury Athletic Association

What The Woodbury Athletic Association does

The Woodbury Athletic Association (WAA) is an independent, nonprofit youth sports organization headquartered at 2630 Ojibway Drive, Woodbury, MN, serving the City of Woodbury and surrounding communities. The organization is administered and managed almost entirely by volunteer adults — including a Board of Directors selected by general membership — with a small paid staff of 11-50. WAA offers eight core youth sports programs covering baseball, basketball, football, soccer, softball, track and field, volleyball, and wrestling, with both In-House (recreational) and Travel (competitive) tiers across age groups from Pre-K through 12th grade. Two programs are delivered via strategic partners: recreation soccer is powered by Salvo Soccer Club, and Junior Volleyball incorporates ETS East Metro performance training.

Operations run on a SportsEngine-powered website that provides 24/7 online registration, scheduling, and communication, supplemented by email newsletters via EmailOctopus and a Dibs volunteer-management module. Pricing is tiered by sport, age, and competitive level, ranging from approximately $75 for K-grade basketball skills sessions to $1,495 for the premium Junior Volleyball 12s-17s season, with surcharges for out-of-district athletes and modest late/cancellation fees.

The business model combines youth sports registration revenue with proceeds from four charitable gambling locations (pull tabs and electronic charitable gambling at three Woodbury sites and one Lake Elmo site), all profits of which directly fund youth sports programs. WAA reports demonstrated competitive success — including a 2024 MN State Championship in 15AA baseball and first-place finishes in state-level softball tournaments — and operates within a network of partnerships with Woodbury High School, the Minnesota Youth Athletic Association, Tri-County League, Northern Lights Power League, and various local GTM/sponsorship partners including DICK'S Sporting Goods, Chick-fil-A, and Raising Cane's.

Name

The Woodbury Athletic Association

Legal name

Woodbury Athletic Association

Website

https://waawoodbury.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Woodbury Athletic Association is an independent, nonprofit youth sports organization in Woodbury, MN offering eight sports (baseball, basketball, football, soccer, softball, track, volleyball, wrestling) for PreK-12th graders in recreational and competitive tiers, funded by registration fees and charitable gambling.

Ownership category

akta.pro rank

Product category

Youth Community Sports Programs

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYEDALAIAB

Club Sports Programs

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYMPAKACAG

Recreational & Intramural Sports Programs

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Youth sports programs
• Youth athletic leagues
• Community sports association
• Youth sports registration
• Recreational youth athletics

Headquarters

HQ city

Woodbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Charitable Gambling Operations: WAA operates four pull tab and electronic charitable gambling locations — three in Woodbury and one in Lake Elmo — at The Part Barn (Lake Elmo), Northern Taphouse (Woodbury), Southern Social House (Woodbury), and Wild Bill's Sports Saloon (Woodbury). All profits directly benefit youth sports programs.
2. Youth Sports Program Registration Fees: Families pay registration fees for their children to participate in various youth sports programs including baseball, basketball, football, soccer, softball, track and field, volleyball, and wrestling. Fees vary by program and include in-house and travel options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Woodbury Athletic Association (WAA) is an independent, nonprofit youth sports organization that administers and manages organized athletic programs for children from Pre-K through 12th grade in the City of Woodbury, MN and surrounding areas. WAA offers eight core sports programs — In-House and Travel Baseball, In-House and Travel Softball, In-House and Travel Basketball, Flag and Tackle Football, Recreational Soccer, Track & Field, Recreational and JO Volleyball, and Folkstyle Wrestling — and operates charitable gambling venues whose profits fund youth sports.

Product overview

The Woodbury Athletic Association (WAA) is an independent, nonprofit youth sports organization offering a comprehensive portfolio of athletic programs for the Woodbury, MN community. The organization provides eight core sports programs: Baseball, Basketball, Football, Soccer (via partnership with Salvo Soccer Club), Softball, Track & Field, Volleyball, and Wrestling. Programs include both In-House (recreational) and Travel (competitive) options across multiple age groups from PreK through high school. Additionally, WAA operates charitable gambling venues that fund youth sports programs, and offers a Dibs volunteer management system for parent participation requirements. The portfolio spans Fall Ball baseball, K-2 skills basketball, flag and tackle football, recreation and competitive volleyball leagues including a new 2026 summer league, and folkstyle wrestling.

Differentiator

Problem solved

Functional benefit

Products and services

• WAA Baseball Programs In-House and Travel Baseball for youth ages Pre-K through 12th grade (In-House) and U9 through U15 (Travel), including a new Fall Ball Baseball program for 2026.
• WAA Basketball Programs Boys and Girls In-House basketball for 3rd-8th grade, Travel basketball for 4th-8th grade, K-2 skills sessions, and a boys 9th-12th grade rec league.
• WAA Football Programs Tackle football for grades 3-8, Fall Flag football for grades 1-8, and Spring Flag football for grades 1-8.
• Salvo Soccer Club (Recreation Soccer) Recreation soccer powered by Salvo Soccer Club for ages U5-U15, offering Summer, Fall, Winter, and Spring seasons plus the Futures bridge program for U8/U9 players transitioning to competitive soccer. Curriculum follows US Soccer Grassroots best practices.
• WAA Softball Programs In-House softball for ages PreK-K through 12th grade, Travel softball for ages 8U through 18U, and Fall softball for ages 8U through 18U.
• WAA Track & Field Recreational and Competitive Track & Field teams available for ages 4 through 18, with practices and home meets at Woodbury Middle School and Woodbury High School.
• WAA Volleyball Programs Fall Rec and Competitive leagues for grades 3 through 8, JO (Juniors) for ages 11 through 18, and a NEW 2026 Summer league for girls grades 5-12 and boys grades 5-8.
• WAA Wrestling Folkstyle wrestling for girls and boys available for ages PreK through 8th grade, with Intro and Advanced sessions at Woodbury High School.
• Charitable Gambling Operations Pull tab and electronic charitable gambling operations at four locations (three in Woodbury and one in Lake Elmo, MN) — The Part Barn (Lake Elmo), Northern Taphouse (Woodbury), Southern Social House (Woodbury), and Wild Bill's Sports Saloon (Woodbury) — with all profits directly benefiting youth sports programs.

Quantifiable outcome

• WAA teams have achieved state championships in baseball and softball (15AA 2024 MN State Champions, 16U Elite 2024 1st Place Tri-County State Qualifier Tournament, 10A Wahl 2024 1st Place Tier3 State Tournament)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Salvo Soccer ClubcoreStrategic or Co-development PartnerWAA has partnered with Salvo Soccer Club to power all recreation soccer programming for ages 5-15 in Woodbury. Salvo provides weekly practice plans based on US Soccer Grassroots best practices and is the only recreation soccer program in Minnesota to receive the US Youth Soccer 5-Star Recreation Award multiple times. Salvo Soccer Club also offers competitive travel soccer (U9-U19) as a complete pathway for WAA players.
• Woodbury High School (WHS)coreStrategic or Co-development PartnerWAA works closely with Woodbury High School for basketball programs, with WAA travel basketball players receiving free admission to WHS JV and Varsity home games. The high school wrestling room is used for WAA wrestling practices, and track and field home meets are held at Woodbury High School.
• East Ridge Athletic Association (ERAA)minorChannel Partner/ Reseller/ DistributorWAA Volleyball partners with East Ridge Athletic Association (ERAA) and Cottage Grove Athletic Association for cooperative recreation volleyball leagues, allowing teams from multiple associations to compete together.
• Cottage Grove Athletic Association (CGAA)minorChannel Partner/ Reseller/ DistributorWAA Volleyball partners with East Ridge Athletic Association (ERAA) and Cottage Grove Athletic Association (CGAA) for cooperative recreation volleyball leagues.
• ETS East Metro (ETS Performance)coreStrategic or Co-development PartnerWAA Junior Volleyball has partnered with ETS East Metro for mandatory performance training — 1 session per week is required for all 12s-17s players, with an optional 2nd session included with registration. Training takes place at the ETS East Metro facility in Woodbury.
• Northern Lights Power LeagueminorChannel Partner/ Reseller/ DistributorWAA 11s volleyball program participates in the Northern Lights Power League, playing at the Midwest Volleyball Warehouse in Burnsville for playdates and single-day events.
• LOVB (Lone Star Volleyball) LeagueminorChannel Partner/ Reseller/ DistributorWAA Fall Competitive Volleyball and Junior Volleyball programs participate in the LOVB League for weekend competition at various Twin Cities Metro area facilities.
• Minnesota SoftballminorChannel Partner/ Reseller/ DistributorWAA Softball participates in Minnesota Softball leagues including Tri-County League (10U-14U and HS) and Metro Area 8U League, and hosts tournaments that register through MN Softball.
• MYAS / MYAB (Minnesota Youth Basketball Alliance/Association)minorChannel Partner/ Reseller/ DistributorWAA Travel Basketball follows MYAS rules and guidelines for team composition and player eligibility. High school boundary rules are enforced through MYAB.
• DICK'S Sporting GoodsminorGTM or Marketing PartnerWAA has a promotional partnership with DICK'S Sporting Goods as shown on their website with a CRM offer link.
• Ticketmaster / Minnesota VikingsminorGTM or Marketing PartnerWAA promotes Minnesota Vikings tickets through Ticketmaster links on their website, indicating a marketing partnership for community engagement.
• Midwest Basketball TrainingminorGTM or Marketing PartnerListed as a WAA Girls Basketball partner offering basketball training services to WAA families.
• Shoot 360 WoodburyminorGTM or Marketing PartnerListed as a WAA Girls Basketball partner providing basketball training facilities and services.
• Chick-fil-AminorGTM or Marketing PartnerListed as a WAA Girls Basketball partner/sponsor.
• Raising Cane'sminorGTM or Marketing PartnerListed as a WAA Girls Basketball partner/sponsor.
• Synergy ImportsminorGTM or Marketing PartnerListed as a WAA Girls Basketball partner providing apparel/gear.
• Tri-County LeagueminorChannel Partner/ Reseller/ DistributorWAA Softball participates in the Tri-County League for 10U-14U and HS level travel softball, including qualifier and state tournaments.
• SportsEnginecoreTechnology or IntegrationWAA's website and registration system is powered by SportsEngine's Sports Relationship Management (SRM) software platform. SportsEngine provides the website infrastructure, online registration, scheduling, and communication tools.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• East Ridge Athletic Association (ERAA): Community-based youth athletic association serving the East Ridge area adjacent to Woodbury, MN. Operates a similar mix of In-House and Travel programs across multiple sports and is a cooperative-league partner with WAA, making it the single most directly comparable peer in the same operating model and geography.
• Cottage Grove Athletic Association (CGAA): Community youth sports nonprofit in Cottage Grove, MN, offering comparable In-House and Travel programs across multiple sports. Currently partners with WAA on cooperative recreation volleyball leagues, indicating a tightly aligned operating model and overlapping athlete base.
• Salvo Soccer Club: Twin Cities-area soccer club that powers WAA's recreation soccer programming and offers a competitive travel pathway (U9-U19). The only Minnesota recreation soccer program to earn the US Youth Soccer 5-Star Recreation Award multiple times, making it a directly comparable peer in shared-program delivery.

Broad incumbents

• Little League Baseball & Softball: International youth baseball and softball organization with a federated affiliate model. WAA's baseball and softball programs serve the same sport space and demographic as chartered Little League operators, but WAA operates independently rather than under the Little League brand.
• Pop Warner Little Scholars: National youth tackle football and cheerleading organization with a volunteer-driven, community-affiliate model. WAA's Flag and Tackle Football programs serve overlapping football participation demand, with Pop Warner representing the broader national incumbent pathway.
• Amateur Athletic Union (AAU): National multi-sport youth sports governing body offering leagues and tournaments across dozens of sports. Represents a broader-incumbent alternative pathway for families seeking competitive travel/select play in WAA's baseball, basketball, volleyball, and other sports.
• US Youth Soccer: National youth soccer governing body sanctioning leagues and tournaments. WAA's soccer programming is delivered through partnership with Salvo Soccer Club, which is sanctioned through the US Youth Soccer system, putting USYS in the same broadly incumbent position for the nation's youth soccer market.
• American Youth Football (AYF): National youth football organization offering tackle and flag football programs through local affiliates. Serves the same age groups and participation bases as WAA's Flag and Tackle Football programs, representing a comparable national incumbent pathway.
• YMCA of the Greater Twin Cities: Regional YMCA operating youth sports, recreation, and fitness programs across the Twin Cities metro area, including Woodbury. Competes for registration share in multiple of the same sports as WAA at the recreational level, with a broader mission and facility base.

Others

• SportsEngine (NBC Sports Next): Sports management software platform that powers WAA's website, online registration, scheduling, and communications. Functions as a technology enabler / vendor in the youth sports ecosystem rather than as a direct operator competing for athletes.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WaaYouthFootball
• Xx.com/softballwaa

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Woodbury Athletic Association