Bold

What Bold does

Bold Snacks (legal entity BARRIND INDUSTRIA E COMERCIO DE ALIMENTOS LTDA) is a Brazilian consumer packaged goods company specializing in premium, zero-added-sugar protein snacks. Founded in 2017/2018 and headquartered in Divinópolis, Minas Gerais, the company manufactures and markets a portfolio built around protein bars across five formats (BOLD 21g, BOLD 14g, Crunch 18g, Wafer 10g, Tube 10g), supplemented by Whey Protein (22g) and BOLD Creatine. The core technical differentiator on the protein side is the proprietary Whey 3W formula, which combines whey concentrate, isolate, and hydrolysate; the zero-added-sugar positioning across the portfolio is the brand's principal consumer-facing claim.

The company operates a multi-channel go-to-market. Primary distribution is through more than 22,000 retail points of sale across Brazil, complemented by a direct-to-consumer e-commerce site and a formalized reseller/wholesale partner program. Bold runs parallel ecosystem initiatives — the "Seja um Influenciador" influencer program and the "Nutricionista Club" professional endorsement program — that extend the brand's reach through advocacy rather than pure paid media. A subscription program, Bold Club, offers members a 15% discount, layering recurring-revenue mechanics onto the predominantly transactional retail and DTC base. The company holds an estimated 40% share of Brazil's protein bar market, making it the category leader.

In March 2026, Bold was acquired by Ferrero Group, representing Ferrero's first entry into the better-for-you segment in South America. The acquisition embeds Bold within a multinational strategic owner with established global distribution capabilities, positioning the brand for cross-border expansion while continuing to operate under its existing identity and leadership structure.

Name

Bold

Legal name

BARRIND INDUSTRIA E COMERCIO DE ALIMENTOS LTDA

Website

https://boldsnacks.com.br

Company type

Private

Founded year

2018

Operating status

Acquired

Headcount range

11–50 employees

Short description

Bold Snacks is a Brazilian premium protein snack brand offering zero-added-sugar bars, whey protein, and creatine. It sells via DTC and 22,000+ retail points, holds 40% of Brazil's protein bar market, and was acquired by Ferrero Group in March 2026.

Ownership category

akta.pro rank

Product category

Sports & Functional Nutrition Snacks

NAICS

Nonchocolate Confectionery Manufacturing (31134), Sugar and Confectionery Product Manufacturing (3113)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

akta.pro secondary industries

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM), Health/Protein Snack Bars Manufacturing (AFAKAIAN), Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG)

Keywords

• Protein bars
• Whey protein supplements
• Better-for-you snacks
• Sports nutrition products
• Creatine supplements

Headquarters

HQ city

Divinópolis

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: B2C online sales through boldsnacks.com.br website with direct-to-consumer delivery across Brazil. Includes subscription (Bold Club) and one-time purchase options.
2. Wholesale/Retail Distribution: B2B sales to retailers, pharmacies, supermarkets, convenience stores, and supplement shops through a network of 22,000+ points of sale across Brazil.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

BOLD Snacks manufactures and sells high-protein, zero-added-sugar snack products in Brazil, including five protein bar lines (BOLD 21g, BOLD 14g, CRUNCH 18g, WAFER 10g, TUBE 10g), a Whey 3W protein powder, and a creatine supplement. Products are sold directly to consumers via the boldsnacks.com.br e-commerce site (with a Bold Club subscription) and through over 22,000 B2B retail points across Brazil. The company operates its own production facility in Divinópolis, Minas Gerais.

Product overview

Bold is a Brazilian premium protein snack company that operates as a multi-line portfolio of protein supplements and snacks. The product offering consists of five core protein bar lines differentiated by protein content and format (BOLD 21g, BOLD 14g, CRUNCH 18g, WAFER 10g, and TUBE 10g), a whey protein powder line (Whey 3W with 22g protein per serving), and a creatine supplement. The company also offers mixed variety boxes and combo packs for customer convenience. All products emphasize zero added sugar, high protein content, and Brazilian-inspired flavors. Bold operates as an e-commerce-first business and was acquired by Ferrero Group in March 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• BOLD Protein Bar (21g) Premium protein bar line offering 21g of protein per 60g bar, formulated with zero added sugar using maltitol and sucralose. Available in flavors including Bombom Crocante, Cookies Black, Doce de Leite, Cookies & Cream, Pistache, and Trufa de Chocolate. Targeted at fitness enthusiasts and health-conscious consumers in Brazil.
• BOLD Protein Bar (14g) Smaller-portion protein bar with 14g of protein per 40g bar and zero added sugar. Flavors include Cookies & Cream, Doce de Leite, Bombom Crocante, Trufa de Chocolate, and Pistache. Positioned as a lighter, on-the-go format for everyday snacking.
• BOLD CRUNCH (18g) Crunchy-textured protein bar with 18g of protein per bar, zero added sugar. Available in Brigadeiro, Cookies & Cream, and Morango & Chantilly flavors, leveraging Brazilian dessert-inspired taste profiles.
• BOLD WAFER (10g) Wafer-style protein snack with 10g of protein per 40g serving, zero added sugar. Flavors include Avelã, Chocolate ao Leite, Chocolate Branco, and Speculoos. Marketed as BOLD Wafer with a lighter, crispy format.
• BOLD TUBE (10g) Tube-shaped wafer protein snack with 10g of protein per 40g serving, zero added sugar. Flavors include Avelã, Speculoos, Trufa de Chocolate, Pistache, and Paçoca, marketed for portable consumption.
• BOLD WHEY Protein Powder (3W Formula, 22g) Whey protein powder supplement using the proprietary Whey 3W formula (concentrate + isolate + hydrolysate blend) delivering 22g of protein per 30g scoop. Available in 900g containers in Chocolate ao Leite, Cookies & Cream, Doce de Leite, Milkshake de Baunilha, and Mousse de Morango flavors.
• BOLD Creatine Creatine monohydrate supplement designed to support muscle strength and athletic performance, complementing BOLD's protein bar and whey protein product lines. Sold direct-to-consumer via boldsnacks.com.br and through retail channels.
• BOLD Mixed Boxes (Caixas Mistas) Curated variety boxes allowing customers to sample multiple flavors from the BOLD 21g, BOLD 14g, CRUNCH, WAFER, TUBE, and whey product lines. Available as mixed boxes for most categories and priced as a single SKU (e.g., R$179 for the 21g mixed box).
• BOLD Combo Packs Bundled multi-product packs offering discounted pricing for purchasing multiple BOLD product lines together, including 2-item, 3-item, and 4-item combinations (e.g., BOLD bar + whey, mixed line combos).
• Bold Club Subscription Recurring subscription program offering monthly or bimonthly delivery of BOLD products at a 15% discount plus free shipping, designed to drive repeat purchases and customer loyalty on boldsnacks.com.br.
• Revenda BOLD Wholesale / Reseller Program B2B program for retail businesses with a Brazilian CNPJ to resell BOLD protein snacks, whey, and creatine. Includes free shipping on the first order, exclusive marketing materials, and access to new product launches. Supports the company's 22,000+ retail point-of-sale footprint across Brazil.

Quantifiable outcome

• 40% of all protein bars sold in Brazil are BOLD products

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Ferrero GroupcoreStrategic or Co-development Partner · 18 March 2026Ferrero Group, the Italian confectionery giant behind Nutella and Kinder Bueno, acquired BOLD Snacks as its first entry into the better-for-you snack segment in South America. The acquisition aligns with Ferrero's strategy to diversify its portfolio into fast-growing health-oriented product categories. Approximately 300 BOLD employees joined Ferrero Brazil. This acquisition adds BOLD to Ferrero's portfolio of better-for-you brands including Eat Natural, FULFIL, and Power Crunch.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Power Crunch: US protein and wafer bar brand owned by Ferrero with a similar wafer-format protein bar. Direct competitor in the protein bar category and now a corporate sibling under Ferrero, making it a structurally direct peer in both product and portfolio.
• Growth Supplements: Brazilian sports nutrition and supplement brand selling whey protein, creatine, and bars direct-to-consumer. Highly comparable to BOLD on geography (Brazil), product mix (whey + creatine + bars), and target customer (fitness enthusiasts).
• Max Titanium: Major Brazilian sports nutrition brand offering whey protein, bars, and supplements through mass retail. Comparable to BOLD on geography, product types (whey + bars), and distribution via pharmacies and supplement shops in Brazil.
• FULFIL Vitamin and Protein Bars: Irish protein bar brand owned by Ferrero that competes in the same better-for-you protein bar category. Directly comparable on product format (protein-enriched bars), protein-per-bar positioning, and now corporate parent (Ferrero), making it the closest functional and strategic peer.

Broad incumbents

• ONE Brands (ONE Bar): US protein bar brand owned by Helen of Troy with a high-protein, low-sugar profile. Comparable to BOLD on product format, protein-per-bar messaging, and target fitness consumer, and is a potential international entrant in Brazil.
• Quest Nutrition: US-based global protein bar leader with high-protein, low-sugar positioning. Comparable to BOLD on product format (protein bars, whey-based snacks), target audience (fitness consumers), and zero/low-sugar claim, and is a likely cross-border threat to BOLD's Brazilian leadership.
• Barebells: European protein bar brand from Orkla with strong protein-per-bar positioning. Comparable to BOLD's core product line on format, protein content messaging, and modern fitness-consumer branding, and is expanding into Latin American markets.
• RXBAR: US protein bar brand owned by Mars Inc. with whole-food, high-protein positioning. Comparable on format (protein bar), better-for-you claim, and modern DTC-first brand model, and represents the kind of multinational competitor BOLD faces in Brazil.
• Eat Natural: UK better-for-you snack bar brand also owned by Ferrero. Comparable as a health-positioned snack bar in the same Ferrero better-for-you portfolio, with overlapping shelf customers (pharmacies, supermarkets) and broader grab-and-go formats.

Regional players

• Mundo Verde: Brazilian health and natural products retail chain with deep better-for-you assortment. Comparable as a Brazil-only distribution channel for natural/high-protein snacks and a meaningful shelf partner for BOLD's category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bold_snacks
• YouTubeyoutube.com/@boldsnacks
• Facebookfacebook.com/boldsnackss
• Instagraminstagram.com/boldsnacks
• TikToktiktok.com/@boldsnacks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bold