Paradigm Marketing and Creative

What Paradigm Marketing and Creative does

Paradigm Marketing and Creative is a Memphis, Tennessee-based full-service brand development, marketing, advertising, and creative agency operating since 1992. The firm is privately held, founder-led by Charles Gaushell, and operates with a headcount of 1-10 employees out of a single headquarters at 89 N Cooper Street. Its service catalog spans brand strategy, logo and visual identity design, custom website design and development, digital advertising and SEO, social media management, video production and photography, and 3D animation and VR experiences. The agency's signature offering is a proprietary 'Blueprint' brand strategy framework that anchors every engagement and directs downstream creative execution.

The technology stack is built on industry-standard platforms rather than proprietary systems: Craft CMS for custom website builds, Shopify for ecommerce, and WordPress for content management, with custom page builder capabilities developed within Craft CMS. The agency has begun integrating generative AI tools across text and image modalities to accelerate first-pass content drafts, design variation exploration, asset tagging, and video cut-downs, with human strategic judgment positioned as the final filter.

Commercially, Paradigm operates on a professional services, project-based revenue model with quote-based pricing tailored to client scope. Its go-to-market is sales-led and relationship-driven, acquiring clients through its website, case studies, blog content, and direct outreach. The customer base spans small to mid-sized regional businesses, growth-stage consumer brands scaling nationally (Buff City Soap to 31+ locations, another founder-led brand to 300 locations), arts and cultural nonprofits, financial services firms, and religious organizations, with named clients including Orion Federal Credit Union, Buff City Soap, Solid Olive Soap Company, The Orpheum Theatre Group, Humdingers Restaurant, Workplace Furniture, and Mission Church. No external funding, parent company, or institutional ownership is present.

Name

Paradigm Marketing and Creative

Legal name

Paradigm Marketing & Creative

Website

https://2dimes.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Paradigm Marketing and Creative is a Memphis-based, founder-led full-service branding, marketing, web design, and creative agency serving small-to-mid-sized regional businesses and growth-stage consumer brands across the U.S. with strategy-led project work.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Brand Strategy & Positioning (BPAFAEAA), Visual Identity & Brand Design Systems (BPAFAEAC), Brand Strategy & Identity Systems (MPAAAEAA)

Keywords

• Brand strategy services
• Custom web design
• Digital marketing agency
• Creative advertising services
• Video production services

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Creative Services: Revenue generated through professional services including brand strategy, logo and identity design, website design and development, digital advertising, social media management, video production, and photography services. Projects are custom and scope-based.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Paradigm Marketing and Creative is a full-service brand development, marketing, advertising and creative agency that helps clients define brand strategy first, then executes branding, custom website design and development, marketing campaigns, digital advertising and SEO, social media management, video production and photography, and 3D/animation/VR experiences. All client engagements begin with the proprietary Blueprint brand strategy framework before any creative execution, delivered as project-based professional services rather than packaged products.

Product overview

Paradigm Marketing and Creative is a full-service marketing agency, not a SaaS product company. The agency offers a unified suite of professional services centered around brand strategy and marketing. The core offering is brand strategy (Blueprint) which directs all creative execution including branding, marketing campaigns, custom web design and development (primarily using Craft CMS and Shopify), video and photography production, digital advertising and SEO, social media management, and 3D/animation/VR services. All services are delivered through a strategy-first approach where brand strategy and creative briefs inform every deliverable. The agency serves clients across various industries including real estate, healthcare, consumer goods, and more.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Logo design, brand identities, and messaging services that help clients differentiate themselves in the market, anchored by the agency's proprietary Blueprint brand strategy framework.
• Marketing
• Custom Web Design and Development
• Video and Photography Services
• Digital Advertising and SEO Strategy
• Social Media
• 3D / Animation / VR

Quantifiable outcome

• Client Buff City Soap grew to 31 locations with 3166% growth in website commerce after rebrand
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature2 records

Partnerships

One partnership is on record.

• Memphis GrizzliesminorGTM or Marketing PartnerParadigm created a 3D commercial for Orion Financial featuring the Memphis Grizzlies brand. The commercial is shown on the jumbotron at games and during TV broadcasts to feature Orion as 'your financial game changer.' This represents a sports marketing partnership where Paradigm leveraged NBA team association for client advertising campaigns.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Regional players

• The Brandon Agency: Myrtle Beach-based full-service marketing and advertising agency. Similar scale and full-service offerings to Paradigm across brand, digital, and creative, but operates primarily in the Carolinas coastal market.
• Lewis Communications: Birmingham, Alabama-based full-service marketing agency serving regional and national clients. Comparable in size and full-service offerings to Paradigm, but operates primarily in a different Southeast geography.

Broad incumbents

• R/GA: Global digital creative and innovation agency offering brand, design, technology, and consulting services. Comparable in digital and creative execution capabilities, though at much larger scale and with deeper technology capabilities than Paradigm.
• Huge: Global experience design and digital agency offering strategy, branding, and digital product services. Comparable in digital and creative services, though at significantly larger scale and with deeper technology and product capabilities than Paradigm.
• Pentagram: Globally recognized independent design and branding firm operating in a partnership model. Operates in the same brand strategy and identity space as Paradigm but at vastly larger scale, broader geographic reach, and premium positioning.
• Landor & Fitch: Global brand consulting and design firm offering strategy, identity, and brand experience services. Comparable service portfolio to Paradigm at international scale across consumer, corporate, and culture sectors.
• Lippincott: Global brand strategy consultancy serving Fortune 500 clients with brand positioning, identity, and innovation services. Directly comparable to Paradigm's Blueprint methodology at significantly larger scale and enterprise tier.
• Interbrand: Global brand strategy and design consultancy serving large enterprises. Operates in the same brand strategy, naming, and identity creation space as Paradigm, but with global footprint and significantly larger client engagements.

Direct peers

• Archer Malmo: Long-standing Memphis-based full-service marketing and advertising agency, now part of VML. Operates at significantly larger scale than Paradigm but in the same local market with overlapping brand strategy, creative, and digital services.
• Red Deluxe: Memphis-based brand marketing agency offering full-service branding, web design, and creative services for Mid-South and national clients. The most directly comparable local competitor in geography, scale, and service mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/paradigmmc
• Facebookfacebook.com/paradigmmemphis
• Instagraminstagram.com/paradigm_creative
• LinkedInlinkedin.com/company/paradigm-marketing-and-creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paradigm Marketing and Creative