Steamaster
Steamaster, founded in 1995, is a privately held Australian distributor of carpet and upholstery cleaning equipment, chemicals, and accessories, serving professional cleaning businesses and local councils from three retail locations and a national e-commerce storefront.
- Company typePrivate
- Founded1995
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Steamaster does
Steamaster Australia Pty Ltd, founded in 1995, is a privately held Australian distributor of carpet, upholstery, and hard-floor cleaning equipment, chemicals, accessories, and spare parts. The company operates from three physical retail locations (Greenacre NSW headquarters, Brookvale NSW, and Brendale QLD) and a national e-commerce storefront at steamaster.com.au, supported by phone sales seven days a week. Its assortment combines a proprietary branded line (Kanga series of carpet cleaning machines at 220–1600 PSI) with multi-brand third-party equipment and chemicals from partners including American Sniper, Mytee, GoodFX, Steamvac, Truvox, Cimex, Bridgepoint, Oates/Research Products, Odorcide, HydroForce, Pumptec, and Agar.
The business serves primarily professional carpet and upholstery cleaning operators (small cleaning companies, new business starters, and automotive detailers), with secondary demand from local government and municipal buyers (councils cited as reference customers include Penrith, Blacktown, Randwick, and Bankstown) and commercial facilities. Revenue is generated through unit-priced hardware and chemical sales, complemented by interest-free consumer-style financing (6 payments over 12 months) and adjacent paid services including Steamaster Academy training resources. Pricing spans from approximately AUD $58 for chemical products to AUD $1,000+ for commercial-grade carpet cleaning machines, with free delivery on orders above AUD $97.
Steamaster positions itself as a one-stop shop, bundling equipment, consumables, replacement parts (dedicated spare-parts catalogs by machine model), and education for cleaning entrepreneurs across Australia. The company is founder-owned and operated under the leadership of Tam Le (owner) and Duy Le (key staff member), with no disclosed external investment, parent company, or public listing. Distribution reach is national for shipping, while physical retail coverage currently spans two NSW sites and one Queensland site following the recent Brendale opening. The offering has no proprietary technology stack, API, or software platform; commercial operations are enabled by a standard e-commerce site, blog-driven content marketing, Google Reviews, and a Facebook presence.
Steamaster firmographics
Firmographics- Name
- Steamaster
- Legal name
- Steamaster Australia Pty Ltd
- Website
- https://steamaster.com.au
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Steamaster, founded in 1995, is a privately held Australian distributor of carpet and upholstery cleaning equipment, chemicals, and accessories, serving professional cleaning businesses and local councils from three retail locations and a national e-commerce storefront.
- Ownership category
- akta.pro rank
Steamaster industry classification
Industry- Product category
- Commercial Cleaning Equipment & Supplies
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Steam Cleaning & Sanitization Equipment (IMAHALAE)
- akta.pro secondary industry
- Odor Eliminators & Neutralizers (Non-fragrance) (CRAJAEAF)
Keywords
Where Steamaster is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Steamaster business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of carpet cleaning machines, extractors, floor scrubbers, dehumidifiers, air movers, and other cleaning equipment from brands including Kanga, American Sniper, Mytee, GoodFX, and Steamaster's own branded products.
- Chemicals and Cleaning Products: Sale of carpet cleaning chemicals, presprays, deodorizers, stain removers, upholstery cleaners, and specialty products from brands including Bridgepoint, Research Products, Odorcide, and HydroForce.
- Accessories and Parts: Sale of vacuum hoses, solution hoses, quick couplings, carpet cleaning wands, floor scrubber accessories, and replacement parts for various equipment models.
- Financing Services: Interest-free financing packages offered to customers to enable equipment purchases through installment plans, providing revenue through financing arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Equipment products ranging from portable cleaners to commercial-grade machines |
| Unit Pricing | Pay-as-you-go | Chemical products in various sizes (1L to 20L) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Steamaster product offering
Product offeringCore offering
Steamaster distributes carpet cleaning equipment, machines, chemicals, accessories, and parts to professional cleaning businesses in Australia. The company sells its own Kanga-branded machines alongside third-party brands (American Sniper, Mytee, Steamvac, Truvox, Cimex, Bridgepoint, Oates, Odorcide, HydroForce, Agar) through e-commerce, phone sales, and three physical retail locations. Supplementary offerings include interest-free financing and the Steamaster Academy training resource for cleaning entrepreneurs.
Product overview
Steamaster is Australia's leading supplier of carpet cleaning equipment, machines, products, and chemicals, serving professional cleaning businesses since 1995. The company operates as a multi-product distributor offering its own branded machines (Kanga series: 220, 600, 1200, 1600 PSI) alongside third-party brands (American Sniper, Steamvac, Mytee, Truvox, Cimex). The product portfolio spans core cleaning equipment (carpet extractors, floor scrubbers, CRB machines, dehumidifiers), specialized chemicals (Bridgepoint, Oates Research Products, Odorcide/GoodFX, HydroForce, Agar), accessories (wands, hoses, quick couplings), and services (financing, training via Steamaster Academy). The company positions itself as a one-stop shop for cleaning entrepreneurs, providing equipment, chemicals, parts, and business support.
Differentiator
Problem solved
Functional benefit
Products and services
- Kanga Carpet Cleaning Machines (220, 600, 1200, 1600 PSI) Steamaster's own brand of carpet, upholstery, tile, and grout cleaning machines available in multiple PSI ratings (entry-level 220, portable 600, mid-range 1200, and high-powered 1600 PSI), designed for professional cleaning businesses with optional continuous flow hot water heaters.
- American Sniper Carpet Cleaning Machines (300, 500, 500H, 1200 PSI) Professional carpet and upholstery cleaning machines in 300, 500, 500H (heated), and 1200 PSI ratings for commercial cleaning operations, with spare parts available for each model.
- Mytee Carpet Extractors and Sub-Surface Extraction Tools Mytee brand carpet extractors including the 1005LX Speedster sub-surface extraction tool, available as part of a carpet upholstery cleaning business start-up package for professional cleaners.
- Steamvac Heated Carpet Extractors (Apollo HP, Avenger HP, RD5, RD6) High-performance heated carpet extractors in multiple configurations including Apollo HP, Avenger HP, Steamvac RD5, and Steamvac RD6 models with spare parts support for each.
- Automotive Detail Extractors (HP90 Stingray, Grand Prix 120, S 300H Tempo) Heated automotive detail extractors with 120 PSI pressure for car detailing operations, including the HP90 Stingray, Grand Prix 120, and S 300H Tempo models.
- Floor Scrubbers Mechanical floor cleaning equipment including Truvox brand floor scrubbers for commercial and industrial applications.
- Floor Polishers & Buffers Equipment for polishing and buffering hard floor surfaces, including Truvox-branded polishers for commercial use.
- Counter-Rotating Brush (CRB) Machines GoodFX Shine 13 CRB machines with white carpet brushes for deep carpet cleaning using counter-rotating brush technology.
- Encapsulation Carpet Cleaning Equipment Cimex-branded equipment for the encapsulation carpet cleaning method, which uses polymer-based chemistry to encapsulate soil for easier removal.
- Water Damage Restoration Equipment Equipment for water extraction and restoration after water damage incidents, including dehumidifiers, air movers, and air scrubbers for moisture removal and air purification.
- Air Movers GoodFX-branded equipment for air movement and drying after cleaning, used in carpet and water damage restoration operations.
- Air Scrubbers Equipment for air purification and scrubbing during cleaning operations and restoration work.
- Dehumidifiers Equipment for moisture removal during water damage restoration and accelerated drying after cleaning.
- Carpet Cleaning Chemicals Wide range of carpet cleaning chemicals including presprays, rinses, defoamers, stain removers, deodorizers, and encapsulation chemicals from Bridgepoint, Oates Research Products, Odorcide, HydroForce, and Agar brands.
- Tile & Grout Cleaning Chemicals Chemicals specifically formulated for tile and grout cleaning and maintenance operations.
- Upholstery Cleaning Chemicals Chemicals formulated for cleaning and protecting upholstery fabrics.
- Urine & Odour Control Products Specialized products for urine stain and odour removal, including neutralizers and enzymatic treatments, including Bridgepoint Urine Stain Remover and Odorcide deodorizers.
- Carpet Cleaning Wands (Westpak) Professional carpet cleaning wands with 2 jets, including the 1.5 inch x 12 inch Westpak Wand priced at $788, designed for use with carpet extraction equipment.
- Vacuum Hoses & Solution Hose Assemblies Crush-proof vacuum hose and solution hose assemblies in 1.5 inch (38mm) internal diameter G-Vac, available in 7.5m and 15m lengths for connecting carpet cleaning equipment.
- Carpet Cleaning Quick Couplings Quick coupling connectors for carpet cleaning equipment, available in brass and stainless steel for hose connections.
- Carpet Cleaning Equipment Parts Replacement parts for carpet cleaning equipment including American Sniper, Kanga, PEX, Steamvac, Turbo Force, and Windsor upright vacuum models, plus Pumptec pump components.
- Interest-Free Financing Interest-free financing packages offered to customers to enable equipment purchases through installment plans (6 payments or 12 months interest-free).
- Steamaster Academy Professional training resources for cleaning business operators, providing education on equipment use, cleaning techniques, and business operations through the dedicated steamasteracademy.com platform.
Quantifiable outcome
- 200+ positive Google Reviews with 4.8 star rating
- +1 more outcomes
Companies that use Steamaster
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Steamaster technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Steamaster partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- KangacoreKanga is a brand of carpet cleaning machines sold through Steamaster. Steamaster offers multiple Kanga models including Kanga 220, 600, 1200, and 1600 PSI machines, with optional continuous flow hot water heaters.
- MyteecoreMytee is a brand of carpet cleaning equipment sold by Steamaster, including Speedster extractors and sub-surface extraction tools.
- GoodFXcoreGoodFX is a brand of cleaning products and equipment sold by Steamaster, including air movers, CRB machines, and deodorizers.
- Bridgepoint ChemicalscoreBridgepoint Chemicals supplies professional cleaning chemicals including presprays, stain removers, deodorizers, and specialty products sold through Steamaster.
- Research Products (Oates)coreResearch Products (Oates) provides carpet cleaning chemicals including presprays, spot removers, and specialty formulations sold through Steamaster.
- HydroForcecoreHydroForce supplies cleaning chemicals including Viper Venom alkaline prespray and other professional cleaning products sold through Steamaster.
- TruvoxcoreTruvox supplies floor scrubbers and polishers sold through Steamaster's equipment catalog.
- Agar ChemicalscoreAgar Chemicals supplies professional cleaning products including carpet shampoos, presprays, disinfectants, and deodorizers sold through Steamaster.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Steamaster competitors and assessment
Company assessmentBroad incumbents
- Windsor: US-based manufacturer of commercial and industrial cleaning equipment (vacuums, carpet machines, scrubbers). Comparable to Steamaster's Kanga and resold equipment lines, with broader industrial/janitorial portfolio.
- NaceCare Solutions: UK/global manufacturer of commercial floor care equipment including scrubbers, vacuums, and carpet cleaners. Comparable to Steamaster's equipment category mix and global professional cleaning customer base.
- Prochem: UK-based manufacturer of professional carpet and upholstery cleaning chemicals. Comparable to Steamaster's chemical portfolio (presprays, deodorizers, stain removers) and professional cleaning customer base.
Direct peers
- Clean It Supply: US wholesale and retail distributor of janitorial, carpet cleaning, and floor-care equipment and chemicals. Comparable in product breadth, multi-brand strategy, and SMB/professional customer focus.
- CleanFreak: Online-first US distributor of janitorial and carpet cleaning equipment, chemicals, and supplies. Comparable to Steamaster in product categories (extractors, chemicals, accessories) and direct-to-end-user e-commerce model.
- Jon-Don: Major US-based distributor of commercial cleaning equipment, chemicals, and restoration supplies to professional cleaners. Direct analog to Steamaster: multi-brand catalog, own e-commerce, training content, and B2B focus. Highly comparable business model and customer base.
- Powr-Flite: US manufacturer of commercial cleaning equipment (extractors, floor machines, vacuums) distributed through dealer networks. Comparable to Steamaster's commercial equipment offerings and third-party distribution model.
Regional players
- Cleanstar: Australian cleaning equipment and chemical supplier competing in the same domestic market as Steamaster. Comparable in product categories (commercial cleaning machines, chemicals) and target customer base of professional Australian cleaners.
- Chemspec: Australian commercial cleaning chemical manufacturer and distributor. Comparable to Steamaster's chemicals business across presprays, deodorizers, and specialty cleaning compounds for the Australian professional cleaning market.
Emerging players
- Reliable Brand: US manufacturer and distributor of commercial cleaning equipment including carpet extractors and steamers. Comparable to Steamaster's Kanga and Mytee equipment lines, with growing specialty focus in steam cleaning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Steamaster social profiles
Digital presenceSteamaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steamaster leadership team
Management profileNumber of profiles
Profiles2 records
Steamaster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steamaster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steamaster
What does Steamaster do?
Steamaster distributes carpet cleaning equipment, machines, chemicals, accessories, and parts to professional cleaning businesses in Australia. The company sells its own Kanga-branded machines alongside third-party brands (American Sniper, Mytee, Steamvac, Truvox, Cimex, Bridgepoint, Oates, Odorcide, HydroForce, Agar) through e-commerce, phone sales, and three physical retail locations. Supplementary offerings include interest-free financing and the Steamaster Academy training resource for cleaning entrepreneurs.
Is Steamaster a public or private company?
Steamaster is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Steamaster founded?
Steamaster was founded in 1995. It employs 1 to 10 people.
Where is Steamaster based?
Steamaster is headquartered in Sydney, Australia, in the Oceania region.
How does Steamaster make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are chemicals and Cleaning Products, accessories and Parts and financing Services.
Who are Steamaster's main competitors?
Broad incumbents on record are Windsor, NaceCare Solutions and Prochem. Direct peers are Clean It Supply, CleanFreak, Jon-Don and Powr-Flite. Regional players are Cleanstar and Chemspec. Reliable Brand is listed as an emerging player.
Does Steamaster have an API?
No public API is recorded for Steamaster.
What industry is Steamaster in?
Steamaster's product category is Commercial Cleaning Equipment & Supplies. Its primary akta.pro industry code is IMAHALAE, Steam Cleaning & Sanitization Equipment, with a secondary code of CRAJAEAF, Odor Eliminators & Neutralizers (Non-fragrance). Its NAICS code is 32561 and its SIC code is 2840.