What GoodFX does

GoodFX is a London-based ethical foreign exchange (FX) broker founded in 2020 by Robert Hayward, a former Tier 1 investment banker. The company operates as a programme manager, arranging currency, payment, invoice-finance, trade-finance, and loan services through FCA-regulated infrastructure partners such as Ebury and Currency Cloud, rather than holding its own regulatory permissions. GoodFX targets SMEs, charities/NGOs, and B Corp-certified organisations across the UK, EEA, US, Kenya, and Australia, with named customers including House of Hackney, Invinity Energy Systems, Surface Matter, Five Talents, Relief International, and Blue Marine Foundation.

Revenue is generated primarily through FX transaction margins, supplemented by commissions on invoice finance, trade finance, and lending products. Approximately 23% of gross profit is donated to charitable causes, and GoodFX publishes a per-transaction carbon footprint (332.12g CO2e), making impact allocation a visible feature of every transaction. The company holds B Corp certification and has assembled a partnership ecosystem — Furthr (carbon tracking), Finance Unlocked (refugee financial education), the Ocean Conservation Trust (marine conservation), and Launchpad Collective (SDR training) — that extends its ethical positioning into measurable outcomes and operational capacity.

GoodFX runs with a small team of 1–10 employees and has not disclosed external funding, suggesting an organically funded operating model. The 2023–2025 cadence of partnerships (Finance Unlocked, Project Hecuba in 2024, OCT/Furthr in 2025, Launchpad Collective) points to iterative capability expansion rather than step-change scale-up, while the deliberate brand posture as an "ethical broker" differentiates GoodFX from margin-led FX competitors targeting the same SME and NGO segments.

Name

GoodFX

Legal name

GoodFX Ltd.

Website

https://goodfx.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

GoodFX is a London-based ethical FX broker, founded in 2020, that arranges currency, payment, and trade-finance services through FCA-regulated partners for SMEs, NGOs, and B Corps across the UK, EEA, US, Kenya, and Australia, donating ~23% of gross profit to charity.

Ownership category

akta.pro rank

Product category

Foreign Exchange Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Finance and Insurance (52)

SIC

Finance Services (6199), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Cross-Border & FX Payments Platforms (BPAMAFAK)

akta.pro secondary industry

FX Conversion, Pricing & Hedging Infrastructure (Treasury/Rate Engines) (FSAGAKAG)

Keywords

• Foreign exchange services
• Ethical FX brokerage
• International payments
• Invoice finance solutions
• Trade finance services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. FX Transaction Margins: GoodFX earns revenue through FX transaction margins. The company calculates gross profit on transactions, minus platform, payment, financing or exceptional transaction fees. Approximately 23% of gross profit from spot FX transactions is donated to charity.
2. Invoice Finance: Provides invoice finance solutions as part of funding offerings, connecting clients with commercial financing solutions through Spark Finance Limited.
3. Trade Finance: Trade finance products offered to support international business operations alongside FX services.
4. Secured and Unsecured Loans: Business lending products including both secured and unsecured loan options for SMEs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

GoodFX is an ethical FX broker and B Corp certified financial services company offering foreign exchange, global payments, invoice finance, trade finance, and secured/unsecured business loans to SMEs, charities, NGOs, and B Corps. The company operates a 'Designed to Give' model under which approximately one-third of trading profits are automatically donated to client-chosen charities via the Percent/GoodStack platform, with per-transaction carbon footprint tracking built into the FX workflow.

Product overview

GoodFX is an ethical FX broker and B Corp certified financial services company that offers a suite of financial products including FX (foreign exchange), Invoice Finance, Trade Finance, Secured and Unsecured Loans, Global Payments, NGO Delivery, Cash Deposits, and Growth Funding. The platform operates on a 'Designed to Give' model where one-third of trading profits are donated to charities chosen by clients. The core FX service serves as the primary offering, with Invoice Finance and Trade Finance providing complementary funding solutions, and Global Payments enabling international fund transfers. Additional services like NGO Delivery, Cash Deposits, and Growth Funding extend the platform's reach to specific market segments. A notable feature is the carbon footprint tracking capability developed in partnership with Furthr, which measures emissions per transaction.

Differentiator

Problem solved

Functional benefit

Products and services

• FX (Foreign Exchange) Currency exchange services for businesses and non-profits, allowing clients to manage foreign exchange exposure while directing trading profits to charitable causes of their choice.
• Global Payments International payment services enabling businesses to send and receive funds globally with transparent pricing and built-in charitable donations.
• Invoice Finance Funding solutions that unlock cash flow tied up in unpaid invoices, helping businesses maintain liquidity while maintaining ethical finance principles.
• Trade Finance Financial instruments and services that facilitate international trade transactions, supporting businesses engaged in import/export activities.
• Secured and Unsecured Loans Business lending solutions providing capital for growth, with the option to align borrowing with social and environmental impact objectives.
• NGO Delivery Specialized payment and FX services designed for non-governmental organizations, supporting their international operations and funding flows.
• Cash Deposits Cash deposit services offered through partner Insignis Asset Management, providing secure FSCS-protected deposit-taking institution options for client funds.
• Growth Funding Commercial financing solutions facilitated through Spark Finance Limited, helping businesses access capital for expansion.

Quantifiable outcome

• 23% of gross FX profit donated to charity
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Finance UnlockedcoreStrategic or Co-development Partner · 25 October 2023B Corp financial education provider partnered with GoodFX to deliver 10-week digital sales training programmes to refugees in Kenya's Kakuma camp. Programme teaches digital sales skills for financial services sector employment. First cohort graduated successfully. Second training pod launched with 6 individuals.
• FurthrcoreTechnology or IntegrationSustainability and carbon accounting specialist partnered with GoodFX to develop per-transaction carbon footprint tracking. Furthr built a model tracking emissions from client onboarding through conversions, payments, receipt of funds, and charity donations. GoodFX has also introduced Furthr to Ocean Conservation Trust to support their Blue Meadows programme.
• The Launchpad CollectivecoreStrategic or Co-development PartnerSocial enterprise facilitating 12-week Sales Development Representative (SDR) training programme for displaced and marginalised people across UK South Coast. 80+ applicants, 10 selected, all completed programme with job offers made. Second cohort planned for Manchester.
• Percent / GoodStackcoreTechnology or IntegrationPlatform partner enabling international charitable donations. GoodFX donations to client-chosen charities are enabled by Percent via the Intelligent Foundation (UK Reg. Charity 1192508). Non-profits receive payments within 90 days, batched to £50 minimum threshold.
• Ebury Partners UK LimitedcoreTechnology or IntegrationFCA-authorised Electronic Money Institution (FRN 900797) providing FX and payment services for customers introduced by GoodFX. GoodFX partners as programme manager with Ebury providing the underlying regulated services.
• The Currency Cloud LimitedcoreTechnology or IntegrationFCA-regulated e-money institution for UK and EEA-based clients providing payment and e-money services (Non-MIFID products). UK registered office: 1 Sheldon Square, London W2 6TT. EEA operations licensed by De Nederlandsche Bank.
• Spark Finance LimitedminorImplementation/ SI/ Consulting PartnerCommercial financing solutions broker (FRN 958123) connecting clients with appropriate lending facilities for invoice finance and business loans.
• JUST ONE TREEcoreOthersNon-profit reforestation initiative planting trees in critically deforested regions. GoodFX clients direct FX trading profits to plant trees at £1 per tree. Two clients collectively planted 2,191 trees in six months.
• Hackney FoodbankminorOthersTrussell Trust network foodbank distributing £50,000 of food monthly. Supported by House of Hackney through GoodFX FX donations. £1,000 generates 530+ nutritious meals.
• SeaWildingminorOthersUK's first community-based native oyster and seagrass restoration project in Scotland. Supported by Invinity Energy Systems through GoodFX donations. Restored 350,000 native oysters and planted 0.3 hectares of seagrass.
• The Larder West LothianminorOthersSocial enterprise fighting poverty with dignity, providing food support, training, and fair work. Supported by Invinity Energy Systems through GoodFX. Helped 3,000+ people access training, delivered 200,000+ meals.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moneycorp: Moneycorp is a UK-based FX and international payments provider serving SMEs, corporates, and private clients. It is directly comparable to GoodFX in SME FX and payments, with longer operating history but similar focus on relationship-led service.
• OFX: OFX is a global FX and international payments specialist serving individuals, SMEs, and online sellers. It is directly comparable to GoodFX in serving SMEs with cross-border payments and FX risk management, though at much larger scale and without the donation-based impact overlay.
• Equals Money: Equals (formerly FairFX) is a UK-listed FX and international payments specialist offering prepaid cards, corporate FX, and expense management. It directly competes with GoodFX in UK SME FX and is also a regulated partner via Equals Connect, creating a similar partner-competitor dynamic.
• Kantox: Kantox is a UK/Spain-based FX and payments specialist serving SMEs and mid-market companies with currency risk management and international payments. It overlaps with GoodFX on SME FX and treasury management offerings.
• TorFX: TorFX is a UK FX broker serving individuals and SMEs with international payments and currency exchange. It competes directly with GoodFX in the relationship-led SME FX segment, though without the B Corp and charity-donation differentiation.
• Currencycloud: Currencycloud (now part of Visa) is an FCA-regulated cross-border payments platform providing FX, payments, and compliance infrastructure. It serves as both a key regulated partner underpinning GoodFX's offering and a direct competitor to programme managers building on top of its rails.
• Wise: Wise (formerly TransferWise) is a leading digital cross-border payments platform serving consumers and SMEs with transparent, mid-market FX pricing. It is directly comparable as an FX/payments provider to SMEs, though GoodFX differentiates through its ethical-donation overlay and B Corp positioning.
• Ebury Partners: Ebury Partners is a UK FCA-authorised FX and international payments provider serving SMEs and mid-market companies. It is a direct FX competitor to GoodFX and also one of its key underlying regulated partners, illustrating both the partnership and competitive tension.

Broad incumbents

• Revolut: Revolut is a global digital banking platform offering business accounts with multi-currency FX, payments, and lending. It overlaps with GoodFX on SME cross-border payments and FX but operates at vastly larger scale as a broad incumbent rather than an impact-led niche provider.
• WorldRemit: WorldRemit is a global digital remittance and cross-border payments platform serving individuals and SMEs. It overlaps with GoodFX on international payments infrastructure but focuses on remittance corridors rather than impact-led SME treasury services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/goodfx-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoodFX