Audiomatic
- Company typePrivate
- Founded2014
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingServices
Audiomatic firmographics
Firmographics- Name
- Audiomatic
- Legal name
- One By Two Media Pvt. Ltd.
- Website
- https://audiomatic.in
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Ownership category
- akta.pro rank
Audiomatic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Podcast Production Services: B2B podcast creation services for brands and organizations. The company produces custom podcast series for corporate clients, government initiatives, and individual creators on a project basis.
- Platform Distribution Revenue: Podcasts distributed across Spotify, YouTube, Audible, and Anchor.fm. Revenue may come from platform partnerships, advertising, or licensing arrangements with these distribution partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom podcast production services |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Audiomatic product offering
Product offeringCore offering
Audiomatic is a B2B podcast production studio that creates custom audio and video podcast series for brands, organizations, government initiatives, and individual creators. The company operates end-to-end, handling ideation, research, scripting, recording, editing, soundscaping, and multi-platform distribution across Spotify, YouTube, Audible, and Anchor.fm in English, Hindi, Marathi, and Tamil. It also produces and owns a portfolio of 30+ original podcast series featuring prominent personalities such as Alia Bhatt and Saurabh Mukherjea.
Product overview
Audiomatic is a podcast production company and early entrant in podcasting in India. They offer podcast creation services working across languages, genres, and platforms. Their portfolio includes over 35 distinct podcast series distributed across Spotify, Audible, Anchor.fm, and YouTube. The products span diverse categories including business/investing (Coffee and Investing with Saurabh Mukherjea, Indian Family Business), spirituality (Gita for the Young and Restless, Destination Dharmic India), history (Indian History Podcast, Kahani Kargil Ki), relationships (The Queer Podcast, Matrimonial Anonymous), crime (Khel Crime Ka, Private Detectives, ACP Gautam), education (Managament Ki Pathshala, Panchatantra ki Paathshala), and wellness (Sukoon - The Sleep Podcast). The company also offers podcast creation services for external clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Podcast Production Service End-to-end custom podcast production service for brands, organizations, government initiatives, and individual creators, covering ideation, research, scripting, recording, editing, soundscaping, and multi-platform distribution. Sold via direct outreach, website contact form, and email on a quote-based, project or multi-year basis.
- Vaccinate India with Alia Bhatt Podcast series featuring Alia Bhatt discussing India's vaccination efforts, created as a public health awareness campaign. Distributed on Spotify.
- Coffee and Investing with Saurabh Mukherjea Podcast series focused on investment strategies and financial wisdom with Saurabh Mukherjea. Distributed on Spotify.
- What The Hell Navya - Season 2 Second season of the podcast series featuring Navya Naveli Nanda, produced in association with Accenture. Distributed on YouTube.
- Gita for the Young and Restless Podcast series exploring the Bhagavad Gita for a younger audience. Distributed on Spotify.
- Our Last Week Weekly news and commentary podcast series. Distributed on Spotify and YouTube.
- The Queer Podcast Podcast series exploring LGBTQ+ topics and stories. Distributed on Spotify.
- Ek Ladi Pav Podcast series distributed on YouTube.
- Matrimonial Anonymous Podcast series on relationships and marriage topics. Distributed on Audible.
- Inside the heart of change Podcast series about transformation and change journeys, produced for Accenture. Distributed on Anchor.fm and Accenture's careers site.
- Managament Ki Pathshala Podcast series providing management education and insights in Hindi. Distributed on Spotify.
- Decode Dil with Ekta Podcast series featuring Ekta discussing emotional topics. Distributed on Spotify.
- Mera Dream Job Podcast series about career guidance and dream job pursuits. Distributed on Spotify.
- Love Shuv Pyaar Vyaar Podcast series exploring love, relationships, and romance. Distributed on Spotify.
- Pehla Nasha Podcast series about first experiences and memories. Distributed on Spotify.
- Indian History Podcast Podcast series exploring Indian history and historical events. Distributed on Spotify.
- Superfoods Ke Super Rahasya Podcast series revealing secrets of superfoods. Distributed on Audible.
- Kitaabi Khazana Podcast series about books and literary treasures. Distributed on Audible.
- Panchatantra ki Paathshala Podcast series retelling Panchatantra stories for learning. Distributed on Audible.
- Get Set Shaadi Podcast series about wedding planning and celebrations. Distributed on Audible.
- Mano Gyanic Podcast series exploring psychological and mental health topics. Distributed on Audible.
- Shaadi ka Happy Formula Podcast series offering advice for happy married life. Distributed on Audible.
- Destination Dharmic India Podcast series exploring spiritual and cultural destinations in India. Distributed on Audible.
- Kahani Kargil Ki Podcast series recounting stories from the Kargil War. Distributed on Audible.
- ACP Gautam Podcast series featuring ACP Gautam. Distributed on Spotify.
- Yatha Katha Storytelling podcast series. Distributed on Audible.
- The Intersection Second season podcast series exploring intersecting topics. Distributed on Audible.
- The Real Food Podcast Second season podcast series focused on food and nutrition. Distributed on Audible.
- Khel Crime Ka Podcast series investigating crime in sports, including the 1990s cricket scandal and other investigations. Distributed on Spotify.
- Private Detectives Podcast series exploring private investigation stories. Distributed on Spotify.
- Indian Family Business Podcast series about family businesses in India. Distributed on Spotify.
- Heads and Tales Podcast series featuring conversations and stories. Distributed on Anchor.fm.
- Short Book Summary Multilingual podcast series providing concise book summaries, produced in English, Hindi, Marathi, and Tamil. Distributed on Spotify.
- Sukoon - The Sleep Podcast Sleep-focused podcast designed to help listeners relax and fall asleep. Distributed on Spotify.
Quantifiable outcome
- Over a decade of continuous operation in Indian podcasting market
Companies that use Audiomatic
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Audiomatic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Audiomatic partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Audiomatic competitors and assessment
Company assessmentDirect peers
- IVM Podcasts: India's largest independent podcast network and production studio, producing original shows and offering branded podcast services for enterprises. Most direct Indian comparable given overlapping B2B model, multi-language capabilities, and similar enterprise client base.
- Hubhopper: Indian podcast hosting and creation platform serving creators and brands with production, distribution, and analytics tools. Direct peer given shared focus on enabling podcast production for the Indian market across multiple languages.
- Pineapple Street Studios: US-based premium podcast production studio known for high-end branded and narrative podcast work for major brands and media companies. Comparable on production craft, premium positioning, and bespoke enterprise podcast creation model.
- Audioboom Group: UK-listed podcast hosting and production platform serving creators, brands, and publishers with on-demand audio content services. Comparable as a podcast production services business working across markets and genres.
- Suno India: Indian independent podcast network producing long-form narrative and non-fiction audio on social, civic, and cultural topics. Direct peer given Indian focus, narrative podcast emphasis, and multi-language aspirations.
Broad incumbents
- Wondery (Amazon): Amazon-owned premium podcast studio producing tentpole narrative audio and branded content globally. Comparable on the enterprise/branded podcast production side but operates at much larger scale within a conglomerate portfolio.
- Gimlet Media (Spotify): Spotify-owned podcast studio producing high-profile narrative and branded podcasts. Comparable craft and enterprise model, but with the financial backing and distribution leverage of Spotify's platform.
- Audacy (Cadence13): Major US audio/podcast publisher with branded content and enterprise podcast creation capabilities through its Cadence13 arm. Comparable enterprise services and content catalog, much larger and multi-format.
Emerging players
- The Ken: Indian subscription media company that has expanded into audio products including podcasts on business and tech topics. Overlaps as a premium Indian audio content producer, though its primary identity remains written journalism.
Others
- Spotify Studios: Spotify's in-house podcast production arm responsible for original and exclusive shows distributed on the Spotify platform. Important not as a direct competitor in India but as a distribution partner and benchmark for studio scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Audiomatic social profiles
Digital presenceAudiomatic compliance and trust
Trust signalCompliance2 records
Audiomatic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audiomatic leadership team
Management profileNumber of profiles
Profiles4 records
Audiomatic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audiomatic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audiomatic
What does Audiomatic do?
Audiomatic is a B2B podcast production studio that creates custom audio and video podcast series for brands, organizations, government initiatives, and individual creators. The company operates end-to-end, handling ideation, research, scripting, recording, editing, soundscaping, and multi-platform distribution across Spotify, YouTube, Audible, and Anchor.fm in English, Hindi, Marathi, and Tamil. It also produces and owns a portfolio of 30+ original podcast series featuring prominent personalities such as Alia Bhatt and Saurabh Mukherjea.
Is Audiomatic a public or private company?
Audiomatic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Audiomatic founded?
Audiomatic was founded in 2014.
How does Audiomatic make money?
Two revenue lines are on record. Podcast Production Services are the primary driver. The others are platform Distribution Revenue.
Who are Audiomatic's main competitors?
Direct peers on record are IVM Podcasts, Hubhopper, Pineapple Street Studios, Audioboom Group and Suno India. Broad incumbents are Wondery (Amazon), Gimlet Media (Spotify) and Audacy (Cadence13). The Ken is listed as an emerging player. Spotify Studios is listed as an others.
Does Audiomatic have an API?
No public API is recorded for Audiomatic.