Name

LaserTryk

Legal name

LaserTryk.dk A/S

Website

https://lasertryk.dk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Printed Materials Sales: One-time sale of customized printed materials including business cards, flyers, brochures, posters, banners, books, packaging, signs, and calendars. Orders are placed online or via advisors with production in-house.
2. Promotional Merchandise (Reklameartikler): Branded merchandise including bags, pens, water bottles, textiles, tools, and other promotional items sold with custom printing. Wide range of 282+ products in the tasker/bags category alone.
3. Professional Services (Layout/Design): Optional layout and design services for customers needing assistance with artwork preparation, in addition to the core print production.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

LaserTryk is a Danish commercial printing and promotional merchandise company that produces customized printed materials (business cards, flyers, brochures, books, banners, signs, packaging boxes, labels, posters, stickers) and branded merchandise (bags, pens, mugs, textiles, tools, tech accessories). Production is performed in-house using digital and offset printing at facilities in Aarhus and Vallensbæk. Customers configure and order products through a self-serve e-commerce platform, with optional professional layout/design services and full-service logistics (addressing, enveloping, warehousing).

Product overview

LaserTryk.dk is a Danish commercial printing and promotional merchandise company operating as a broad product platform with multiple product categories. The core offering centers on printed materials (flyers, brochures, books, posters, business cards, signs, banners, packaging boxes) and promotional merchandise (bags, textile, drinkware, writing instruments, tools, tech accessories). Supporting services include free file checking, express printing, variable data personalization, white-label printing, self-publishing, and full-service logistics (addressing, enveloping, warehousing). The company positions itself as Scandinavia's largest graphic production facility with same-day and next-day production options, emphasizing environmental certifications (Swan Mark, FSC, EcoVadis, ClimateCalc) and guarantees on price, delivery, and quality.

Differentiator

Problem solved

Functional benefit

Brands

• FirmaVisitkort.dk: Business card printing service
• BrandCentral
• Bookbox
• Plakatengros
• OnlinePDF.dk
• OnlinePDF

Products and services

• Flyers and Leaflets (Flyers/Løsblade) Custom-printed flyers and leaflets for marketing campaigns, events, and direct mail, available in multiple sizes and paper stocks.
• Booklets (Hæfter) Stapled or bound booklets and notepads in various formats for corporate and marketing communications.
• Books (Bøger) Custom-printed books including standard, spiral, hardcover, and self-publishing options.
• Business Cards (Visitkort) Custom business cards including standard, Pantone color-matched, and branded Firmavisitkort options for companies and individuals.
• Folded Brochures (Foldere) Multi-page folded printed marketing materials for product brochures, menus, and informational handouts.
• Posters (Plakater) Printed posters in various sizes including election posters, available with volume pricing.
• Postcards (Postkort) Printed postcards for direct mail, promotional purposes, and customer communications.
• Stickers (Klistermærker) Custom stickers including standard, die-cut, wall stickers, floor stickers, asphalt foil, and magnetic foil varieties.
• Labels (Etiketter) Printed labels and stickers for products, packages, and various commercial applications.
• Custom Boxes and Packaging (Æsker) Custom packaging boxes including gift boxes, wine boxes, standard corrugated boxes, and unprinted packaging.
• Banners Large-format printed banners for trade shows, events, and retail displays.
• Roll-up Displays Retractable roll-up banners for exhibitions, trade shows, and retail displays.
• Exhibition Display Systems (Messestand) Exhibition display systems including booth walls, pop-up displays, banner stands, POS displays, table covers, and zipper walls.
• Signs (Skilte) Signage products including acrylic signs, 3D logos, floor signs, hanging signs, street signs, table signs, and custom shaped signs.
• Promotional Merchandise (Reklameartikler) Branded promotional merchandise including mugs, water bottles, pens, umbrellas, textiles, technology accessories, bags, and giveaways customized with company logos.
• Branded Bags (Tasker) Branded bags including cotton bags, non-woven bags, laptop bags, cooler bags, conference bags, travel bags, backpacks, trolley bags, and sports bags customized with logos.
• Custom Mouse Pads (Musemåtter) Custom printed mouse pads available in plastic (heat-sealed), fabric, and ergo-gel types with non-slip backing, used as branded promotional items by enterprises such as Napatech A/S, Visma Public Technologies A/S, and Icelandair.
• Calendars (Kalendere) Printed calendars including wall calendars, desk calendars, hanging calendars, and planning calendars for corporate gifting and customer distribution.
• Acoustic Panels (Akustiklærreder) Sound-absorbing acoustic panels for interior design, available in fire-resistant and recyclable variants with free design changes.
• Free File Check Service (Filtjek) Free expert review of print-ready artwork files before production to verify transparency, fonts, cropping, and resolution, ensuring print quality.
• Express Printing (Eksprestryk) Same-day and next-day production service for digital and offset printed items, available when orders are placed before the daily cutoff.
• Variable Data Printing Personalized printing with variable data such as names, addresses, or custom content per item, used for direct mail and personalized customer communications.
• Full Service Solutions End-to-end outsourced services including addressing, enveloping, foiling, warehousing, packing, and logistics for direct mail and marketing campaigns.
• White-label Printing (Whitelabel) White-label printing services for agencies and resellers who resell printed materials under their own brand.
• Self-Publishing Service (Selvudgivelse) Self-publishing service enabling authors to print and distribute their own books in standard, spiral, or hardcover formats.
• BrandCentral Platform Brand asset management and centralization platform that allows companies to store brand assets and order printed materials consistently across locations.

Quantifiable outcome

• 99.81% of orders shipped on time
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pixartprinting: Italy-based online commercial printer (part of Cimpress) offering business cards, flyers, packaging, labels, books and large-format print through an e-commerce configurator — closely comparable business model and product breadth to LaserTryk.
• Wir machen Druck: German online print provider offering flyers, brochures, business cards, books, packaging and large-format signage via a self-service portal — a directly comparable SMB-focused e-commerce print operator.
• Flyeralarm: One of Europe's largest online print shops, producing flyers, business cards, books, packaging, large-format signage and promotional items for SMBs — overlapping nearly every product category and operating the same e-commerce self-service GTM as LaserTryk.
• Saxoprint: German online printer offering business cards, flyers, brochures, posters, booklets and packaging with volume discounts and express production — directly comparable online commercial-print model serving SMBs across Europe.
• Onlineprinters (Onlineprinters GmbH): Germany-headquartered online commercial printer offering flyers, brochures, business cards, books and packaging through a self-service e-commerce platform — a directly comparable European online-print operator competing in the same product categories as LaserTryk.
• Print24: European online commercial printer offering business cards, flyers, booklets, books, packaging and marketing materials through a configurable web storefront — closely mirrors LaserTryk's online-print and product breadth.

Broad incumbents

• Cimpress (Vistaprint): Global mass-customization platform and parent of Vistaprint, offering business cards, marketing materials, signage and promotional products via an online configurator — the same online-print model LaserTryk operates, but at much larger scale and across many geographies.

Regional players

• Solopress: UK-based online commercial printer providing business cards, flyers, posters, banners, packaging and books via a self-service e-commerce platform — comparable business model but serving a different geography than LaserTryk.
• Tradeprint: UK online printer focused on trade and reseller customers offering business cards, flyers, brochures, books and large-format print with next-day production — comparable online-print platform but serving primarily the UK trade-print channel.
• Druck.at: Austrian online print shop offering flyers, business cards, books, packaging and promotional items to a Central European customer base — comparable product offering to LaserTryk but serving a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Lasertryk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LaserTryk