K Innovation

What K Innovation does

K Innovation Co., Ltd. (operating as K Innovation or Kinnovation) is a privately held digital marketing agency headquartered at Thoed Thai 22, Bangkok, Thailand (Thon Buri area), founded in 2010 and operating with a team of 11-50. The firm sells six integrated service modules to Thai businesses and SMEs: Creative Digital Marketing, Lead Generation, E-Commerce Marketing, CEO Branding, Agent Commerce, and Expert Business. Delivery rests on human creative, media buying, SEO, UI/UX, and web development capabilities rather than a software platform; there is no proprietary product, app, or API documented. The portfolio spans awareness campaigns through lead capture and e-commerce conversion, with CEO personal branding and online course monetization adding adjacent revenue lines beyond core agency work.

The business model combines traditional project-based agency fees, structured as a tiered THB ladder from under 100K to over 1M, with an outcome-based Agent Commerce offering that charges a 2% commission on client sales in lieu of agency or creative fees. Customer acquisition is sales-led via website consultation requests, phone, email, Facebook (KInnovationTH), and direct meetings; there is no channel partner, reseller, or marketplace distribution. Marketing itself is generated through Thai-language content marketing (blog), SEO, paid social (Facebook, Instagram, TikTok, YouTube), Google AdWords, and influencer marketing. Geographic reach is single-country domestic Thailand, with one UK testimonial (kilix co.) but no systematic international expansion; no institutional investors, parent company, acquisitions, or funding rounds are disclosed.

Name

K Innovation

Legal name

K Innovation Co., Ltd.

Website

https://kinnovation.co.th

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

K Innovation is a Bangkok-based, privately held Thai digital marketing agency (founded 2010, 11-50 staff) serving local SMEs and e-commerce brands with creative digital marketing, lead generation, e-commerce marketing, CEO branding, an Agent Commerce profit-sharing model, and online-course coaching for experts.

Ownership category

akta.pro rank

Headquarters

HQ city

Thon Buri

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Digital Marketing Services: Full-service digital marketing agency providing creative campaigns, online advertising management, and strategic marketing solutions to Thai businesses
2. Agent Commerce Partnership: Profit-sharing model where the agency earns 2% commission on sales generated. Brands cover advertising costs while the agency handles strategy and creative without charging agency fees or planning fees
3. Expert Business Online Courses: Training and consulting services to help experts monetize their knowledge through online teaching platforms

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

K Innovation is a Bangkok-based digital marketing agency that sells six integrated service modules to Thai businesses and SMEs: Creative Digital Marketing (data-driven campaign strategy and execution), Lead Generation (sales-focused marketing to qualify prospects), E-Commerce Marketing (online sales channel strategy across brand sites, Lazada, Shopee, and social commerce), CEO Branding (personal brand development for executives), Agent Commerce (a 2% profit-sharing partnership where brands pay only ad costs and the agency absorbs strategy/creative fees), and Expert Business (online course creation services for experts monetizing their knowledge). Services are delivered as professional consulting and campaign execution rather than as software.

Product overview

K Innovation is a digital marketing agency offering six integrated service modules: Creative Digital Marketing, Lead Generation, E-Commerce Marketing, CEO Branding, Agent Commerce, and Expert Business. The portfolio covers the full marketing spectrum from brand awareness and lead capture through to e-commerce sales optimization and personal/executive branding. Services are delivered as consultancy and campaign execution rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Digital Marketing Full-service digital marketing combining creative ideas with data-driven strategies to help Thai businesses win market competition, including online advertising management and strategic marketing campaign execution.
• Lead Generation Sales-focused lead generation marketing service that designs and executes campaigns to increase sales and simplify the sales process for client businesses by delivering qualified leads.
• E-Commerce Marketing Online sales channel strategy and promotion services covering brand websites, Lazada, Shopee, and social commerce platforms to build e-commerce sales for client brands.
• CEO Branding Personal branding service for CEOs and executives, presenting a unique image to make the executive recognizable and memorable through digital channels and content strategy.
• Agent Commerce Profit-sharing marketing partnership where K Innovation shares sales revenue with brands at a 2% commission or higher; brands cover advertising costs while the agency absorbs strategy and creative fees and charges no traditional agency or planning fees.
• Expert Business Online teaching and course creation service leveraging experts with more than 10 years of experience to help clients monetize their expertise in fields such as finance, marketing, programming, yoga, music, fitness, and cooking through online courses.

Quantifiable outcome

• Thailand e-commerce market among top 20 globally with 75%+ year-over-year growth
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor.

• LINE2GETHERminorOthersBrand/client partnership through creative marketing services
• VIZEminorOthersBrand/client partnership through creative marketing services
• PRIMEminorOthersBrand/client partnership through creative marketing services
• YOUNG at HEARTminorOthersBrand/client partnership through creative marketing services
• KMARSminorOthersBrand/client partnership through creative marketing services
• กินดีminorOthersThai brand/client partnership through creative marketing services
• TEED-TEEDminorOthersBrand/client partnership through creative marketing services
• mangogroupminorOthersBrand/client partnership through creative marketing services

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prakit Advertising Group: Long-standing Thai full-service advertising and digital marketing agency serving Thai brands across creative, media, and digital. Directly comparable to K Innovation as a domestic Thai agency operating in the same service categories.
• iProspect (Dentsu): Global digital performance marketing agency focused on paid search, SEO, and e-commerce performance. Directly comparable to K Innovation's lead generation and e-commerce marketing offerings across Southeast Asia.
• NP Digital: Global digital marketing agency specializing in SEO, paid media, content, and performance marketing for mid-market brands. Highly comparable service mix and target client profile to K Innovation.

Broad incumbents

• Ogilvy (Thailand): Global advertising network with Thailand operations providing creative, digital, and media services to enterprise clients. Comparable as a competing provider of integrated marketing services in the same Thai market.
• Dentsu (Thailand): Global advertising and media services group with Thai operations spanning creative, digital performance, and media buying. Overlaps with K Innovation across digital marketing and e-commerce enablement for Thai clients.
• Hakuhodo (Thailand): Japanese-origin global advertising network with established Thai operations providing integrated digital and creative marketing. Competes for the same mid-market and enterprise Thai clients as K Innovation.
• Publicis Groupe (Thailand): Global advertising holding company with multiple agency brands operating in Thailand, covering digital, creative, and media services. A scaled competitor serving the same Thai enterprise and SMB segments.
• MediaMonks (S4 Capital / Monks): Global digital-first content, media, and advertising services company operating across Asia. Comparable in digital creative, content, and performance marketing offerings to K Innovation's full-stack service suite.
• GroupM (Thailand): World's largest media investment group with Thailand operations providing media planning, buying, and digital performance services. Overlaps with K Innovation on paid media management and SEO/SEM offerings.
• Jellyfish (Brandtech Group): Global digital marketing agency offering paid media, SEO, content, and creative services to enterprise brands. Comparable as a digital-first agency competitor with broader geographic reach than K Innovation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kinnovationTH
• LinkedInlinkedin.com/company/k-innovation-co-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K Innovation