Martin Communications

What Martin Communications does

Martin Communications, Inc. is a privately held, full-service marketing and communications agency founded in 1993 and headquartered in Shiremanstown, Pennsylvania (Harrisburg metro). The firm employs approximately 11 staff and operates without any disclosed external investors, subsidiaries, or parent entities. Since 2023 the company has been majority-owned and led by President Barb Martin, following the retirement of founder Thomas Martin, and holds national WBENC Women's Business Enterprise certification.

The agency's service portfolio spans creative services, media planning and buying, web development, video production, and content marketing, organized around three formal vertical practices: healthcare marketing, nonprofit marketing, and services marketing for service-based businesses such as home builders. Clients include hospitals and healthcare systems (Mary Washington Healthcare, Pennsylvania Psychiatric Institute, Hospice of Central PA), education and nonprofit organizations (PSEA/CAPS, Pennsylvania CASA, Community LifeTeam), and regional enterprises (PPL, Hutch Homes), concentrated in Pennsylvania and Virginia. Documented campaign outcomes include 50% monthly growth in emergency department visits for MWHC, 1.65M+ impressions and 625% growth in Messenger engagement for Hospice of Central PA, and multiple MASHSMD and Healthcare Digital Marketing Awards (Gold, Silver, Bronze) between 2021 and 2023.

The business model is professional services: customized, project-based engagements acquired through direct sales, consultative kick-off meetings, and account-management-led delivery. Pricing is not publicly disclosed; clients are routed to the agency via contact forms, phone, and email. There are no proprietary technology platforms, APIs, or software products; the value proposition rests on 33 years of operating history, vertical specialization in regulated healthcare and mission-driven nonprofit marketing, cross-disciplinary creative-and-media teams, and a portfolio of award-winning case studies. Geographic footprint is regional Mid-Atlantic (Pennsylvania and Virginia) with no disclosed expansion into additional markets.

Name

Martin Communications

Legal name

Martin Communications, Inc.

Website

https://martincommunicationsinc.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Martin Communications is a privately held, 11-person full-service marketing agency in Shiremanstown, PA, founded in 1993 and woman-owned since 2023, serving healthcare, nonprofit, and service-business clients across Pennsylvania and Virginia with creative, media planning, web, video, and content services.

Ownership category

akta.pro rank

Headquarters

HQ city

Mechanicsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Marketing and Advertising Services: Martin Communications generates revenue as a full-service marketing and communications agency by providing customized marketing services to clients. These services include competitive research, comprehensive marketing plans, brand identity systems, long-form video content, social media campaigns, digital advertising, and media planning/buying. Revenue is derived from professional service fees for strategic and creative work.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Martin Communications is a full-service marketing and communications agency that delivers customized marketing strategies and creative services to clients. Core offerings include competitive research, comprehensive marketing plans, brand identity systems, long-form video content, social media campaigns, digital advertising, and media planning/buying. The agency specializes by vertical with dedicated service lines for healthcare organizations, nonprofit organizations, and service-based businesses primarily in Pennsylvania and Virginia.

Product overview

Martin Communications is a full-service marketing and communications agency offering a unified suite of services rather than a software platform. The core offering comprises specialized marketing services for different sectors (healthcare, nonprofit, service-based businesses) supported by creative, media planning, web development, video production, and content marketing modules. Founded in 1993, the agency serves clients primarily in Pennsylvania and Virginia with approximately 11 staff members.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Services Full-service marketing offering for client organizations, including competitive research, comprehensive marketing plans, brand identity systems, and long-form video content, customized to each client's unique value proposition and audience.
• Healthcare Marketing Specialized marketing service for healthcare organizations covering social media campaigns, digital advertising, brand identity development, and recruitment services for healthcare staffing, with HIPAA-aware messaging.
• Nonprofit Marketing Marketing service for nonprofit organizations including fundraising campaigns, volunteer recruitment, and mission awareness initiatives supported by emotionally moving creative and crafted messaging.
• Services Marketing Marketing service for service-based businesses such as home remodeling or technology support firms, focused on brand identity, market differentiation, and customer journey optimization.
• Creative Services Creative design service producing traditional and digital ads, high-impact videos, responsive websites, and ongoing brand asset management for client campaigns.
• Media Planning and Buying Media planning and buying service covering strategy development, outlet selection, budget optimization, and campaign analysis across digital and traditional channels, offered as a standalone service to clients.

Quantifiable outcome

• ED visits grew by 50% per month after campaign launch for Mary Washington Healthcare
• +6 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brownstein Group: A Philadelphia-based integrated creative, PR, and marketing agency. Overlaps as a Pennsylvania-based full-service competitor, but is broader than Martin Communications in categories served and scale.
• Eric Mower + Associates (Mower): A larger full-service marketing and communications agency serving B2B and consumer clients from offices across the Northeast. Comparable as a regional full-service competitor but materially bigger in headcount and client breadth.
• Lewis Communications: A larger Southeast-anchored full-service marketing agency supporting healthcare, financial, and consumer brands. Comparable in healthcare vertical specialization but materially larger in headcount and regional reach.

Direct peers

• Ten Adams: A full-service healthcare marketing agency focused on hospital systems and healthcare brands. Highly comparable given its healthcare-vertical concentration and similar mid-sized, full-service agency footprint.
• True North Custom: A healthcare-focused full-service agency providing branding, digital, content, and media services to hospitals and health systems. Comparable in healthcare specialization, scale, and end-to-end campaign execution model.
• Healthcare Success: A specialized healthcare marketing agency that delivers patient acquisition, branding, and digital strategy for hospitals, health systems, and medical practices. Directly comparable to Martin Communications in healthcare-vertical specialization and full-service agency model.
• Hauser Group: A mid-market full-service marketing agency offering branding, PR, digital, and content services to regional and service-sector clients. Comparable in size, full-service model, and healthcare-adjacent client mix.
• Levo Health: A healthcare marketing and branding agency serving medical practices, hospitals, and health-tech companies with creative and digital services. Comparable as a similarly sized healthcare-specialized full-service competitor.
• Smith & Jones Healthcare Marketing: An independent healthcare marketing agency offering branding, digital, and traditional campaign services to provider systems and payers. Comparable in mid-market healthcare-vertical full-service positioning.
• Lawrence Creative: A regional creative and brand strategy firm working with service-based and mission-driven organizations. Comparable as a similarly sized custom-strategy-oriented agency focused on regulated and service-sector clients.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Martincomminc
• Facebookfacebook.com/MartinCommunicationsInc
• LinkedInlinkedin.com/company/martin-communcations-inc-
• Instagraminstagram.com/martincommunicationsinc
• Xx.com/MartinCommInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martin Communications