Cut My
Cut My (Cut Direct Ltd) is a UK-based e-commerce retailer founded in 2016 that supplies custom-cut wood and plastic sheet materials to DIY consumers, tradespeople, and selected enterprise customers via cutmy.co.uk. It uses in-house CNC cutting and a growing finished-goods range to serve more than 530,000 customers across the UK.
- Company typePrivate
- Founded2016
- HeadquartersHenfield, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cut My does
Cut My (legally Cut Direct Ltd) is a UK-based e-commerce retailer founded in 2016 by James Bryant that supplies custom-cut wood and plastic sheet materials to DIY consumers, tradespeople, and a small set of enterprise customers. Operating from a manufacturing and warehouse facility at Unit 60, Mackley Industrial Estate, Henfield, West Sussex, the company combines an online catalog of more than 140 sheet material SKUs (MDF, plywood, OSB, acrylic/Perspex, polycarbonate, Dibond, HDPE, MFC and decorative boards) with in-house CNC cutting capable of holding ±1mm tolerance across rectangles, circles, polygons, and irregular shapes, with optional drilled holes, cutouts, and rounded corners. The product range has been progressively extended into higher-value finished goods including wall panelling, kitchen doors, splashbacks, desks, table tops, acrylic mirrors, display products, and glazing components, supported by an in-house primer (£55/sqm/side) and lacquer (£65/sqm/side) finishing service.
Cut My monetises through a unit-pricing model on cutmy.co.uk where customers pay per sheet based on dimensions, thickness, and material, with add-on charges for cutouts, holes, rounded corners, primer, and lacquer. A dedicated Trade Shop serves professional carpenters, joiners, and builders with accounts and trade-oriented terms, while consumer orders are fulfilled via national courier with free delivery over £250, a Click & Collect option from the Henfield warehouse, and checkout integrations including PayPal, Klarna Pay-in-3, Apple Pay, Google Pay, and major card networks. Notable enterprise references include the NHS, Jaguar Land Rover, Eurostar, Urban Outfitters, National Trust, Legoland, and the RSPB; however, the 530,000+ customers served and 2.4 million pieces cut since 2016 indicate the revenue base is dominated by a long tail of small DIY and trade orders rather than concentrated enterprise contracts.
The company is privately held, has not disclosed any external funding rounds or revenue figures, and operates only within the United Kingdom. Marketing is content-led through an Ideas & Advice blog, active social channels (Instagram, Facebook, Pinterest), a community Facebook group, email, and Trustpilot-earned media; the company reports 14,000+ five-star Trustpilot reviews and a 4.8/5 average rating. Headcount sits in the 51-100 band, supporting ongoing production capacity, trade operations, and the expansion of the finished-goods catalog.
Cut My firmographics
Firmographics- Name
- Cut My
- Legal name
- Cut Direct Ltd
- Website
- https://cutmy.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cut My (Cut Direct Ltd) is a UK-based e-commerce retailer founded in 2016 that supplies custom-cut wood and plastic sheet materials to DIY consumers, tradespeople, and selected enterprise customers via cutmy.co.uk. It uses in-house CNC cutting and a growing finished-goods range to serve more than 530,000 customers across the UK.
- Ownership category
- akta.pro rank
Cut My industry classification
Industry- Product category
- Cut-to-Size Sheet Materials
- NAICS
- Cut Stock, Resawing Lumber, and Planing (321912), Wood Product Manufacturing (321)
- SIC
- Unsupported Plastics Film & Sheet (3081), Lumber & Wood Products (No Furniture) (2400), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- Finishing, Converting & Die-Cutting Services (IMALAKAN)
Keywords
Where Cut My is headquartered
LocationHeadquarters
- HQ city
- Henfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Cut My business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Cut-to-Size Materials Sales: Primary revenue from selling custom-cut wood and plastic sheet materials. Products are priced per unit based on dimensions and material type, with additional charges for customizations like drilled holes, cutouts, primer, and lacquer services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Material pricing per sheet based on dimensions and type |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Cut My product offering
Product offeringCore offering
Cut My is a UK-based online retailer that sells custom-cut wood and plastic sheet materials directly to DIY consumers, tradespeople, and commercial customers. Customers specify dimensions and options on the website, and the materials are cut to size using CNC technology at the company's West Sussex warehouse, then shipped or collected. Value-added services include custom shape cutting, drilled holes, cutouts, rounded corners, and professional spray primer and lacquer finishing.
Product overview
Cut My is a UK-based online DIY retailer specializing in cut-to-size materials, operating as a single unified e-commerce platform with manufacturing capabilities. The core offering combines a wide range of sheet materials (MDF, plywood, acrylic, polycarbonate, Dibond, and OSB) that are custom-cut to customer specifications using CNC technology. The product portfolio includes decorative finishes (wall panelling, kitchen doors, splashbacks, mirrors), furniture solutions (desks, shelves, table tops), and specialty items (greenhouse windows, AC window seals). Value-added services include primer and lacquer finishing, with accessories like adhesives and hardware available. The company serves both DIY consumers and trade customers through its trade portal.
Differentiator
Problem solved
Functional benefit
Products and services
- Acrylic Sheets (Perspex)
Quantifiable outcome
- 530,000+ orders shipped since 2016
- +2 more outcomes
Companies that use Cut My
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Cut My technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Cut My partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PerspexminorPerspex approved online stockist, indicating an authorized reseller relationship with the Perspex brand for acrylic and plastic sheet materials
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Cut My competitors and assessment
Company assessmentDirect peers
- Sheet Plastics: UK online plastic sheet retailer offering cut-to-size acrylic, polycarbonate and similar materials — competes in the same plastic-cut-to-size niche as Cut My's plastics range.
- The Plastic People: UK custom plastic fabrication retailer offering cut-to-size acrylic and polycarbonate with online configurator — directly comparable e-commerce model and target customer set.
- Simply Plastics: UK online supplier of cut-to-size plastic sheets (acrylic, polycarbonate, etc.) with custom-shape ordering — overlaps directly with Cut My's plastics half and serves the same DIY/trade buyer online.
- Cut Plastic Sheeting: UK online retailer of plastic sheets cut to size with same DIY/trade positioning — head-to-head competitor with near-identical product language and value proposition.
- Plastic Specialist: UK fabricator and supplier of custom plastic sheet products, including cut-to-size and fabricated components, targeting trade and consumer buyers via e-commerce.
Emerging players
- Hirebase: UK timber and building materials merchant offering cut-to-size timber and sheet products online — narrower wood-side focus than Cut My but overlapping e-commerce custom-cut proposition.
Regional players
- ePlastics: US-based custom plastic sheet distributor with cut-to-size and fabrication services — same business model, materials and customer type but different geographic footprint, useful as an international comparable.
Broad incumbents
- Wickes: UK DIY and trade retailer offering timber cut-to-size and sheet materials alongside kitchen and bathroom categories — broad-line incumbent with overlapping trade account motion.
- B&Q: UK's largest home-improvement retailer with broad sheet material, timber, and cut-to-size services — wider assortment but overlapping DIY/trade buyer pool and convenience-led positioning.
- Travis Perkins: UK's largest builders' merchant serving trade professionals with timber, sheet materials and bespoke cutting — overlaps heavily with Cut My's trade/professional customer segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Cut My social profiles
Digital presenceCut My financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cut My leadership team
Management profileNumber of profiles
Profiles2 records
Cut My funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cut My M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cut My
What does Cut My do?
Cut My is a UK-based online retailer that sells custom-cut wood and plastic sheet materials directly to DIY consumers, tradespeople, and commercial customers. Customers specify dimensions and options on the website, and the materials are cut to size using CNC technology at the company's West Sussex warehouse, then shipped or collected. Value-added services include custom shape cutting, drilled holes, cutouts, rounded corners, and professional spray primer and lacquer finishing.
Is Cut My a public or private company?
Cut My is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cut My founded?
Cut My was founded in 2016. It employs 51 to 100 people.
Where is Cut My based?
Cut My is headquartered in Henfield, United Kingdom, in the Europe region.
How does Cut My make money?
One revenue line is on record: cut-to-Size Materials Sales.
Who are Cut My's main competitors?
Direct peers on record are Sheet Plastics, The Plastic People, Simply Plastics, Cut Plastic Sheeting and Plastic Specialist. Hirebase is listed as an emerging player. ePlastics is listed as a regional player. Broad incumbents are Wickes, B&Q and Travis Perkins.
Does Cut My have an API?
No public API is recorded for Cut My.
What industry is Cut My in?
Cut My's product category is Cut-to-Size Sheet Materials. Its primary akta.pro industry code is IMALAKAN, Finishing, Converting & Die-Cutting Services. Its NAICS code is 321912 and its SIC code is 3081.