Pranamat ECO

Name

Pranamat ECO

Legal name

Pranamat Sales & Marketing SIA

Website

https://pranamat.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wellness Massage Equipment

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Plastics and Rubber Products Manufacturing (326)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Acupressure massage mats
• Wellness recovery products
• Massage therapy sets
• Natural wellness accessories
• Body recovery equipment

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: One-time sale of acupressure massage sets and accessories through owned e-commerce platform. Products include various configurations of mat, pillow, mini-mat, moon pillow, and accessories. Additional revenue from gift cards.
2. Corporate Gifting: Dedicated corporate gifting program targeting businesses seeking wellness gifts for employees, executives, and clients. Featured in Forbes Polska as a premium corporate holiday gift option.
3. Accessories and Add-ons: Sales of individual accessories including mini-mats, moon pillows, hedgehog pillows, heart pillows, turtle pillows, belts, and big bags for storage/portability.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Pranamat ECO designs, handcrafts, and sells acupressure massage mats and modular accessory sets built around a patented lotus-flower massage element (25 petals each, HIPS plastic). The company manufactures handmade products in Riga, Latvia using 100% natural materials (linen, cotton, coconut fiber, buckwheat hulls) with thermal pressing attachment instead of glue, and sells them directly to consumers and corporate buyers via its own e-commerce platform.

Product overview

Pranamat ECO is a premium acupressure massage brand offering a modular system of acupressure products designed for daily recovery and wellness. The core product line consists of the Pranamat Mat (the main full-back acupressure mat with patented lotus-flower spikes), PranaPillow (neck/shoulder pillow), PranaMini (compact mat for legs and portable use), PranaMoon (head pillow for suboccipital stimulation), PranaBelt (lower back wrap), and various mini accessories (PranaHedgehog, PranaTurtle, PranaHeart, PranaLeaf, PranaMicro). The products are sold as standalone items, as themed bundles (Classic Set: Mat+Pillow; Full Body Original: Mat+Pillow+Mini; Full Body PRO adds storage bag), and in limited editions (Hemp Edition eco line, Moomin Collection, Padel Collection). Gift cards in $100-$400 denominations are also offered. All products feature patented lotus-flower acupressure elements, are handmade in Latvia (EU), and carry OEKO-TEX certification for non-toxic materials.

Differentiator

Problem solved

Functional benefit

Brands

• Hemp Edition: Eco-friendly massage sets made with hemp fabric materials
• Padel Edition
• Moomin Collection
• Full Body PRO
• Full Body Original
• Classic
• Solos Collection

Products and services

• Classic Massage Set (Mat + Pillow) Bundle of Pranamat Mat + PranaPillow. The foundational acupressure massage set providing targeted back, neck, and shoulder relief with deep acupressure stimulation. Priced at $340 standard.
• Full Body Original Massage Set (Mat + Pillow + Mini) Complete set including Pranamat Mat + PranaPillow + PranaMini. Provides head-to-toe acupressure massage coverage with mat for back, pillow for neck, and mini mat for legs and feet. Priced at $470 standard.
• Classic & Moon Massage Set (Mat + Pillow + Moon) Set including Pranamat Mat + PranaPillow + PranaMoon. Provides comprehensive acupressure coverage for back, neck, and head with the addition of the moon pillow for head/base of skull. Priced at $490 standard.
• Full Body Original & Moon Massage Set (Mat + Pillow + Mini + Moon) Complete set including Pranamat Mat + PranaPillow + PranaMini + PranaMoon. The most comprehensive acupressure system covering all body areas from head to toe. Priced at $620 standard.
• Full Body PRO Massage Set (Mat + Pillow + Mini + Big Bag) Premium set including Pranamat Mat + PranaPillow + PranaMini + Big Bag. The complete package with all main components plus storage/carrying bag for portability. From $448.
• Hemp Edition Massage Sets Eco-friendly variant of the massage sets using hemp fabric. Includes Mat + Pillow (Hemp edition) and Mat + Pillow + Mini (Hemp edition) in peach and lime colors. Made with sustainable hemp materials.
• Padel Collection Limited edition massage sets in Monaco Sunrise color, designed specifically for padel players. Includes Classic, Full Body Original, and Classic & Moon sets. Built for active recovery after padel.
• Moomin Collection Limited edition collaboration with Moomin characters celebrating 80 years of Moomin children's books. Features Lavender colorway with bespoke embroidered Moomin design. Available in Classic and Full Body Original & Moon sets.
• Pranamat Mat The main acupressure massage mat with lotus-flower spike elements covering 28.7 x 17.7 inches (73 x 45 cm). Features 221 lotus-flower massagers with 25 petals each, made from coconut fiber filler and HIPS plastic. Designed for back, neck, and full-body acupressure massage.
• PranaPillow Acupressure pillow measuring 13.38 x 17.72 inches (34 x 45 cm) with 95 lotus-flower massagers. Filled with 100% natural buckwheat hulls. Designed for targeted neck, shoulder, and lower back relief.
• PranaMini (Mini Mat) Compact acupressure mat (13.38 x 17.7 inches) with 95 lotus-flower massagers. Filled with 100% natural coconut fiber. Designed for targeted massage on legs, feet, arms, and portable use.
• PranaMoon (Moon Pillow) Moon-shaped acupressure pillow (9 x 9 x 3.1 inches) with 16 lotus-flower massagers. Filled with 100% natural buckwheat hulls. Designed for targeting the base of the head and suboccipital region.
• PranaBelt Wrap-around massage belt (45.3 x 6.8 x 0.12 inches) with 53 lotus-flower massagers. Features adjustable strap for customized pressure. Targets lower back and sacral region.
• PranaHedgehog Small hedgehog-shaped acupressure pillow (6.30 x 5.12 x 2.76 inches). Designed for targeted acupressure massage on specific body points. Portable and suitable for travel.
• PranaTurtle Turtle-shaped acupressure pillow (7.09 x 6.70 inches). Designed for targeted massage and skin toning. Made from 100% untreated linen with buckwheat hull filler.
• PranaHeart Heart-shaped acupressure pillow (7.87 x 7.08 inches). Designed for targeted massage and portable use. Made from 100% untreated linen.
• PranaLeaf Leaf-shaped acupressure pillow (24 x 16.5 x 1 cm). Designed for targeted acupressure massage. Portable for use at home or on the go.
• PranaMicro Micro-sized acupressure pillow (7.85 x 7.09 inches). Compact design for targeted massage. Made from 100% untreated linen.
• Big Bag (storage/carry bag) Storage and carry bag (29.13 x 17.32 x 0.39 inches) made from 100% untreated linen. Designed for flat storage and portability of the massage set.
• Mini Bestseller Set (Leaf + Micro Heart + Mini) Bundle including PranaLeaf + PranaMicro + PranaHeart. Compact and portable set for targeted acupressure massage at home or on the go.
• Micro Trio Set Bundle of three mini pillows including Micro Turtle, Micro Heart, and PranaHedgehog. Portable targeted massage tools for on-the-go acupressure.
• Hedgehog Set (3x PranaHedgehog) Set of three PranaHedgehog pillows. Perfect for targeted acupressure massage on the go with compact design that fits easily in bags.
• Moon & Mini Set Travel-friendly bundle including PranaMoon pillow and PranaMini mat. Designed for targeted relief and relaxation on the go with compact portability.
• Pranamat Gift Card Digital gift cards available in denominations of $100, $150, $200, $250, $300, $350, and $400 USD. Delivered instantly via email, redeemable for any Pranamat products.

Quantifiable outcome

• 93% experienced significant relief after daily 20-minute massage
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SalesforcecoreStrategic or Co-development PartnerPranamat announced partnership with Salesforce as a forward-thinking technology company embracing wellness products for employees. Described as 'BIG TECH EMBRACES Pranamat MASSAGE', indicating a corporate wellness initiative.
• Childhelp FoundationminorOthersCharitable partnership supporting child victims of neglect, abuse or aggression. Pranamat hosted a barefoot challenge where for every video posted on Instagram, $1 was donated to Childhelp, and $5 if participants could stand on the mat for a full minute. Total donation: $1,580.
• NHS (University Hospital Birmingham)minorOthersPranamat supported NHS Midwives by providing massage sets. Photo shared from University Hospital Birmingham showing NHS staff using Pranamat products.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bed of Nails: Swedish-origin acupressure mat and pillow brand sold globally via DTC and retail. Most direct competitor to Pranamat in the premium acupressure mat category, with overlapping design, materials, and price point.
• Nayoya: US-based DTC brand selling acupressure mats, pillows, and massage sets targeted at back pain, stress relief, and circulation. Directly comparable product line and category positioning to Pranamat's core sets.
• Kanjo: Acupressure mat and pillow brand with a strong Amazon and DTC presence, competing in the same back-pain and recovery use cases. Similar product architecture and price band to Pranamat's Classic and Full Body sets.
• ProsourceFit: Mass-market fitness and recovery brand selling acupressure mats and Pilates accessories online. Competes with Pranamat on price in the same acupressure category, though at lower price points.

Broad incumbents

• Therabody (Theragun): Premium percussive therapy device maker with broader at-home recovery portfolio including massage guns, rings, and recovery tools. Competes with Pranamat for the same consumer 'at-home recovery' wallet share, though via a different modality.
• Hyperice: Global recovery and wellness brand with vibrating massage devices, compression boots, and recovery accessories. Overlaps with Pranamat in serving athletes and wellness consumers seeking daily recovery solutions.
• HoMedics: Established mass-market personal care and wellness brand offering handheld massagers, massage pillows, and spa products in retail. Indirect competitor for the same household wellness consumer at lower price points.
• Dr. Ho's: Long-standing massage and pain-relief brand selling electronic massage devices and related wellness products via TV, retail, and online. Overlaps with Pranamat's back pain and tension-relief use cases through a different technology.

Emerging players

• Yogalign: Niche wellness brand focused on alignment, recovery, and self-care tools. Comparable as a smaller wellness DTC brand targeting similar health-conscious consumers with curated product bundles.
• Acupressure Mat (Homedics/Brentwood): Entry-level acupressure mats and pillows sold under mass-market wellness brands, often below $50. Represent the low-cost competitive threat to Pranamat's premium positioning in the same category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@pranamat_com
• Facebookfacebook.com/Pranamat
• LinkedInlinkedin.com/company/pranamat-eco
• Instagraminstagram.com/pranamat
• TikToktiktok.com/@pranamat_eco
• Xx.com/pranamat_eco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pranamat ECO