Carbon Friendly
Carbon Friendly generates and sells verified soil carbon removal credits to corporate buyers by deploying regenerative agriculture on permanent-crop farms in Australia and the United States, using annual GPS-based soil measurement under the Verra VM0042 methodology and its own CFAS certification standard, and distributes 85% of credit income to participating farmers.
- Company typePrivate
- Founded2019
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
Carbon Friendly firmographics
Firmographics- Name
- Carbon Friendly
- Legal name
- Carbon Friendly Pty Ltd
- Website
- https://carbonfriendly.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Carbon Friendly generates and sells verified soil carbon removal credits to corporate buyers by deploying regenerative agriculture on permanent-crop farms in Australia and the United States, using annual GPS-based soil measurement under the Verra VM0042 methodology and its own CFAS certification standard, and distributes 85% of credit income to participating farmers.
- Ownership category
- akta.pro rank
Carbon Friendly industry classification
Industry- Product category
- Agricultural Carbon Credits
- akta.pro primary industry
- Regenerative Agriculture & Soil Organic Carbon (SOC) (EUABABAE)
- akta.pro secondary industries
- Soil Carbon & Regenerative Agriculture Removal (Soil Organic Carbon Credits) (EUABAFAG), Soil & Biomass Carbon Measurement (Soil Sampling, Forest Inventory, Blue Carbon) (EUABACAH), Agroforestry & Perennial Cropping Systems (EUABABAD), Voluntary Carbon Credit Verification & Validation (VCS/Gold Standard/ACR/CAR) (EUABACAA)
Keywords
Where Carbon Friendly is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Carbon Friendly business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Carbon Credit Sales: Generation and sale of verified soil carbon removal credits to corporate buyers. Credits are generated from regenerative agricultural practices implemented on farms. Revenue is derived from the margin between credit generation costs and sale prices to corporations seeking carbon offsets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Quote-based carbon credit purchases |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Carbon Friendly product offering
Product offeringCore offering
Carbon Friendly generates and sells high-integrity, nature-based soil carbon removal credits produced from regenerative agriculture projects on farms, validated under Verra's VM0042 methodology. Beyond the credits, the company delivers carbon project development (feasibility, design, registration, monitoring, credit sale/retirement), corporate sustainability consulting (cradle-to-distribution Scope 1/2/3 GHG assessments, LCAs, ESG reporting, SBTi guidance), and supply chain insetting solutions. A proprietary Carbon Friendly Certification Standard (CFAS IP AUST 2110771) aligned with ISO 14064-2 underpins the offering.
Product overview
Carbon Friendly offers a comprehensive suite of nature-based carbon solutions centered on soil carbon removal and agricultural sustainability. The core product is the Carbon Friendly Certification Standard (CFAS), a globally accredited certification system compliant with ISO 14064-2. The company delivers four main service pillars: Carbon Project Development (feasibility, design, monitoring, management), Corporate Sustainability Consulting (cradle-to-distribution GHG assessments, LCAs, ESG reporting, SBTi guidance), and Supply Chain Insetting Solutions. Soil carbon removal credits are generated from verified regenerative agriculture projects including VCS 4118 Ground-Truth Australian Orchards and VCS 4877 Carbon Smart Cropping and Pasture Systems USA, all validated under Verra's VM0042 methodology with rigorous annual GPS-point soil testing.
Differentiator
Problem solved
Functional benefit
Brands
- Carbon Friendly Certification Standard (CFAS IP AUST 2110771): A globally accredited voluntary certification system developed in compliance with ISO14064-2 Standard for GHG emission reduction and removal assessments of agricultural production systems.
Products and services
- Carbon Friendly Certification Standard (CFAS IP AUST 2110771) Proprietary globally accredited voluntary certification system compliant with ISO 14064-2, used for GHG emission reduction and removal assessments of agricultural production systems and one of the first global food sustainability standards to benchmark and communicate the climatic impacts of food products.
- Soil Carbon Removal Credits Nature-based soil carbon removal credits generated through regenerative agriculture practices and based on Verra VCS VM0042 methodology with annual GPS-point soil testing, producing fully traceable and transparent emission removal credits for corporate buyers.
- Carbon Project Development Services End-to-end carbon project development covering feasibility assessments, project design and registration, annual monitoring and verification of GHG reductions, and management including credit sale or retirement across agriculture, renewable energy, energy efficiency, waste management, and land-use management, including specialized waste recycling and biochar projects.
- Corporate Sustainability Consulting Comprehensive cradle-to-distribution center carbon footprint assessments for crops and livestock products, tracking Scope 1, 2, and 3 emissions throughout the agricultural supply chain, including tailored GHG emission assessments, Product Lifecycle Assessments (LCAs), Emissions Scenario Modeling, ESG reporting support, and SBTi compliance guidance.
- Supply Chain Insetting Solutions Product insetting solutions that directly improve processes, sourcing, and manufacturing within a client's own supply chain to create lasting positive environmental impact, with outcomes aligned to SBTi FLAG reporting and reduction requirements.
Quantifiable outcome
- 369,000+ soil-based Emission Removal credits generated (Australia and USA vintages 2021-2024)
- +2 more outcomes
Companies that use Carbon Friendly
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Carbon Friendly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Carbon Friendly partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Carbon Friendly competitors and assessment
Company assessmentDirect peers
- Indigo Ag: Largest US-based agricultural carbon credit platform; generates and sells verified soil carbon credits to corporate buyers and operates a digital agronomy marketplace. Direct competitor to Carbon Friendly in agricultural carbon credit origination and sales to corporate offsetters.
- Boomitra: Global soil carbon credit developer operating across the Americas, Africa, India and Asia using remote-sensing MRV. Competes with Carbon Friendly for corporate soil-based removal credit buyers and shares a focus on smallholder and broadacre farmer inclusion.
- Nori: Blockchain-based carbon removal marketplace with a strong focus on soil carbon sequestration supply; matches farmers generating credits with corporate buyers. Closely comparable marketplace model and buyer overlap with Carbon Friendly.
- CIBO Technologies: Soil carbon quantification and credit issuance platform that scales farmer enrollment across row crops and supports corporate Scope 3 programs. Competes directly with Carbon Friendly in MRV-driven soil carbon credit generation.
- Agreena: European soil carbon program issuing verified credits from regenerative arable farming; sells into European corporate buyers. Closely comparable MRV-and-credit issuance model to Carbon Friendly with a regional overlap on supply-side methodology.
- Soil Capital: Belgium-headquartered regenerative agriculture carbon programme certifying farmers and selling soil carbon credits to European food and beverage companies. Comparable scope and methodology, with a primarily European farmer base.
- Patch: API-based carbon credit marketplace aggregating supply from multiple soil and nature-based credit developers for corporate buyers. Functions as both a potential distribution channel for and a competitor to Carbon Friendly's direct corporate sales motion.
Regional players
- Loam Bio: Australian soil carbon startup developing microbial seed-coating technology to enhance soil carbon sequestration. Geographic and crop-system overlap with Carbon Friendly in Australia, but uses a different biological approach rather than VM0042 methodology.
Broad incumbents
- Cargill (RegenConnect): Global agribusiness operating RegenConnect, a major regenerative agriculture carbon programme that pays farmers for soil carbon practices and supplies corporate buyers. Incumbent threat to Carbon Friendly on both farmer supply and corporate demand sides.
- Bayer (ForGround): Crop science major operating ForGround, a digital platform connecting farmers implementing regenerative practices with companies purchasing soil-based carbon outcomes. Broad incumbent competing for the same farmers and corporate offtake customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Carbon Friendly social profiles
Digital presenceCarbon Friendly compliance and trust
Trust signalCompliance2 records
Carbon Friendly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carbon Friendly leadership team
Management profileNumber of profiles
Profiles8 records
Carbon Friendly subsidiaries and ownership
Company hierarchySubsidiaries1 record
Carbon Friendly funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carbon Friendly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carbon Friendly
What does Carbon Friendly do?
Carbon Friendly generates and sells high-integrity, nature-based soil carbon removal credits produced from regenerative agriculture projects on farms, validated under Verra's VM0042 methodology. Beyond the credits, the company delivers carbon project development (feasibility, design, registration, monitoring, credit sale/retirement), corporate sustainability consulting (cradle-to-distribution Scope 1/2/3 GHG assessments, LCAs, ESG reporting, SBTi guidance), and supply chain insetting solutions. A proprietary Carbon Friendly Certification Standard (CFAS IP AUST 2110771) aligned with ISO 14064-2 underpins the offering.
Is Carbon Friendly a public or private company?
Carbon Friendly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Carbon Friendly founded?
Carbon Friendly was founded in 2019. It employs 1 to 10 people.
Where is Carbon Friendly based?
Carbon Friendly is headquartered in Brisbane, Australia, in the Oceania region.
How does Carbon Friendly make money?
One revenue line is on record: carbon Credit Sales.
Who are Carbon Friendly's main competitors?
Direct peers on record are Indigo Ag, Boomitra, Nori, CIBO Technologies, Agreena, Soil Capital and Patch. Loam Bio is listed as a regional player. Broad incumbents are Cargill (RegenConnect) and Bayer (ForGround).
Does Carbon Friendly have an API?
No public API is recorded for Carbon Friendly.
What industry is Carbon Friendly in?
Carbon Friendly's product category is Agricultural Carbon Credits. Its primary akta.pro industry code is EUABABAE, Regenerative Agriculture & Soil Organic Carbon (SOC), with a secondary code of EUABAFAG, Soil Carbon & Regenerative Agriculture Removal (Soil Organic Carbon Credits).