Agreena
Agreena is a Danish climate-fintech operating Europe's largest soil carbon programme, helping farmers monetise regenerative agriculture through Verra-verified carbon credits while supplying corporates with Scope 3 and supply-chain decarbonisation data.
- Company typePrivate
- Founded2018
- HeadquartersCopenhagen, Denmark
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Agreena does
Agreena ApS is a Danish climate-fintech company that operates Europe's largest soil carbon programme, enabling farmers to monetise the transition from conventional to regenerative agriculture through verified carbon credits and supply-chain data services. The company serves two primary customer segments: farmers transitioning to regenerative practices (2,500+ across 20 European countries and ~5 million hectares) and corporate buyers seeking high-integrity carbon credits and Scope 3 supply-chain decarbonisation, including Mars, Louis Dreyfus, Radisson Hotel Group, Aalborg Airport, ZeroMission, Perk, and Helical.
The platform is built on a proprietary Digital Measurement, Reporting and Verification (dMRV) stack that combines low-orbit satellite imagery, AI/machine learning, and ground-truth data to quantify soil carbon at field level under Verra's VCS VM0042 methodology and ISO 14064-2. Core products are AgreenaCarbon (the Verra-registered and verified soil carbon programme that issues Verified Carbon Units), AgreenaGro (a free farmer-facing platform with mapping, earnings calculator, and the Agatha AI farming companion), Agreena Business Solutions and Agreena Supply Chain Solutions (enterprise carbon-footprinting and Scope 3 data services aligned with CSRD, SBTi, UK SRS, and CORSIA). Acquired assets include Hummingbird Technologies (2022, ML-based remote sensing) and fieldmargin (2024, farm management software).
Agreena generates revenue primarily through a 15% brokerage fee on Verified Carbon Units sold via AgreenaCarbon, complemented by enterprise subscriptions and data services for corporate Scope 3 and ESG compliance needs. Farmers access the platform at no cost, with revenue realised only when credits are issued and sold. The company is privately held, has raised approximately €75 million in total capital from investors including Kinnevik, Giant Ventures, HV Capital, EIFO, aenu, and Anthemis Group, and is led by co-founders Simon Haldrup (CEO) and Julie Koch Fahler (COO).
Agreena firmographics
Firmographics- Name
- Agreena
- Legal name
- Agreena ApS
- Website
- https://agreena.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- Agreena is a Danish climate-fintech operating Europe's largest soil carbon programme, helping farmers monetise regenerative agriculture through Verra-verified carbon credits while supplying corporates with Scope 3 and supply-chain decarbonisation data.
- Ownership category
- akta.pro rank
Agreena industry classification
Industry- Product category
- Soil Carbon Platform
- NAICS
- Soil Preparation, Planting, and Cultivating (115112)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Soil & Biomass Carbon Measurement (Soil Sampling, Forest Inventory, Blue Carbon) (EUABACAH)
- akta.pro secondary industries
- Soil Carbon & Regenerative Agriculture Removal (Soil Organic Carbon Credits) (EUABAFAG), Agriculture & Land-Use MRV (Soil carbon, livestock, forestry/REDD+) (EUAHADAI), Data Assurance, Audit & Attestation (ISAE 3000/3410, SOC, Chain-of-Custody) (EUABACAJ)
Keywords
Where Agreena is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Agreena business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel
Revenue model
- Carbon Credits Sales: Agreena issues Verified Carbon Units (VCUs) from regenerative farming practices. Farmers can sell credits directly to buyers, bundle with crops, or have Agreena sell on their behalf for a 15% brokers fee. 2.3 million VCUs issued as of September 2025.
- Supply Chain Solutions: Business solutions for food and drink companies to decarbonise supply chains and reduce Scope 3 emissions. Provides verified agricultural data, carbon footprinting, and regenerative practice insights for CSRD, UK SRS, SBTi compliance.
- AgreenaGro Premium Services: Free platform for farmers to join and explore earnings potential. Platform is free with no subscriptions, trials, or hidden costs. Revenue generated through carbon credit brokerage from enrolled farmers.
- Data and Insights Services: Provides crop and field level data for Scope 3 reductions, supporting compliance with CSRD, UK SRS, ESRS E1 & E4, Organisational & Fund Level SFDR, and CORSIA disclosures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free farm management and carbon farming platform |
| Transaction based/ take rate | Pay-as-you-go | Carbon credit brokerage service |
| Subscription | Annual | Verification and issuance costs |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels7 records
Agreena product offering
Product offeringCore offering
Agreena operates Europe's largest soil carbon programme, connecting farmers transitioning to regenerative agriculture with corporate buyers of verified carbon credits and Scope 3 supply chain data. The company issues Verra-verified Verified Carbon Units (VCUs) from regenerative farming practices and runs a digital Measurement, Reporting and Verification (dMRV) platform that combines satellite imagery, AI/machine learning, and ground-truth data to quantify soil carbon outcomes at field level.
Product overview
Agreena operates as a platform-plus-modules architecture centered on regenerative agriculture and soil carbon. The core offerings include AgreenaCarbon (the Verra-verified soil carbon programme enabling farmers to earn carbon credits), AgreenaGro (farmer-facing digital platform with AI tools and farm management), and Agreena Business Solutions (enterprise carbon footprinting and supply chain solutions). The platform is powered by proprietary Digital MRV (dMRV) technology combining satellite imagery, AI, and ground-truth data for field-level carbon verification. Acquired brands include fieldmargin (farm management software) and Hummingbird Technologies (MRV technology). The AgreenaCarbon Programme spans 20 European countries with ~5 million hectares and 2,500+ farmers.
Differentiator
Problem solved
Functional benefit
Brands
- AgreenaGro: Platform for farm resilience empowering farmers with regenerative insights, community, and new revenue opportunities.
- AgreenaCarbon
Products and services
- AgreenaCarbon Programme Pan-European grouped soil carbon project registered under Verra's VCS VM0042 methodology. Enables farmers to earn Verra-verified Verified Carbon Units (VCUs) by adopting regenerative practices including reduced tillage, cover crops, organic fertilizers, and residue management. Issues high-integrity nature-based carbon credits for the voluntary carbon market.
- AgreenaGro Digital platform for farmers providing tools, insights, and earnings potential for sustainable farming. Includes a free farm management app, AI assistant (Agatha), soil insights, profitability tools, and an earnings calculator. Connects farmers with sustainability-oriented companies seeking to reduce emissions and provides free access to fieldmargin farm management software.
- Agreena Business Solutions Enterprise solutions for companies to achieve net zero goals through regenerative agriculture data. Includes carbon footprinting aligned with CSRD and SBTi, regenerative agriculture practice insights, farmer engagement programmes, and supply chain decarbonisation tools leveraging 4.5 million hectares of field-level data across 20 European markets.
- fieldmargin Farm management software providing mapping, issue tracking, field work management, inputs tracking, and reporting. Used by thousands of farmers in 100+ countries with integrations for satellite/drone imagery, IoT sensors, yield maps, and machinery telematics. Now offered as part of the AgreenaGro platform.
Quantifiable outcome
- 2.3 million Verified Carbon Units issued by Verra's VCS Program
- +5 more outcomes
Companies that use Agreena
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Agreena technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature6 records
Agreena partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Mars, IncorporatedcoreAgreena partnered with Mars to support regenerative agriculture transition in Hungary, providing financial incentives to farmers adopting regenerative practices on up to 5,500 hectares of wheat crops between 2024 and 2026. Mars aims to scale climate-smart agriculture delivering over one million acres of regenerative practices by 2030.
- BiospheresminorProject partner in Mars supply chain partnership providing advice on regenerative practices to support farmers with their transition.
- International Finance Corporation (IFC)corePartnership to expand access to sustainable finance for farmers transitioning to regenerative agriculture. IFC collaboration equips financial institutions with tools to support farmers and develop innovative financial solutions to scale low-carbon agriculture. Aims to unlock bank lending to farmers facing finance gap in early transition years.
- fieldmargincoreAcquisition of UK farm management software company fieldmargin. Provides best-in-class farm management software used by thousands of farmers in 100+ countries. Integrates mapping, issue tracking, field work, inputs and reporting. Strengthens AgreenaGro farmer platform offering.
- Hummingbird TechnologiescoreAcquisition of MRV technology from Hummingbird Technologies. Machine learning-based monitoring and verification solution using low-orbit satellite imagery and ground-truth data to automatically recognise and report regenerative practices including cover crops, tillage, and crop rotations.
- Radisson Hotel GroupcoreRadisson Hotel Group partnered with Agreena for Verified Net Zero Hotels to decarbonise across operations and supply chains using high-integrity nature-based removal credits.
- Louis Dreyfus CompanycoreOne of Ukraine's largest grain exporters participating in AgreenaCarbon Project to support grain farmers in transitioning to regenerative agriculture, improving soil health, reducing on-farm emissions, and sequestering carbon.
- AXA ClimateminorPartnership with AXA Climate for carbon credit distribution and regenerative agriculture support.
Scale indicators13 records
Recent moves9 records
Expansion highlights7 records
Agreena competitors and assessment
Company assessmentDirect peers
- Soil Capital: Belgian/European soil carbon programme paying farmers for regenerative practices and selling verified credits to corporates. Closest Europe-based direct peer with similar farmer-engagement and Scope 3 positioning, competing for the same European supply chain buyers.
- Nori: Voluntary carbon removal marketplace focused on soil carbon and regenerative agriculture, using its own methodology and marketplace to connect farmers with credit buyers. Comparable in product offering (verified soil carbon credits) and buyer segments, but operates a marketplace rather than a programme model.
- Indigo Ag: US-based agricultural carbon program issuing verified soil carbon credits through the Carbon by Indigo programme. Direct competitor in regenerative-agriculture carbon credits with a comparable farmer onboarding, MRV, and corporate-buyer model, though primarily North America focused.
- Boomitra: Global soil carbon credit issuer using satellite-based MRV to enroll farmers across emerging markets (India, Latin America, Africa) and sell verified credits to corporates. Direct peer on the soil-carbon-and-MRV axis with a global rather than Europe-only footprint.
Broad incumbents
- Yara International: Global fertiliser and crop nutrition major with a sustainability/agtech agenda and partnerships in regenerative agriculture and low-carbon farming. Adjacent incumbent in agricultural decarbonisation, with both input supply and emerging carbon finance programmes touching the same European farmer base.
- Cargill RegenConnect: Cargill's regenerative agriculture programme paying farmers for verified soil carbon outcomes and bundling them into supply chain decarbonisation offerings for food and beverage customers. Broad incumbent in the same supply chain carbon credit category, leveraging Cargill's massive grain procurement network.
- Bayer Carbon Program / Climate Fieldview: Bayer's digital agriculture platform with a soil carbon programme for row-crop farmers, integrated with seed, crop protection and digital agronomy tools. Broad incumbent offering competing soil carbon programmes to North American and increasingly global growers, with deep ag-input distribution.
Emerging players
- Pachama: Forestry and nature-based carbon credit marketplace using satellite data and ML for MRV, selling verified credits to enterprise buyers. Comparable buyer-side technology and credit distribution layer to Agreena's corporate business, though focused on forestry rather than arable soil carbon.
- Loam Bio (now Carbon Friendly / Nutrien partnership): Australia-based agricultural carbon credit developer focused on soil microbial carbon, with partnerships including Nutrien Ag Solutions. Comparable emerging soil carbon credit developer with a comparable buyer (fertiliser/inputs) channel and similar reliance on MRV and verified methodologies.
- CIBO Technologies: US-based agricultural sustainability platform combining remote sensing, modelling and MRV to quantify soil carbon, yield, and sustainability outcomes for enterprises and project developers. Comparable in dMRV technology stack and Scope 3 data offerings for agriculture, with a software-first rather than credit-first model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Agreena social profiles
Digital presenceAgreena compliance and trust
Trust signalCompliance5 records
Agreena financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agreena leadership team
Management profileNumber of profiles
Profiles11 records
Agreena subsidiaries and ownership
Company hierarchySubsidiaries2 records
Agreena funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agreena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agreena
What does Agreena do?
Agreena operates Europe's largest soil carbon programme, connecting farmers transitioning to regenerative agriculture with corporate buyers of verified carbon credits and Scope 3 supply chain data. The company issues Verra-verified Verified Carbon Units (VCUs) from regenerative farming practices and runs a digital Measurement, Reporting and Verification (dMRV) platform that combines satellite imagery, AI/machine learning, and ground-truth data to quantify soil carbon outcomes at field level.
Is Agreena a public or private company?
Agreena is a private company. It is classified as venture growth investor backed and is currently operating.
When was Agreena founded?
Agreena was founded in 2018.
Where is Agreena based?
Agreena is headquartered in Copenhagen, Denmark, in the Europe region.
How does Agreena make money?
Four revenue lines are on record. Carbon Credits Sales are the primary driver. The others are supply Chain Solutions, agreenaGro Premium Services and data and Insights Services.
Who are Agreena's main competitors?
Direct peers on record are Soil Capital, Nori, Indigo Ag and Boomitra. Broad incumbents are Yara International, Cargill RegenConnect and Bayer Carbon Program / Climate Fieldview. Emerging players are Pachama, Loam Bio (now Carbon Friendly / Nutrien partnership) and CIBO Technologies.
Does Agreena have an API?
No public API is recorded for Agreena.
What industry is Agreena in?
Agreena's product category is Soil Carbon Platform. Its primary akta.pro industry code is EUABACAH, Soil & Biomass Carbon Measurement (Soil Sampling, Forest Inventory, Blue Carbon), with a secondary code of EUABAFAG, Soil Carbon & Regenerative Agriculture Removal (Soil Organic Carbon Credits). Its NAICS code is 115112 and its SIC code is 700.