Turquoise Thinking

What Turquoise Thinking does

Turquoise Thinking is a privately held, for-profit market research firm headquartered in Birmingham, United Kingdom. The company was founded in 1987 and operates with a small team of 1–10 employees, consistent with a boutique consultancy model rather than a scaled research platform. Its website is registered as thinkturquoise.com, and the firm has been in continuous operation for approximately 37 years under a stable, niche positioning.

The firm's documented differentiator is a specialism in audience and database segmentation, suggesting its services centre on segmenting consumer or B2B audiences, building or analysing proprietary databases, and delivering segmentation-driven research outputs to client organisations. While the available data does not enumerate specific products, platforms, software offerings, or pricing structures, the segmentation focus implies a mix of bespoke consulting engagements, research deliverables, and possibly licensed audience data assets. Customer type, go-to-market motion, and contract structure are not disclosed in the source data.

Commercially, the absence of disclosed revenue, funding history, headcount progression, customer references, partnership details, technology stack, or third-party recognition represents a substantial analytical information gap. A 37-year operating history with a 1–10 headcount indicates an enduring but unscaled model, likely profitable on a small-base basis but lacking visible indicators of expansion, capital intake, or productisation. Any investment thesis would require primary-source due diligence on client roster, pricing, churn, ownership structure, and the underlying economics of any proprietary audience-data assets.

Name

Turquoise Thinking

Website

https://thinkturquoise.com

Company type

Private

Founded year

1987

Headcount range

1–10 employees

Short description

Turquoise Thinking is a Birmingham-based, privately held market research boutique founded in 1987, employing 1–10 people and specialising in audience and database segmentation services for organisations seeking targeted, segmentation-driven research insight.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industry

Data Analytics & Business Intelligence Services (BPAHALAC)

Keywords

• Market research services
• Audience segmentation
• Database segmentation
• Consumer insights
• Research consulting

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Core offering

Turquoise Thinking is a UK-based market research firm specializing in audience and database segmentation research. Founded in 1987 and headquartered in Birmingham, the firm delivers data-driven consumer audience insights and segmentation analysis to business clients, built around a long-standing focus on segmentation methodologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research Services Comprehensive market research services delivered by Turquoise Thinking with a focused specialism in audience and database segmentation analysis for business clients in the United Kingdom and broader markets.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Broad incumbents

• Kantar: Global market research and insights powerhouse operating across consumer, audience, and segmentation studies. Highly comparable to Turquoise Thinking in core audience-segmentation capability, but at vastly greater scale and with proprietary panels and technology.
• Ipsos: One of the world's largest market research firms with strong positions in audience understanding, brand, and segmentation. Comparable to Turquoise Thinking on segmentation methodology, but operating globally with thousands of employees and full-service capabilities.
• GfK: International market research organisation with deep consumer segmentation and audience analytics practices. Comparable on the core segmentation specialism that defines Turquoise Thinking, although GfK operates across many more sectors and geographies.
• NielsenIQ: Global consumer intelligence firm combining audience measurement, panel data, and shopper segmentation. Comparable audience-segmentation methodology, but operating at massive scale as part of the Nielsen ecosystem.

Direct peers

• YouGov: UK-headquartered research firm specialising in audience panels and consumer segmentation via a continuously profiled respondent panel. Closely aligned with Turquoise Thinking's audience/database segmentation focus, though YouGov operates an asset-based, tech-enabled panel model.
• Mintel: Global market research firm producing consumer and category insights with a strong segmentation and audience-analysis practice. Directly comparable on segmentation offerings, but at far larger scale and with published syndicated databases.
• dunnhumby: Data and analytics firm built around consumer and shopper segmentation for retailers and brands. Directly comparable on database segmentation specialism, although it focuses specifically on retail and CPG clients.
• Hall & Partners: Brand-led market research and insights agency with strong audience segmentation capabilities for global brands. Comparable on specialism and bespoke-delivery model, but materially larger with international offices.
• ResearchBods: UK-based market research agency with segmentation, audience profiling, and customer insight offerings for B2B and B2C clients. A closer-size comparator to Turquoise Thinking and very similar in geographic market and segmentation specialism.

Emerging players

• System1 (BrainJuicer): Insight and market research group built on emotional and audience-driven frameworks. Comparable as a market research peer with growing tech-enabled delivery, though focused on emotional/brand metrics rather than database segmentation per se.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/ThinkTurquoise
• LinkedInlinkedin.com/company/thinkturquoise

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turquoise Thinking