2AD Vending Machines

What 2AD Vending Machines does

2AD Vending Machines (legal entity 2AD sas, €100,000 share capital, RCS Colmar 402042634) is a regional, family-owned French company founded in 1989 in Kaysersberg, Alsace. It supplies, rents, and maintains three categories of workplace refreshment equipment for business and public-sector clients: automatic vending machines (hot/cold drinks, snacks, sandwiches), professional coffee machines (JURA grain systems and Lavazza FIRMA capsules), and water fountains (bottled bonbonne and network-connected models). The product portfolio includes proprietary sub-brands — Expresso 2AD (a 70/30 Arabica/Robusta house blend roasted in Alsace), Marumba (100% Arabica Bio, Fairtrade/Max Havelaar certified), and Chocodia (a 16% cocoa hot beverage developed via Prodia Plus) — complemented by an in-house sandwich production workshop in Weyersheim.

The company serves more than 3,000 clients ranging from very small businesses (TPE) to large enterprises across Haut-Rhin, Bas-Rhin, Territoire de Belfort, Haute-Saône, Doubs, Jura, Côte d'Or, and Saône-et-Loire. Operations are delivered through four regional offices (Kaysersberg HQ, Bantzenheim, Weyersheim, Beaune) and a fleet of 50 service vehicles, with go-to-market executed exclusively via direct field sales and inside sales — no resellers or distributors. 2AD is a member of the Prodia Plus independent vending network (which collectively operates 15,000+ sites and 1.5 million daily consumptions across France, Belgium, and Luxembourg) and holds ISO 9001, Marque Alsace, NAVSA, Feel Good, and Fairtrade/Max Havelaar certifications.

Revenue is generated primarily through recurring monthly subscription contracts that bundle machine provision, consumables (coffee, capsules, cups, cocoa), preventive maintenance, and customer service. Secondary revenue streams include direct machine sales (one-time), professional maintenance services, and usage-based consumables. Pricing is quote-based and not publicly disclosed. The company employs 11-50 people, is led operationally by Daniel Georges (Director of Publication), and remains entirely under family ownership with no institutional investment, parent entity, or public listing identified.

Name

2AD Vending Machines

Legal name

2AD sas

Website

https://2ad.fr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

2AD Vending Machines is a family-owned French regional company, founded in 1989, that supplies, rents, and maintains vending machines, professional coffee machines, and water fountains for more than 3,000 business clients across eastern France through four regional offices.

Ownership category

akta.pro rank

Product category

Vending Machine Services

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080), Services-Miscellaneous Equipment Rental & Leasing (7350), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYHSACAGAJ

Beverage Service (Coffee/Tea/Juice) & Refreshment Stations

Home & Personal Services/Event & Personal Concierge Services/Catering Coordination & Food Service (Non-restaurant)

SECONDARYCRACADAC

Coffee, Espresso & Tea Appliances Retail

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Small Appliance & Kitchen Gadget Retail

SECONDARYAFAIALAG

Bar & Beverage Service Supplies Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Foodservice & Restaurant Supply Wholesale

Keywords

• Vending machine services
• Office coffee machines
• Water fountain solutions
• Automatic beverage distribution
• Workplace refreshment catering

Headquarters

HQ city

Kaysersberg

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vending machine rental and management: Rental of automated vending machines for hot drinks, cold beverages, and snacks, with full management services including restocking, maintenance, and customer support
2. Vending machine sales: Direct sale of vending machines, coffee machines, and water fountains to businesses
3. Maintenance services: Preventive maintenance and repair services for vending machines and coffee equipment to ensure continuous operation
4. Product supplies: Ongoing supply of coffee, cocoa, capsules, cups, and other consumables for installed equipment

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

2AD rents, sells, and manages automatic vending machines, professional coffee machines (Lavazza capsule and JURA grain systems), and water fountains for businesses and public spaces. Full-service management includes restocking, preventive maintenance, technical support, and ongoing supply of coffee, capsules, and consumables. The company also provides breakfast installations for hotels, hospitals, and care homes, complemented by its own in-Alsace roasted coffee brands and Chocodia cocoa.

Product overview

2AD is a regional family-owned company (since 1989) specializing in vending machines, coffee machines, and water fountains for businesses and public spaces in Alsace, Franche-Comté, and Burgundy. Their product portfolio centers on three core offerings: (1) automatic vending machines for hot/cold drinks, snacks, and artisanal sandwiches; (2) professional coffee machines including Lavazza FIRMA capsule systems and Swiss JURA grain machines (WE4, X4, X10 series); and (3) network-connected and bottled water fountains. They complement these with proprietary coffee brands (Marumba 100% Arabica Bio and house Expresso 2AD blend) and Chocodia cocoa beverages. Services include rental, sale, full management, maintenance, and supply of products. They operate through 4 local implantations serving over 3000 clients in eastern France.

Differentiator

Problem solved

Functional benefit

Brands

• Chocodia: A cocoa-based hot beverage offered through 2AD vending machines, featuring a high cocoa content of 16%, developed in partnership with Prodia Plus.
• Marumba
• Lavazza Firma
• Expresso 2AD

Products and services

• Distributeurs automatiques (Vending Machines) Automatic vending machines offering hot drinks (coffee, cappuccino, chocolate, tea, soups), cold drinks, confections, snacks, and sandwiches. Available for purchase, rental, or full-management with restocking, maintenance, and supply services. Targeted at businesses and public spaces in eastern France.
• Lavazza FIRMA Capsule Coffee Machines Italian espresso capsule coffee machines featuring elegant design, touchscreen interface, and 7 coffee blends with 2 aromatic profiles. Offered to businesses with free machine provision and monthly capsule supply service.
• JURA Professional Coffee Machines (WE4, X4, X10 series) Swiss premium automatic professional grain coffee machines for businesses, including WE4, X4 Dark Inox, X4 C network-connected, X10 Dark Inox, and X10 C models. Features constant quality extraction, automatic programs, and professional-grade design, with 2AD providing sales, installation, and maintenance.
• Fontaines à eau (Water Fountains) Water fountains available in bottled bonbonne and network-connected models providing filtered fresh, ambient, hot, and sparkling water. Made in France, with over 1,500 units installed at client sites in eastern France.
• Petit déjeuner (Breakfast Installations) Breakfast installations for hotels, hospitals, and care homes, including juice dispensers, hot beverage stations, and coffee pots using the Bravilor brand. Targeted at hospitality and healthcare facilities.
• Café Marumba (100% Arabica Bio Fairtrade) Organic and Fairtrade certified 100% Arabica coffee beans with a smooth and aromatic profile, roasted in France and offered through 2AD's vending and coffee equipment.
• Expresso 2AD (House Espresso Blend) House espresso blend of 70% Arabica and 30% Robusta, artisanally roasted in Alsace and sourced from Latin America, Asia, and Africa, served through 2AD's vending and coffee equipment.
• Chocodia Cocoa Beverage Cocoa-based hot beverage with 16% cocoa content, prepared from carefully selected cocoa powders and perfectly dosed milk, available through 2AD vending machines and multi-drink coffee machines.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Prodia PluscoreStrategic or Co-development PartnerMember of Prodia Plus, a leading independent vending network managing 15,000+ sites across France, Belgium, and Luxembourg serving 1.5 million daily consumptions. Provides access to collective purchasing power and network resources while maintaining independence.
• LavazzacoreTechnology or IntegrationAuthorized distributor for Lavazza Firma capsule coffee machines and capsules, offering Italian espresso quality for office environments with free machine provision and monthly supply service.
• JURAcoreTechnology or IntegrationSwiss premium coffee machine manufacturer providing professional grain coffee machines for businesses (WE4, X4, X10 models) with 2AD handling sales, installation, and maintenance services.
• NAVSAminorStrategic or Co-development PartnerCertified member of NAVSA (Syndicat de la distribution automatique), the French automatic distribution industry union, ensuring compliance with industry standards.
• Celtic WaterminorChannel Partner/ Reseller/ DistributorLocal water source for bottle-less water dispensers, providing regional water supply to reduce carbon footprint.
• Local producersminorChannel Partner/ Reseller/ DistributorPartnerships with local suppliers to reduce carbon footprint and support regional economy, including artisanal sandwiches made in-house.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Selecta Group: Europe's largest unattended vending and coffee services operator, providing vending machines, coffee solutions, and water dispensers to workplaces across continental Europe — directly comparable to 2AD's B2B vending/coffee/water model.
• BWT (Best Water Technology): European water technology group providing point-of-use water dispensers, filtration and bottleless coolers to offices and HoReCa, competing directly with 2AD's 1,500+ installed water fountain fleet.
• Culligan International: Global water treatment and bottleless water-cooler provider serving offices and commercial sites, directly competing in the workplace water fountain segment that is a core 2AD vertical.
• Pelican Rouge (Coffee Group): European office coffee service operator offering bean, capsule, and filter coffee solutions to workplaces — closely comparable to 2AD's professional coffee machine and consumables proposition.

Broad incumbents

• Lavazza Professional: The B2B/professional arm of Lavazza distributing capsule and bean coffee machines and coffee supplies to offices and HoReCa across Europe — directly overlapping with 2AD's Lavazza FIRMA capsule and coffee consumables offering.
• JURA Elektroapparate: Swiss premium automatic coffee machine manufacturer whose WE/X-series professional machines 2AD distributes; JURA's own professional-channel efforts overlap with the high-end office coffee segment 2AD serves.
• Nespresso Professional: Nestlé's B2B premium capsule coffee business targeting offices and HoReCa; competes for the same premium in-office coffee occasions that 2AD addresses through Lavazza FIRMA and JURA machines.

Emerging players

• Caffitaly: Italian capsule coffee system maker with growing professional-channel offerings that compete with Lavazza FIRMA capsule solutions in 2AD's installed base of office coffee customers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/2AD.alsace
• LinkedInlinkedin.com/company/2ad-distributeurs-automatiques

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2AD Vending Machines