What Vitality CBD does

Vitality CBD is a UK-based direct-to-consumer e-commerce brand retailed exclusively through its Shopify storefront at vitalitycbd.co.uk. The company sells a focused range of CBD wellness products across three core categories: CBD Oils (sub-divided into Well-being, Support, and Active ranges, with strengths from 500 mg to 4,800 mg), CBD Topicals (muscle and joint gel, skin cream, muscle balm, and muscle rub), and a Vitamin Gummy line (five zero-sugar functional SKUs — Sleep, Zen, Trim, Restore, Glow) plus standard 5 mg CBD gummy bears. All products are formulated with 99% pure CBD and are marketed as lab-tested with 0% THC. The company's go-to-market is purely digital: an owned e-commerce channel, email/newsletter capture offers, an educational blog content library, customer review social proof, and Instagram organic presence. Revenue is generated through one-time purchases and a subscription/recurring purchase option (25% off), supported by bundle discounts (33% off gummies, 30% off oil bundles) and seasonal promo codes. Free UK shipping is offered on orders above £50. Distribution is limited to the United Kingdom with no retail, marketplace, or international presence disclosed.

The product portfolio demonstrates intentional segmentation by use case rather than technology depth. The Active range is built around workout phases (Boost with B12/caffeine/Ashwagandha, Focus with Vitamin A/Ginkgo, Recover with Vitamin D3/Turmeric, Relax with Lemon Balm/Magnesium), while the Support range targets calm (Californian Poppy, 5-HTP) and sleep (Camomile, Lemon Balm). The zero-sugar gummy line uses ingredients such as Ashwagandha, L-Theanine, Magnesium Glycinate, Apple Cider Vinegar, Fructooligosaccharides, Bacillus subtilis, and Collagen Peptides to position the brand beyond pure CBD into broader functional wellness. Despite owning no manufacturing technology, patents, or proprietary formulation IP, the company has compiled a defensible SKU portfolio and a review base of 1,000+ verified 5-star reviews. No management team, founders, investors, funding history, or financial disclosures are available in the source data, which limits deeper diligence on organisational depth and capital structure.

Name

Vitality CBD

Legal name

Vitality CBD

Website

https://vitalitycbd.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitality CBD is a UK-based direct-to-consumer e-commerce brand selling CBD oils, topicals, and zero-sugar functional vitamin gummies to UK consumers seeking natural wellness support for sleep, stress, recovery, and general health.

Ownership category

akta.pro rank

Product category

CBD & Wellness Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

akta.pro secondary industries

CBD/Hemp Wellness & Supplements Retail (CRANAHAC), CBD/Hemp Topicals & Beauty Retail (CRANAHAB)

Keywords

• CBD oils drops
• CBD topicals cream
• Vitamin gummies supplements
• Wellness supplements UK
• CBD sleep calm

Headquarters

HQ city

Aston

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Revenue generated through direct-to-consumer online sales of CBD oils, gummies, and topicals via vitalitycbd.co.uk. One-time purchase and subscription/recurring purchase options available. Includes bundle and kit products at discounted package pricing.
2. Subscription/Recurring Purchases: Subscribe and save 25% option available on select products. Subscription model provides predictable recurring revenue. Low strength products (500mg, 600mg) are not eligible for subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Vitality CBD is a UK-based direct-to-consumer e-commerce brand that sells lab-tested CBD oils, gummies, and topicals formulated with 99% pure CBD and 0% THC. The product portfolio spans three core categories — CBD Oils (Well-being, Support, and Active ranges), CBD Topicals (muscle/joint gel, skin cream, muscle balm, muscle rub), and Vitamin Gummies (zero-sugar Sleep, Zen, Trim, Restore, and Glow variants) — alongside bundled Starter and Relief Kits. Products are sold exclusively through the company's Shopify-built vitalitycbd.co.uk storefront with one-time purchase and subscription options.

Product overview

Vitality CBD is a UK-based direct-to-consumer CBD and wellness supplement company operating an e-commerce platform built on Shopify. The product portfolio centres on three core categories: (1) CBD Oils available in three formulations — Well-being (pure CBD in MCT or Hempseed oil, 600–4800 mg), Support (Calm and Sleep variants with botanicals like Californian Poppy, Camomile, Lemon Balm, 1200 mg), and Active (Recover, Relax, Boost, and Focus sub-brands targeting athletic performance with vitamins like D3, B12, and A, 500–2000 mg); (2) CBD Topicals including a Muscle & Joint Gel, Skin Cream, Muscle Balm, and Muscle Rub (300–500 mg CBD, 50–100 ml); and (3) Vitamin Gummies — five zero-sugar functional wellness gummies (Sleep, Zen, Trim, Restore, Glow) alongside standard 5 mg CBD Gummy Bears. Bundled Starter and Relief Kits are offered for new and targeted users. All products are marketed as lab-tested with 0% THC, and free UK shipping is available over £50.

Differentiator

Problem solved

Functional benefit

Brands

• Vitality CBD: Primary brand for CBD oils, gummies, and topicals
• Vitality CBD Active
• Vitality Zero Sugar Gummies

Products and services

• Well-being CBD Oral Drops & Spray in MCT Oil (Berry/Lemon/Natural) The best-value CBD oil for daily well-being, crafted with 99% pure CBD in a 30ml Raw Organic MCT Oil base. Available in Berry, Lemon, and Natural flavours with CBD strengths ranging from 600mg to 4800mg. For individual consumers seeking a daily CBD routine.
• Well-being CBD Oral Drops in Hempseed Oil (Berry/Lemon/Natural) An introductory CBD well-being oil using Raw Organic Hempseed Oil as the carrier, offering Berry, Lemon, and Natural flavours in 600mg and 1200mg CBD strengths. For individual consumers new to CBD.
• Calm Support CBD Drops & Spray A 1200mg CBD oil with added Californian Poppy, Magnesium, and 5-HTP in Spiced Citrus flavouring, designed to promote calm and centre the mind during stressful days. For consumers seeking stress and anxiety relief.
• Sleep Support CBD Drops & Spray A 1200mg CBD oil formulated with Camomile and Lemon Balm extracts in Spiced Citrus flavouring to induce relaxation and support a good night's sleep. For consumers with insomnia or sleep difficulties.
• Active: Recover CBD Oil Lemon Flavour Drops Post-workout recovery oil with 500-2000mg CBD, enriched with Vitamin D3 (100% NRV per dose) and Turmeric Extract to support bone and muscle health during recovery periods. For athletes and fitness consumers.
• Active: Relax CBD Oil Cherry Flavour Drops A relaxation-focused CBD oil with Lemon Balm, Magnesium, and 5-HTP in a sweet Cherry flavour, formulated to help unwind after workouts or long days. For active consumers seeking post-activity relaxation.
• Active: Boost CBD Oil Orange Flavour Drops A pre-workout CBD oil with Vitamin B12 (80% NRV per dose), Coenzyme Q10, Caffeine, and Ashwagandha in a fresh Orange flavour to reduce tiredness and fatigue. For athletes seeking pre-workout energy.
• Active: Focus CBD Oil Lime Flavour Drops A performance-focused CBD oil with Vitamin A (50% NRV per dose), Caffeine, Guarana, and Ginkgo biloba in a tart Lime flavour to support vision and metabolism during intense tasks. For consumers seeking focus and concentration.
• Cooling Effect Muscle & Joint Gel with High Strength CBD A fast-acting, non-greasy cooling CBD gel (500mg CBD in 100ml) with Camphor, Peppermint, and Eucalyptus essential oils for targeted relief of tired, overworked joints and muscles. For consumers seeking localized relief.
• Moisturising Skin Cream with High Strength CBD A 500mg CBD skin moisturiser (100ml) with Sweet Almond, Rosemary, Musk Rose, and Green Tea & Lemon scent, designed to soothe skin and bind to cannabinoid receptors. For consumers seeking topical CBD skincare.
• Massaging Muscle Balm with High Strength CBD A 500mg CBD muscle balm (100ml) with organic beeswax, Lavender, and Eucalyptus for a luxurious massage experience with natural relaxation scent. For consumers seeking massage and relaxation.
• Active: CBD Muscle Rub A 300mg CBD muscle rub (50ml) with Sea Buckthorn, Rose Hip, and Argan Oil for post-workout muscle and joint relief, packaged in a gym-friendly jar. For athletes and active consumers.
• CBD Gummy Bears 5mg 5mg CBD gummies in Orange or Raspberry flavours, with 40 gummies per pouch for convenient daily CBD supplementation on the go. For consumers seeking an edible CBD format.
• Sleep Gummies: Rest & Recovery Support Zero-sugar sleep gummies with Magnesium Glycinate, L-Theanine (100mg), and Vitamin B6 (143% NRV) to promote deep, restorative rest and muscle recovery. For consumers seeking sleep and recovery support.
• Zen Gummies: Stress Relief & Adaptogenic Support Zero-sugar adaptogenic gummies with Ashwagandha (200mg), Seaweed Extract, and Shilajit to help the body adapt to stress and restore focus. For consumers managing stress and anxiety.
• Trim Gummies: Metabolism & Detox Zero-sugar metabolism gummies with Apple Cider Vinegar (500mg), Green Tea Extract, Ginger Root, and Vitamins B6 and B12 to support energy and natural detoxification. For consumers seeking metabolism and detox support.
• Restore Gummies: Gut Health & Digestion Support Zero-sugar gut health gummies with Fructooligosaccharides (1,000mg), Bacillus subtilis (1 billion CFU), and Heyndrickxia coagulans to balance digestion and support the microbiome. For consumers seeking digestive support.
• Glow Gummies: Skin, Hair, & Nail Support Zero-sugar beauty gummies with Collagen Peptides, Vitamin C (75% NRV), Zinc, Biotin (5000% NRV), and Vitamin A (112.5% NRV) to support skin elasticity, hydration, and healthy hair and nails. For consumers seeking beauty and wellness support.
• CBD Starter Kit A beginner's bundle containing 2400mg CBD Drops & Spray Oil (30ml), CBD Gummy Bears, and 300mg CBD Skin Cream with a 33% savings, providing a month's supply across sublingual, oral, and topical delivery methods. For new CBD consumers.
• CBD Relief Kit A pain relief bundle pairing the 2000mg Active Recover CBD Lemon Drops Oil with the Cooling Effect Muscle & Joint Gel for holistic relief from weather-related pain flare-ups, with 35% savings. For consumers seeking joint and muscle pain relief.

Quantifiable outcome

• 1,000+ 5-star customer reviews collected
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Boots: UK pharmacy and health retailer with a growing CBD and wellness supplements range — a broad incumbent that competes for the same sleep/stress/calm use cases Vitality CBD targets.
• Holland & Barrett: UK's largest health-and-wellness retailer with a dedicated CBD and supplements aisle. Not a direct DTC CBD brand, but a key distribution competitor and shelf incumbent covering a much wider health assortment.

Direct peers

• Blessed CBD: UK DTC CBD brand offering oils, gummies, capsules, and topicals with a lab-tested premium positioning — comparable in product mix, premium pricing, and direct-to-consumer channel.
• Provacan: UK CBD oils, capsules, topicals, and gummies sold DTC. Comparable in regulated CBD positioning, lab-testing claims, and UK consumer focus.
• Dragonfly CBD: UK-based CBD oils, topicals, and capsules brand selling through its own DTC site and selected retail — comparable in product lines and UK consumer base.
• Hempura: UK CBD brand offering oils, capsules, e-liquids, and topicals through a DTC storefront — comparable in regulated CBD product range and UK-only positioning.
• CBII: UK CBD brand focused on oils, gummies, and topicals with a strong functional wellness narrative — directly comparable in product format and go-to-market approach.
• Love CBD: UK-based DTC CBD oils, sprays, and topicals brand selling directly to consumers via its own e-commerce site — directly comparable in product range, audience, and channel mix to Vitality CBD.

Emerging players

• Endoca: Vertically integrated CBD oils, capsules, topicals, and suppositories brand with global DTC reach — overlaps on product format and lab-tested quality positioning but operates internationally and across more categories.
• Feel: UK functional wellness supplements brand (gummies, powders, capsules) targeting sleep, stress, beauty, and gut health — adjacent competitor overlapping with Vitality's Zero Sugar Gummy line on use cases and shopper demographics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/vitalitycbd
• LinkedInlinkedin.com/company/vitality-cbd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitality CBD