What Blessed CBD does

Blessed CBD is a UK-based direct-to-consumer e-commerce retailer of hemp-derived CBD wellness products, founded in 2018 and headquartered at 71-75 Shelton Street, Covent Garden, London. The company sells a comprehensive product range spanning multiple delivery formats—sublingual CBD oils in 500mg, 1000mg, and 1800mg strengths; CBD gummies in targeted formulations (300mg Stay Calm with ashwagandha, Clear Mind with nootropics, Sweet Dreams for sleep, and 750mg high-strength); 900mg CBD capsules with MCT oil; topical CBD hand cream (125mg), cream (750mg), and lotion (1000mg); transdermal CBD patches with 36-hour sustained release (900mg, 30mg per patch); and vapor products (pens and juice). Products are manufactured using supercritical CO2 extraction from organically grown hemp sourced primarily from Colorado and Europe, offered in full-spectrum, broad-spectrum, and THC-free isolate formulations, and undergo third-party lab testing for purity, potency, and contaminants. Blessed CBD holds FSA Novel Food listing, NSF certification, cGMP-approved manufacturing status, and is cruelty-free, gluten-free, paraben-free, vegan-friendly, and GDPR-compliant.

The company operates a three-tier pricing model: Market (standard retail), Member (free Cabana Club membership offering up to approximately 60% discounts versus Market pricing), and Elite (£30/year paid membership offering maximum savings, free shipping on all orders, free returns, free gifts, and VIP perks across 7 partner sites). Blessed CBD is a wholly-owned subsidiary of High Tide Inc. (NASDAQ: HITI), a Canadian cannabis retail company operating 218 Canna Cabana stores, and is part of the Cabana Club multi-brand membership network that collectively has 6.65 million members worldwide. The go-to-market strategy is product-led growth via direct e-commerce, supported by content marketing through the CBD Learning Hub, an affiliate program offering 15-25% commission, organic SEO, email marketing, and earned media from Forbes coverage and strong third-party review platform performance (89% Excellent on Trustpilot; 4.93/5 on Reviews.co.uk across 832 reviews). Target customers are UK health-conscious wellness consumers seeking stress, sleep, and recovery support, with a secondary segment of athletes and fitness enthusiasts.

Name

Blessed CBD

Legal name

Blessed CBD (subsidiary of High Tide Inc.)

Website

https://blessedcbd.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Blessed CBD is a UK-based direct-to-consumer e-commerce retailer of premium hemp-derived CBD wellness products—oils, gummies, capsules, topicals, patches, and vapes—serving UK and European health-conscious consumers as a wholly-owned subsidiary of High Tide Inc.

Ownership category

akta.pro rank

Product category

CBD Wellness Supplements

NAICS

Food (Health) Supplement Retailers (456191), Medicinal and Botanical Manufacturing (325411), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

akta.pro secondary industries

CBD/Hemp Wellness & Supplements Retail (CRANAHAC), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), Vape & Cartridge Accessories (Batteries, Chargers, Pods) (CRANAHAH), Herbal & Botanical Supplements (CRADAGAD)

Keywords

• CBD oil products
• Hemp wellness supplements
• CBD gummies capsules
• Broad-spectrum CBD
• Transdermal CBD patches

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Direct E-commerce Product Sales: Blessed CBD generates primary revenue through direct-to-consumer online sales of CBD products including oils, gummies, capsules, creams, patches, and vape products. The e-commerce storefront features tiered pricing (Market/Member/Elite) based on membership status.
2. ELITE Membership Subscription: The company offers a paid ELITE membership program at £30/year that provides customers with exclusive lower pricing (Elite tier prices), free shipping on all orders, free returns, free gifts, and VIP perks. This creates recurring subscription revenue from engaged customers.
3. Affiliate Program: Blessed CBD operates an affiliate program that pays 15-25% commission on sales referred through affiliate links, with 60-day tracking cookies. This creates a performance-based revenue share arrangement for marketing partners.
4. CBD Wholesale: The company offers CBD wholesale services for businesses looking to resell Blessed CBD products, indicating B2B wholesale revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Blessed CBD is a UK-based direct-to-consumer online retailer selling premium hemp-derived CBD wellness supplements including sublingual oils (500mg–1800mg, broad- and full-spectrum), CBD gummies (targeted formulations for stress, focus, and sleep), 900mg CBD capsules, topical CBD creams and lotions, transdermal 900mg CBD patches with 36-hour release, and CBD vape pens and juice. All products are produced via CO2 extraction from organically grown hemp and undergo third-party lab testing, sold through a three-tier Market/Member/Elite pricing structure with free next-day UK delivery.

Product overview

Blessed CBD is a UK-based family-run business offering a comprehensive portfolio of premium organic CBD supplements. The core product line spans multiple delivery formats: CBD oils (500mg, 1000mg, 1800mg) in both broad-spectrum and full-spectrum formulations; CBD gummies in targeted formulations (Stay Calm with ashwagandha, Clear Mind with nootropics, Sweet Dreams for sleep, and 750mg high-strength); CBD capsules (900mg isolate); topical CBD products including hand cream (125mg), cream (750mg), and lotion (1000mg); transdermal CBD patches (900mg with 36-hour release); and vapor products (pens and juice). Products are offered through tiered membership tiers—free Cabana Club with member pricing or £30/year ELITE membership for maximum savings. The company also operates a wholesale program for bulk business purchases. All products undergo third-party lab testing and are manufactured using CO2 extraction from organically grown hemp.

Differentiator

Problem solved

Functional benefit

Brands

• Cabana Club: Free membership program offering Member prices across 7 sites including Blessed CBD, FabCBD, and Nuleaf Naturals.
• Elite Membership

Products and services

• CBD Oils (500mg, 1000mg, 1800mg) Premium broad-spectrum and full-spectrum CBD oil tinctures in 500mg, 1000mg, and 1800mg strengths, blended with hemp seed oil for sublingual dosing and targeted at UK adult consumers seeking daily CBD supplementation for stress, sleep, and general wellbeing.
• 300mg Stay Calm CBD Gummies CBD-infused wellness gummies delivering 10mg cold-pressed CBD per gummy combined with ashwagandha KSM-66, rhodiola rosea, and reishi mushroom for stress relief and mental clarity; targeted at UK consumers seeking a daily edible format for anxiety and stress management.
• 300mg Clear Mind CBD Gummies Cognitive-supporting CBD gummies with 10mg cold-pressed CBD combined with Ginkgo Biloba, L-theanine from green tea, and Griffonia seed extract for focus and mental clarity; positioned for UK consumers seeking nootropic-style edible CBD support.
• 300mg Sweet Dreams CBD Gummies Vegan, sugar-free CBD gummies designed for nighttime use with cold-pressed CBD oil and calming ingredients, targeting UK consumers seeking a sleep-support edible format.
• 750mg CBD Gummies Higher-strength CBD gummies with 750mg total CBD content for users requiring a more potent daily supplement; offered as a higher-dose alternative within the gummies range.
• 900mg CBD Capsules Pre-measured CBD isolate capsules with MCT oil (fractionated coconut oil) for discreet and convenient daily supplementation; aimed at consumers who prefer a tasteless, capsule-based format with predictable dosing.
• 125mg CBD Hand Cream Topical CBD cream formulated with natural ingredients for skin health and targeted application on the hands; offered as a cosmetic-style entry-point CBD product.
• 750mg CBD Cream Topical CBD cream formulated to support skin health and provide soothing relief when applied to affected areas; targeted at consumers seeking targeted topical CBD application.
• 1000mg CBD Lotion Higher-strength topical CBD lotion for activation of endocannabinoid system receptors in skin and muscle tissue; positioned as a higher-potency topical for broader body application.
• 900mg CBD Patches Transdermal CBD patches providing 30mg CBD per patch with a 36-hour sustained release system for long-lasting effects without repeated dosing; targeted at consumers seeking a set-and-forget, sustained-release CBD format.
• CBD Vape Pens CBD vape pens for inhalation delivery of CBD, providing fast absorption through the lungs; sold to consumers seeking a fast-acting inhalation format.
• CBD Vape Juice CBD e-liquid for use in third-party vape devices, allowing customizable dosing through vaporizer consumption; targeted at existing vapers seeking to add CBD to their device.
• CBD Wholesale Program Bulk purchasing program for retailers and businesses seeking to resell Blessed CBD's branded product range; provides a B2B supply channel into UK and European resellers.
• ELITE Paid Membership Premium paid annual membership at £30/year granting maximum-savings Elite tier pricing, free shipping on all orders, free returns, free gifts with purchases, birthday rewards, and VIP perks across seven partner sites; sold to engaged UK consumers seeking recurring discounts on the product range.
• Cabana Club Free Membership Free loyalty membership offering Member tier pricing across Blessed CBD and six affiliated CBD and smoking-accessory sites, with free shipping on orders over £50; functions as the entry-level loyalty layer driving repeat purchases within the Cabana Club network of 6.65 million members.

Quantifiable outcome

• 89% of customers rate Blessed CBD as Excellent on Trustpilot
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Love Hemp: UK-listed (AQSE: LIFE) CBD brand selling oils, gummies, capsules, and topicals direct to UK consumers; the closest UK-headquartered competitor by product mix and distribution model.
• CBDistillery: US DTC CBD brand offering full-spectrum oils, gummies, capsules, topicals, and pet products; closely comparable SKU breadth and direct-to-consumer e-commerce model.
• CBII: UK CBD brand selling oils, capsules, and topicals direct to UK consumers with a clinical, lab-tested positioning that overlaps directly with Blessed CBD's value proposition.
• NuLeaf Naturals: Premium full-spectrum CBD oil brand also part of the Cabana Club network; comparable product range (tinctures, capsules, topicals) and similar lab-tested, organic-sourcing positioning.
• FabCBD: US-based DTC CBD brand offering oils, gummies, topicals, and pet products; sits alongside Blessed CBD in the Cabana Club multi-brand membership network, making it a direct functional and channel peer.
• Provacan: UK-focused CBD brand built on cannabis research partnerships (formerly linked to GW Pharmaceuticals' ecosystem); offers oils, capsules, topicals in similar premium positioning to Blessed CBD.
• Endoca: EU/UK CBD brand with vertically integrated hemp cultivation and CO2 extraction; comparable product portfolio (oils, capsules, topicals) and emphasis on third-party lab testing.

Regional players

• Hempura: UK-based CBD retailer offering oils, capsules, edibles, and topicals; similar D2C e-commerce focus on the UK market with overlapping product formats and price tiers.

Broad incumbents

• Charlotte's Web: Largest US-focused CBD brand with broad portfolio (tinctures, gummies, capsules, topicals, pet) and national retail distribution; comparable product set and lab-tested positioning but materially larger scale and US-centric.

Emerging players

• Elixinol: Globally distributed CBD brand with broad-spectrum and full-spectrum tinctures, capsules, and topicals; comparable product philosophy with an international footprint smaller than Charlotte's Web.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/blessedcbd
• Facebookfacebook.com/blessedcbd

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blessed CBD