Carpet & Tile Mart

Name

Carpet & Tile Mart

Legal name

Airbase Carpet & Tile Mart

Website

https://Shop.Carpetmart.Com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Flooring Retail

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Carpet & Area Rug Flooring Retail (CRAIAGAE)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Laminate Flooring Retail (CRAIAGAC), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

Keywords

• Flooring retail
• Area rugs
• Carpet sales
• Tile and stone
• Hardwood flooring

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Flooring Product Sales: Retail sale of flooring products including carpet, tile, laminate, vinyl, hardwood, and area rugs. Products are sold through physical stores and e-commerce with various price points ranging from budget to premium.
2. Installation Services: Professional flooring installation services offered to customers, including same-week installation on select in-stock carpet and guaranteed 7-day installation for certain products like SmartStrand and PureTech.
3. Financing Services: Interest-free financing options offered to customers to enable purchases, working with financing partners to provide flexible payment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Carpet & Tile Mart is a family-owned flooring retailer that sells carpet, area rugs, tile, laminate, luxury vinyl, hardwood, countertops, and epoxy floors through 14 physical superstores and an e-commerce site. It also provides professional measurement and installation services for its flooring products.

Product overview

Carpet & Tile Mart is a 3rd generation family-owned flooring retailer operating 14 superstores across Delaware, Pennsylvania, Maryland, South Jersey, and South Carolina. The company offers a comprehensive, multi-category flooring portfolio including Area Rugs (from brands like Loloi, Stanton, Nourison, and Karastan), Carpet (featuring Mohawk and Shaw Floors brands), Tile (ceramic, porcelain, mosaic, stone), Laminate, Luxury Vinyl Tile (LVT including COREtec and Pergo Extreme), Hardwood, Countertops, and Epoxy Floors. The business operates on a BigCommerce e-commerce platform and supplements product sales with services including professional Installation Services, Financing options, Room Visualizer tools, Measurement Scheduling, and a Pro Loyalty Program for commercial customers. The company emphasizes its largest in-stock flooring selection on the East Coast with thousands of products available for same-day pickup, nationwide shipping, or professional installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Area Rugs Retail sale of area rugs in a range of styles and sizes for residential and commercial customers.
• Carpet Retail sale of carpet and broadloom flooring for homes and businesses.
• Tile Retail sale of ceramic, porcelain, and stone tile flooring and surfaces.
• Laminate Flooring Retail sale of laminate flooring products.
• Luxury Vinyl Retail sale of luxury vinyl tile and plank flooring.
• Hardwood Flooring Retail sale of hardwood flooring for residential and commercial use.
• Countertops Retail sale of countertops for kitchens and other surfaces.
• Epoxy Floors Retail sale of epoxy flooring solutions.
• Installation Services Professional measurement and installation of flooring products purchased from the company.
• Financing Consumer financing options, including interest-free financing, offered to help customers pay for flooring purchases.
• Pro Loyalty Program A loyalty program for professional and trade customers offering benefits on flooring purchases.

Quantifiable outcome

• Same-week installation available on select in-stock carpet
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Floor & Decor Holdings: Floor & Decor operates 200+ warehouse-format flooring superstores across the U.S., offering tile, wood, laminate, vinyl, and natural stone flooring with in-stock pickup. It is the closest large-scale direct competitor to Carpet & Tile Mart's superstore model, though it operates at significantly greater national scale.
• LL Flooring (formerly Lumber Liquidators): LL Flooring is a national specialty retailer of hardwood, vinyl, laminate, tile, and flooring accessories with hundreds of stores and e-commerce. It competes directly with Carpet & Tile Mart in residential flooring, with overlapping product categories and a similar big-box specialty store concept.
• The Tile Shop: The Tile Shop operates specialty tile and natural stone showrooms across the U.S., offering high-end tile, stone, and installation accessories. While narrower in category than Carpet & Tile Mart, it competes directly for tile-conscious consumers and remodeling projects in overlapping East Coast and Mid-Atlantic markets.
• Empire Today: Empire Today is a leading direct-to-consumer flooring and window treatments retailer offering carpet, hardwood, laminate, and tile with in-home consultation and next-day installation. It competes with Carpet & Tile Mart on convenience and speed of installation for residential flooring customers.
• Carpet One Floor & Home: Carpet One is a cooperative of over 1,000 independently owned flooring retailers across North America selling carpet, hardwood, tile, vinyl, and laminate. It directly competes with Carpet & Tile Mart as a multi-brand flooring retailer serving residential and commercial customers.
• Abbey Carpet & Floor: Abbey Carpet & Floor is a cooperative of independent flooring retailers across the U.S. offering carpet, area rugs, hardwood, tile, and resilient flooring. It competes with Carpet & Tile Mart via similar multi-category flooring retailer positioning and shared premium rug and carpet brand relationships.

Broad incumbents

• Home Depot: Home Depot operates thousands of big-box home improvement stores with broad flooring assortments, installation services, and Pro loyalty programs (Pro Xtra). It competes with Carpet & Tile Mart across all categories at greater scale and price aggressiveness, and is a key share-of-wallet threat in overlapping Mid-Atlantic markets.
• Lowe's: Lowe's operates thousands of big-box home improvement and appliance stores with extensive flooring departments, installation services, and a Pro loyalty program (Lowe's for Pros). It competes with Carpet & Tile Mart across the full flooring assortment at greater national scale.

Emerging players

• Wayfair: Wayfair is a large online home furnishings and decor retailer that has expanded into rugs and flooring. It represents an emerging online-only competitive threat to traditional flooring retailers by offering breadth, convenience, and lower overhead than brick-and-mortar superstores.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/carpetmart
• Facebookfacebook.com/AirbaseCarpetandTileMart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carpet & Tile Mart