BrightSpace Senior Living

Name

BrightSpace Senior Living

Legal name

BrightSpace Senior Living, LLC

Website

https://brightspaceseniorliving.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

akta.pro secondary industries

Active Adult (55+) Independent Living Communities (HLADAAAD), Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living management
• Assisted living services
• Memory care programs
• Independent living communities
• Retirement community operations

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Senior Living Rentals: Monthly rental fees for apartments, cottages, and homes in BrightSpace communities. Independent Living, Assisted Living, and Memory Care units generate recurring monthly revenue through rental arrangements.
2. Care Services: Additional fees for personalized care services including assistance with daily living activities, medication management, health monitoring, and specialized memory care. These services provide tiered care revenue on top of base rent.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BrightSpace Senior Living operates and manages senior living communities offering Independent Living, Assisted Living, Memory Care, Personal Care, Rental Cottages, and Owned Homes across North Carolina, Georgia, Tennessee, and Idaho. Residents pay recurring monthly rent plus tiered care fees for services such as dining, housekeeping, transportation, medication management, and 24/7 clinical staff support. The company sells occupancy and care services directly to seniors and their families through community tours and on-site management.

Product overview

BrightSpace Senior Living is a family-owned senior living management company offering a portfolio of senior living communities across multiple states (Tennessee, Georgia, North Carolina, Idaho). The company operates as a unified platform providing multiple senior living product lines: Independent Living (maintenance-free apartment living), Assisted Living (daily support with activities), Memory Care (specialized dementia/Alzheimer's care at The Landings at Covenant Woods), Personal Care (Georgia-specific all-inclusive option), Rental Cottages, and Owned Homes. The six managed communities (College Walk, Covenant Woods, The Landings at Covenant Woods, Hickory Valley, Park Place, and Valley View) offer shared amenities including restaurant-style dining, fitness centers, transportation, housekeeping, 24/7 clinical staff, and emergency call systems. The portfolio spans independent living through memory care, enabling residents to transition between care levels as their needs evolve.

Differentiator

Problem solved

Functional benefit

Brands

• The Bridge at Valley View: Assisted living area within Garden Plaza of Valley View community in Boise, Idaho

Products and services

• Independent Living Independent apartment living with spacious floor plans, on-site amenities including hair salon, fitness center, and library, plus maintenance-free services such as housekeeping, repairs, transportation, and dining. Designed for active seniors seeking freedom from home upkeep.
• Assisted Living Residential living with trained staff providing daily assistance with bathing, dressing, hygiene, grooming, medication management, and complex care, delivered with professionalism and kindness. Designed for seniors seeking an active lifestyle plus personal care support.
• Memory Care Specialized memory care program delivered at The Landings at Covenant Woods, providing a secure neighborhood for residents with Alzheimer's and dementia. Care preserves each resident's identity through person-centered, individualized support at every stage of dementia.
• Personal Care All-inclusive lifestyle option offered in Georgia communities, bundling three gourmet meals daily, full activities calendar, housekeeping, transportation, concierge services, and 24/7 personal care assistance into a single package.
• Rental Cottage Single-level rental cottage homes available in two- or four-unit arrangements near the main community building, with a neighborhood feel and included lawn care, housekeeping, transportation, and utilities.
• Owned Home Privately owned single-family homes located in BrightSpace neighborhoods with direct access to dining, amenities, excursions, services, and daily activities, allowing residents to retain homeownership while enjoying community benefits.
• College Walk Community (Brevard, NC) BrightSpace-managed senior living community in Brevard, North Carolina, offering flexible, comfortable living in the Blue Ridge Mountains with small-town charm, rich culture, and natural beauty. One of six communities in the portfolio.
• Covenant Woods Community (Columbus, GA) BrightSpace-managed retirement community 90 miles south of Atlanta in Columbus, Georgia, ranked 9th best U.S. retirement spot by Livability.com, offering affordable healthcare, low living costs, scenic trails, and vibrant social community.
• The Landings at Covenant Woods (Columbus, GA) BrightSpace-managed assisted living and memory care community in a quiet, wooded setting off River Road in northern Columbus, Georgia, with a calm, unhurried environment designed around individual needs.
• Hickory Valley Community (Chattanooga, TN) BrightSpace-managed retirement community in Chattanooga, Tennessee, serving a 100-mile radius, offering Independent and Assisted Living with personalized care, exceptional dining, and enriching activities.
• Park Place Community (Hendersonville, TN) BrightSpace-managed retirement community in Hendersonville, Tennessee, 18 miles from Nashville, ranked among the top 50 U.S. retirement cities, with orchards, wineries, outdoor recreation, and a supportive community.
• Valley View / Garden Plaza of Valley View (Boise, ID) BrightSpace-managed senior living community in Boise, Idaho, with foothill views and active independent living alongside The Bridge at Valley View, which provides assisted living services.

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Discovery Senior Living: Private senior living operator managing over 100 independent living, assisted living, and memory care communities. Directly comparable - BrightSpace's CFO Brian Hendricks previously led the growth of Discovery from 6 to 115 communities, indicating similar operating model, scale aspirations, and resident segments.
• Century Park Associates: Former senior living operator co-founded by BrightSpace's founder Bryan Preston; managed 48 independent living and assisted living communities across 21 states before merging with American Lifestyles in 2006. Same founder DNA, same product mix, and the predecessor of BrightSpace's current platform.
• Life Care Centers of America: Family-owned senior living and skilled nursing operator with communities across the U.S. Comparable in family-owned structure and multi-state senior care delivery model; BrightSpace's HR Director began her career there in 1995.
• Provision Living: Regional senior living operator focused on assisted living and memory care in the Midwest and Southeast. Directly comparable - BrightSpace's Director of Operations Rhonda Hendrickson rose to Regional Director at Provision Living before joining BrightSpace.
• Pegasus Senior Living: Private senior living management company operating independent living, assisted living, and memory care communities across multiple U.S. states. Highly comparable operating model, family/private ownership profile, and community size footprint.
• Integral Senior Living: Independent senior living management company operating IL, AL, and memory care communities across the U.S. Directly comparable community-level model and service mix to BrightSpace's portfolio.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with hundreds of communities across all 50 states. A broader incumbent offering independent living, assisted living, memory care, and skilled nursing at national scale - sets competitive benchmarks and pressures regional operators like BrightSpace.
• Atria Senior Living: Major national senior living operator with 200+ communities across the U.S. and Canada. Overlaps with BrightSpace across independent living, assisted living, and memory care, but at significantly broader scale and brand recognition.
• Sonida Senior Living (formerly Capital Senior Living): National senior living operator focused on independent living, assisted living, and memory care for seniors. Comparable service offering and resident segments, though Sonida operates a public-facing platform with broader geographic distribution.
• Five Star Senior Living: National senior living operator and division of Diversified Healthcare Trust managing IL, AL, and memory care communities. Comparable product mix and resident demographics, but operates at significantly larger portfolio scale than BrightSpace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Xx.com/BrightSpaceSL

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrightSpace Senior Living