MDA Training

Corporate Training Servicesmdatraining.com

MDA Training is a UK-founded, privately held experiential corporate training company that designs simulation-based leadership, commercial, and financial-services learning programmes for global enterprise clients across banking, insurance, and asset management verticals.

Company typePrivate
Founded1988
HeadquartersCroydon, United Kingdom
Headcount11–50
GTM typeB2B
OfferingServices

What MDA Training does

MDA Training is a UK-headquartered experiential corporate learning company founded in 1988 by Professor Walter Reid, a founding faculty member of London Business School. The company designs and delivers simulation-based training programmes for enterprise clients globally, with core offerings spanning leadership development, commercial and financial skills, leadership assessment, early careers onboarding, and conferences/team-building events. Its content is organised around three financial-services verticals — asset management, banking, and insurance — alongside cross-industry leadership and professional skills programmes, delivered in person (physical simulations for up to 1,000 delegates), via facilitator-led digital simulations, and through self-paced single-player formats.

The underlying technology combines a 30-plus-year proprietary content library of simulations and scenarios with bespoke digital simulation development using AWS, Python, Angular, and React. Recent product evolution includes adaptive machine learning that tailors digital simulations to learner behaviour in real time, generative AI positioned as a commercial thinking partner inside simulations, and NymbusX, an AI-powered interview simulation tool. The company also operates the FMI Asset Management Pathway, an online self-paced training portal, and an ESG investing simulation suite, reflecting extension beyond traditional in-person delivery.

MDA Training generates revenue primarily through bespoke professional services engagements sold via enterprise field sales and consultative inside sales, with pricing fully custom and quote-based. A secondary licensing revenue stream comes from custom digital simulations delivered under Train-The-Trainer arrangements, enabling clients to internalise delivery. The company is privately held and founder-owned, with no disclosed external funding, and operates without intermediaries or self-service channels. Marketing is driven by thought leadership content, a podcast, and free 'Experience MDA' events that allow prospects to trial the methodology before committing to larger programmes.

MDA Training firmographics

Firmographics

Name: MDA Training
Legal name: MDA
Website: https://mdatraining.com
Company type: Private
Founded year: 1988
Operating status: Operating
Headcount range: 11–50 employees
Short description: MDA Training is a UK-founded, privately held experiential corporate training company that designs simulation-based leadership, commercial, and financial-services learning programmes for global enterprise clients across banking, insurance, and asset management verticals.
Ownership category
akta.pro rank

MDA Training industry classification

Industry

Product category: Corporate Training Services
NAICS: Professional and Management Development Training (611430)
SIC: Services-Educational Services (8200)
akta.pro primary industry: Corporate Learning & Training Content Development (EDAGAKAC)
akta.pro secondary industries: Delivery & Execution (Planning, Estimation, Tracking) (EDABAHAE), Valuation, M&A & Corporate Development (EDABAJAN)

Keywords

Experiential corporate training
Business simulations
Leadership development programs
Commercial skills training
Executive education

Where MDA Training is headquartered

Location

Headquarters

HQ city: Croydon
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

MDA Training business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Corporate Training Services: MDA Training generates revenue through designing and delivering bespoke experiential corporate training programmes. Revenue is derived from custom training engagements, simulation-based learning solutions, and professional development programmes tailored to organisational needs. The company serves enterprise clients globally with tailored solutions.
Custom Simulation Licensing: The company builds and licenses custom digital simulations to clients who may take ownership for internal delivery through Train-The-Trainer sessions. This provides ongoing revenue through licensable simulation products.
Experiential Event Services: Revenue generated from transforming conferences, away-days and team-building events into experiential learning experiences. Services range from 1-hour activities to 2-day comprehensive programmes for events of up to 1,000 delegates.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

MDA Training product offering

Product offering

Core offering

MDA Training designs and delivers experiential corporate training programs built primarily around business simulations, covering leadership development, commercial and financial skills, and industry-specific (asset management, banking, insurance) education for enterprise clients. Offerings combine facilitated workshops with custom-built digital simulations hosted on modern cloud and web technology stacks (AWS, Python, Angular, React), sold as bespoke or catalog programs to corporate buyers.

Product overview

MDA Training is an experiential corporate learning company offering a portfolio of simulation-based training solutions. The core offering includes Leadership Simulation, Leadership Skills Workshops, and Leadership Assessment programmes alongside Financial & Commercial Skills development and Business Simulations. The portfolio extends to Digital Simulations (facilitator-led and self-paced single-player formats), Custom-built Digital Simulations for bespoke organisational needs, and Conferences & Team Building experiences. Industry-specific verticals cover Asset Management Training (with FMI Asset Management Pathway online learning), Banking Simulation Training including the 'Run The Bank' simulation, Corporate & Commercial Banking Training, and Insurance Industry Training. Supporting offerings include Insight Events for early careers, Early Careers Onboarding programmes, CPD solutions, and Professional Skills Training. The company utilises AI-powered tools including NymbusX for interview simulations and adaptive learning systems in their digital simulations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

Managers settled into roles approximately 30% faster with bespoke business simulation training for new managers
+2 more outcomes

Companies that use MDA Training

Customer profile

Named customers20 records

Segments6 records

Ideal customer profiles4 records

MDA Training technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

MDA Training partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

MDA Training competitors and assessment

Company assessment

Direct peers

BTS: Swedish-origin global consultancy specialising in business simulations and experiential learning for leadership and sales force development. Directly comparable to MDA's business simulation portfolio and FS focus.
DDI (Development Dimensions International): Global leader in leadership development and assessment. Direct competitor in experiential leadership assessment and development programs targeting enterprise FS and broader markets.
Wilson Learning: Global corporate training provider focused on leadership, sales, and interpersonal skills development. Comparable in delivering experiential and behavioural-change programs to enterprise clients.
Celemi: Sweden-based pioneer of business simulations and experiential learning programs. Highly comparable offering in business simulations for enterprise leadership and commercial training.
Insights Group (Insights Discovery): Provider of experiential learning and psychometric-based development solutions. Comparable in using immersive methodologies to drive leadership and team effectiveness for global enterprises.

Broad incumbents

GP Strategies: Global performance improvement solutions provider delivering custom training, leadership development and managed learning services. Overlaps with MDA's bespoke corporate training delivery model.
Cegos: One of the largest global corporate training providers, offering leadership, project management and professional development programs. Comparable in serving multinational enterprise training needs.
Skillsoft: Large enterprise digital learning platform offering leadership, business, and technology content at scale. Adjacent competitor for corporate L&D budgets, particularly for self-paced digital learning.
Korn Ferry: Global organisational consulting firm with large leadership development and learning practice. Overlaps with MDA's leadership simulation and assessment offerings as part of a broader talent advisory portfolio.

Emerging players

Attensi: Norwegian scale-up specialising in 3D game-based simulation training for enterprise skills development. Comparable in the simulation-based learning category but with a stronger digital/gaming-led delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

MDA Training financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MDA Training leadership team

Management profile

Number of profiles

Profiles3 records

MDA Training funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MDA Training M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MDA Training

What does MDA Training do?

Is MDA Training a public or private company?

MDA Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was MDA Training founded?

MDA Training was founded in 1988. It employs 11 to 50 people.

Where is MDA Training based?

MDA Training is headquartered in Croydon, United Kingdom, in the Europe region.

How does MDA Training make money?

Three revenue lines are on record. Corporate Training Services are the primary driver. The others are custom Simulation Licensing and experiential Event Services.

Who are MDA Training's main competitors?

Direct peers on record are BTS, DDI (Development Dimensions International), Wilson Learning, Celemi and Insights Group (Insights Discovery). Broad incumbents are GP Strategies, Cegos, Skillsoft and Korn Ferry. Attensi is listed as an emerging player.

Does MDA Training have an API?

No public API is recorded for MDA Training.

What industry is MDA Training in?

MDA Training's product category is Corporate Training Services. Its primary akta.pro industry code is EDAGAKAC, Corporate Learning & Training Content Development, with a secondary code of EDABAHAE, Delivery & Execution (Planning, Estimation, Tracking). Its NAICS code is 611430 and its SIC code is 8200.