What Rainbow Pediatrics does

Rainbow Pediatrics is a physician-owned pediatric primary care and urgent care practice operating four clinic locations across the Florida Panhandle, including two sites in Panama City, one in Panama City Beach, and one in Santa Rosa Beach. Founded and led by Dr. Ahmed Rezk, a board-certified pediatrician with sub-specialty training in neonatal-perinatal medicine from Michigan State University, the practice provides comprehensive pediatric services from birth through age 21, including prenatal consultations, newborn care, well-child visits, immunizations, ADHD and behavioral management, asthma and allergy care, school physicals, laceration repair, and same-day urgent care. The clinical team comprises six board-certified or board-eligible pediatricians and three pediatric nurse practitioners, with hospital privileges at Gulf Coast Medical Center and Bay Medical Center that anchor the newborn care pipeline.

The business operates on a fee-for-service revenue model, billing insurance carriers and patients for individual visits. The practice accepts a broad payer panel spanning major commercial insurers (Aetna, Blue Cross/Blue Shield, Cigna, Humana, United Healthcare), government programs (Medicaid, Tricare, ChampVA), and regional Medicaid managed-care plans (Staywell, WellCare, Healthease, Sunshine, Lighthouse, Simpli, Aetna Better Health). The practice has no proprietary technology platform, no mobile app, and no disclosed AI capabilities; its digital presence is limited to an informational website, an educational blog covering common pediatric topics, and a third-party Mayo Clinic symptom checker link. Marketing is community-led, relying on hospital newborn referrals, free prenatal consultations to expectant mothers, and word-of-mouth among Panama City-area families.

The patient base consists of families with children from birth to age 21 in the Panama City, Lynn Haven, Southport, Callaway, Panama City Beach, and 30A corridor communities, with growth driven by multi-site expansion, broadening service lines, and incremental clinical hiring. The practice is privately held by operating physicians, with no disclosed institutional investment, no parent company, and no acquisitions or funding rounds on record.

Name

Rainbow Pediatrics

Legal name

Rainbow Pediatrics

Website

https://rainbowped.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Rainbow Pediatrics is a physician-owned pediatric practice operating four clinics in the Florida Panhandle (Panama City, Panama City Beach, Santa Rosa Beach), providing primary care, newborn care, and urgent care for children from birth to age 21 on a fee-for-service basis across a broad insurance panel.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

akta.pro primary industry

Pediatric Urgent Care & After-Hours Clinics (HLAFAJAI)

akta.pro secondary industry

Children’s Hospitals & Pediatric Health Systems (HLAFAJAG)

Keywords

• Pediatric primary care
• Pediatric urgent care
• Newborn care services
• Child immunizations
• Well-child visits

Headquarters

HQ city

Panama City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Patient Care Services: Revenue is generated through fee-for-service pediatric healthcare visits billed to insurance carriers and patients. Services include well-child visits, immunizations, sick visits, and urgent care. The practice accepts most major insurance carriers including Aetna, Blue Cross/Blue Shield, Cigna, Humana, United Healthcare, Medicaid, and Tricare.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Rainbow Pediatrics is a private pediatric primary care and urgent care practice providing comprehensive healthcare services for children from birth through age 21. The practice offers well-child visits, immunizations, sick visits, newborn care, prenatal consultations, ADHD and behavioral management, allergy testing, asthma management, school physicals, laceration care, and same-day pediatric urgent care across four clinic locations in the Florida Panhandle.

Product overview

Rainbow Pediatrics is a pediatric primary care and pediatric urgent care practice operating as a single unified healthcare service offering. The practice provides comprehensive medical services including well-child care from birth until age 21, newborn care, prenatal consultations, immunizations, ADHD and behavioral management, allergy diagnosis and testing, asthma management, school physicals, strep tests, laceration care, and same-day pediatric urgent care. The practice is led by Board Certified Pediatricians including Dr. Ahmed Rezk, Dr. Ashley Reynolds, Dr. Aimee Bohn, Dr. Tiffany Forrester, Dr. Edem Timpo, and Dr. Ahmad Alkilani, along with Nurse Practitioners Tiffany Roberts, Kristi Householder, and Karen Giggs. Rainbow Pediatrics operates four locations in Panama City, Panama City Beach, and Santa Rosa Beach, Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Prenatal Consultations

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• After Hours Pediatrics: Pediatric urgent care chain with multiple Florida locations, focused on evening and weekend coverage for acute pediatric illness. Comparable to Rainbow's pediatric urgent care and same-day sick-visit model in a similar Florida payer environment.
• PM Pediatrics: Largest dedicated pediatric urgent care chain in the U.S., with extended hours and walk-in model closely mirroring Rainbow's pediatric urgent care offering. Comparable on target demographic (birth–21), same-day acute-care positioning, and geographic expansion strategy.
• Night Lite Pediatrics: Florida-based pediatric urgent care operator with multiple locations across the state. Direct peer given overlapping Florida footprint, similar after-hours and weekend urgent care positioning, and shared Medicaid-accepting revenue model.
• Pediatric Associates: One of the largest independent pediatric primary care groups in the U.S., operating multiple clinic locations with a similar well-child-to-urgent-care service mix. Directly comparable on multi-site pediatric primary care delivery model, insurance-based fee-for-service revenue, and birth-through-21 patient panel.

Emerging players

• Brave Care: Tech-enabled pediatric primary and urgent care provider combining in-clinic visits with a digital front door. Comparable as a forward-looking view of where Rainbow's primary-plus-urgent model is heading under competitive pressure from capital-rich digital entrants.
• Blueberry Pediatrics: Subscription-based pediatric primary care offering with strong telehealth and home-visit components. Comparable as an emerging threat to fee-for-service pediatricians, particularly for low-acuity follow-up and after-hours demand that Rainbow currently captures in person.

Broad incumbents

• Cook Children's Health Care System: Integrated pediatric health system combining primary care clinics, specialty services, and hospital care in a defined region. Comparable as an example of a regional pediatric system that captures patient lifetime value through vertical integration across primary and specialty care.
• Children's Healthcare of Atlanta: Major pediatric health system operating hospital-based and outpatient pediatric services across a defined regional catchment. Comparable as a broader incumbent that competes for the same patient panel Rainbow serves, particularly for specialty referrals.
• Pediatrix Medical Group: Large, publicly traded physician services organization with a national pediatric footprint spanning primary care, neonatology, and pediatric specialty services. Comparable as a larger-scale incumbent illustrating how a scaled pediatric platform is structured and monetized.

Regional players

• Wee Care Pediatrics: Independent multi-location pediatric primary care practice with a similar well-child, immunization, and sick-visit service mix. Comparable as a similarly sized regional peer against which Rainbow's organic expansion strategy and operating economics can be benchmarked.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rainbowpediatricsofpanamacity
• Xx.com/rainbowped
• LinkedInlinkedin.com/company/rainbow-pediatrics-pc-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rainbow Pediatrics