Nosy Crow

What Nosy Crow does

Nosy Crow is a privately held, independent children's book publisher headquartered in London (Wheat Wharf, 27a Shad Thames, SE1 2XZ), founded around 2011 and operating with 51–100 employees. The company produces child-focused books, audiobooks, and ebooks for the 0–12 age range across formats including board, cloth, buggy, hardback, and paperback. Its portfolio is organized by age band, series (Pip and Posy, Bizzy Bear, Wigglesbottom Primary, Princess Minna, Kevin the Vampire, Unicorn Academy, Toddler Talk), and themed curated lists. Supplementary offerings include Stories Aloud read-aloud features, teacher resources, and activity sheets.

The business model is straightforward physical and digital book publishing. Nosy Crow monetizes via one-time book sales distributed through third-party retailers and (currently paused) its own WooCommerce-powered e-commerce storefront with Stripe payment processing. A separate US/Canada site (nosycrow.us) extends the channel into North America. The company holds three exclusive co-publishing partnerships that anchor its catalog: with the National Trust (100+ nature/heritage titles), the British Museum (54+ history/culture titles), and the University of Cambridge (STE(A)M science titles). Distribution is amplified through multi-channel marketing including social media (Facebook, Instagram, Twitter, YouTube, Pinterest), email newsletter, blog content, and curated reading lists targeted at parents, caregivers, and educators. The leadership team comprises founder and Managing Director Kate Wilson and CFO Adrian Soar; no broader management team is publicly disclosed.

Name

Nosy Crow

Legal name

Nosy Crow Limited

Website

https://nosycrow.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Nosy Crow is a London-based independent children's book publisher producing illustrated books, audiobooks, and ebooks for ages 0–12. It sells through UK and US/Canada channels and holds exclusive co-publishing partnerships with the National Trust, the British Museum, and the University of Cambridge.

Ownership category

akta.pro rank

Product category

Children's Book Publishing

NAICS

Book Publishers (513130), Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Children’s Nonfiction Educational (Science, History, Nature) (EDAGAIAC)

akta.pro secondary industry

Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE)

Keywords

• Children's publishing
• Picture books
• Board books
• Audio books
• Educational content

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Book Sales: Revenue generated through the sale of physical and digital children's books across multiple formats including paperback, hardback, board books, cloth books, buggy books, and mixed media products for children ages 0-12.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Nosy Crow is an independent children's book publisher that creates, publishes, and sells illustrated children's books for ages 0-12. The company produces physical books in multiple formats (board books, hardback, paperback, cloth books, buggy books) as well as digital audio books and ebooks. It holds exclusive publishing partnerships with the National Trust, the British Museum, and the University of Cambridge, producing themed book lines around nature, history/culture, and STE(A)M topics respectively.

Product overview

Nosy Crow is a multi-award-winning, independent children's publishing company offering child-focused, parent-friendly children's books, audio books, and ebooks for ages 0-12. The product portfolio includes physical books in various formats (board books, cloth books, buggy books, hardback, paperback, mixed media), digital products (audio books and ebooks), and supplementary educational resources including teacher resources and activity sheets. The company has established significant publishing partnerships with the National Trust (nature-themed books), the British Museum (history and cultural books), and the University of Cambridge (STE(A)M-focused books). Books are organized into series and curated thematic collections. The company operates both a UK website (nosycrow.com) and a US/Canada website (nosycrow.us), with e-commerce powered by WooCommerce and payment processing through Stripe.

Differentiator

Problem solved

Functional benefit

Products and services

• Children's Books Award-winning illustrated children's books for ages 0-12, published in multiple physical formats including board books, cloth books, buggy books, hardback, and paperback, covering picture books, fiction, non-fiction, and activity books. Targeted at children, parents, caregivers, and gift buyers.
• Audio Books Audio editions of Nosy Crow children's books for digital listening, available as a digital format of the publisher's titles.
• Ebooks Digital ebook versions of Nosy Crow children's titles for reading on electronic devices.
• National Trust Partnership Books Books published under the exclusive children's publishing partnership with the National Trust, covering nature, wildlife, outdoor activities, and heritage for children. The partnership has produced over 100 titles.
• British Museum Partnership Books Books published under the exclusive children's publishing partnership with the British Museum, exploring history, artifacts, and world cultures. The partnership has produced 54 titles.
• University of Cambridge Partnership Books STE(A)M-focused books published in partnership with the University of Cambridge, covering science topics for children. Titles include 'University of Cambridge: Think Big: The Power of Volcanoes' and 'University of Cambridge: Earth Heroes'.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core.

• National TrustcoreStrategic or Co-development PartnerNosy Crow is the exclusive children's publishing partner of the National Trust. The partnership has produced over 100 books including nature-themed titles, seasonal activity books, and educational guides. Titles include 'National Trust: Rewild This Book', 'National Trust: Look What I Found' series, and 'National Trust: Wonder World' science series.
• British MuseumcoreStrategic or Co-development PartnerNosy Crow is the exclusive children's publishing partner of the British Museum. The partnership has produced 54 books including historical titles, puzzle mysteries, and educational books about world cultures and artifacts. Notable titles include 'British Museum: A History of the World in 25 Cities' and 'British Museum: Find Tom in Time' series.
• University of CambridgecoreStrategic or Co-development PartnerNosy Crow has a STE(A)M-focused partnership with the University of Cambridge, producing science books for children. Titles include 'University of Cambridge: Think Big: The Power of Volcanoes' and 'University of Cambridge: Earth Heroes'.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Scholastic: Scholastic is the world's largest children's book publisher and operator of school book clubs. It competes across the same age range and educational segments as Nosy Crow but at vastly greater scale, with global distribution and deep educator relationships.
• HarperCollins Children's Books: HarperCollins Children's publishes picture books, series, and educational nonfiction for ages 0-12 globally. It overlaps with Nosy Crow's product types and target demographics but at a much larger scale and with global distribution.
• Hachette Children's Group: Hachette Children's Group (including Hodder and Orion Children's) publishes illustrated picture books, educational titles, and series for children in the same age range as Nosy Crow from a UK base, making it a comparable broad incumbent.
• Penguin Random House Children's UK: Penguin Random House Children's publishes best-selling illustrated and educational titles across the same 0-12 range as Nosy Crow. It is a broad incumbent with significantly deeper marketing budgets, author advance capacity, and retail leverage.

Direct peers

• Ladybird (Penguin Random House): Ladybird publishes educational and early-years books (board books, activity books, early readers) for the 0-7 segment — directly overlapping with Nosy Crow's 0-5 and 5-7 age categories and educational nonfiction focus.
• Bloomsbury Children's Books: Bloomsbury Children's publishes illustrated and educational titles for ages 0-12 from a UK base, including series-based IP and educational nonfiction. It is comparable in geographic focus and broad children's catalog, though part of the larger Bloomsbury group.
• Walker Books: Walker Books is a UK independent children's publisher with a similar mix of illustrated picture books, fiction series, and institutional partnerships (e.g., Walker Studio). It overlaps directly with Nosy Crow in age range, format diversity, and trade publishing model.
• Usborne Publishing: Usborne is a leading UK-based independent children's book publisher with a comparable age range (0-12+), multi-format approach (board books, activity books, fiction), and similar emphasis on educational, illustrated content. It is the closest direct competitor in scale, geography, and product mix.
• Templar Publishing: Templar Publishing is a UK children's imprint focused on innovative illustrated and novelty books (including interactive formats with flaps and sliders). It mirrors Nosy Crow's emphasis on creative formats and gift-led children's titles.
• Quarto Group: Quarto Group is a UK-based illustrated book publisher with strong activity, educational, and nonfiction children's titles. It overlaps with Nosy Crow in illustrated, activity-driven, and educational nonfiction content for children.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nosycrow
• YouTubeyoutube.com/NosyCrow
• Facebookfacebook.com/355477650796
• Instagraminstagram.com/nosycrow
• Pinterestpinterest.com/nosycrow

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nosy Crow