DWF

What DWF does

DWF is a privately held, for-profit wholesale flower supply company headquartered in Denver, United States, that serves retail customers within the floral trade. The company was founded in 1909, giving it more than 115 years of continuous operating history in the wholesale floriculture distribution channel. It operates a workforce of 251-500 employees, which positions it as a mid-sized regional distributor rather than a small boutique operator or a national mega-distributor.

The company's core business is the bulk supply of cut flowers and related floral product to retail buyers, functioning as an intermediary between growers and downstream florist/retail channels. The associated web property, dwfwholesale.com, indicates a B2B wholesale positioning. No information is available in the input regarding the specific product mix (e.g., domestic versus imported blooms, hard goods, floral supplies), grower/supplier network, geographic delivery radius, cold-chain logistics infrastructure, technology platform, or pricing mechanics.

The revenue model is presumed to be standard wholesale distribution economics: margin on goods sold, scaled by volume and customer count, with revenue tied to perishable inventory turnover. The input does not disclose revenue figures, customer count, contract structure, or any growth, funding, or strategic-move data, leaving the company's commercial mechanics, market position, and trajectory substantially uncharacterized.

Name

DWF

Website

https://dwfwholesale.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

251–500 employees

Short description

DWF is a Denver-based, privately held wholesale flower supply company founded in 1909, serving retail customers in the floral trade with a workforce of 251-500 employees.

Ownership category

akta.pro rank

Product category

Wholesale Floral Distribution

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Wholesale flower supply
• Fresh cut flowers
• Floral distribution
• Florist wholesale
• Bulk flower sales

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

DWF is a Denver-based wholesale floral distribution company that supplies fresh cut flowers in bulk quantities to business customers. Operating since 1909, the company serves the floral industry by providing wholesale flower inventory to retail florists, event designers, and other commercial buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Fresh Cut Flowers

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Mayesh Wholesale Florist: One of the largest U.S. wholesale florists, operating multiple branch locations across the West Coast and Southwest. Directly comparable to DWF as a multi-branch wholesale cut-flower distributor serving retail florists and event designers with similar product mix and customer base.
• Kennicott Brothers: Long-standing Midwest-based wholesale florist serving retail florists across multiple states. Comparable to DWF in product range (cut flowers, greens, floral supplies), customer segments, and wholesale distribution model.
• Delaware Valley Wholesale Florist (DVWF): Northeast regional wholesale florist supplying retail florists, event companies, and floral designers. Operates in the same wholesale flower supply category as DWF with a similar product breadth including fresh-cut, supplies, and hardgoods.
• Bill Doran Company: Mid-Atlantic wholesale florist distributing fresh-cut flowers, foliages, and floral supplies to retail florists and event customers. Direct competitor to DWF in wholesale flower distribution with overlapping channel and customer dynamics.
• Pittet Floral Company: Denver-area wholesale florist operating in the same local geography as DWF. Direct competitor serving retail florists and event florists in the Rocky Mountain region with overlapping product line.
• Connie's Family Florist / CGF Wholesale: Regional wholesale florist serving retail florists and event customers with fresh-cut flowers and supplies. Comparable to DWF in distribution model, customer base, and product focus.

Emerging players

• Esprit Miami (formerly CUT wholesale): Specialty floral hardgoods and event supply wholesaler with a growing national presence. Adjacent comparability to DWF through overlapping wholesale channel and designer clientele, though with a hardgoods-leaning mix.
• Afloral.com (Syndicate Sales): Online-first wholesale and retail supplier of artificial florals, dried flowers, and floral supplies. Comparable to DWF as a competing supply source for designer florists, though skewed toward non-perishable product lines.

Broad incumbents

• Telaflora (Teleflora Network): Large floral wire-service network aggregating thousands of retail florists; overlaps with DWF indirectly through shared retail florist customers and serves as a broad incumbent in the floral commerce ecosystem.
• FTD (Farmers' Telephone Delivery): Large online floral marketplace operating across retail and consumer channels; comparable to DWF as a buyer/aggregator of cut flowers, representing both a customer of wholesalers and a competitive channel for end consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/dwfcincy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DWF