Supporting Kidds

What Supporting Kidds does

Supporting Kidds is a Delaware-based 501(c)(3) nonprofit organization founded in 1989 that operates as the only organization in the state devoted solely to supporting grieving children ages 5-18 and their families. It delivers services through a free-standing Center in Hockessin, Delaware, and through school-based outreach programs across the state, operating with 15+ staff and contractors including licensed clinical social workers, professional counselors, and master's-level clinicians.

The organization's core service portfolio comprises five curriculum-based programs: Healing Pathways (a signature 6-week group grief support program), Guiding Pathways (1-1 individual counseling), Pathways Through Life (a follow-up 6-week program), Grounding Pathways (nature-focused bereavement groups), and Survival Kits for Families and Schools (resource materials). In 2025, the organization served 590 children and 170 caregivers, facilitated 59 school-based grief groups and 16 center-based grief groups, and provided 684 individual counseling sessions. In the 2025-2026 program year it reached 32 schools and 334 children through community-based outreach, plus distributed 74 School Survival Kits.

Supporting Kidds is funded entirely through donations rather than fees — services are provided free of charge to families. Revenue streams include individual donations, corporate sponsorships (Nemours Children's Health, Incyte, Delaware Dental Foundation, PattersonSchwartz, Delaware Park Casino, Nobel Biocare), United Way of Delaware designations (code #728), stock gifts, IRA charitable distributions, and annual fundraising events including the Golf Tournament, Hearts That Heal Gala, and Do More 24 DE campaign. Go-to-market is community-led, relying on referrals from schools, hospices, mental health providers, funeral homes, and healthcare professionals, supported by an active website and social media presence (Facebook, Instagram, LinkedIn).

Name

Supporting Kidds

Legal name

Supporting Kidds

Website

https://supportingkidds.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Supporting Kidds is a Delaware-based 501(c)(3) nonprofit, founded in 1989, that provides free grief support services — group, individual, and school-based — to children ages 5-18 and their families through its Hockessin center and statewide outreach.

Ownership category

akta.pro rank

Product category

Children's Bereavement and Grief Support Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)

akta.pro secondary industries

Family Resource Centers & Wraparound Support Services (EDACALAH), Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK), Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI)

Keywords

• Grief counseling services
• Bereavement support programs
• Children mental health
• Family counseling services
• Nonprofit community services

Headquarters

HQ city

Hockessin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Supporting Kidds accepts donations from individuals in any amount to support grief services for children and families.
2. Corporate Sponsorships: Corporate sponsors support the organization through annual events and ongoing donations.
3. United Way Designations: Donors can designate Supporting Kidds through United Way of Delaware using code #728.
4. Stock Gifts: The organization accepts appreciated stock as tax-advantaged donations.
5. IRA Charitable Distributions: Donors can make qualified charitable distributions from their IRAs to support the organization.
6. Annual Events: Fundraising events including Golf Tournament (September), Hearts That Heal Gala (November), and Do More 24 DE (March).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Supporting Kidds provides free grief support services to children ages 5-18 and their families throughout Delaware, through center-based and school-based programs. Its core offerings include a 6-week peer grief group (Healing Pathways), individual 1-1 counseling (Guiding Pathways), nature-focused support groups (Grounding Pathways), a follow-up curriculum (Pathways Through Life), and Survival Kits resource packets for families and schools. Services are delivered by licensed clinicians and certified grief counselors at the Hockessin center and across Delaware schools.

Product overview

Supporting Kidds operates as a nonprofit grief support organization offering a multi-component service portfolio centered around its Center in Hockessin, DE. The core programs include Healing Pathways (signature 6-week group-based grief support), Guiding Pathways (individual 1-1 counseling for ages 5-18), and Grounding Pathways (nature-focused support groups). These are complemented by Survival Kits for Families and Schools (resource materials), Pathways Through Life (follow-up program), One Night Events (community gatherings), and Community Support Services (education for professionals). Services are delivered both at the Center and through school-based outreach programs throughout Delaware, with consultation and intake processes to match families to appropriate services.

Differentiator

Problem solved

Functional benefit

Brands

• Guiding Pathways: 1-1 counseling program for children and teens ages 5-18 specifically related to grief and loss.
• Healing Pathways
• Pathways Through Life
• Grounding Pathways
• Survival Kits for Families
• School Survival Kits

Products and services

• Healing Pathways

Quantifiable outcome

• Served 590 children and 170 caregivers in 2025
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Do More 24 DEminorGTM or Marketing Partner · 1 January 202524-hour online giving campaign (March 5-6, 2026) where donors can make one-time donations to support the organization.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Dougy Center: Portland, OR-based non-profit founded in 1982, the original childhood bereavement peer support model explicitly referenced by Supporting Kidds. Operates center-based peer groups, school outreach, and national training/grief center network that Supporting Kidds' curriculum is modeled after.
• Judi's House: Denver, CO-based non-profit providing peer-support grief services to children ages 3-19 and their families. Directly comparable center-based model with school outreach, professional training, and research arm — closest analog to Supporting Kidds in scale and program mix.
• Highmark Caring Place: Pennsylvania-based pediatric bereavement center offering center-based peer support groups, school programs, and family services funded by Highmark. Most relevant regional peer because of the comparable school-and-center service model and corporate parent funding approach.
• Experience Camps: National non-profit running one-week summer camps and year-round programs for grieving children and families. Comparable peer given shared focus on ages ~6-18 and family services, though delivery (camp-based vs. center-based) differs.
• Camp Kesem: National non-profit affiliated with universities providing free summer camps and year-round support for children affected by a parent's cancer or bereavement. Operates at a substantially larger scale but serves the same child-grief population with peer-support programming.
• Kids Konnected: California-based national non-profit offering peer support groups for children who have lost a parent or sibling. Comparable child-focused bereavement model with hybrid in-person and virtual group delivery.
• Children's Bereavement Center of South Texas: San Antonio-area non-profit providing free peer-support grief services to children, teens, and families. Closely mirrors Supporting Kidds in service mix (center groups, school programs, family events) and target ages.
• Our House Grief Support Center: Los Angeles-based non-profit offering center-based peer support groups, school outreach, and community education for children, teens, and adults grieving a death. Directly comparable center-plus-school model.

Emerging players

• Eluna (formerly The Moyer Foundation): Seattle-based non-profit running Camp Erin (the largest pediatric bereavement camp network) and Eluna Resources, providing toolkits and online resources for families and providers. Adjacent peer sharing children-bereavement focus but concentrating more on resource distribution and camp delivery.

Others

• New York Life Foundation / Grief Reach Program: While not a direct service provider, this New York Life initiative funds and supports childhood bereavement providers across the U.S. — a key funder and capacity-building peer ecosystem player relevant to Supporting Kidds' funding landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/supportingkidds
• LinkedInlinkedin.com/company/supporting-kidds
• Instagraminstagram.com/supportingkidds
• Xx.com/supportingkids

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supporting Kidds