Girl Scouts of Central Maryland

What Girl Scouts of Central Maryland does

Girl Scouts of Central Maryland (GSCM) is a 501(c)(3) nonprofit organization and local council of Girl Scouts of the USA, headquartered at 4806 Seton Dr, Baltimore, MD, and operating across the Central Maryland territory since 1962. The council delivers youth development programming to girls in grades K-12 across six grade-level tiers (Daisy through Ambassador), organized through more than 22 documented service units and hundreds of registered troops spanning at least the Troop 00005–Troop 12091 range. Core products include the Girl Scouting Programs curriculum, the Badges and Journeys program, the iconic Girl Scout Cookie Program entrepreneurship initiative, the Fall Product Program, council-exclusive GSCM Patch Programs, the Trefoil Adventure adult engagement series, and Highest Awards (Bronze, Silver, Gold).

GSCM operates three council-owned camp properties—Camp Conowingo, Camp Whippoorwill, and Camp Woodlands—delivering sleepaway resident camp at $800 per participant, troop camping at $250 per participant, and outdoor programming including archery, swimming, boating, and nature exploration. Its technology stack is built on national Girl Scouts platforms, primarily the MyGS member portal for account management and the gsLearn online learning management system for volunteer training, badge workshops, and remote volunteer orientations delivered via video conferencing. The council also maintains the GSCM Store ("Juliette's Closet") for uniforms and merchandise, and supports web-based event registration for camps, training, and activities.

The revenue model is multi-stream and characteristic of a regional Girl Scout council: annual membership dues ($75 per girl, $30 per adult), cookie and Fall Product sales proceeds passed through to troops and council operations, camp session fees, retail store revenue, and charitable donations including lifetime memberships, planned giving, and the 1912 Society donor program. The marketing mix spans owned digital channels (gscm.org, Facebook, Instagram, YouTube, LinkedIn, Twitter, Pinterest), direct email, community events, and strategic partnerships, most notably with NASA through the Heliophysics Education Activation Team and PUNCH mission outreach. Governance is provided by a Board of Directors led by Board Chair Robert Newman, Vice Presidents Jill McClune and Kimberly Prescott, Treasurer Christine Aspell, Secretary Grace Fieni, and CEO Jenny Trostel.

Name

Girl Scouts of Central Maryland

Legal name

Girl Scouts of Central Maryland

Website

https://gscm.org

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Girl Scouts of Central Maryland is a 501(c)(3) nonprofit council of Girl Scouts of the USA, delivering youth leadership, STEM, outdoor, and entrepreneurship programming to K-12 girls across Central Maryland through hundreds of troops, three camp properties, cookie and product sales, and donor-supported programs.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Sports and Recreation Instruction (611620), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Educational Services (61)

SIC

Services-Educational Services (8200), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industries

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO), Group Camping & Scout Camps (THAGAOAI), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Youth development programs
• Girl leadership education
• Summer camp services
• Cookie fundraising program
• Outdoor adventure programs

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Membership Dues: Annual membership fees collected from girl members and adult volunteers. Girl Scout membership dues are $75 for girls and $30 for adults per year.
2. Girl Scout Cookie Program: Annual cookie sale program where Girl Scouts sell cookies to learn entrepreneurship skills. Revenue supports troop activities and council operations.
3. Fall Product Program: Fall product program offering items like magazines and nuts, providing additional fundraising opportunities for troops.
4. Camp Fees: Sleepaway camp and troop camping program fees. Sleepaway camp sessions cost $800 per person; Troop Adventures cost $250 per person.
5. Donations and Fundraising: Charitable donations from individuals and organizations supporting Girl Scout programming, including lifetime memberships, planned giving, and annual donations.
6. GSCM Store (Juliette's Closet): Council store selling Girl Scout merchandise, uniforms, and supplies.

Pricing tiers

Distribution channels5 records

Marketing channels7 records

Core offering

Girl Scouts of Central Maryland delivers youth development programming for girls in grades K-12 through troop-based activities, badge curricula, outdoor camping experiences at three council-owned properties (Camp Conowingo, Camp Whippoorwill, Camp Woodlands), and entrepreneurial education via the annual Cookie Program and Fall Product Program. The council also provides volunteer training, scholarship support, and highest-award recognition, operating as a regional affiliate of Girl Scouts of the USA.

Product overview

Girl Scouts of Central Maryland operates as a regional council of Girl Scouts of the USA, offering a unified portfolio of youth development programs and services. The core offering is the Girl Scouting Programs for girls in grades K-12 (Daisies through Ambassadors), supported by three camp properties: Camp Conowingo, Camp Whippoorwill, and Camp Woodlands. The organization delivers Badges and Journeys programming through the gsLearn online learning platform, and runs entrepreneurial education via the Girl Scout Cookie Program and Fall Product Program. Council-specific offerings include GSCM Patch Programs, Trefoil Adventures for adults, and Highest Awards recognition. The portfolio is designed to build girls of courage, confidence, and character through leadership, service, skill-building, outdoor activities, STEM, and personal growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Girl Scouting Programs A youth development program for girls in grades K-12 (Daisies through Ambassadors) offering leadership development, skill-building activities, STEM education, outdoor adventures, and community service opportunities.
• Camp Conowingo A premier Girl Scout camp property offering sleepaway camp sessions, troop camping, and outdoor programming including archery, swimming, boating, and nature exploration activities.
• Camp Whippoorwill A Girl Scout camp property providing outdoor camping experiences and nature-based activities for troops and individual campers.
• Camp Woodlands A Girl Scout camp property offering outdoor programming and camping experiences for troops and individual Girl Scouts.
• Badges and Journeys Program A comprehensive badge-earning program offering skill-building patches and journey series for Girl Scouts across all grade levels, including STEM, arts, outdoor skills, entrepreneurship, and leadership badges.
• Girl Scout Cookie Program An entrepreneurship education program teaching Girl Scouts business skills through cookie sales, including training, resources, and cookie booth management.
• Fall Product Program A fall fundraising program offering nuts, chocolates, and other products for Girl Scouts to sell as an alternative to the cookie program.
• gsLearn Online Learning Platform An online learning management system providing volunteer training courses including GSUSA Foundations, grade-level specific training, badge workshops, Volunteer Toolkit access, and outdoor skills certifications.
• Highest Awards Prestigious awards including Bronze Award (Juniors), Silver Award (Cadettes), and Gold Award (Seniors/Ambassadors) for outstanding leadership and service projects.
• GSCM Store (Juliette's Closet) Physical council store selling Girl Scout merchandise, uniforms, badges, and supplies.
• Trefoil Adventures Adult programming experiences for adult Girl Scout members, offering adventure activities and connection opportunities.
• Annual Girl Membership Annual membership subscription for girl members (grades K-12) priced at $75 per year, covering Girl Scout membership, access to badge programs, troop activities, and camp opportunities.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• NASAcoreStrategic or Co-development Partner · 1 May 2026NASA partnership through the Heliophysics Education Activation Team and PUNCH mission outreach program. NASA employees, contractors, and volunteers support space science education events for Girl Scouts. Event at Camp Conowingo brought 165 Girl Scouts who earned Space Science badges and Ancient and Modern Sun-Watching patches through hands-on activities at seven educational stations teaching about space weather and NASA missions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Boys & Girls Clubs of America: National nonprofit operating club-based youth development programs across the U.S. Comparable as a broad youth-development nonprofit with membership-based programming, though broader in mission (after-school, academic support) and co-ed.
• Girl Scouts of the USA: National parent organization of which GSCM is a local council; provides brand, curriculum, and program standards. Comparable as the umbrella entity for the same Girl Scout Leadership Experience framework GSCM delivers locally.
• YMCA of Central Maryland: Regional YMCA offering youth programs, day camps, and resident camps in the same Central Maryland geography. Comparable on nonprofit youth programming, camp operations, and community-based delivery model.

Direct peers

• Camp Fire: National youth-development organization historically focused on girls and now co-ed, delivering camp, club, and after-school programming. Directly comparable on multi-activity youth enrichment curriculum, camp operations, and mission-driven nonprofit structure.
• 4-H (National 4-H Council): USDA-affiliated youth development organization offering STEM, civic engagement, and outdoor programming through club-based delivery. Comparable on badge/curriculum model, volunteer-led clubs, and youth leadership development mission.
• Boy Scouts of America (Scouting America): National scouting counterpart serving youth through badge-based, troop-organized, and camp-delivered programming. Directly comparable on youth-development mission, badge/curriculum model, and reliance on volunteer-led troops and camp properties.
• Girl Scouts of Western Maryland: Neighboring Girl Scout council serving western Maryland counties under the same GSUSA framework. Comparable as a regional Girl Scout council with overlapping council structure, cookie program, and camp-based programming.
• Girl Scouts of Nation's Capital: Adjacent Girl Scout council serving the Washington D.C. metro area with comparable programs, camp properties, and cookie fundraising. Highly comparable sister council operating under the same GSUSA framework with similar scale and program portfolio.

Others

• American Camp Association: National accreditation body and industry association for youth camps. Comparable as the ecosystem-level organization setting standards for the camp programming that is central to GSCM's Camp Conowingo, Whippoorwill, and Woodlands operations.

Emerging players

• Camp Towanda: Independent residential summer camp in Pennsylvania serving similar demographic of children and families with sleepaway programming. Comparable on summer-camp experience model, pricing tier, and outdoor/activity programming that competes for GSCM sleepaway camp enrollment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GScentralMD
• YouTubeyoutube.com/user/GirlScoutsCentralMD
• Facebookfacebook.com/gscentralmd
• LinkedInlinkedin.com/company/girl-scouts-of-the-usa
• Instagraminstagram.com/girlscoutscmd
• Pinterestpinterest.com/gsusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girl Scouts of Central Maryland