Astra Fertility
- Company typePrivate
- Founded2004
- HeadquartersMississauga, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
Astra Fertility firmographics
Firmographics- Name
- Astra Fertility
- Legal name
- Astra Fertility Group
- Website
- https://astrafertility.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Astra Fertility industry classification
Industry- Product category
- Reproductive Healthcare and Fertility Services
- NAICS
- Family Planning Centers (621410)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)
- akta.pro secondary industry
- Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)
Keywords
Where Astra Fertility is headquartered
LocationHeadquarters
- HQ city
- Mississauga
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
Astra Fertility business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- OHIP Covered Services: Most fertility investigations and treatments are covered by OHIP (Ontario Health Insurance Plan) and the Ontario Fertility Program. This includes most diagnostic services, IUI, IVF procedures, and surgical procedures at the clinic. OHIP covers most standard fertility treatments.
- Uninsured Services (Private Pay): Some services are not covered by OHIP including sperm wash, private IVF procedures, and storage fees for sperms, eggs, or embryos. Fertility drugs are also not covered by OHIP. Annual Block/Administrative fees are charged for enhanced access to services 7 days a week.
- Fertility Preservation (Ontario Fertility Program): Fertility preservation for cancer patients is covered by the Ontario Fertility Program. Procedures to freeze sperm and eggs are completely covered by the fertility program for eligible cancer patients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | OHIP/Ontario Fertility Program Covered Services |
| Subscription | Annual | Annual Block/Administrative Fee |
| Other | Pay-as-you-go | Uncovered Services (Private Pay) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Astra Fertility product offering
Product offeringCore offering
Astra Fertility Group is a fertility clinic that delivers comprehensive reproductive care to men and women, including first and second line diagnostic investigations, ovulation induction, IUI, therapeutic donor insemination, advanced ART (IVF, ICSI, blastocyst culture, assisted hatching, PGD/PGS, donor egg IVF, surrogacy), fertility preservation for cancer patients, recurrent pregnancy loss management, and minimally invasive reproductive surgery. Services are delivered through five Ontario clinic locations with centralized embryology laboratory and in-house urology and surgical facilities.
Product overview
Astra Fertility Group is a fertility clinic offering a comprehensive range of fertility treatments and reproductive services across five locations in Ontario (Mississauga, Brampton, Milton, Bolton, Belleville). The clinic provides a vertically integrated service portfolio centered on accurate diagnosis before treatment: diagnostic services (female and male investigations), core fertility treatments (Ovulation Induction, IUI, Therapeutic Donor Insemination), advanced ART procedures (IVF with ICSI, blastocyst culture, assisted hatching, PGD/PGS, donor egg IVF, surrogacy, egg freezing), Male Factor Management with in-house urology, Recurrent Pregnancy Loss Management, and Minimally Invasive Gynecological Surgery (MIS). The clinic emphasizes its unique in-house surgical facilities, embryology lab with time-lapse embryo monitoring, and claims high success rates among Canadian fertility clinics. Supporting services include psychological counseling, nutritional counselling, genetic counselling, and legal services.
Differentiator
Problem solved
Functional benefit
Products and services
- Ovulation Induction Controlled administration of fertility drugs (oral medications such as Clomiphene or Letrozole or injectable gonadotrophins) to stimulate the ovary to produce one or multiple eggs, monitored via ultrasound and blood tests to time intercourse or IUI. Intended for women with ovulatory disorders or unexplained infertility.
Quantifiable outcome
- Expected pregnancy rate after embryo transfer is around 60%
- +2 more outcomes
Companies that use Astra Fertility
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Astra Fertility technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Astra Fertility partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Accreditation CanadacoreAccreditation Canada guides patients and clients to reach standards of excellence. By evaluating the quality of care and service provided, Astra Fertility Group is able to accurately measure clinical and operational performance, gaining transparency and public accountability. Astra is proud to be fully accredited by Accreditation Canada.
- Health CanadaminorHealth Canada provides regulatory oversight for fertility treatments and procedures in Canada. The clinic follows Health Canada guidelines for donor sperm screening and other regulated services.
- American Society for Reproductive Medicine (ASRM)minorProfessional medical society providing guidelines and updates on fertility treatments. Astra follows ASRM recommendations including COVID-19 vaccination guidance for fertility patients.
- Canadian Andrology and Fertility Society (CFAS)minorNational professional society for andrology and fertility specialists in Canada. Dr. Alex Varghese serves on the executive committee of the Andrology special group in CFAS.
- Ontario Fertility ProgramcoreProvincial government program providing funding for fertility treatments. Astra participates in the program, with most IVF, IUI, and fertility preservation procedures for cancer patients covered under this program.
- William Osler Health SystemminorDr. Essam Michael and Dr. Amanda Michael maintain active staff privileges at William Osler Health System, Etobicoke Campus. The clinic also collaborates with institutions locally and in the US for genetic counseling services.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Astra Fertility competitors and assessment
Company assessmentDirect peers
- Markham Fertility Centre: Markham Fertility Centre serves the York Region within the GTA with IVF, IUI, and fertility preservation. Geographic adjacency to Astra's Brampton/Mississauga locations makes it a near-direct competitor.
- Hannam Fertility Centre: Toronto-based fertility clinic offering IVF, IUI, egg donation, and surrogacy services with an integrated patient experience focus. Direct competitor in the GTA patient-acquisition market.
- Repromed: Repromed operates the Toronto Institute for Reproductive Medicine, providing comprehensive fertility diagnosis and treatment. Direct peer in the Ontario market with similar physician-referral ecosystem.
- TRIO Fertility: TRIO is a GTA-based fertility clinic offering IVF, IUI, egg freezing, and advanced reproductive treatments. Direct competitor in the same geography with similar service portfolio and physician referral-driven GTM.
- CCRM Fertility Toronto: CCRM is a US-founded fertility network with a Toronto clinic offering IVF, genetic testing, and embryology services. Direct competitor with strong embryology lab capabilities and branded outcomes focus.
- Create Fertility Centre: Create Fertility is a Canadian fertility clinic chain with locations in Toronto and surrounding areas offering IVF, IUI, and natural cycle IVF. Directly comparable in service mix and target patient segment.
- Mount Sinai Fertility: Toronto-based academic fertility clinic affiliated with Mount Sinai Hospital, offering full ART services including IVF, IUI, and fertility preservation. Comparable service breadth with academic-hospital backing in the same Ontario market.
Broad incumbents
- The Fertility Partners: Canadian fertility clinic network consolidating multiple clinics across provinces. As a multi-site consolidator, it is comparable to Astra's hub-and-spoke expansion strategy and competes for the same clinic-level acquisitions.
Regional players
- Pacific Centre for Reproductive Medicine: PCRM operates multiple fertility clinics in Western Canada (BC and Alberta). Comparable multi-location fertility service model but in a different geographic market.
- Olive Fertility Centre: Vancouver-based fertility clinic with similar full-service offering (IVF, IUI, egg freezing, PGT). Comparable in service portfolio and clinical positioning but operates in Western Canada.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Astra Fertility social profiles
Digital presenceAstra Fertility compliance and trust
Trust signalCompliance1 record
Astra Fertility financial estimates
Financial estimateRevenue estimate
Valuation estimate
Astra Fertility leadership team
Management profileNumber of profiles
Profiles9 records
Astra Fertility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Astra Fertility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Astra Fertility
What does Astra Fertility do?
Astra Fertility Group is a fertility clinic that delivers comprehensive reproductive care to men and women, including first and second line diagnostic investigations, ovulation induction, IUI, therapeutic donor insemination, advanced ART (IVF, ICSI, blastocyst culture, assisted hatching, PGD/PGS, donor egg IVF, surrogacy), fertility preservation for cancer patients, recurrent pregnancy loss management, and minimally invasive reproductive surgery. Services are delivered through five Ontario clinic locations with centralized embryology laboratory and in-house urology and surgical facilities.
Is Astra Fertility a public or private company?
Astra Fertility is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Astra Fertility founded?
Astra Fertility was founded in 2004. It employs 11 to 50 people.
Where is Astra Fertility based?
Astra Fertility is headquartered in Mississauga, Canada, in the North America region.
How does Astra Fertility make money?
Three revenue lines are on record. OHIP Covered Services are the primary driver. The others are uninsured Services (Private Pay) and fertility Preservation (Ontario Fertility Program).
Who are Astra Fertility's main competitors?
Direct peers on record are Markham Fertility Centre, Hannam Fertility Centre, Repromed, TRIO Fertility, CCRM Fertility Toronto, Create Fertility Centre and Mount Sinai Fertility. The Fertility Partners is listed as a broad incumbent. Regional players are Pacific Centre for Reproductive Medicine and Olive Fertility Centre.
Does Astra Fertility have an API?
No public API is recorded for Astra Fertility.
What industry is Astra Fertility in?
Astra Fertility's product category is Reproductive Healthcare and Fertility Services. Its primary akta.pro industry code is HLAFAJAD, Fertility, Reproductive Endocrinology & IVF Centers, with a secondary code of HLAKAJAC, Reproductive Endocrinology & Infertility (IVF/Fertility). Its NAICS code is 621410 and its SIC code is 8093.