Friendship Haven

Name

Friendship Haven

Legal name

Friendship Haven, Inc.

Website

https://friendshiphaven.org

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Dodge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Monthly Service Fees: Residents pay monthly service fees for independent living, assisted living, and skilled nursing care. Fees vary by neighborhood, size, location, floor plan, and extras like porches or balconies. The fees cover housing, services, amenities, and priority access to higher levels of care.
2. Entrance Fees: Where entrance fee options are available, they are offered at rates comparable to home values in the Fort Dodge market for independent living options.
3. Healthcare Services Revenue: Revenue from skilled nursing, rehabilitation, memory care, hospice, and respite care services. Medicare-certified facility accepting Medicare and Medicaid.
4. Donations and Charitable Care: Donations through Campus Beautification Fund, Gratitude Fund, Mission and Vision Fund, Good Samaritan Fund, and Care Trust Fund. The organization provides approximately $2 million in charitable care annually.
5. Community Wellness Programs: Wellness center classes and memberships open to community members over 55, including drop-in classes, unlimited monthly memberships, and full individual/couple memberships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Friendship Haven is a nonprofit continuing care retirement community operating on a 60-acre campus in Fort Dodge, Iowa, delivering a full continuum of senior living and care services. The core offerings include independent living apartments and town homes, catered living, assisted living, Medicare-certified skilled nursing, memory care, rehabilitation therapy, and community wellness programs. Services are delivered on-site to residents aged 55 and older, with a mission rooted in nearly 75 years of faith-based, nonprofit senior care.

Product overview

Friendship Haven is a nonprofit Continuing Care Retirement Community (CCRC) offering a comprehensive portfolio of senior living and care services across five distinct levels. The core living options include Independent Living (Kenyon Place apartments and Timber Ridge Town Homes), Catered Living (River Ridge), Assisted Living (The Gardens with three households), Skilled Nursing Care (Simpson Health Center with 96 beds), and Memory Care (Journeys). These residential services are supported by integrated health and wellness offerings including Trilogy Therapy (physical, occupational, speech, and aquatic therapy), an On-Campus Pharmacy, Second Family support services, and Spiritual Care. Lifestyle amenities include a Wellness Center with pool, The Hearth restaurant, and the annual Havenpalooza fundraiser. Leadership Training programs through LeadingAge and the Golden Hour podcast round out the community engagement offerings. The community operates on a 60-acre campus in Fort Dodge, Iowa, serving residents aged 55 and older.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living
• Catered Living (River Ridge) Light-touch assisted living for residents who need flexible, a-la-carte support with daily tasks. Combines apartment rental with optional personal care, medication management, companion, and errand services on a hybrid pricing model.
• Assisted Living (The Gardens) Certified assisted living in three small 16-apartment households, providing personalized support with bathing, dressing, and medication in a residential, non-institutional setting.
• Skilled Nursing Care (Simpson Health Center) 24-hour Medicare- and Medicaid-certified skilled nursing with 96 private rooms, offering short-term rehabilitation, long-term care, restorative nursing, hospice, and respite services to residents and the wider community.
• Memory Care (Journeys) Specialized secure memory care neighborhood for residents with mid- to late-stage Alzheimer's and dementia, providing person-centered care, sensory stimulation, and life-enriching activities in a nurturing environment.
• Trilogy Therapy (Rehabilitation) Outpatient and resident rehabilitation program offering physical, occupational, and speech therapy plus specialized Parkinson's and aquatic therapy for post-acute and chronic conditions.
• On-Campus Pharmacy On-campus pharmacy serving residents with prescription and over-the-counter products, free delivery, and pharmacists familiar with resident health needs.
• Wellness Center Memberships and Classes State-of-the-art Wellness Center with pool, fitness classes, and trained staff offering memberships and drop-in classes to residents and community members 55+.
• Spiritual Care Services Non-denominational spiritual care program offering chaplain support, grief counseling, hospital visits, worship services, Bible studies, devotional services, and choral programs.

Quantifiable outcome

• $2 million in charitable care provided annually
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Fort Dodge Ford ToyotaminorGTM or Marketing PartnerCorporate sponsor for the Golden Hour podcast. Podcast showcases resident stories and life lessons, with episodes sponsored by local businesses to support community engagement and brand awareness.
• Fort Dodge Chrysler Dodge Jeep RamminorGTM or Marketing PartnerCorporate sponsor for the Golden Hour podcast, providing marketing support in exchange for brand visibility with senior audience.
• Trinity Regional Medical CentercoreStrategic or Co-development PartnerFriendship Haven is located next door to Trinity Regional Medical Center, a well-regarded and progressive medical facility, providing convenient access to acute care services for residents.
• LeadingAgecoreOthersNational membership organization dedicated to advancing possibilities for aging. Friendship Haven participates in the Larry Minnix Leadership Academy, and CEO Julie Thorson serves as a coach and facilitator. The organization is an active member supporting industry advocacy and best practices.
• LeadingAge IowacoreOthersState-level membership organization for aging services providers. CEO Julie Thorson facilitates the LeadingAge Iowa Leadership Academy. Friendship Haven is a member organization.
• First Interstate BankminorGTM or Marketing PartnerBand sponsor for Havenpalooza summer music festival and fundraiser.
• Jensen BuildersminorGTM or Marketing PartnerSponsor for Havenpalooza annual fundraiser event.
• Jim's Carpet One Floor and HomeminorGTM or Marketing PartnerSponsor for Little Jammers Kids Zone at Havenpalooza.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Atria Senior Living: National for-profit senior living operator with more than 400 communities offering independent living, assisted living, and memory care. Direct overlap with Friendship Haven's residential product set.
• Brookdale Senior Living: Largest senior living operator in the U.S. with ~640 communities across independent living, assisted living, and memory care. Competes in the same product categories as Friendship Haven but at national scale and for-profit.
• Sunrise Senior Living: National senior living provider offering independent living, assisted living, and memory care. Comparable product mix to Friendship Haven's residential neighborhoods and comparable focus on quality care and programming.

Direct peers

• LCS (Life Care Services): National CCRC management and development company serving more than 140 communities. Comparable operating model — a third-party manager of CCRCs offering a similar full continuum of care.
• Lifespace Communities: Nonprofit CCRC operator headquartered in West Des Moines, Iowa, operating 14 communities across multiple states. Directly comparable to Friendship Haven in mission, faith-rooted values, and Iowa geographic footprint.
• Presbyterian Homes & Services: Minnesota-based nonprofit CCRC operator with communities offering independent living, assisted living, memory care, and skilled nursing. Comparable in faith affiliation, nonprofit structure, and continuum-of-care model.
• Good Samaritan Society (Sanford Health): Largest faith-based nonprofit senior care provider in the U.S., operating CCRCs, skilled nursing, and home- and community-based services. Comparable in faith-rooted mission, nonprofit governance, and full continuum-of-care model.

Regional players

• Western Home Communities: Nonprofit CCRC based in Cedar Falls, Iowa, offering independent living, assisted living, memory care, and skilled nursing on a single campus. Closest in-state geographic and structural peer to Friendship Haven.

Others

• Trinity Health: National Catholic nonprofit health system that operates Trinity Regional Medical Center, the acute care hospital located adjacent to Friendship Haven's campus. Comparable faith-based nonprofit mission and direct referral partner.
• Encompass Health: Largest U.S. operator of inpatient rehabilitation hospitals. Comparable in providing post-acute physical, occupational, and speech therapy services, which Friendship Haven offers via its Trilogy Therapy program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@friendshiphaven
• Facebookfacebook.com/fhwellness
• Xx.com/FriendshipHaven

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friendship Haven