What Fort Dodge Ford Lincoln Toyota does

Fort Dodge Ford Lincoln Toyota is a privately held, family-owned automobile dealership founded in 1996 and headquartered at 2723 5th Ave. South in Fort Dodge, Iowa. The company operates as an authorized franchisee for three original equipment manufacturers: Ford, Lincoln, and Toyota. It sells new vehicles across all three brands, including trucks, SUVs, sedans, minivans, and Ford E-Bikes, alongside a broad inventory of certified pre-owned and used vehicles from multiple manufacturers.

The business runs an integrated automotive retail operation with dedicated sales, finance, service, parts, and on-site ABRA body shop departments. The finance department provides in-house vehicle financing and pre-approval services for all credit tiers. The service and parts department handles maintenance, repairs, tire sales, and warranty work, supported by Master and certified technicians, and offers pickup and delivery plus a pay-over-time option. The company sells through a single physical location and its fdford.com website, with customers drawn from Fort Dodge and surrounding north-central Iowa communities including Webster City, Eagle Grove, and Humboldt.

Revenue is generated primarily through one-time vehicle sales (new and pre-owned) and recurring transaction-fee revenue from service, parts, finance, and body shop work. The dealership holds the Ford President's Award and Toyota President's Award, has been recognized for more than 15 years as the best place for an oil change in Webster County, and supports community programs including Meals on Wheels and Wheels for Work. The company is operated by the Johnson family; Casey Johnson is the owner and Matt Johnson holds the title Director of Happiness.

Name

Fort Dodge Ford Lincoln Toyota

Legal name

Fort Dodge Ford Lincoln Toyota

Website

https://fdford.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Fort Dodge Ford Lincoln Toyota is a family-owned, multi-brand automobile dealership in Fort Dodge, Iowa, authorized to sell new Ford, Lincoln, and Toyota vehicles, pre-owned vehicles, and provide financing, service, parts, and body shop services to consumers in north-central Iowa.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Dodge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. New Vehicle Sales: Sale of new Ford, Lincoln, and Toyota vehicles including cars, SUVs, trucks, and vans. Also sells Ford E-Bikes.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and used vehicles across multiple brands, with a seven-day return and 30-day exchange guarantee.
3. Service & Parts: Vehicle maintenance and repair services including oil changes, tire replacement, brake repair, engine repair, transmission service, wheel alignment, and multi-point inspections. Parts sales for all vehicle makes and models.
4. Finance Department: Financing options and pre-approval services for vehicle purchases, with funding options available for all credit types.
5. ABRA Body Shop: Body shop services including vehicle repairs, paint jobs, refinishing projects, and auto glass repairs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fort Dodge Ford Lincoln Toyota is a family-owned, multi-brand authorized automobile dealership that sells new Ford, Lincoln, and Toyota vehicles, certified pre-owned and used vehicles from multiple manufacturers, and Ford E-Bikes. The dealership also provides in-house vehicle financing, a full-service maintenance and parts department staffed with certified technicians, and an on-site ABRA auto body shop offering collision repair, paint, refinishing, and auto glass services.

Product overview

Fort Dodge Ford Lincoln Toyota operates as a multi-brand automotive dealership offering new Ford, Lincoln, and Toyota vehicles alongside pre-owned vehicles from various manufacturers. The business provides a comprehensive automotive ecosystem including vehicle sales, certified pre-owned programs, in-house financing services, and full-service maintenance/repair facilities with an ABRA body shop. Additional offerings include Ford E-Bikes, pickup and delivery services, and customer satisfaction guarantees such as the Lifetime Brake Pad Guarantee and 7-Day/30-Day exchange program.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles New Ford automobiles including trucks (F-150, F-250, F-350), SUVs (Explorer, Bronco, Escape, Edge), performance vehicles (Mustang), and commercial vans (Transit) sold through the authorized Ford franchise.
• New Lincoln Vehicles New Lincoln luxury automobiles including the Navigator, Nautilus, Aviator, and Corsair, sold through the authorized Lincoln franchise (Ford Motor Company luxury division).
• New Toyota Vehicles New Toyota automobiles including sedans (Camry), SUVs (Highlander, RAV4, 4Runner), trucks (Tacoma, Tundra), and minivans (Sienna) sold through the authorized Toyota franchise.
• Pre-Owned Vehicles Used vehicles from various manufacturers including Ford, Toyota, Lincoln, Chevrolet, Jeep, RAM, GMC, and Dodge, backed by a seven-day Like It or Return It and 30-day exchange policy.
• Certified Pre-Owned Vehicles Manufacturer-certified pre-owned vehicles that have passed rigorous inspection standards and come with extended warranty coverage, available across Ford, Lincoln, and Toyota brands.
• Ford E-Bikes Electric bicycles sold under the Ford brand, offering sustainable personal transportation options to retail customers.
• Vehicle Financing and Pre-Approval In-house finance department offering vehicle financing, competitive rates, online pre-approval, payment calculator, and funding options for all credit types, serving retail vehicle buyers.
• Service and Parts Department Vehicle maintenance, repair, and parts services including oil changes, tire replacement, brake service, battery service, engine repair, transmission repair, wheel alignment, and multipoint inspections, staffed with Master and factory-certified technicians and supporting all vehicle makes and models.
• ABRA Body Shop Full-service on-site auto body shop providing vehicle collision repairs, paint jobs, refinishing projects, and auto glass repairs for all makes and models.
• Pickup and Delivery Service Vehicle pickup and delivery service for customers needing maintenance or repairs, providing drop-off and return convenience for service customers.
• Value Your Trade Trade-in valuation service allowing customers to receive a fair market value estimate for their current vehicle as credit toward a new or pre-owned purchase.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford dealer. The dealership sells new Ford vehicles including cars, trucks, SUVs, vans, and Ford E-Bikes. The partnership includes access to Ford's inventory, financing programs, service training, parts supply, and manufacturer incentive programs.
• Lincoln (Ford Motor Company luxury division)coreChannel Partner/ Reseller/ DistributorAuthorized Lincoln dealer. The dealership sells new Lincoln vehicles including the Navigator, Aviator, Nautilus, and Corsair. Partnership includes access to Lincoln's luxury vehicle inventory, brand programs, and service support.
• Toyota Motor CorporationcoreChannel Partner/ Reseller/ DistributorAuthorized Toyota dealer. The dealership sells new Toyota vehicles including cars, SUVs, trucks, and minivans. Partnership includes access to Toyota's inventory, certified pre-owned programs, financing options, parts supply, and manufacturer incentive programs.
• ABRA Auto Body & GlassminorImplementation/ SI/ Consulting PartnerABRA Body Shop operates as an on-site auto body repair facility at the dealership. Offers vehicle repairs, paint jobs, refinishing projects, and auto glass repairs for all makes and models.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AutoNation: Largest US auto retailer operating multiple new-vehicle franchises (including Ford and Toyota stores) plus used cars, service, parts, and finance across hundreds of rooftops. Directly comparable on multi-brand new vehicle sales and F&I, though at vastly greater scale.
• Penske Automotive Group: Public dealer group with premium and luxury franchises plus commercial truck retail. Comparable on premium franchise retail (Lincoln adjacency), finance, and service operations.
• Sonic Automotive: Public dealer group with franchised new-car stores (including Ford and luxury import brands), EchoPark used-vehicle stores, and F&I services. Comparable on multi-brand franchise operations and used-car retail.
• Asbury Automotive Group: Public multi-brand automotive retailer with franchised dealerships, used-vehicle operations, and Total Care Auto service products. Comparable on franchise dealership model and service-driven recurring revenue.
• Holman Automotive: Large private, family-owned dealership group with franchised new vehicle stores, fleet services, and parts. Comparable on family-owned multi-brand retail model and dealer-based service operations.
• Berkshire Hathaway Automotive: Subsidiary of Berkshire Hathaway operating franchised dealerships (including Ford stores) and related F&I products. Comparable on multi-brand franchise dealership operations and integrated F&I offerings.
• Group 1 Automotive: Public multi-brand dealer group operating new vehicle franchises (including Toyota and Ford), used cars, and service. Comparable on the multi-franchise retail model and F&I economics.
• Lithia Motors: Public, multi-brand dealership group with a strong store-acquisition strategy across the US. Comparable on multi-brand OEM franchise model, captive finance, and service operations, though Lithia's growth-by-acquisition playbook differs from a single-family dealership.

Emerging players

• Carvana: Online-only used-vehicle retailer with vehicle vending machines and home delivery plus in-house financing. Comparable on the pre-owned vehicle and F&I economics, and represents the digital disruption vector the subject must defend against in its local market.

Direct peers

• CarMax: Largest US used-vehicle retailer with in-house financing and extended service plans. Directly comparable on the pre-owned vehicle retail and finance operations that represent a significant portion of the subject's revenue.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fortdodgeford
• Facebookfacebook.com/FortDodgeFordToyota

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fort Dodge Ford Lincoln Toyota