Michael Carr & Associates
Michael Carr & Associates is a Jefferson, Georgia-based real estate brokerage offering residential and commercial sales, investment guidance, and auction services across North Georgia and Upstate South Carolina, with specialty divisions for divorce, probate, and life-transition transactions.
- Company typePrivate
- Founded2013
- HeadquartersJefferson, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Michael Carr & Associates does
Michael Carr & Associates, LLC (DBA Michael Carr Realty) is a privately held regional real estate brokerage headquartered in Jefferson, Georgia. Operating under the 'Anything Real Estate®' brand, the firm is organized into three divisions: residential and commercial real estate sales, real estate investments, and real estate auctions. It serves individual home buyers and sellers, real estate investors, commercial property clients, and specialized segments such as divorce transitions, probate and inherited property sellers, and seniors/downsizers across more than 20 communities in North Georgia and Upstate South Carolina. The brokerage is led by Michael Carr, who is branded as 'America's Top Selling Real Estate Auctioneer' and claims involvement in 81,746+ transactions and 8,400+ personally conducted auctions, including charity benefit auctions.
The service catalogue spans standard buyer and seller representation, investment guidance, and specialty practice areas delivered through dedicated teams: the Transition Agent Division, Divorce Care, and Probate Care. Distribution is sales-led via licensed agents, supplemented by an online property search, free buyer and seller guides, mortgage calculators, and an 'Agent Careers' recruitment program that targets producers below $4M in volume with a path to $10M+. The company owns a wholly-owned subsidiary, Ashton Laine Home Improvement, which has reportedly rehabbed or repaired 1,550+ homes in North Georgia, and the CEO holds an ongoing Co-Founder/COO role at the related BrandFace, LLC.
Revenue mechanics are entirely commission-based on transactions (residential and commercial sales, auctions) and professional-services fees for investment guidance, with no disclosed or non-commission pricing. The firm has not raised institutional capital, has no public filings, and operates without disclosed revenue. Marketing is executed primarily through content (a 70+ page blog), organic Instagram (@michaelcarrinc), and local community sponsorships. Recognition includes consecutive Best of Georgia awards (2023, 2024, 2025) and a Marquis Who's Who Biographical Registry induction.
Michael Carr & Associates firmographics
Firmographics- Name
- Michael Carr & Associates
- Legal name
- Michael Carr & Associates, LLC
- Website
- https://michaelcarrrealty.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Michael Carr & Associates is a Jefferson, Georgia-based real estate brokerage offering residential and commercial sales, investment guidance, and auction services across North Georgia and Upstate South Carolina, with specialty divisions for divorce, probate, and life-transition transactions.
- Ownership category
- akta.pro rank
Michael Carr & Associates industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)
Keywords
Where Michael Carr & Associates is headquartered
LocationHeadquarters
- HQ city
- Jefferson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Michael Carr & Associates business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Real Estate Sales Commission: Traditional real estate brokerage earning commission fees on residential and commercial property transactions. Agents represent buyers and sellers in property transactions with commission-based compensation structures typical of the real estate industry.
- Real Estate Auction Services: Auction-based property sales services, with Michael Carr personally having conducted over 8,400 auctions including charity benefit events.
- Real Estate Investment Services: Expert guidance for real estate investing, helping clients make informed decisions and achieve financial goals through property investment.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Michael Carr & Associates product offering
Product offeringCore offering
Michael Carr & Associates is a regional real estate brokerage that represents buyers, sellers, and investors in residential and commercial property transactions across North Georgia and Upstate South Carolina. The firm operates three divisions — real estate, investments, and auctions — and provides specialized support for life-transition transactions such as divorce and probate, along with traditional buyer and seller representation services.
Product overview
Michael Carr & Associates operates as a real estate brokerage offering a unified set of services under the Anything Real Estate® brand. The core offering includes residential and commercial property sales, complemented by specialized divisions for Divorce Care, Probate Care, and Transition Agent services. The company provides digital tools for property search and mortgage calculations, along with educational resources including buyer and seller guides. Services span Georgia and South Carolina communities, with the company emphasizing its experience across 81,746+ transactions and expertise in real estate auctions.
Differentiator
Problem solved
Functional benefit
Products and services
- Anything Real Estate® A full-service residential and commercial real estate brokerage brand representing buyers and sellers in North Georgia and Upstate South Carolina, encompassing sales, investments, and auctions.
- Buying Services
- Selling Services
- Real Estate Investments
- Real Estate Auctions
- Divorce Care
- Probate Care
- Transition Agent Division
- Agent Careers
Quantifiable outcome
- 81,746+ successful transactions
- +3 more outcomes
Companies that use Michael Carr & Associates
Customer profileSegments6 records
Ideal customer profiles4 records
Michael Carr & Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Michael Carr & Associates partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Athens Area Home Builders AssociationminorMichael Carr participated as a judge in the Athens Home & Garden Show's 'White Room Challenge' room design competition. The challenge featured University of Georgia and Athens Technical College design students.
- Jackson HeraldminorPartnership with Jackson Herald newspaper to present the 'Athlete of the Week' program recognizing local high school athletes in the Jackson County area. Community engagement and brand visibility initiative.
- BrandFace, LLCcoreMichael Carr serves as Co-Founder and COO of BrandFace, LLC, a separate company focused on real estate branding and personal branding solutions for real estate professionals.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Michael Carr & Associates competitors and assessment
Company assessmentBroad incumbents
- Keller Williams Realty: One of the largest residential real estate franchise networks, with a profit-sharing and agent-recruiting model similar in spirit to Michael Carr & Associates' agent-careers recruiting funnel. Comparable because both rely on independent agent teams operating under a shared brand, though Keller Williams operates at vastly greater national scale.
- RE/MAX: Global residential brokerage franchise known for high-volume agent franchises. Comparable to Michael Carr & Associates as a commission-based residential brokerage serving individual buyers and sellers, with overlapping buyer/seller agency services.
- Coldwell Banker: Long-established residential and commercial real estate brokerage franchise. Comparable because it serves the same retail buyer/seller segments as Michael Carr & Associates in regional markets, with both residential and light-commercial exposure.
- Berkshire Hathaway HomeServices: Network-wide residential brokerage franchise. Comparable because it competes for the same residential buyer/seller relationships in regional U.S. markets and emphasizes brand-driven agent recruitment, similar to the Anything Real Estate® brand approach.
- Century 21 Real Estate: Globally recognized residential brokerage franchise focused on agent-driven sales. Comparable to Michael Carr & Associates in core transactional model and reliance on independent agents, with deeper geographic reach.
Direct peers
- Compass: Tech-forward residential brokerage competing for higher-producing agents and premium listings in major U.S. metros. Comparable to Michael Carr & Associates because it targets agents seeking brand and platform upgrades (the same recruiting narrative in MC&A's Agent Careers page), though Compass operates at larger scale with proprietary technology.
- Auction.com: Large online real estate auction marketplace. Comparable to Michael Carr & Associates because both operate in the property-auction channel, intersecting around distressed, foreclosure, probate, and estate-sale assets that connect to MC&A's Probate Care and auction services.
Emerging players
- eXp Realty: Cloud-based, commission-focused residential brokerage that recruits independent agents nationally. Comparable to Michael Carr & Associates in agent-recruiting approach and pure commission model, with broader geographic penetration but a more distributed operating model.
- Redfin: Technology-enabled residential brokerage and portal. Comparable because it competes for the same consumer residential buyers and sellers in U.S. regional markets that Michael Carr & Associates serves, with a contrasting digital-first, lower-touch service model.
Regional players
- Sotheby's International Realty: Affiliated network serving luxury and lifestyle-oriented residential markets across the U.S. Comparable to Michael Carr & Associates in the premium residential buyer/seller segment, though operating in different geographies (Sotheby's core markets vs. MC&A's Atlanta/North Georgia/South Carolina footprint).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Michael Carr & Associates social profiles
Digital presenceMichael Carr & Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Michael Carr & Associates leadership team
Management profileNumber of profiles
Profiles1 record
Michael Carr & Associates subsidiaries and ownership
Company hierarchySubsidiaries2 records
Michael Carr & Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Michael Carr & Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Michael Carr & Associates
What does Michael Carr & Associates do?
Michael Carr & Associates is a regional real estate brokerage that represents buyers, sellers, and investors in residential and commercial property transactions across North Georgia and Upstate South Carolina. The firm operates three divisions — real estate, investments, and auctions — and provides specialized support for life-transition transactions such as divorce and probate, along with traditional buyer and seller representation services.
Is Michael Carr & Associates a public or private company?
Michael Carr & Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Michael Carr & Associates founded?
Michael Carr & Associates was founded in 2013. It employs 11 to 50 people.
Where is Michael Carr & Associates based?
Michael Carr & Associates is headquartered in Jefferson, United States, in the North America region.
How does Michael Carr & Associates make money?
Three revenue lines are on record. Real Estate Sales Commission is the primary driver. The others are real Estate Auction Services and real Estate Investment Services.
Who are Michael Carr & Associates's main competitors?
Broad incumbents on record are Keller Williams Realty, RE/MAX, Coldwell Banker, Berkshire Hathaway HomeServices and Century 21 Real Estate. Direct peers are Compass and Auction.com. Emerging players are eXp Realty and Redfin. Sotheby's International Realty is listed as a regional player.
Does Michael Carr & Associates have an API?
No public API is recorded for Michael Carr & Associates.
What industry is Michael Carr & Associates in?
Michael Carr & Associates's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales). Its NAICS code is 5312 and its SIC code is 6531.